Russell Marsh is the Group Strategy Director at RAPP and Global Head of Mobile. Smartphones have become the main computing platform, with over twice as many smartphones sold as PCs in 2012. Mobile phones can be used for many purposes including searching, using apps, web browsing, video, email, and social media. There are now over 5.9 billion mobile subscriptions worldwide. Mobile is expected to contribute $10.5 trillion to the global GDP by 2017. Various speakers discuss the growth of mobile data usage, the building of 4G LTE networks, and the future of mobile connected devices.
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
Slides associated with a presentation for the UN Communications Group; a group of senior communications Directors of the UN and its associated agencies. Presentation by Elliott King, Managing Director of MintTwist, a multi-national Digital Agency business.
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingTaly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Mobile 2011 Report is following the predictions of ReadWriteWeb, GigaOm, Juniper, IBM and other leading experts.
Watch for TrendsSpoting's 2011 Social Media Predictions.
Digiday Mobile with Appsnack: The Three R’s of Mobile Advertising: Relevance,...Digiday
Agencies and advertisers are faced with three core considerations when looking at a mobile ad strategy: Relevance to the audience, platform effectiveness or ROI, and rich media considerations to capitalize on the possibilities of the mobile screen. A lot has happened in advertising on the non-mobile Web, and it’s all about to happen again, but faster, in the mobile Web.
Presenter: Sandy Shanman, general manager, Appsnack
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
Slides associated with a presentation for the UN Communications Group; a group of senior communications Directors of the UN and its associated agencies. Presentation by Elliott King, Managing Director of MintTwist, a multi-national Digital Agency business.
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingTaly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Mobile 2011 Report is following the predictions of ReadWriteWeb, GigaOm, Juniper, IBM and other leading experts.
Watch for TrendsSpoting's 2011 Social Media Predictions.
Digiday Mobile with Appsnack: The Three R’s of Mobile Advertising: Relevance,...Digiday
Agencies and advertisers are faced with three core considerations when looking at a mobile ad strategy: Relevance to the audience, platform effectiveness or ROI, and rich media considerations to capitalize on the possibilities of the mobile screen. A lot has happened in advertising on the non-mobile Web, and it’s all about to happen again, but faster, in the mobile Web.
Presenter: Sandy Shanman, general manager, Appsnack
A lok at current trends in technology including social business and mobile with some implications for the travel business for the Concur User Conference presentation on Feb 3, 2010
Maximizing the Value of Real-Time: The Importance of AuthenticityJulie Epstein
An overview of how authenticity lends credibility to brands and creates consumer confidence in the framework of today’s real-time digital world. It includes social media usage, best practice case studies, and suggested strategies for implementation.
This presentation was prepared for the IPG Media Lab in February 2011.
A paper on the Dawn of the Digital Era in PNG. New Infrastructure including the Coral Sea Cable and the Kumul Domestic Cable network will see capacity increase 1000 fold. The people of PNG have a voracious appetite for digital technology especially mobile phones and social media however around 85% of the population have access to electricity. Business can play a positive role in leveraging the new infrastructure and helping the people of PNG build their digital capacity throughout society.
Social networking and the next generation of handheld devices will improve business decision-making through efficient, unified communications and location awareness.
Welcome to Drupal Camp LA 2008
* This was a presentation written by Troy Angrignon (President) and David Feldhaus (Director Sales) and delivered by Jonathan Lambbert (CEO) at the DrupalCamp LA, September 13-14, 2008.
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.
Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.
The importance of adopting mobile technology in real estate. Mobile technology has changed the way people search for homes. As experts in our field we need to understand the benefits and leverage mobile.
A lok at current trends in technology including social business and mobile with some implications for the travel business for the Concur User Conference presentation on Feb 3, 2010
Maximizing the Value of Real-Time: The Importance of AuthenticityJulie Epstein
An overview of how authenticity lends credibility to brands and creates consumer confidence in the framework of today’s real-time digital world. It includes social media usage, best practice case studies, and suggested strategies for implementation.
This presentation was prepared for the IPG Media Lab in February 2011.
A paper on the Dawn of the Digital Era in PNG. New Infrastructure including the Coral Sea Cable and the Kumul Domestic Cable network will see capacity increase 1000 fold. The people of PNG have a voracious appetite for digital technology especially mobile phones and social media however around 85% of the population have access to electricity. Business can play a positive role in leveraging the new infrastructure and helping the people of PNG build their digital capacity throughout society.
Social networking and the next generation of handheld devices will improve business decision-making through efficient, unified communications and location awareness.
Welcome to Drupal Camp LA 2008
* This was a presentation written by Troy Angrignon (President) and David Feldhaus (Director Sales) and delivered by Jonathan Lambbert (CEO) at the DrupalCamp LA, September 13-14, 2008.
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.
Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.
The importance of adopting mobile technology in real estate. Mobile technology has changed the way people search for homes. As experts in our field we need to understand the benefits and leverage mobile.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
Trends That Will Change the World of Mobile App DevelopmentLogiQuad Solutions
Digital innovation is evolving consistently, bringing a transformative change in mobile app development.
Explore the top mobile app development trends.
A brief history of mobile economy, from
proprietary umbrella portals to today's wireless communication & design
revolutions. Apps Supermarkets for the crowds and the tremendous impact on
user's expectations and behavior. Future is anywhere, anytime, on-the-go and whenever the inspiration strikes.
Equinix Performance Hub gives Enterprise Networks a Giant BoostEquinix
Learn how this powerful solution can help you reimagine your network and deliver significant performance results.
With the explosion of cloud traffic growth, demands on enterprise networks are changing fast. Fortunately, we have a solution.
Equinix Performance Hub can improve the performance of your entire network — and give your users the experience they’re demanding — while simplifying your infrastructure.
This infopaper will show you how to take advantage of all the benefits Performance Hub has to offer.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
A brief overview of social web trends that we can anticipate taking up increasing air-space over the next 12 months. Some trends (e.g. Big Data) have wider implications than 'social web' but are included for completeness.
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
Avoiding "Ready. Fire. Aim!" with a Mobile Learning StrategyChristopher King
Is mobile learning really the future, or is it just another "the classroom is dead" hype cycle? Are you on track to add real value by rethinking learning activities from a mobile perspective? What does a mobile learning strategy include? Can you even define "mobile learning?" Attend this session to examine your organization's readiness for mobile learning; evaluate content suitable for "m-Learning;" consider a strategic framework for mobile; and discuss how to build a business case. This session is suitable for both those just getting started with mobile learning, and those looking for help explaining "why mobile learning?"
5. Smartphones are now the main
computing platform
2x those of PCs in 2012
Galaxy SIII
Display - 720x1280 pixels
Memory - 64 Giga Bytes
Connection - WiFi / 3G / 2G / Blue Tooth / NFC / USB
Processor - Quad Core 1.4 Ghz
6. Its a is a platform with multiple uses
Device Search Web Apps Display Video Emails Social Voice
PC
Tablet
Mobile
Phone
TV
The device difference is context
Understand the Context
7. A couple of things that makes something mobile
1. Its small enough to carry with me anywhere
2. It can connect to a network
The ability to connect while with me is what makes “Mobile” special
Its all about immediacy
8.
9.
10.
11. There are 5.9 billion active mobile
subscriptions in the world
(There are about 7 billion people)
Source: ITU Informa WCIS December 2012
12.
13. The Mobile Economy 2013-2017
is expected to contribute
10.5 Trillion to the global GDP
14. Naveed Sultan
Global Head of Treasury and
Trade – Citi Bank
“41 billion dollars have been
moved through the CFO 2click app”.
A device set up for CFOs to manage their
business and do one click money transfers
15. Vittorio Colao
Global CEO - Vodafone
“Mobile NFC will be launched
in 5 markets before
the summer 2013”
The beginning of M-Commerce
16. Michael Menis “$40 million a month in mobile
IHG head of mobile
revenue
30% of our web activity is via
mobile
We are expecting mobile web revenue will
overtake our traditional web in the next few
years”
17. Rene Obermann
CEO - Deutsche Telekom “Average mobile broadband usage
2012
1.7 gig per month per person
An increase of 160x
70% year on year growth
of mobile data traffic”
18. Steve Girsky “4G LTE networks will be built into
Vice Chairman – General Motors
millions of our cars starting 2013
across Europe and the USA”
19. There are 7 billion people
in the world
Source - United Nations Data November 2012
20. Only 2 Billion
Are connected to the internet
at the moment!
Source - United Nations Data November 2012
21. Michael Menis
IHG head of mobile
“Its taken 22 years for the first 2
billion people to get there
The next 2 billion will bypass fixed
lines and connect straight to 4G in
the next 5 years”
22. There will be over 10 billion
mobile-connected
devices by 2017
generating 13 times more data
We are here
Source – Cisco VNI Mobile Forecast 2013
28. • How do we support mum
• Build a closer relationship to the brand
• Justify our premium pricing
29. Mums can search by an address or
postcode, or click their current location.
They can choose to search for areas
suitable for:
• Changing,
• Playing or
• Feeding
30. The results can be displayed in 3 different views:
• Street view (augmented reality)
• Map view
• List view
31. When you click on a place it
brings up a detailed view, which
shows the name of the place,
address and phone number.
You can also select a place as a
„favourite‟ by clicking on the
heart in the top right hand
corner. This means it will
appear on your favourites page.
32. You also have the options to:
• Add your own location
• Share the location via
Facebook, Twitter and
SMS.
• Add a personal review for
other Mums to see.
33. Acton Library
“Good children's library, play room and free story-telling
sessions.”
Heaven Nutfield
“There's a playroom, coffee shop and pampering rooms.
Great place to go with friends and children.“
John Lewis
“These facilities are fantastic! Great area for feeding, lots
of spaces for baby change and very clean compared to
other changing facilities in Bluewater: - ).”
37. Mobile DM
Leaflet
Window dispenser
decal
Website
email
38. • Dynamic targeting algorithm selects content layouts and offers
• Mobile location based offers based on individual profile
Web
Email
Mobile
Assets
A connected user experience
irrespective of channel
Digital Print
39. • Posters Connecting objects and content to technology
• Provides additional interaction moments
• Direct Mail • Greater engagement
• Physical Objects • Personalised information
• Offers on products in-store • Ties together online and offline media
• … • The ability to pay via your mobile phone
40.
41. Launch of a new product - How do you encourage men to try
a new drink they would not normally think to order?
We have to get trial and people talking about it.
Built on RAPP‟s proprietary Mobile platform - Not an APP
Launched via
- Email
- SMS
- Geographically targeted Facebook messages
- O2 Ring Fence around Revolution Bars in London
Targeting - 150,000 18 – 24 year old males
43. The voucher was designed to encourage immediacy by activating a countdown
mechanic.
This showed the time left to redeem using gaming mechanics to encourage take up.
49. Field Notes is a tool we use to do primary user research to
understand consumer behaviour right where it happens.
• Video Capture
• Photographs
• Text
All time and location stamped.
RAPP have their own panel in the UK that we use to understand
consumer behavior
58. Try it
Text
This to This
Link to You Tube RAPP Info 64546
Call Us or We Call You
Location Detection Link in to Google Maps
59. 1. Mobile is uniquely “yours” so the
experience should be about you
2. Think about the connected journey not the
channel
3. Location is a key component to mobile so
build in that value