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JDS Academy: Social Fundraising
Lisa Colton and Nick Allen presented on social fundraising, emphasizing the use of online tools to empower supporters to fundraise and engage their communities. They outlined strategies for creating effective crowdfunding campaigns, including setting goals, utilizing social media, and incentivizing participants. The session also highlighted successful case studies and the importance of recognizing and appreciating supporters throughout the fundraising process.
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JDS Academy: Social Fundraising
- 1. Social Fundraising presented byLisa Colton and Nick Allen February 18, 2014
- 2. About Lisa andNick Lisa Colton, Chief Learning Officer, See3 Communications and President, Darim Online. Academy Tour Guide! Nick Allen, Partner at See3 Communications • Founder of Donordigital, leading online fundraising and marketing agency • Clients include U.S. Fund for UNICEF, Habitat for Humanity, AJWS, Amnesty International • Based in Northern California. Last week got 19 inches of rain in 5 days
- 3. What is “SocialFundraising”? • Giving your supporters the online tools they need to fundraise and engage their community on your behalf • Your core supporters kick it off, then recruit champions—parents, alumni, teachers and others—to set up their own pages and encourage their networks to give. • AVI CHAI Foundation will match unique donations $1:$1 up to $500 (max $10,000)!!
- 4. Requirements for theProject • Try something new—a new tool, a new group to raise money from, a new approach that asks people to raise money on your behalf (usually for a specific project) • Use social media, such as sending suggested messages that your fundraisers or champions can share • Submit a proposal that your coach will review and Darim/See3/Foundation will approve
- 5. Your goals • Raise$$$$$ (hit or exceed target) … AND… • Flex new muscles, try new things • Grow your social networks for the long term
- 6. More goals • • • • Engage theschool community Engage new donors, esp. young alumni Identify “ambassadors” and “champions” Create culture of philanthropy in your school and community
- 8. How they didit: Robert M. Beren Academy (Houston) 1. Strategically craft a campaign – project would benefit entire PreK-12, broad appeal, “Music and Movement Challenge.” Got admin buyin. 2. Create campaign on crowdrise.com 3. Tell the world – messages to entire school community, champions for the campaign
- 9. 4. Train thechampions – in a Powerpoint presentation, we told the campaign champs how to create their own personalized crowdrise.com pages 5. Incentivize the champions – Amazon.com gift cards to champions who raised the most money, and secured the largest number of individual donations 6. Watch the money roll in – within hours, our champions were talking up the campaign and bringing in gifts. Thanks: Samantha Steinberg and Rachie Jacobson Gold, RMBA’s Directors of Marketing/Admission and Development
- 12. Kickstarter “First ClassHoodie”
- 14. Likely donors (andchampions!) • • • • • • • Parents Grandparents Alumni Alumni parents Local philanthropists (double match?) Existing donors to the school Students (show your commitment)
- 15. What makes people donate/fundraise? 1.A friend or family member asks 2. A friend or family member asks 3. A friend or family member asks
- 16. 4. To supporta friend, family member, colleague 5. To support a school/project 6. To support the Jewish future 7. To feel good 8. To look good in front of others 9. To….???
- 17. Making an effective crowd-fundingpage 1. 2. 3. 4. 5. Set ambitious but realistic goal Set deadline (4-6 weeks away) Make the case for giving (tell a story) Show a short video (30-60 seconds) Provide “gift handles” - $18 will buy X, $180 will buy Y, $1,800 will buy Z 6. Show progress (We’ve raised 2/3 of goal!!)
- 18. Invite people toparticipate • Ask for donations, specify amounts • Start at $5, $10 to make it easy for everyone (but how high to go?) • Encourage additional participation from donors – share on FB, email, ask your parents or grandparents or friends • Identify the “influencers” and encourage them to spread the word to their networks (after they have made their own personal commitment!)
- 20. How to invite • • • • • • SchoolWeb site Email (school and personal) Facebook (school and personal) Twitter YouTube, Pinterest, Instagram (if…) Community Web sites (JCC, Jewish weekly, synagogue, etc.)
- 21. Keep them inthe loop • Post updates on campaign site, your Web site, social media, and by email • Convey urgency by showing your fabulous progress: “Just $1,500 left to go. Help put us over the top!” • Remind supporters that they are a key part of large group that’s achieving the goal together
- 22. Show your • Thankyour supporters across channels, publicly! • Praise your supporters • Broadcast your appreciation for your supporters
- 23. • Read whatpeople write on fundraising page • Read Facebook, Twitter • Ask your supporters via email, Facebook, Twitter “how can we make the campaign even better” Listen
- 24. Facebook strategy (+BigDuck) • Share videos, photos, quotes, testimonials, celebrities • Work the people already connected to you – school community, Facebook friends, Twitter followers, etc. -- they’re your advocates • “Join the conversation” is a common tagline used in social media, which implies that using social media is as much about receiving from your audience as it is about reaching out to them. • Pay attention to the feedback or the lack thereof; you’ll learn if the ways you’re amplifying your message resonates with your audience. Then you can adjust your posts as necessary.
- 25. Getting “shares” • • • • Ask forShares Cute, clever, intriguing photos/captions Share by DEADLINE and help us …. Show value – Share this and help us raise $18
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- 29. Your influencers couldbe: • • • • Best loved teachers, administrators, alums Friends or family very active on social media Journalists, esp. online (Jewish weekly) Celebrities
- 31. Twitter 115th mostfollowed (7.7m)
- 32. Twitter #1 KatyPerry (50m)
- 33. 5 keys tosuccess 1. Come up with great campaign 2. Build compelling fundraising page – project, gifts, deadline, video, fun 3. Promote it across your best channels – Web, email, Facebook, Twitter, Instagram, etc . 4. Ask people to fundraising for you 5. Report back, remind people of deadline and how they can help
- 34. Keep learning… • • • • • Darim Online BigDuck Razoo.com Crowdrise.com www.dayschoolacademy.org
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Editor's Notes
- #36 http://www.dayschoolacademy.org/