2. Contents
• Why Social Media
• Facebook
• Twitter
• Instagram
• Youtube
• Pinterest
• Linkedin
• Wine a week giveaway
• Spa gift certificate
• How to promote
3. Why Social Media?
• Social Media allows marketers to connect with consumers on
a 1:1 level.
• 75% of online adults have a social media account
• Social media users spend 1/5 of their time on social networks
• 250 Million tweets and 800 Million facebook status updates
are published everyday
• Social media channels act as an extension of your website and
blog. They provide a portal to valuable information on topics
such as local market conditions, industry insight and tips
regarding selling or buying a house.
• 78% of people trust recommendations from other consumers
• Allows you to build a reputable, trustworthy online brand
4. Facebook
• #1 Social Media network in the world
• 137.6 Million unique visitors per month
• 901 Million monthly active users
• Use as an extension of your website
• Post new listings with pictures
• Link blog and video
• Link relevant articles about local communities
• Create events and invite friends for open houses
• Create a slideshow for new listings
5. Twitter
• Older average user
• ½ A Billion Registered users
• 175 Million tweets published a day
• 69% of twitter users follow others based on recommendations
from friends
• Position yourself as the local real estate expert
• Use twitter to post on your local neighborhoods, any relevant
news
• Create buzz around blog
• Direct people to facebook page when new listing is announced
• Gather information from followers and even competitors
• Use # a few different keywords to help with searchability
6. Instagram
• 58 photos uploaded every second
• Bought by facebook for $1 billion
• Allows potential clients to feel like they already
have a personal connection
• Take pictures of current listings
• Highlight special features from listings
• Expand Presence by adding pics of different
neighborhoods
7. Youtube
• 2 billion views per day
• Over 829,000 videos are uploaded everyday
• Create channel so clients and potential clients
can “meet” you and your listings
• Create promo video, introducing yourself,
mission statement, goals, and expertise
• Create neighborhood videos, with blog
association (video blogs)
• Create videos for first time home buyers tips or
how to prep home for sale
• Create virtual tours for all new listings
8. Pinterest
• 3rd most popular social site behind twitter and facebook
(in the us)
• Accounts for 40% of social media driven purchases
• 60% female
• Use these boards to brand yourself as the expert
• Create home improvement boards, local community
boards, how to boards, home sale preparation boards,
interior decorating boards
• Create boards for current listings and link to your
website or facebook
• Create boards for homes with special features
9. LinkedIn
• World’s largest network of professionals
• 175,000,000+ registered users
• Network with other professionals
• Build online reputation
• Join groups
• Participate in and start discussions
▫ Post news
▫ Promote blog
• Use Apps
▫ Integrate slide share and your blog
• Dedicate 10 min 2-3x per week to update
10. Wine a week Giveaway
• Giving away 1 bottle of wine a week
• Once a week, every Friday
• Amendment 21 wines
• Client appreciation
• Enter through facebook
• Blog every week
• Have to "like" new era to enter
11. Spa Gift Certificate
• Halloween photo contest, anything halloween
• $100 to Symmetry Therapeutic Massage
• Can submit more than one entry
• Winner is decided by votes
• Share on facebook to get votes from friends
• Have to "like" new era to enter
• Winner announced on Dec 1
• Great holiday gift idea
12. How to Promote
• Invite people to enter through facebook
• Share on your own personal facebook page
• Enter yourself and share on facebook
• Direct people to enter through a link from
facebook, twitter
• Include links and info about current contest in
email
• Share on linkedin
• Word of mouth to all clients
