NFC allows contactless communication between devices like smartphones through magnetic induction, creating a small radio frequency field. It transfers small amounts of data wirelessly over short distances. NFC can be used for transactions by tapping a phone to a payment terminal, for sharing content by tapping two NFC devices, and for pairing devices like tapping a phone to a router.

1. What is near field
communication?
NFC is a form of contactless
communication between
devices like smartphones or

2. How does it work?
ONE DEVICE USES
MAGNETIC
INDUCTION TO
CREATE A RADIO-
WAVE FIELD THAT
THE TARGET CAN
DETECT AND
ACCESS,
ALLOWING SMALL
AMOUNTS OF
DATA TO BE
TRANSFERRED
WIRELESSLY OVER
A RELATIVELY

3. What can you do with NFC?
A smartphone with an NFC chip
Transaction could very easily be configured
to work as a debit or credit
card. You just have to tap your
phone against an NFC-enabled
Sharing An active NFC-enabled device like a
payment device and your money
smartphone can interact either with
is spent!
another active NFC device or with a
passive tag. That tag is basically just
a little chip that’s embedded with
some kind of data to transfer,new a
Tap your phone against your e.g.
Pairing URL link. you’ll never have to
router and
worry about that scrap piece of

4. Smartphones Statistics
• The statistic illustrates the global market share
of smartphone shipments in 2011, 2012 and
2016, by country. China will become the
leading country-level market for smartphone
shipments in 2012. In China, the smartphone
market share is projected to amount to 20.7%
in 2012.
• Nielsen reported that 54.9% of US mobile phone
owners own smartphones. It was estimated that there
were 110million users by 2012.
• 45% of adults and 66% amoung 18-29 year olds.
• Smartphone penetration amongst Singaporeans now stands at 88%
Distribution amongst age groups is relatively consistent even amongst older
citizens. The iPhone is a Singapore market giant at 73% share (Blackbox
Research Pte 2012).

5. QR Codes
Quick Response Codes are set to become the “next big
thing”!
They are a type of two-dimensional barcode that can be
read using apps on smartphones (the majority are free)
and dedicated QR reading devices, that link directly to
text, emails, websites, phone numbers etc.
QR codes are now on lots of product packaging, shop
displays, printed and billboard advertisements as well as
in emails and on websites.

6. Creative ways to use QR codes for marketing
• Reinventing the Shopping Experience
• Enhancing the User Experience
• Streamlining the Customer’s Visit
• Give Customers Something They Want
• Share-worthy Competitions
• Personalized Gift Giving

7. iADS
An iAD is an advert that is linked to something the user has clicked on. Many
companies use these on many websites to attract people to their PSO .
iAd is a powerful way for brands to reach millions of iOS users, and lets you easily
integrate engaging ads to generate revenue from your apps. The iAd Network
provides an automated and intuitive environment for you to easily incorporate iAd
rich media ads into your apps, monitor advertisement performance, and track
revenue.
Range Rover used iAD’s when promoting their new
Range Rover model, as they believed there is more
attention spent by someone engaging with their
iPhone/iPad rather than watching an advert on
television.

8. Proximity Marketing
Proximity marketing is local
wireless advertising content
associated with a particular
place.
Proximity marketing is being
used by retailers to reach their
consumers in a more direct
and interactive way,
motivating a return visit

9. Marketers are using Bluetooth, bypassing mobile carriers to send free information to anybody within
range, decreasing cost to the retailer
Some companies are using Bluetooth connectivity to make static advertising that consumers may just
see as wallpaper more interactive, ensuring that the information is well received and
remembered
Companies can record and use information, such as the number of people accepting/rejecting
the mobile communication to improve future communication
This communication can be used and adapted to reach consumers that have already engaged with
your campaign as well as those you are trying to capture
An example of the benefits of proximity marketing would be a customer looking around a shopping
centre. This shopper acquires communication with retailers instantly whilst they are in the market to
buy as opposed to being hit by hundreds of daily ads, only to forget when they come to buy.