Lobary tipping point between virtual and physical worlds - nfc works - 2013...Lobary
Digital proximity challenge is to facilitate customers interactions between virtual and physical worlds. Several technologies are available, the ppt describe how NFC would work to simplify the Customer journey and how brands/retailers should build their digital proximity experience for better serving. As such, NFC workds... not alone !
Presented at CodeMash 2015. By William Klos.
On your way to work one morning, you walk by your favorite coffee shop. As you walk by, you notice a sign in the window with the day's specials: $1 off Lattes today! That's nice, but maybe Latte isn't your favorite… Now imagine this... Same scenario, but as you approach the coffee shop (let's say 100 feet away), your phone suddenly notifies you with the following message: "Good Morning, Chris. Your favorite Cookie Crumble Mocha is only a few steps away. Stop in and we'll take $1 off your total!" This is a much more direct, targeted, and context-aware approach! By using Beacons you can make a huge impact on customer engagement and revenue generation.
Next Big Trends: A Librarian’s Field Guide to Near Field CommunicationKristen Yarmey
A presentation by Sheli McHugh and Kristen Yarmey at Internet Librarian 2011 in Monterey, California.
Near Field Communication (NFC) is a new technology that allows devices such as cell phones to transmit information wirelessly across a small distance. While it has many commercial applications (e.g., using your smartphone as a credit card at the grocery store), NFC could also have future applications for libraries as a new way to link physical materials with digital information. Placing particular attention on cataloging, metadata, and circulation, this presentation will discuss potential strategies for utilizing NFC in libraries, from peer to peer loaning to embedding catalog records in books.
This document discusses the evolution of mobile consumption and advertising. It begins with an introduction on the new mobile consumer, noting that attention is shifting to mobile through new usages. Major players have transformed to respond to mobile imperatives, and mobile has created new brands and business models. The future of mobile advertising and the rise of mobile creativity are examined. Cross-device marketing strategies and adapting actions to mobile are discussed, along with the real value of mobile and how mobile can boost brand awareness.
This document discusses opportunities and challenges around mobile marketing. It begins by advising marketers to understand consumer and business goals, competitors, and technology. Mobile provides new customers, revenue channels, and a constant connection to customers on their most personal devices. The document highlights near field communication, image recognition, and optical character recognition as disruptive technologies. It explores implications of these technologies for marketing, payments, loyalty programs, and more. The document emphasizes using location data and emerging social search capabilities. Finally, it urges marketers to take a pragmatic approach and focus on optimization through dedicated mobile teams and applications.
Webinar is conducted by Marcin Kasz, Beacon Ambassador at Kontakt.io and Ryan Bobillo, Relationship Developer at Howler. During the webinar you will learn: - How do beacons transform retail engagement? dive into hard metrics - How to put your ideas into practice with beacon hardware? How to manage large beacon deployments? learn from others experience - Get inspired by extraordinary retail use cases! and much more...
This document discusses and compares various technologies for mobile marketing interactions within stores, including beacons, NFC, QR codes, ultrasound, and lighting. It outlines the advantages and disadvantages of each technology, how they work, which devices they support, common uses, and constraints on user experience. Beacons are highlighted as particularly promising for in-store marketing due to their ability to send push notifications, compatibility across platforms, and potential for personalized messaging and integration with CRM systems. However, over-reliance on push notifications also poses a risk of annoying customers.
Citi conducted a successful NFC mobile payment pilot program in Bangalore, India in 2009. Over 3,000 phones were distributed and over 33,000 purchases were made totaling $500,000 in value. On average, purchases were $14.50. The pilot saw participation from 205 merchants. Customer satisfaction scores were positive across communication, branding, signup process and checkout experience. Key partners Nokia and Vodafone helped enable the program. Citi's next steps include expanding the pilot, repeating success in other markets, and investing in "bridge" NFC technologies.
Lobary tipping point between virtual and physical worlds - nfc works - 2013...Lobary
Digital proximity challenge is to facilitate customers interactions between virtual and physical worlds. Several technologies are available, the ppt describe how NFC would work to simplify the Customer journey and how brands/retailers should build their digital proximity experience for better serving. As such, NFC workds... not alone !
Presented at CodeMash 2015. By William Klos.
On your way to work one morning, you walk by your favorite coffee shop. As you walk by, you notice a sign in the window with the day's specials: $1 off Lattes today! That's nice, but maybe Latte isn't your favorite… Now imagine this... Same scenario, but as you approach the coffee shop (let's say 100 feet away), your phone suddenly notifies you with the following message: "Good Morning, Chris. Your favorite Cookie Crumble Mocha is only a few steps away. Stop in and we'll take $1 off your total!" This is a much more direct, targeted, and context-aware approach! By using Beacons you can make a huge impact on customer engagement and revenue generation.
Next Big Trends: A Librarian’s Field Guide to Near Field CommunicationKristen Yarmey
A presentation by Sheli McHugh and Kristen Yarmey at Internet Librarian 2011 in Monterey, California.
Near Field Communication (NFC) is a new technology that allows devices such as cell phones to transmit information wirelessly across a small distance. While it has many commercial applications (e.g., using your smartphone as a credit card at the grocery store), NFC could also have future applications for libraries as a new way to link physical materials with digital information. Placing particular attention on cataloging, metadata, and circulation, this presentation will discuss potential strategies for utilizing NFC in libraries, from peer to peer loaning to embedding catalog records in books.
This document discusses the evolution of mobile consumption and advertising. It begins with an introduction on the new mobile consumer, noting that attention is shifting to mobile through new usages. Major players have transformed to respond to mobile imperatives, and mobile has created new brands and business models. The future of mobile advertising and the rise of mobile creativity are examined. Cross-device marketing strategies and adapting actions to mobile are discussed, along with the real value of mobile and how mobile can boost brand awareness.
This document discusses opportunities and challenges around mobile marketing. It begins by advising marketers to understand consumer and business goals, competitors, and technology. Mobile provides new customers, revenue channels, and a constant connection to customers on their most personal devices. The document highlights near field communication, image recognition, and optical character recognition as disruptive technologies. It explores implications of these technologies for marketing, payments, loyalty programs, and more. The document emphasizes using location data and emerging social search capabilities. Finally, it urges marketers to take a pragmatic approach and focus on optimization through dedicated mobile teams and applications.
Webinar is conducted by Marcin Kasz, Beacon Ambassador at Kontakt.io and Ryan Bobillo, Relationship Developer at Howler. During the webinar you will learn: - How do beacons transform retail engagement? dive into hard metrics - How to put your ideas into practice with beacon hardware? How to manage large beacon deployments? learn from others experience - Get inspired by extraordinary retail use cases! and much more...
This document discusses and compares various technologies for mobile marketing interactions within stores, including beacons, NFC, QR codes, ultrasound, and lighting. It outlines the advantages and disadvantages of each technology, how they work, which devices they support, common uses, and constraints on user experience. Beacons are highlighted as particularly promising for in-store marketing due to their ability to send push notifications, compatibility across platforms, and potential for personalized messaging and integration with CRM systems. However, over-reliance on push notifications also poses a risk of annoying customers.
Citi conducted a successful NFC mobile payment pilot program in Bangalore, India in 2009. Over 3,000 phones were distributed and over 33,000 purchases were made totaling $500,000 in value. On average, purchases were $14.50. The pilot saw participation from 205 merchants. Customer satisfaction scores were positive across communication, branding, signup process and checkout experience. Key partners Nokia and Vodafone helped enable the program. Citi's next steps include expanding the pilot, repeating success in other markets, and investing in "bridge" NFC technologies.
Beacons are the missing link between the offline world and the digital space. They bring to life a new way of interaction by adding a context to the physical world. Here's how retailers, museums, events, smart cities, banks, and offices leverage proximity to grow their businesses and engage their audiences.
What are Beacons and how do they work? What are their different uses? How does it compare to other technologies? What are Golden Gekko's recommendations regarding the use of Beacons?
Drive-to-Store: Screen-Phone convergence By Think&GoLaFrenchMobile
This document discusses using NFC and BLE technologies to enhance the in-store shopping experience. It introduces Think&GoNFC, a company with expertise in proximity technologies that has created dynamic NFC screen solutions. The screens allow information like product details, coupons, and tickets to be transmitted bi-directionally between the screen and NFC phones. This enables a more interactive shopping experience compared to traditional signage. Think&GoNFC has also developed a platform for merchants to distribute digital content and offers to customers' phones and cards via NFC screens.
This document provides a 150-page report on mobile TV broadcasting that analyzes its evolution. It identifies key success factors for launching mobile TV services and recognizes differences between traditional and mobile television. The report evaluates mobile TV trials in key markets and allows learning from commercial services in South Korea and Japan. It provides unique business intelligence and expert commentary to help base business decisions regarding mobile TV opportunities.
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceRockbot
The document discusses how beacon technology allows businesses like restaurants to personalize the in-store customer experience. Beacons use Bluetooth signals to detect when customers enter a store and interact with their mobile devices to greet them or provide customized offers. The adoption of beacon technology is expected to grow significantly in the coming years, driven by declining prices and increasing functionality. Industry analysts predict beacon-influenced on-premise sales in the US will increase from $4.1 billion in 2015 to $44.4 billion in 2016 as more businesses implement the technology.
Beacon Technology: What Brands and Marketers Need to KnowBBDO
Beacon technology has the potential to disrupt the way brands–particularly retail brands–think about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users’ interests, intent and physical location.
The Internet of Things: BLE / Beacons / iBeaconsVectorform
This document discusses Bluetooth Low Energy (BLE), beacons, and iBeacon technology. It begins with an overview of BLE, how it differs from traditional Bluetooth, and its advantages for low power applications. Beacons are then introduced as hardware devices that use BLE to emit signals to be detected by mobile apps. iBeacon is described as Apple's software implementation of beacon technology using specific identifier properties. Several use cases are presented, including for retail to provide location-based experiences. Both technical and psychological limitations of using beacons are also outlined.
A beacon is a small wireless device that transmits a Bluetooth signal to nearby smart devices, providing an ID number. The smart device sends the ID to a cloud server, which checks what action is assigned to that ID number and responds accordingly. For example, a beacon placed near socks in a clothing store could alert customers passing by of a sock sale via their smart device.
iBeacon is an indoor positioning system that uses Bluetooth Low Energy beacons to provide location services to iOS devices. Beacons broadcast a signal that includes a proximity UUID, major and minor values that allow an app to detect beacons and understand proximity. The CoreLocation API exposes APIs to monitor for regions defined by beacons and range beacons to determine distance. While beacons enable new location-based experiences, their location capabilities are approximate rather than precise and they cannot directly push information, require an app to be open for ranging, or enable payments. Support for beacons also exists on Android through third parties.
Globant presented on innovation technologies including Internet of Things (IoT) and iBeacon. iBeacon uses Bluetooth Low Energy signals to allow mobile apps to detect proximity to small wireless transmitters. It provides more accurate indoor location targeting than GPS. Example applications discussed include indoor mapping, targeted offers in retail stores, automatic check-ins, and customized experiences and content based on location. Frequently asked questions covered technical details of how iBeacon works and potential use cases.
Visionfc payment transport summit final complete publicNFC Forum
The document summarizes transport and ticketing trends in Asia, including:
1) Mobile ticketing is growing, with 46 cities currently using NFC and 32 more planning to adopt it, led by Asia Pacific and Europe.
2) The NFC market is projected to grow to $47-50 billion by 2025 from $9.5-10 billion currently.
3) Factors driving adoption of NFC ticketing include big data analytics, growth of mobility as a service (MaaS), and increasing smartphone usage in Asia Pacific and globally.
4) Asia Pacific is expected to contribute significantly to new smartphone users between 2017-2025, led by India, China and other countries, increasing
An Introduction to Bluetooth Beacon Technology - Part 2Stephen Statler
Slides from our one day Bluetooth beacon bootcamp. These slides were used for a MobileMonday University training course we ran in 2014 and inspired the book "Beacon Technology: The Hitchhiker's Guide to the Beacosystem" - Part Two - The Afternoon Show
Crafting and Launching Successful Beacon Apps - 11 Keys to SuccessKurt McIntire
Speaker: Kurt McIntire, Co-Founder, Vektor Digital
@kurtmcintire, @vektordigital
Launching a product or business that utilizes beacon technology? In this presentation, Kurt McIntire, Founder of Vektor Digital, breaks down the 11 keys to success for crafting successful beacon applications. He draws from his team's experience building over a half-dozen beacon and BLE applications for innovative startups and cutting-edge businesses.
11 Keys to Success:
1. Set Stakeholder Expectations
2. Validate If Beacons Are Needed
3. Know Your Operating Systems
4. Understand BLE Background Modes
5. Convey Value During Onboarding
6. Handle Bluetooth Off States
7. Provide Privacy Settings
8. Ensure User Interface Matches Beacon Accuracy
9. Utilize Beacon Cloud Management
10. Deploy with Interference in Mind
11. Aggregate Analytics Centrally
Apple's iBeacon uses Bluetooth technology to enable micro-location capabilities. iBeacons can detect nearby iOS devices and send them targeted messages and coupons. Retailers are implementing iBeacons to provide customized offers, interactive maps, and digital signage. Challenges include preventing message spam and ensuring beacons work reliably across varying environments.
Forum smsc nfc wc - mobile contactless solutions take off in france - 2011-...Lobary
NFC World Congress, Sophia Antipolis, September 20th 2011 : "Is there any French touch for mobile NFC ecosystem's national take off". by Francois Lecomte, md of the Forum SMSC and Program Comittee Chair.
This document discusses the importance of mobile marketing and provides guidance on developing an effective mobile strategy. It begins by noting that mobile access is now essential for reaching many consumers. It then outlines a mobile roadmap that includes strategic planning, mobilizing websites and content for all devices, connecting with audiences across platforms, and collecting user data. Key recommendations are to focus on the audience rather than any single tool, keep mobile experiences simple, and thoughtfully promote mobile initiatives. The document argues that a comprehensive strategic approach is needed for mobile to differentiate brands rather than be an afterthought.
mCommerce Success Story: The P$ Mobile Service of Stationnement de MontréalTC Media
Brady Murphy, VP Mobile explains the steps taken to deliver the Stationnement de Montreal solution, and how TC Media achieved 50,000 subscribers in less than 3 months. Tips are given on starting your journey in mCommerce, particularly in doing due diligence in the audit and strategic planning stage, as well as focusing on improving the customer experience.
Beacons are the missing link between the offline world and the digital space. They bring to life a new way of interaction by adding a context to the physical world. Here's how retailers, museums, events, smart cities, banks, and offices leverage proximity to grow their businesses and engage their audiences.
What are Beacons and how do they work? What are their different uses? How does it compare to other technologies? What are Golden Gekko's recommendations regarding the use of Beacons?
Drive-to-Store: Screen-Phone convergence By Think&GoLaFrenchMobile
This document discusses using NFC and BLE technologies to enhance the in-store shopping experience. It introduces Think&GoNFC, a company with expertise in proximity technologies that has created dynamic NFC screen solutions. The screens allow information like product details, coupons, and tickets to be transmitted bi-directionally between the screen and NFC phones. This enables a more interactive shopping experience compared to traditional signage. Think&GoNFC has also developed a platform for merchants to distribute digital content and offers to customers' phones and cards via NFC screens.
This document provides a 150-page report on mobile TV broadcasting that analyzes its evolution. It identifies key success factors for launching mobile TV services and recognizes differences between traditional and mobile television. The report evaluates mobile TV trials in key markets and allows learning from commercial services in South Korea and Japan. It provides unique business intelligence and expert commentary to help base business decisions regarding mobile TV opportunities.
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceRockbot
The document discusses how beacon technology allows businesses like restaurants to personalize the in-store customer experience. Beacons use Bluetooth signals to detect when customers enter a store and interact with their mobile devices to greet them or provide customized offers. The adoption of beacon technology is expected to grow significantly in the coming years, driven by declining prices and increasing functionality. Industry analysts predict beacon-influenced on-premise sales in the US will increase from $4.1 billion in 2015 to $44.4 billion in 2016 as more businesses implement the technology.
Beacon Technology: What Brands and Marketers Need to KnowBBDO
Beacon technology has the potential to disrupt the way brands–particularly retail brands–think about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users’ interests, intent and physical location.
The Internet of Things: BLE / Beacons / iBeaconsVectorform
This document discusses Bluetooth Low Energy (BLE), beacons, and iBeacon technology. It begins with an overview of BLE, how it differs from traditional Bluetooth, and its advantages for low power applications. Beacons are then introduced as hardware devices that use BLE to emit signals to be detected by mobile apps. iBeacon is described as Apple's software implementation of beacon technology using specific identifier properties. Several use cases are presented, including for retail to provide location-based experiences. Both technical and psychological limitations of using beacons are also outlined.
A beacon is a small wireless device that transmits a Bluetooth signal to nearby smart devices, providing an ID number. The smart device sends the ID to a cloud server, which checks what action is assigned to that ID number and responds accordingly. For example, a beacon placed near socks in a clothing store could alert customers passing by of a sock sale via their smart device.
iBeacon is an indoor positioning system that uses Bluetooth Low Energy beacons to provide location services to iOS devices. Beacons broadcast a signal that includes a proximity UUID, major and minor values that allow an app to detect beacons and understand proximity. The CoreLocation API exposes APIs to monitor for regions defined by beacons and range beacons to determine distance. While beacons enable new location-based experiences, their location capabilities are approximate rather than precise and they cannot directly push information, require an app to be open for ranging, or enable payments. Support for beacons also exists on Android through third parties.
Globant presented on innovation technologies including Internet of Things (IoT) and iBeacon. iBeacon uses Bluetooth Low Energy signals to allow mobile apps to detect proximity to small wireless transmitters. It provides more accurate indoor location targeting than GPS. Example applications discussed include indoor mapping, targeted offers in retail stores, automatic check-ins, and customized experiences and content based on location. Frequently asked questions covered technical details of how iBeacon works and potential use cases.
Visionfc payment transport summit final complete publicNFC Forum
The document summarizes transport and ticketing trends in Asia, including:
1) Mobile ticketing is growing, with 46 cities currently using NFC and 32 more planning to adopt it, led by Asia Pacific and Europe.
2) The NFC market is projected to grow to $47-50 billion by 2025 from $9.5-10 billion currently.
3) Factors driving adoption of NFC ticketing include big data analytics, growth of mobility as a service (MaaS), and increasing smartphone usage in Asia Pacific and globally.
4) Asia Pacific is expected to contribute significantly to new smartphone users between 2017-2025, led by India, China and other countries, increasing
An Introduction to Bluetooth Beacon Technology - Part 2Stephen Statler
Slides from our one day Bluetooth beacon bootcamp. These slides were used for a MobileMonday University training course we ran in 2014 and inspired the book "Beacon Technology: The Hitchhiker's Guide to the Beacosystem" - Part Two - The Afternoon Show
Crafting and Launching Successful Beacon Apps - 11 Keys to SuccessKurt McIntire
Speaker: Kurt McIntire, Co-Founder, Vektor Digital
@kurtmcintire, @vektordigital
Launching a product or business that utilizes beacon technology? In this presentation, Kurt McIntire, Founder of Vektor Digital, breaks down the 11 keys to success for crafting successful beacon applications. He draws from his team's experience building over a half-dozen beacon and BLE applications for innovative startups and cutting-edge businesses.
11 Keys to Success:
1. Set Stakeholder Expectations
2. Validate If Beacons Are Needed
3. Know Your Operating Systems
4. Understand BLE Background Modes
5. Convey Value During Onboarding
6. Handle Bluetooth Off States
7. Provide Privacy Settings
8. Ensure User Interface Matches Beacon Accuracy
9. Utilize Beacon Cloud Management
10. Deploy with Interference in Mind
11. Aggregate Analytics Centrally
Apple's iBeacon uses Bluetooth technology to enable micro-location capabilities. iBeacons can detect nearby iOS devices and send them targeted messages and coupons. Retailers are implementing iBeacons to provide customized offers, interactive maps, and digital signage. Challenges include preventing message spam and ensuring beacons work reliably across varying environments.
Forum smsc nfc wc - mobile contactless solutions take off in france - 2011-...Lobary
NFC World Congress, Sophia Antipolis, September 20th 2011 : "Is there any French touch for mobile NFC ecosystem's national take off". by Francois Lecomte, md of the Forum SMSC and Program Comittee Chair.
This document discusses the importance of mobile marketing and provides guidance on developing an effective mobile strategy. It begins by noting that mobile access is now essential for reaching many consumers. It then outlines a mobile roadmap that includes strategic planning, mobilizing websites and content for all devices, connecting with audiences across platforms, and collecting user data. Key recommendations are to focus on the audience rather than any single tool, keep mobile experiences simple, and thoughtfully promote mobile initiatives. The document argues that a comprehensive strategic approach is needed for mobile to differentiate brands rather than be an afterthought.
mCommerce Success Story: The P$ Mobile Service of Stationnement de MontréalTC Media
Brady Murphy, VP Mobile explains the steps taken to deliver the Stationnement de Montreal solution, and how TC Media achieved 50,000 subscribers in less than 3 months. Tips are given on starting your journey in mCommerce, particularly in doing due diligence in the audit and strategic planning stage, as well as focusing on improving the customer experience.
The document discusses problems with using Near Field Communications (NFC) as the cornerstone of mobile payments, and proposes a solution. It argues that NFC has issues with security, unclear benefits, slow adoption of NFC-enabled phones, lack of commitment from major players, and limited availability of NFC terminals. It suggests letting NFC fade into the background and focusing on other uses like machine-to-machine communication, which could make NFC more successful.
The document discusses smart cities and information marketplaces. It provides a framework for smart city initiatives with four levels of development. It outlines three steps for cities to take in developing a smart city vision: 1) set goals and metrics, 2) manage digital infrastructure, and 3) create an information marketplace. The document also presents a model for a digital/mobile city operating model depending on the level of control over citizen relationships and digital infrastructure assets.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
The document discusses how technology is evolving from the industrial age to the digital age. It outlines the 4Cs driving this evolution: Clouds (cloud computing), Crowds (social media), Cool devices (mobile devices), and Channel (the internet and broadband). Clouds provide on-demand computing and storage. Crowds facilitate social interactions and engagement. Cool devices increase productivity and connectivity. The Channel serves as a transactional medium spanning industries. Together, the 4Cs will converge and transform businesses through collaboration, customer relationships, innovation, and agility in new markets.
This document summarizes a presentation on mobile applications and trends. It discusses growth in smartphone usage and mobile internet data. Key trends include the ubiquity of mobile devices, increasing capabilities of mobile platforms, and the convergence of these capabilities. Technical considerations for developing mobile apps include supporting multiple platforms, speed optimization, and touch interfaces. Frameworks can help but design expertise is still important. The organization discussed had success with an initial mobile app but downloads dropped off without ongoing promotion. Setting clear goals and aligning mobile strategies with broader organizational goals are important lessons learned.
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
Near Field Communication (NFC) is a short-range wireless technology standard that allows data exchange when devices are tapped or waved together. The document discusses NFC's technology, ecosystem involving manufacturers, mobile carriers and payment networks, potential applications like mobile payments and access control, and challenges to adoption like fragmentation. It aims to provide background on NFC for an upcoming forum on the topic.
This document discusses the growing importance and opportunities of mobile marketing. It notes that mobile phone and tablet usage is increasing dramatically, with nearly 200 million mobile internet users in the US by 2016. Effective mobile marketing requires a closed-loop approach of understanding audiences, engaging them with targeted mobile ads, and driving responses through mobile transactions. However, there are challenges in measurement, proving ROI, delivering engaging content, and enabling transactions on mobile. Carriers are developing solutions to help marketers with audience understanding, targeted engagement, and driving mobile transactions. Privacy is also a key consideration, with transparency, choice and control being important.
This document discusses how internet of things (IoT) technologies and cloud computing can help make cities smarter. It explores what characteristics define a smart city, including political leadership, efficient resource planning, integrated systems, ICT readiness, and citizen engagement. The document also examines smart city aspirations like engagement, quality of life, jobs, and sustainability. It argues that achieving these goals requires data-driven services, real-time optimization, gradual integration of systems and data flows, and long-term coordinated policymaking. The role of connectivity like cellular networks, Wi-Fi networks, and non-cellular networks in powering IoT devices is also assessed.
Innovation Norway ICT Summit 2009 - Inge Andre SandvikInge Andre Sandvik
Inge Andre Sandvik discusses key factors for building a sustainable mobile application business. He shares his experience from starting mobile app companies and outlines Mobile Nordic's vision. Sandvik analyzes the mobile market landscape and growth of smartphones, apps, and venture investment. He identifies unique market skills, great timing and execution, strategic planning, strong partners, and scalability as critical success factors.
There is 100% chances you are going to engage your customers on mobile first, but converting them into lifetime and faithful promoters is a multi-screen journey. For brands, media and retailers it is then critical to select the most relevant device-agnostic technology and the
The presentation I presented at the local Belgium Innovate conference. It gives an overview of how the IBM Rational portfolio can be used to address the challenges of Mobile application lifecycle management
Android is an open-source software platform developed by Google and the Open Handset Alliance to address the growing needs of the mobile marketplace. It provides an innovative and open platform for mobile application development, customization of mobile phones, and delivery of value-added content to subscribers. Android allows developers unprecedented access to handset features and the ability to develop powerful mobile applications without licensing fees. It also gives users more choice and functionality in customizing their phones.
This document discusses the development of a mobile app concept for Tryg, a Danish insurance company. It begins with an introduction on the growing popularity of smartphones and mobile internet usage. It then discusses different types of mobile apps and considerations for achieving success, like solving problems for users. The document presents a concept for a "Tryg på Rejse" travel app that would provide insurance and travel assistance. It provides screenshots of prototype screens and discusses testing the concept. The benefits highlighted are improved customer experience and business outcomes for Tryg.
This document discusses the growth of mobile payments and financial services using mobile wallets. It outlines that developed and emerging markets are seeing a wave of mobile proximity payment initiatives using near field communication (NFC) technology. The mobile payments market is growing significantly and expected to reach $630 billion by 2014. NFC devices and phones are reaching mass markets which will help drive further adoption of mobile wallets and payments. This represents a major opportunity, especially to provide financial services to the 80% of the world population that is currently unbanked.
1) The document discusses how mobile advertising, especially for daily deals, is moving towards hyper-local targeting within small geographic regions like zip codes or less than 0.25 miles from merchants.
2) To succeed at hyper-local mobile targeting for daily deals, companies need access to large mobile impression volumes, the ability to ingest thousands of daily deals and merchant data in real-time, and perform real-time analytics on impressions, clicks and conversions by neighborhood and merchant category.
3) Social targeting of mobile users within physical proximity of each other is an important technique that can improve response rates by 3-10x compared to traditional segmentation, requiring data science capabilities from partners.
Similar to Challenges for customers satisfaction on nfc smartphones - 2012-01-26 (20)
Lobary - Passer de la contrainte à l'enchantement clientLobary
Table ronde ACA du 05 juillet 2016 : l'influence positive de la lutte contre la fraude
Présentation de LOBARY : Passer de la contrainte à l'enchantement client
Le web marketing au service du drive 2 store @LobaryLobary
Le web marketing au service du drive-to-store
Des parcours clients sans couture qui stimulent l’émotion en jouant sur l’impulsion. Quels enjeux, et comment réussir ?
Présenté lors de l'afterwork TradeDoubler du 09 mars 2016
ATELIER EESTEL - Google Host Card Emulation (HCE) : Enjeux et perspectives
Mardi 25 novembre 2014
Présentation de François Lecomte-Vagniez, associé Lobary et membre EESTEL, sur l’impact du parcours client dans le paiement mobile avec Google HCE, dans le contexte européen.
Les principaux thèmes abordés sont :
- Le consommateur face au paiement mobile & sans contact
- L’enrôlement du consommateur et l’accès aux services
- La promesse de valeur du paiement mobile pour l’utilisateur
- Les nouveaux équilibres de partage de valeur
Engage the connected consumer at your POS @LobaryLobary
The document discusses how merchants can engage connected consumers at points of sale by leveraging digital proximity ecosystems. It outlines five key drivers for merchants' digital strategies: 1) driving consumers to shops, 2) improving in-shop experiences, 3) enabling transactions, 4) developing customer retention, and 5) having an online social presence. The document also provides examples of technologies like NFC, QR codes, and Bluetooth that can improve the consumer experience at points of sale. Finally, it recommends that successful connected consumer solutions be simple, seamless, leverage standards, be different and fun, and ensure security and privacy.
The document discusses 5 keys to succeed in digital wallets: 1) Value of expertise, 2) Seamless customer journey online and offline, 3) Simplicity of use with rich contents, 4) Trust, and 5) Open ecosystems and standards. It is from a meeting of EESTEL (Association of European Experts in E-Transactions Systems) where various experts presented on trends in mobile payments, characteristics of successful mobile wallets, and the role of standards.
Le programe NFC Business Friendly de Caen-la-MerLobary
Quelles technologies pour améliorer la relation client ?
François Lecomte-Vagniez, associé de LOBARY, et délégué au programme "NFC Business Friendly" de Caen-la-Mer, est intervenu au petit déjeuner technopolitain de Synergia sur la Relation Client, en collaboration avec Calvados Stratégie, le 10 octobre 2013 au Forum digital.
La relation client évolue au rythme des innovations et mutations des technologies. Les NTIC, la démultiplication des supports (Smartphone, tablette), les nouveaux canaux de diffusion (Médias sociaux = réseaux sociaux, blog,…) ainsi que le développement d’équipements innovants (fibre optique) exigent un renouvellement des outils dédiés à la relation client, impliquant la création de nouveaux usages.
La Basse-Normandie et tout particulièrement l’agglomération caennaise disposent de nombreuses compétences (pme/ start-up, laboratoires, association, centres de relation client) et accueillent de multiples projets innovants au service du développement, par l’innovation, de la relation client.
La démarche de Caen la mer, territoire NFC Business Friendly, est de faciliter l'expérimentation et le déploiement de services mobiles sans contact utiles aux citoyens/visiteurs et aux consommateurs.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
Challenges for customers satisfaction on nfc smartphones - 2012-01-26
1. Life with a gesture:
Challenges
for customer’s satisfaction
on NFC smartphones
François Lecomte
Managing Director
Forum des services mobiles sans contact
Mobile : +33 6 81 49 44 94
Email : flecomte@forum-smsc.org
January, 26th, 2012
3. A matter of convergence…
The convergence of :
Web Mobile
NFC contactless technology
is going to disrupt consumer habits !
4 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
4. Making simple for users… Hmm
1. ATAWAD(*) digital contents provisioning, on demand
Coexistence of old fashioned phones, smartphones and NFC mobiles.
Services based on : NFC tags, 1D/2D code, LBS, Bluetooth, SMS, etc.
2. Secured dematerialized transactions (payment, tickets,…)
Coexistence contactless cards and NFC mobiles.
Infrastructures to be upgraded or implemented
o Transport (ISO-14443 type B versus B “prime”).
o Contactless capabilities at Point Of Sales (POS) : payment, loyalty, etc.
3. Peer-2-peer communication
Phone-2-Phone, Phone-2-Cards, Phone-2-Devices….
(*) ATAWAD : Any Time, Any Where, Any Device
5 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
5. Mobile + Local tendencies
Less frontiers between digital and real world
• ROPO – Research Online, Purchase Offline & STORE-TO-WEB
• SoLoMo – Social Local Mobile
• MET – Mobile Economic Time
Mutualized infrastructures and services platforms
• Massive deployments of contactless payment terminals in Commerce.
• Digital Identity and secured login – online services
Proximity services : online & offline
• Online : web based services featuring strong authentication.
• Offline/Online : Keys and data stored on SIM or Mobile devices.
6 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
7. The “French” cooking recipe
Value proposal
Global for users
vision
Leading
territories
Collaborative
work Innovation
support
8 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
8. “Mobile contactless services Forum”
OUR GOAL :
Faster development of mobile contactless (NFC) services.
“A multi-services wallet in my mobile phone ?
Make it happen!”
48 members (private companies)
MNO’s, Banks, Retail Industry, Transport/Cities & Technology providers + Startups
French government endorsement
Eric Besson, Ministry of Industry
Open to multiple contributors
AFSCM, AEPM, GART, business consortiums, regulators, consumer’s associations
Linked to public sector :
Cities, departments, regions decision makers
9 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
9. A Forum for collaborative sharing's
• Analyse and understand
goals and usages
• Relay information
• Share knowledge
• Facilitate synergies
• Members between private and public
players
• Contributors
• Impulse projects
• Startups
• Move forward to
• National common commitments
Authorities
• Local territories
An open ecosystem
10 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
10. Leading “mobile contactless cities”
• Nice project in 2010
Lille
• Leader’s nfc territories Caen
collaborative work Paris
Rennes Strasbourg
in 2011
• Call for project : 20 M€
17 projects selected Bordeaux
for 2012-2013 Toulouse
Nice
• + 1/3 French people Marseille
impacted
9 leader’s NFC territories in 2011
11 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
12. Valuable services for customers
MORE CHOICE BEST DEALS
EASY TRANSACTIONS
IN CONFIDENCE
13 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
13. 5 key ingredients for success
Simple Convenient Close
It’s only one gesture One single tool for a Designed for
large range of services. proximity services
Safe Universal
Non intrusive and 100% secured. Standardized for national use
All transactions made on demand. and (we expect) international.
NFC => a common enabler
14 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
14. Some basic users questions
to deal with
Is this really Grrr… I can’t redeemed
secured ? the bus ticket I purchased.
Help ! My mobile has
been stolen or lost.
Oops, I do not have
Does this shop accepts battery life anymore !
contactless mobile payments ?
Where can I use this
How does this city
digital coupons loaded ?
audio-guide feature work ?
What about my privacy ? Contactless use should
cost a fortune…
15 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
15. A digital wallet called “Cityzi”
Credit/Debit Cards Loyalty Cards
Access services Internet Connexion
Transport Card Tag reader
2D Flashcode
& NFC tags
Brand name
My contactless mobile phone
A multiservice wallet…
16 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
17. Massive mobilization in France
More territories proposing NFC services
Nice, Caen and Strasbourg starting now… Other cities to start soon.
More contactless services offered
Massive concentration of NFC services on leading territories
Multiple opportunities of use
More NFC handsets delivered (mainly smartphones)
Goal = Millions NFC handsets to be delivered in 2012
More customer seduced
Services has to be : cool, fancy… and trusted.
18 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
18. Europe vision - to be defined
Several projects ongoing over Europe…
Many experiences to be shared. Common vision ?
Standardization
• NFC secured transactions. SIM secured element ?
• Open platforms for proximity NFC services delivery.
Seamless customer experience
• Customer path : Applications life cycle and AppStores
• Labeling NFC tags : Cityzi, N-Mark, other visuals ?
Regulation, taxes and laws
• Privacy, services quality, local taxes, CE rules, etc.
• Industry competitiveness at Europe level
19 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
19. Let’s play as European,
because it’s worth it !
Leading territories to take-off over Europe in the next 2-3 years
Over 10 cities to start services in France - including Paris area.
Nordics, UK, Germany, Spain, Italy also have initiatives.
Experiences need to be shared over Europe.
A “mobile contactless” business channel to emerge
More and more NFC services from private and public issuers
“Open and Secured” proximity services offered to customers
Expectations : economical growth, competitive industry, local employment
European initiatives to converge on standards and rules
A 500 million users market at stake
It’s worth it working together for value creation.
20 2012-01-26 : Challenges for customer’s satisfaction on NFC smart phones
20. Thank you !
François Lecomte
Managing Director
Forum des services mobiles sans contact
Mobile : +33 6 81 49 44 94
Email : flecomte@forum-smsc.org
21. Our 48 members
Mobile Bank and Commerce, Public Industry and
Network finance services Retail, Medias, Transport, technology
Operators • Atos Wordline Entertainment citizen’s life providers
• Bouygues Telecom • BPCE • Casino • Accenture
and
• NRJ Mobile • BNP Paribas • Clear Channel • Dassault Systèmes
collectivities
• Orange France • La Banque Postale • LaSer • Caisse des dépôts • Gemalto
Telecom • Carrefour S2P • PMU • Keolis • Inside Secure
• SFR • Crédit Mutuel CIC • Française des Jeux • RATP • Nokia
• MasterCard France • SNCF Proximités • NXP
• Moneo Payment • Transdev • Oberthur Technologies
Solutions
• Veolia Transport • Prosodie
• Société Générale
• RIM Blackberry
• Visa Europe
• Safran Morpho
• Samsung Electronics
SBU/Startups
Adelya, Airtag, Connecthings, Digital Airways, Moviken, Neowave,
Octoplus, Otipass, Rodrigue, Snapp, Think&Go NFC, Weave
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