This document discusses new opportunities for innovative multimedia technologies and new business models for generating revenue. It notes that the number of videos watched daily on YouTube and the number of active social media users has grown dramatically in recent years. It also predicts that in the next five years, there will be trillions of internet-connected devices. The document discusses how consumer expectations are changing and challenges operators face in maintaining bandwidth demands. It proposes focusing on IP-based services and creating new value-added services to generate revenue and support infrastructure costs. Examples discussed include location-based advertising, interactive TV shopping and video on demand.