SlideShare a Scribd company logo
Innovative multimedia
technology, new business
models and revenue
opportunities

Anke Gill, VP of Marketing
19 May 2010
- Blue Chip Client Base - Regional Focus




                              Regional office
                              Customer deployments


BNS is a wholly owned subsidiary of Singapore listed Infinio Group Ltd (5CS.SI)
Just 6 years ago…
George W. Bush was finishing his first term
There were no…
Today…
•2billion    videos are watched on
 YouTube – per day


•500million people use Facebook

•13 million unique Twitter
 accounts were active in Q4/09
Tomorrow…
in the next five years there will be



  trillions                             of
  devices that will be connected to the network
Living on the Edge…
• Today’s devices have unprecedented
  application-capable computing power
  (phones, gateways, STBs etc)…
• …which is largely uncontrolled by telco
  operators, instead becomes the revenue
  generator of user- or vendor-installed
  applications (Google, Apple)
Example: AT&T & Apple


 “AT&T’s iPhone business model is
  like a crack addiction. It delivers a
    short term high, then sinks into
      an addiction and ends badly”
Apple has transformed
 itself into a device maker
 and content aggregator,
 which allows it to control     …the content and
 not only the device, but         applications.
also the most valuable part
of an electronic solution ...
Choices for operators in the face of exploding
demand for internet video:
- charge consumers more (when they expect to
  pay less)
- risk upsetting content providers and users by
  throttling bandwidth
- unlock new revenues to support CAPEX and
  OPEX by creating new value added services
Focus on the IP
         advantage
• wholesale IPTV
• creative value added
  services
Location-based /Interactive Advertising
Innovative Technologies




 • Convenient paper                 • View more information      • Convenient ordering using
   catalogue browsing                 online                       the Wiz


                                  Bridging the gap between the printed and online worlds
                                  to facilitate seamless ordering via TV




 • Tap an item of interest with
   the Wiz
TV Shopping

              IPTV Service Users
Other Application Examples
                 VoD




   TV Shopping   Video on Demand selection   Hospitality Applications




      Karaoke     Interactive Advertising          Education
Summary
 • Move away from the edge
 • Foster two-sided business models with
   payment from users as well as merchants
 • Deal with the issues of the overall value chain


   ''98.7% of users don't have an iPhone, but 98% of mobile
 developers code for it because it has an integrated end-to-end
                  experience” Alan Patrick, Telco 2.0
Thank You


                             14/F, Ming An Plaza II
                             8 Sunning Road
                             Causeway Bay, Hong Kong
                             Ph: +852 2180 9918
www.bnsltd.com               Fax: +852 2180 9919

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Innovative multimedia technology, new business models and revenue opportunities

  • 1. Innovative multimedia technology, new business models and revenue opportunities Anke Gill, VP of Marketing 19 May 2010
  • 2. - Blue Chip Client Base - Regional Focus Regional office Customer deployments BNS is a wholly owned subsidiary of Singapore listed Infinio Group Ltd (5CS.SI)
  • 3. Just 6 years ago…
  • 4. George W. Bush was finishing his first term
  • 7. •2billion videos are watched on YouTube – per day •500million people use Facebook •13 million unique Twitter accounts were active in Q4/09
  • 9. in the next five years there will be trillions of devices that will be connected to the network
  • 10. Living on the Edge… • Today’s devices have unprecedented application-capable computing power (phones, gateways, STBs etc)… • …which is largely uncontrolled by telco operators, instead becomes the revenue generator of user- or vendor-installed applications (Google, Apple)
  • 11. Example: AT&T & Apple “AT&T’s iPhone business model is like a crack addiction. It delivers a short term high, then sinks into an addiction and ends badly”
  • 12. Apple has transformed itself into a device maker and content aggregator, which allows it to control …the content and not only the device, but applications. also the most valuable part of an electronic solution ...
  • 13. Choices for operators in the face of exploding demand for internet video: - charge consumers more (when they expect to pay less) - risk upsetting content providers and users by throttling bandwidth - unlock new revenues to support CAPEX and OPEX by creating new value added services
  • 14. Focus on the IP advantage • wholesale IPTV • creative value added services
  • 16. Innovative Technologies • Convenient paper • View more information • Convenient ordering using catalogue browsing online the Wiz Bridging the gap between the printed and online worlds to facilitate seamless ordering via TV • Tap an item of interest with the Wiz
  • 17. TV Shopping IPTV Service Users
  • 18. Other Application Examples VoD TV Shopping Video on Demand selection Hospitality Applications Karaoke Interactive Advertising Education
  • 19. Summary • Move away from the edge • Foster two-sided business models with payment from users as well as merchants • Deal with the issues of the overall value chain ''98.7% of users don't have an iPhone, but 98% of mobile developers code for it because it has an integrated end-to-end experience” Alan Patrick, Telco 2.0
  • 20. Thank You 14/F, Ming An Plaza II 8 Sunning Road Causeway Bay, Hong Kong Ph: +852 2180 9918 www.bnsltd.com Fax: +852 2180 9919