iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...iStrategy
As Australian brands face increased pressure from international competitors, the growth opportunities in emerging Asian markets become significantly more appealing, and more accessible than ever before. Asia accounts for half of the global population and has the second-largest nominal GDP of all continents after Europe. With increasing digital connectivity and a maturing online market comparatively untouched by international brands, the world's eyes turn on Asia as the next big thing.
In this session, we’ll together explore a market with multiple languages, currencies and audience behavioural nuances to demystify the opportunity of, and approach to expanding operations in Asian markets. Aligned with Australian strategic expertise, we’ll spark conversation on the common challenges and brand opportunities Asia presents to your brand.
iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...iStrategy
As Australian brands face increased pressure from international competitors, the growth opportunities in emerging Asian markets become significantly more appealing, and more accessible than ever before. Asia accounts for half of the global population and has the second-largest nominal GDP of all continents after Europe. With increasing digital connectivity and a maturing online market comparatively untouched by international brands, the world's eyes turn on Asia as the next big thing.
In this session, we’ll together explore a market with multiple languages, currencies and audience behavioural nuances to demystify the opportunity of, and approach to expanding operations in Asian markets. Aligned with Australian strategic expertise, we’ll spark conversation on the common challenges and brand opportunities Asia presents to your brand.
Digital Marketing. Do little, achieve moreBassam AlHakim
Digital Marketing. Do little, achieve more.
A thinking process and proven techniques to drive and optimize digital brand engagement.
Presented in the Internet Show - Abu Dhabi 2011 By Bassam Alhakim, Digital Strategist at Ethos Interactive.
Innovating and enabling digital futures 12-07-2011Jude Umeh
This presentation, for a BrightTalk Summit webcast (See: http://www.brighttalk.com/webcast/286/30997), focuses on various demand, usage and fulfilment scenarios that are likely to play out in the immediate future for digital content and mobile infrastructure
Mobile trends and academic opportunities presented at Strathmore and JKUAT Un...Jeremy Siewert
You are invited to explore the recent developments and announcements of a new portfolio of mobile products and services called IBM MobileFirst. By incorporating mobile capabilities that range from analytics, cloud, security, device management, application development and industry expertise, IBM MobileFirst will help you use mobile in new and unique ways to be more productive and innovative. IBM MobileFirst offers an array of solutions that helps connect, secure, and manage and develop mobile networks, infrastructures, and applications.
Attend this session and learn more about:
The mobile marketplace - trends, insights, future direction
Taking a Mobile First approach - what is involved
Industry use cases
Demo of sample application
Q&A
Mobile Web and Apps World New Orleans Session 1 state of the wireless industryNextVision Media
Opening Remarks and Presentation from the Chair- The State of The Wireless Industry
Chetan Sharma is President of Chetan Sharma Consulting and is one of the leading strategists in the mobile industry. Executives from wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space and is probably the only industry strategist who has advised each of the top 6 global mobile data operators. He is considered a leading authority on the mobile data technologies and consumer trends.
Chetan Sharma, President, Chetan Sharma Consulting
Learning Objective: Discuss the upcoming trends of information technology
This seminar looks at the forefront of technology trends in the community for technology leaders. As a technology professional, staying on top of trends is crucial. Below is a list of technology topics that this seminar will cover.
1. Emergence of the Mobile Cloud
Mobile distributed computing paradigm will lead to explosion of new services.
2. From Internet of Things to Web of Things
Need connectivity, internetworking to link physical and digital.
3. From Big Data to Extreme Data
Simpler analytics tools needed to leverage the data deluge.
4. The Revolution Will Be 3D
New tools; techniques bring 3D printing power to masses.
5. Supporting New Learning Styles
Online courses demand seamless, ubiquitous approach.
6. Next-generation mobile networks
Mobile infrastructure must catch up with user needs.
7. Balancing Identity and Privacy
Growing risks and concerns about social networks.
8. Smart and Connected Healthcare
Intelligent systems, assistive devices will improve health.
9. E-Government
Interoperability a big challenge to delivering information.
10. Scientific Cloud Computing
Key to solving grand challenges, pursuing breakthroughs.
At the end of this seminar, participants will be able to:
a. Explore the multiple uses of the internet.
b. Identify ways that technology can make our society more productive.
c. Examine what we give up when we advance technologically.
The Future’s in Their Hands:
Exploring the application of qualitative & quantitative insight illumination methods
across the mobile platform
By Scott Dodgson
Presented at Merlien Institute's International Conference on Qualitative Consumer Researcg & Insights, 7 & 8 April 2011, Malta
Ubiquitous Media Design Workshop, IXDC 2014bo begole
All visions of the future contain images of pervasive screens throughout the lives of users: Days Made of Glass, Minority Report, Blade Runner, even Apple’s Knowledge Navigator of 1987. Research centers are creating technologies for autoscopic 3D, flexible displays, augmented reality, responsive media, immersive googles and domes, inexpensive pervasive displays, and all running at 8K resolution or higher.
How do we separate the hype from the reality of these visions? Which of these innovations will users reject, like 3D TV, which will take off, and how can we decide which innovations to design for? Technology advocates often compare media technology innovations to the change from black-and-white to color TV, but when is that characterization fair and when is it overstatement? In this presentation, I’ll present a case study in the field of responsive media, called Responsive Mirror, and apply lessons learned from that to anticipate the fates of today’s hot topics in visions of tomorrow’s ubiquitous media.
Target Audience:
Innovators of new products and services, particularly using new media technologies such as 3D, Augmented Reality, Responsive Media, and more.
Benefit for Participants:
1. A taxonomy of media technology visions: terminology and categories.
2. Lessons learned from deployment of media-based technologies.
3. A framework for identifying likely adoption of novel media experiences.
#AIIM14 keynote -- Turning Information Chaos into Information OpportunityJohn Mancini
My #AIIM14 keynote -- Mancini's Law --
Organizations are systems of information networks. They only operate effectively when there are clear and predictable information flows within and between these networks.
50% annual growth in the volume of digital information means that these networks – and especially the points of connection between them – will become increasingly unstable.
Without intervention, the resulting #infochaos will threaten the viability of the entire system.
e-book here -- http://www.aiim.org/infochaos
iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...iStrategy
This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.
Digital Marketing. Do little, achieve moreBassam AlHakim
Digital Marketing. Do little, achieve more.
A thinking process and proven techniques to drive and optimize digital brand engagement.
Presented in the Internet Show - Abu Dhabi 2011 By Bassam Alhakim, Digital Strategist at Ethos Interactive.
Innovating and enabling digital futures 12-07-2011Jude Umeh
This presentation, for a BrightTalk Summit webcast (See: http://www.brighttalk.com/webcast/286/30997), focuses on various demand, usage and fulfilment scenarios that are likely to play out in the immediate future for digital content and mobile infrastructure
Mobile trends and academic opportunities presented at Strathmore and JKUAT Un...Jeremy Siewert
You are invited to explore the recent developments and announcements of a new portfolio of mobile products and services called IBM MobileFirst. By incorporating mobile capabilities that range from analytics, cloud, security, device management, application development and industry expertise, IBM MobileFirst will help you use mobile in new and unique ways to be more productive and innovative. IBM MobileFirst offers an array of solutions that helps connect, secure, and manage and develop mobile networks, infrastructures, and applications.
Attend this session and learn more about:
The mobile marketplace - trends, insights, future direction
Taking a Mobile First approach - what is involved
Industry use cases
Demo of sample application
Q&A
Mobile Web and Apps World New Orleans Session 1 state of the wireless industryNextVision Media
Opening Remarks and Presentation from the Chair- The State of The Wireless Industry
Chetan Sharma is President of Chetan Sharma Consulting and is one of the leading strategists in the mobile industry. Executives from wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space and is probably the only industry strategist who has advised each of the top 6 global mobile data operators. He is considered a leading authority on the mobile data technologies and consumer trends.
Chetan Sharma, President, Chetan Sharma Consulting
Learning Objective: Discuss the upcoming trends of information technology
This seminar looks at the forefront of technology trends in the community for technology leaders. As a technology professional, staying on top of trends is crucial. Below is a list of technology topics that this seminar will cover.
1. Emergence of the Mobile Cloud
Mobile distributed computing paradigm will lead to explosion of new services.
2. From Internet of Things to Web of Things
Need connectivity, internetworking to link physical and digital.
3. From Big Data to Extreme Data
Simpler analytics tools needed to leverage the data deluge.
4. The Revolution Will Be 3D
New tools; techniques bring 3D printing power to masses.
5. Supporting New Learning Styles
Online courses demand seamless, ubiquitous approach.
6. Next-generation mobile networks
Mobile infrastructure must catch up with user needs.
7. Balancing Identity and Privacy
Growing risks and concerns about social networks.
8. Smart and Connected Healthcare
Intelligent systems, assistive devices will improve health.
9. E-Government
Interoperability a big challenge to delivering information.
10. Scientific Cloud Computing
Key to solving grand challenges, pursuing breakthroughs.
At the end of this seminar, participants will be able to:
a. Explore the multiple uses of the internet.
b. Identify ways that technology can make our society more productive.
c. Examine what we give up when we advance technologically.
The Future’s in Their Hands:
Exploring the application of qualitative & quantitative insight illumination methods
across the mobile platform
By Scott Dodgson
Presented at Merlien Institute's International Conference on Qualitative Consumer Researcg & Insights, 7 & 8 April 2011, Malta
Ubiquitous Media Design Workshop, IXDC 2014bo begole
All visions of the future contain images of pervasive screens throughout the lives of users: Days Made of Glass, Minority Report, Blade Runner, even Apple’s Knowledge Navigator of 1987. Research centers are creating technologies for autoscopic 3D, flexible displays, augmented reality, responsive media, immersive googles and domes, inexpensive pervasive displays, and all running at 8K resolution or higher.
How do we separate the hype from the reality of these visions? Which of these innovations will users reject, like 3D TV, which will take off, and how can we decide which innovations to design for? Technology advocates often compare media technology innovations to the change from black-and-white to color TV, but when is that characterization fair and when is it overstatement? In this presentation, I’ll present a case study in the field of responsive media, called Responsive Mirror, and apply lessons learned from that to anticipate the fates of today’s hot topics in visions of tomorrow’s ubiquitous media.
Target Audience:
Innovators of new products and services, particularly using new media technologies such as 3D, Augmented Reality, Responsive Media, and more.
Benefit for Participants:
1. A taxonomy of media technology visions: terminology and categories.
2. Lessons learned from deployment of media-based technologies.
3. A framework for identifying likely adoption of novel media experiences.
#AIIM14 keynote -- Turning Information Chaos into Information OpportunityJohn Mancini
My #AIIM14 keynote -- Mancini's Law --
Organizations are systems of information networks. They only operate effectively when there are clear and predictable information flows within and between these networks.
50% annual growth in the volume of digital information means that these networks – and especially the points of connection between them – will become increasingly unstable.
Without intervention, the resulting #infochaos will threaten the viability of the entire system.
e-book here -- http://www.aiim.org/infochaos
iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...iStrategy
This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.
These are interesting and uncertain times, and we cannot tell yet where they will lead us. The financial world is changing and it
is to be expected that banking itself – whether globally or in the EU – will undergo a significant transformation. Now is not the
time for concrete predictions, yet we look ahead with optimism and with the confidence that also in the times to come, Europe’s
savings and regionally oriented retail banks will drive economic growth and development, as indeed they always have. The aim
of this report is to work towards this goal by stimulating and contributing to the various relevant debates and initiatives, which
are currently shaping the retail banking sector along various dimensions.
This is the slide deck of how I got about building links in real time. It's a creative method of link building that takes some effort, but the results and phenomenal.
Bank of the future - Scenarios for online banking for millennialsEnhancers
Bank of the future is the outcome of a research and a concept design project we made for an Italian bank. This work was completed on the October 2013. It showcases the context, the customer journey and 5 developed scenarios (with related UX concept illustrated) related to a branchless bank that focus on the youngest generation of clients. On request of our client we developed also a prototype of one the 5 concepts. Even if we showcase just 5 of them, as you can notice from the customer journey we have much more in our portfolio.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
Cross-platform technologies, which allow app developers to create a shared solution for several platforms via hybrid mobile application development, will see the most promising improvements.
Mobile Revolution and Assessment - ATP 2011Peter Pascale
An overview of mobile trends, intended to highlight the unprecedented growth and consumer impact due mobile technology, followed by possible applications in the assessment industry.
This presentation was delivered to the Association of Test Publishers in Phoenix, AZ, March 2011
mobile marketing:
• What is mobile marketing?
• Why is mobile marketing important?
• Opportunities and challenges
• The foundational components explained
Macmin Infotech Solutions Pvt. Ltd convey world class IT administrations and broad scope of web administrations. They unite a rich arrangement of system administrations and specialized arrangements inside the nation and abroad. Macmin has the notoriety of giving great administrations in different areas like mobile app development. They are very responsible for satisfying their customers, and continually looking for different ways of delivering a better options.
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
ACI Worldwide software powers electronic transactions for financial institutions, processors and retailers around the world - all the time, without fail. Learn more: http://www.aciworldwide.com
There is 100% chances you are going to engage your customers on mobile first, but converting them into lifetime and faithful promoters is a multi-screen journey. For brands, media and retailers it is then critical to select the most relevant device-agnostic technology and the
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Similar to Promoting growth through direct banking: anywhere, anytime, and device. (20)
Promoting growth through direct banking: anywhere, anytime, and device.
1. Promoting growth through direct banking: anywhere,
anytime, and device.
by Chris Smith
General Manager, Digital
Direct Banking, NAB
chris.x.smith@nab.com.au
23 August 2010
2. NAB Multi-channel Approach
Create Customer Benefit -> Build Value Proposition -> Create Capability -> Drive Shareholder Value
3. Mobile @ NAB
• Five Key Trends
• Strategies for success
• Recommendations
4. Predictions
“Within 5 years the Mobile
Channel will become the
most significant channel
for the banking industry”
However: we all know the problem with predictions…
“I think there’s maybe a
world market for 5
computers”
Thomas Watson,
Chairman IBM (1943)
5. Trends: Mobile Internet Outpaces Adoption of Desktop Internet
Source: Morgan Stanley, Economy + Internet Trends, October 09
6. Trends: Mobile as a subset of online?
DOES THE FUTURE LOOK LIKE THIS?
• Capability and usage of mobile devices will equal that of PC.
Traditional thinking held that this convergence would result in the
mobile internet becoming a subset of the traditional internet.
Online
• However there are a number of factors , unique to mobile devices that
deliver MORE capability than desktop/tethered devices.
• Capabilities such as GPS, personalisation, messaging, presence, Mobile
device intimacy (always with you), presence and context, app stores,
contactless billing mean that RICHER interactions are possible with
mobile devices than desktop devices.
OR THIS?
• Gartner has forecast that by 2013 more internet usage will be from
mobile devices than non-mobiles.
• Recent study from global media agency Initiative showed that 60% of Mobile
mobile internet activity occurred INSIDE the home.
• Features added to online should be added to mobile as well if cost
effective and appropriate to user experience. However mobile-led Online
feature enhancements (ie those which don’t apply to online) will also
be critical
7. Trends: Moore’s Law: Computing speed doubles every two years
iMac – 2000 iPhone 4 - 2010
Processor 500 MHz 1GHz
Memory 128MB 512MB
Graphics capability 8 million triangles per second 28 million triangles per second
Screen resolution 786k pixels 614K pixels
Max data transfer rate 12.5MB/s 20MB/s
Storage 30GB HD 32GB Flash Drive
Size 38.1cm x 38.1cm x 43.4cm 11.4cmx 5.9cm x 0.8cm
Weight 15.8kg 0.08kg
Camera No 5 Mega Pixel still/video
GPS No Yes
Phone No Yes
Compass No Yes
Accelerometer No Yes
Apps “Shrink-wrapped”software 225,000+ in App Store
Downloads of these apps N/A 5,000,000,000+ since 10 July 2008
10 years is not a long time in banking – but it’s a heck of a long time in digital media usage.
8. Trends: Social Media is Mainstream
Source: Morgan Stanley, Internet Trends, June 2010
9. Trends: Social Media is Mainstream
• Social Media is now mainstream – in fact it’s beyond the
mainstream.
• If Facebook were a country it would be the third largest in
the world – behind only China and India.
• Facebook is targeting >1bn users in next 12-18mths, and
mobile is likely to be a key factor in delivering this growth.
• 50% of Facebook users are aged 35+
• Australia leads the world in Social Media use. In December
09 the average Australian spent almost six hours on social
media sites.
• 29% of all time spent by Australian’s on the internet is spent
on Facebook.
• 60% of mobile internet usage in the US is spent on social
media sites – only 9% on carrier portals.
Mobile customers are also social media customers. They are vocal about their customer
experience to their network.
10. Trends: Fragmentation vs Consolidation
• Multitude of systems in use. They include iPhone,
Android, BlackBerry, Symbian, Windows Mobile.
• There is no interoperability between these platforms
for “native” applications.
• Developers are torn between supporting all of these
platforms to offer the best consumer experience
possible
• This causes problems in the medium term, however
this is a cyclical issue
• Web developers experienced the same issue in the
mid-90s with browsers (Netscape vs IE)
A clearly articulated Device Management Strategy is vital to the ongoing
success of mobile implementations.
12. Mobile Banking: Ten Strategic Reasons for Making Banking Investments
Top Ten Reasons
— Improve Brand Image
— Increase debit/credit card usage
— Improve your market share
— Displace telephone calls
— Reach customers in real-time
— Improve overall banking experience
— Save customers money while
shopping in retail stores
— Help customers evaluate big-ticket
items
— Enable person to person payments
— Support specific business lines
Source: Online Banking Report, no. 177, March 2010
13. Mobile Banking: Ensuring success for mobile initiatives
• Establish a framework for measuring • Be an evangelist
economic contribution — Use the excitement generated by rapidly
— Establish a framework or proxy that changing environment to communicate the
allows you to demonstrate how the benefits your team is delivering
advances you are making today will
deliver tangible and meaningful benefits
to the bank when usage reaches critical
mass.
• Set clear targets and communicate
your success
— Ensure that the targets and deliverables
you set as a result of initial funding are
measurable, achievable and able to be
communicated.
• Link to strategy
— Be able to communicate how each of the
projects that is funded links directly to
the BU strategy
14. Final thoughts
• Mobile channel is a critical element and unique element of a multi-channel strategy
• Mobile internet is more than the computer unwired
— What are the possibilities for interaction with your customers in this paradigm
• Technology is driving rapid change, but not unmanageable change
— As per the comparison between the iPhone today and the iMac in 2000 – things are
moving fast
• New paradigms = new business models
— The fact that mobility is more than “unwired” means that there are new modes of
transaction that simply may not have made sense in the past.
• Exciting future ahead, but initiatives must be grounded to strategic and commercial
drivers to fulfill multi-channel vision.