SlideShare a Scribd company logo
1 of 24
Download to read offline
Is there any “French touch”
for mobile NFC ecosystem
take-off in France ?

                 François Lecomte
                 Managing Director
                 Forum des services mobiles sans contact
                 Mobile : +33 6 81 49 44 94
                 Email : flecomte@forum-smsc.org



                             September, 20st, 2011
The “French” cooking recipe

                                       Value proposal
        Global                            for users
        vision
                                                                               Leading
                                                                              territories


     Collaborative
         work                                                                    Innovation
                                                                                   support




3            2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
Global
Vision
A matter of convergence…



      The convergence of :
       Web Mobile
       NFC contactless technology


      is going to disrupt consumer habits !




5              2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
A digital wallet called “Cityzi”


      Credit/Debit Cards                                                 Loyalty Cards

       Access services                                                         Internet Connexion

        Transport Card                                                         Tag reader
                                                                               2D Flashcode
                                                                               & NFC tags
    Brand name



                          My contactless mobile phone
                                       A multiservice wallet…


6              2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
Making simple for users… Hmm

    1. ATAWAD(*) digital contents provisioning, on demand
           Coexistence of old fashioned phones, smartphones and NFC mobiles.
           Services based on : NFC tags, 1D/2D code, LBS, Bluetooth, SMS, etc.


    2. Secured dematerialized transactions (payment, tickets,…)
           Coexistence contactless cards and NFC mobiles.
           Infrastructures to be upgraded or implemented
           o     Transport (ISO-14443 type B versus B “prime”).
           o     Contactless capabilities at Point Of Sales (POS) : payment, loyalty, etc.


    3. Peer-2-peer communication
               Phone-2-Phone, Phone-2-Cards, Phone-2-Devices….

                              So called : “Enjoy life with a gesture !”
                                                        (*)   ATAWAD : Any Time, Any Where, Any Device

7                 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
Collaborative
Work
“Mobile contactless services Forum”

           OUR GOAL :
            Faster development of mobile contactless (NFC) services.

               “A multi-services wallet in my mobile phone ?
                              Make it happen!”

       36 members (private companies)
         MNO’s, Banks, Retail Industry, Transport/Cities & Technology providers + Startups
       French government endorsement
         Eric Besson, Ministry of Industry
       Open to multiple contributors
         AFSCM, AEPM, GART, business consortiums, regulators, consumer’s associations
       Linked to public sector :
         Cities, departments, regions decision makers



9                  2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
A Forum for collaborative sharing's


                                                                     • Analyse and understand
                                                                       goals and usages
                                                                     • Relay information
                                                                     • Share knowledge
                                                                     • Facilitate synergies
            • Members                                                  between private and public
                                                                       players
            • Contributors
                                                                     • Impulse projects
            • Startups
                                                                     • Move forward to
            • National                                                 common commitments
              Authorities

            • Local territories
                                                        An open ecosystem


10          2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
Leading “mobile contactless cities”


                                                                         Lille
                                                             Caen
     •   9 leader’s territories                                      Paris
                                                      Rennes                       Strasbourg

     •   56 candidate projects
         in France
                                                     Bordeaux
                                                                       Toulouse
     •   1/3 population France
                                                                                        Nice
                                                                                 Marseille




11                 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
Innovation
Support
French government support


                                    Facilitate a fast development
                                    of mobile contactless services


     Promote synergies
     between private and                                                           Act with European
     public stakeholers                                                            perspectives




               Mobilize across                                         Value local initiatives
               a national vision




13                 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
Innovation for growth

     •   Government support
         •   Call for projects : IPER 2009, IPER 2010 => 10 millions €
         •   Invest for the Future Program (CGI / Caisse des Dépôts):
             •   20 million € for Cities
             •   400 million € for SMB/Startups


     •   Competitive clusters
         •   Pôles SCS, TES, PICOM, CAP Digital, etc.


     •   European collaboration
         •   Smart Urban Spaces : Finland, France and Spain.




14                  2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
Local
Projects
Starting
A commercial rehearsal in 2010




                                         The Cityzi Mobile phone has been

                                         experimented
                                         at a large scale in Nice…




16          2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
Now we need to

     score a try …                               1



                                                                   4




17            2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
Massive mobilization

     More territories proposing NFC services
        Caen and Strasbourg starting now… Other cities to start soon.


     More contactless services offered
        Massive concentration of NFC services on leading territories
          Multiple opportunities of use


     More NFC handsets delivered (mainly smartphones)
        Goal = 1 million handsets delivered by Q1-2012


     More customer seduced
        Services has to be : cool, fancy… and trusted.




18                 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
Value Proposal
For Users
5 key ingredients for success



        Simple                          Convenient                                  Close
        It’s only one gesture           One single tool for a                       Designed for
                                        large range of services.                    proximity services




        Safe                                                    Universal
        Non intrusive and 100% secured.                         Standardized for national use
        All transactions made on demand.                        and (we expect) international.




20               2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
MNO‘s Cityzi Branding

             Specifications published on line : www.afscm.org:
                  Issue NFC tags and « reader mode » services
                  Issue mobile NFC « card emulation » applications
                  Connect Information Systems to the Mobile Network Operator IS


             Brand name, logo and mark registered
              and available to distinguish services and equipment compliant with the
              AFSCM specifications


             Commitments for Cityzi NFC-enabled handsets
              now in retail stores in France.




                                                                                          Copyright © AFSCM 2008-2010



21            2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
Ready
To
Go
Let’s “Enjoy life with a gesture !”

     9 leading territories to take-off
        2010 : Nice Cote d’Azur – now ongoing…
        2011 : Bordeaux, Caen, Strasbourg – now starting…
        2012 : Lille, Marseille, Rennes, Toulouse, others... Paris area… expected !


     A “mobile contactless” business channel to emerge
        More and more NFC services from private and public issuers
        “Open and Secured” proximity services offered to customers
          Expectations : economical growth, competitive industry, local employment


     European initiatives to converge on standards
        A 500 million users market at stake




23                 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
Thank you !

         François Lecomte
         Managing Director
         Forum des services mobiles sans contact
         Tél. : +33 1 44 92 50 66 - Mobile : +33 6 81 49 44 94
         Email : flecomte@forum-smsc.org
Our 36 members

     Mobile Network Operators (MNOs)
         Bouygues Telecom, NRJ Mobile, Orange France Telecom, SFR.

     Banks and finance services
         Atos Wordline, BNP Paribas, BPCE, La Banque Postale, Carrefour S2P,
          Crédit Mutuel CIC, MasterCard France, Moneo Payment Solutions, Visa Europe.

     Retail, Trade, Medias, Entertainment
         Casino, Clear Channel, Française des Jeux, LaSer, PMU.

     Public transport, citizen’s life and collectivities
         Aéroports de Paris, Caisse des Dépôts, Keolis, RATP, SNCF Proximités, Transdev, Veolia
          Transport.

     Industries et technology providers
         Accenture, Dassault Systèmes, Gemalto, Ingenico, Inside Secure, Nokia, NXP
          Semiconductors, Oberthur Technologies, Prosodie, Morpho (Safran), Samsung Electronics.



25                     2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?

More Related Content

What's hot

Imagining a World with Beacons
Imagining a World with Beacons Imagining a World with Beacons
Imagining a World with Beacons Self-employed
 
iBeacon – facts, architecture and applications
iBeacon – facts, architecture and applicationsiBeacon – facts, architecture and applications
iBeacon – facts, architecture and applicationsdigital worx
 
Mobey Forum NFC Update - Citi
Mobey Forum NFC Update - CitiMobey Forum NFC Update - Citi
Mobey Forum NFC Update - CitiDion Lisle
 
What can beacons do for your business?
What can beacons do for your business?What can beacons do for your business?
What can beacons do for your business?kontakt.io
 
An introduction to Beacons
An introduction to BeaconsAn introduction to Beacons
An introduction to BeaconsDMI
 
Drive-to-Store: Screen-Phone convergence By Think&Go
Drive-to-Store:  Screen-Phone convergence By Think&GoDrive-to-Store:  Screen-Phone convergence By Think&Go
Drive-to-Store: Screen-Phone convergence By Think&GoLaFrenchMobile
 
Beacon Technology for Restaurants - Personalizing the On-Premise Experience
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceBeacon Technology for Restaurants - Personalizing the On-Premise Experience
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceRockbot
 
Beacon Technology: What Brands and Marketers Need to Know
Beacon Technology: What Brands and Marketers Need to KnowBeacon Technology: What Brands and Marketers Need to Know
Beacon Technology: What Brands and Marketers Need to KnowBBDO
 
The Internet of Things: BLE / Beacons / iBeacons
The Internet of Things: BLE / Beacons / iBeaconsThe Internet of Things: BLE / Beacons / iBeacons
The Internet of Things: BLE / Beacons / iBeaconsVectorform
 
Mobile Social Networking industry 2008
Mobile Social Networking industry 2008Mobile Social Networking industry 2008
Mobile Social Networking industry 2008Christine Perey
 
What are beacons and how do they work?
What are beacons and how do they work?What are beacons and how do they work?
What are beacons and how do they work?kontakt.io
 
Demystifying iBeacons
Demystifying iBeaconsDemystifying iBeacons
Demystifying iBeaconsFred Brunel
 
Webinar iBeacon Globant April 2014
Webinar iBeacon Globant April 2014Webinar iBeacon Globant April 2014
Webinar iBeacon Globant April 2014Pablo Vittori
 
Visionfc payment transport summit final complete public
Visionfc payment  transport summit final complete   publicVisionfc payment  transport summit final complete   public
Visionfc payment transport summit final complete publicNFC Forum
 
50 ideas for using beacons
50 ideas for using beacons50 ideas for using beacons
50 ideas for using beaconsSinergia Labs
 
Making NFC Boring to Make it Interesting
Making NFC Boring to Make it InterestingMaking NFC Boring to Make it Interesting
Making NFC Boring to Make it InterestingMobileMonday Beijing
 
An Introduction to Bluetooth Beacon Technology - Part 2
An Introduction to Bluetooth Beacon Technology - Part 2An Introduction to Bluetooth Beacon Technology - Part 2
An Introduction to Bluetooth Beacon Technology - Part 2Stephen Statler
 
Crafting and Launching Successful Beacon Apps - 11 Keys to Success
Crafting and Launching Successful Beacon Apps - 11 Keys to SuccessCrafting and Launching Successful Beacon Apps - 11 Keys to Success
Crafting and Launching Successful Beacon Apps - 11 Keys to SuccessKurt McIntire
 

What's hot (19)

Imagining a World with Beacons
Imagining a World with Beacons Imagining a World with Beacons
Imagining a World with Beacons
 
iBeacon – facts, architecture and applications
iBeacon – facts, architecture and applicationsiBeacon – facts, architecture and applications
iBeacon – facts, architecture and applications
 
Mobey Forum NFC Update - Citi
Mobey Forum NFC Update - CitiMobey Forum NFC Update - Citi
Mobey Forum NFC Update - Citi
 
What can beacons do for your business?
What can beacons do for your business?What can beacons do for your business?
What can beacons do for your business?
 
Bi Mtvb Ps
Bi Mtvb PsBi Mtvb Ps
Bi Mtvb Ps
 
An introduction to Beacons
An introduction to BeaconsAn introduction to Beacons
An introduction to Beacons
 
Drive-to-Store: Screen-Phone convergence By Think&Go
Drive-to-Store:  Screen-Phone convergence By Think&GoDrive-to-Store:  Screen-Phone convergence By Think&Go
Drive-to-Store: Screen-Phone convergence By Think&Go
 
Beacon Technology for Restaurants - Personalizing the On-Premise Experience
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceBeacon Technology for Restaurants - Personalizing the On-Premise Experience
Beacon Technology for Restaurants - Personalizing the On-Premise Experience
 
Beacon Technology: What Brands and Marketers Need to Know
Beacon Technology: What Brands and Marketers Need to KnowBeacon Technology: What Brands and Marketers Need to Know
Beacon Technology: What Brands and Marketers Need to Know
 
The Internet of Things: BLE / Beacons / iBeacons
The Internet of Things: BLE / Beacons / iBeaconsThe Internet of Things: BLE / Beacons / iBeacons
The Internet of Things: BLE / Beacons / iBeacons
 
Mobile Social Networking industry 2008
Mobile Social Networking industry 2008Mobile Social Networking industry 2008
Mobile Social Networking industry 2008
 
What are beacons and how do they work?
What are beacons and how do they work?What are beacons and how do they work?
What are beacons and how do they work?
 
Demystifying iBeacons
Demystifying iBeaconsDemystifying iBeacons
Demystifying iBeacons
 
Webinar iBeacon Globant April 2014
Webinar iBeacon Globant April 2014Webinar iBeacon Globant April 2014
Webinar iBeacon Globant April 2014
 
Visionfc payment transport summit final complete public
Visionfc payment  transport summit final complete   publicVisionfc payment  transport summit final complete   public
Visionfc payment transport summit final complete public
 
50 ideas for using beacons
50 ideas for using beacons50 ideas for using beacons
50 ideas for using beacons
 
Making NFC Boring to Make it Interesting
Making NFC Boring to Make it InterestingMaking NFC Boring to Make it Interesting
Making NFC Boring to Make it Interesting
 
An Introduction to Bluetooth Beacon Technology - Part 2
An Introduction to Bluetooth Beacon Technology - Part 2An Introduction to Bluetooth Beacon Technology - Part 2
An Introduction to Bluetooth Beacon Technology - Part 2
 
Crafting and Launching Successful Beacon Apps - 11 Keys to Success
Crafting and Launching Successful Beacon Apps - 11 Keys to SuccessCrafting and Launching Successful Beacon Apps - 11 Keys to Success
Crafting and Launching Successful Beacon Apps - 11 Keys to Success
 

Viewers also liked

Mobile Payment - Will NFC finally unlock a new value chain?
Mobile Payment - Will NFC finally unlock a new value chain?Mobile Payment - Will NFC finally unlock a new value chain?
Mobile Payment - Will NFC finally unlock a new value chain?Martin Gutberlet
 
NFC or Not to NFC
NFC or Not to NFCNFC or Not to NFC
NFC or Not to NFCmwitheiler
 
Le Mobile NFC, Télécommande de notre quotidien
Le Mobile NFC, Télécommande de notre quotidienLe Mobile NFC, Télécommande de notre quotidien
Le Mobile NFC, Télécommande de notre quotidienPierre Metivier
 
The road ahead for Mobile NFC services
The road ahead for Mobile NFC servicesThe road ahead for Mobile NFC services
The road ahead for Mobile NFC servicesPierre Metivier
 
Java Card Technology: The Foundations of NFC
Java Card Technology: The Foundations of NFCJava Card Technology: The Foundations of NFC
Java Card Technology: The Foundations of NFCEric Vétillard
 
Le paiement sans contact acteurs et applications
Le paiement sans contact acteurs et applicationsLe paiement sans contact acteurs et applications
Le paiement sans contact acteurs et applicationsMajda Belfquih
 
Near field communication (nfc)
Near field communication (nfc)Near field communication (nfc)
Near field communication (nfc)Vijay Thakkar
 
Near field communication
Near field communicationNear field communication
Near field communicationRahul Patil
 
Nfc tutorial
Nfc tutorialNfc tutorial
Nfc tutorialRoy Chen
 
NFC Presentation [Compatibility Mode]
NFC Presentation [Compatibility Mode]NFC Presentation [Compatibility Mode]
NFC Presentation [Compatibility Mode]Khaled Hasan
 
Nfc forum 14_feb07_press_and_analyst_briefing_slides
Nfc forum 14_feb07_press_and_analyst_briefing_slidesNfc forum 14_feb07_press_and_analyst_briefing_slides
Nfc forum 14_feb07_press_and_analyst_briefing_slidesBabu Kumar
 

Viewers also liked (20)

Paiement mobile
Paiement mobilePaiement mobile
Paiement mobile
 
NFC
NFCNFC
NFC
 
Mobile Payment - Will NFC finally unlock a new value chain?
Mobile Payment - Will NFC finally unlock a new value chain?Mobile Payment - Will NFC finally unlock a new value chain?
Mobile Payment - Will NFC finally unlock a new value chain?
 
NFC or Not to NFC
NFC or Not to NFCNFC or Not to NFC
NFC or Not to NFC
 
Developing NFC Apps
Developing NFC AppsDeveloping NFC Apps
Developing NFC Apps
 
Le Mobile NFC, Télécommande de notre quotidien
Le Mobile NFC, Télécommande de notre quotidienLe Mobile NFC, Télécommande de notre quotidien
Le Mobile NFC, Télécommande de notre quotidien
 
The road ahead for Mobile NFC services
The road ahead for Mobile NFC servicesThe road ahead for Mobile NFC services
The road ahead for Mobile NFC services
 
Java Card Technology: The Foundations of NFC
Java Card Technology: The Foundations of NFCJava Card Technology: The Foundations of NFC
Java Card Technology: The Foundations of NFC
 
Le paiement sans contact acteurs et applications
Le paiement sans contact acteurs et applicationsLe paiement sans contact acteurs et applications
Le paiement sans contact acteurs et applications
 
Webinar on Insider's Insight into NFC
Webinar on Insider's Insight into NFCWebinar on Insider's Insight into NFC
Webinar on Insider's Insight into NFC
 
Near field communication (nfc)
Near field communication (nfc)Near field communication (nfc)
Near field communication (nfc)
 
NFS - Company presentation 2015
NFS - Company presentation 2015NFS - Company presentation 2015
NFS - Company presentation 2015
 
Near field communication
Near field communicationNear field communication
Near field communication
 
Nfc tutorial
Nfc tutorialNfc tutorial
Nfc tutorial
 
NFC Presentation [Compatibility Mode]
NFC Presentation [Compatibility Mode]NFC Presentation [Compatibility Mode]
NFC Presentation [Compatibility Mode]
 
Nfc forum 14_feb07_press_and_analyst_briefing_slides
Nfc forum 14_feb07_press_and_analyst_briefing_slidesNfc forum 14_feb07_press_and_analyst_briefing_slides
Nfc forum 14_feb07_press_and_analyst_briefing_slides
 
Nfc technology ppt
Nfc technology pptNfc technology ppt
Nfc technology ppt
 
Nfc ppt
Nfc pptNfc ppt
Nfc ppt
 
Nfc power point
Nfc power pointNfc power point
Nfc power point
 
Nfc
NfcNfc
Nfc
 

Similar to Forum smsc nfc wc - mobile contactless solutions take off in france - 2011-09-20

Challenges for customers satisfaction on nfc smartphones - 2012-01-26
Challenges for customers satisfaction on nfc smartphones - 2012-01-26 Challenges for customers satisfaction on nfc smartphones - 2012-01-26
Challenges for customers satisfaction on nfc smartphones - 2012-01-26 Lobary
 
SoftCOM 2011 - Design and Development of a Social Shopping Experience in the ...
SoftCOM 2011 - Design and Development of a Social Shopping Experience in the ...SoftCOM 2011 - Design and Development of a Social Shopping Experience in the ...
SoftCOM 2011 - Design and Development of a Social Shopping Experience in the ...CATTID "Sapienza"
 
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screensPatrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screensronewmedia_academy
 
MIT Enterprise Forum, NFC Workgroup
MIT Enterprise Forum, NFC WorkgroupMIT Enterprise Forum, NFC Workgroup
MIT Enterprise Forum, NFC WorkgroupKen Winnick
 
Pres transport-numerique-nantes-sept15
Pres transport-numerique-nantes-sept15Pres transport-numerique-nantes-sept15
Pres transport-numerique-nantes-sept15NFR21
 
Internet of Things - Call presentations and hints from presenters
Internet of Things - Call presentations and hints from presentersInternet of Things - Call presentations and hints from presenters
Internet of Things - Call presentations and hints from presentersOpen & Agile Smart Cities
 
Smart city leboucher
Smart city leboucherSmart city leboucher
Smart city leboucherCIRB_CIBG
 
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...QuestBack AG
 
White Paper on Peering in France
White Paper on Peering in FranceWhite Paper on Peering in France
White Paper on Peering in FranceFrance IX Services
 
Market opportunity news flash asia 13112012
Market opportunity news flash asia 13112012Market opportunity news flash asia 13112012
Market opportunity news flash asia 13112012Business Finland
 
Philippe Roy (Capdigital, Paris): Creating Living Labs in a Digital Content C...
Philippe Roy (Capdigital, Paris): Creating Living Labs in a Digital Content C...Philippe Roy (Capdigital, Paris): Creating Living Labs in a Digital Content C...
Philippe Roy (Capdigital, Paris): Creating Living Labs in a Digital Content C...Frederik Temmermans
 
Sihem trabelsi regulatory challenges for promoting mobile applications & serv...
Sihem trabelsi regulatory challenges for promoting mobile applications & serv...Sihem trabelsi regulatory challenges for promoting mobile applications & serv...
Sihem trabelsi regulatory challenges for promoting mobile applications & serv...sihem-trabelsi
 
Social media acknowledging the growing importance of mobile use in east africa
Social media acknowledging the growing importance of mobile use in east africaSocial media acknowledging the growing importance of mobile use in east africa
Social media acknowledging the growing importance of mobile use in east africaCoca-Cola
 
Razorfish nfc technologies presentation 2013
Razorfish nfc technologies presentation 2013Razorfish nfc technologies presentation 2013
Razorfish nfc technologies presentation 2013Razorfish
 
French building of SDI : a bottom-up or a top-down process?
French building of SDI : a bottom-up or a top-down process?French building of SDI : a bottom-up or a top-down process?
French building of SDI : a bottom-up or a top-down process?Marc Leobet
 

Similar to Forum smsc nfc wc - mobile contactless solutions take off in france - 2011-09-20 (20)

Challenges for customers satisfaction on nfc smartphones - 2012-01-26
Challenges for customers satisfaction on nfc smartphones - 2012-01-26 Challenges for customers satisfaction on nfc smartphones - 2012-01-26
Challenges for customers satisfaction on nfc smartphones - 2012-01-26
 
SoftCOM 2011 - Design and Development of a Social Shopping Experience in the ...
SoftCOM 2011 - Design and Development of a Social Shopping Experience in the ...SoftCOM 2011 - Design and Development of a Social Shopping Experience in the ...
SoftCOM 2011 - Design and Development of a Social Shopping Experience in the ...
 
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screensPatrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens
 
The sensitive city
The sensitive cityThe sensitive city
The sensitive city
 
MIT Enterprise Forum, NFC Workgroup
MIT Enterprise Forum, NFC WorkgroupMIT Enterprise Forum, NFC Workgroup
MIT Enterprise Forum, NFC Workgroup
 
Pres transport-numerique-nantes-sept15
Pres transport-numerique-nantes-sept15Pres transport-numerique-nantes-sept15
Pres transport-numerique-nantes-sept15
 
DigiWorld Yearbook 2010
DigiWorld Yearbook 2010DigiWorld Yearbook 2010
DigiWorld Yearbook 2010
 
16 Living Labs and Smart Cities Per Blixt
16 Living Labs and Smart Cities Per Blixt16 Living Labs and Smart Cities Per Blixt
16 Living Labs and Smart Cities Per Blixt
 
Internet of Things - Call presentations and hints from presenters
Internet of Things - Call presentations and hints from presentersInternet of Things - Call presentations and hints from presenters
Internet of Things - Call presentations and hints from presenters
 
Smart city leboucher
Smart city leboucherSmart city leboucher
Smart city leboucher
 
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...
 
Wrap up of the Smart Cities, Future Internet, Coming Your Way
Wrap up of the Smart Cities, Future Internet, Coming Your WayWrap up of the Smart Cities, Future Internet, Coming Your Way
Wrap up of the Smart Cities, Future Internet, Coming Your Way
 
White Paper on Peering in France
White Paper on Peering in FranceWhite Paper on Peering in France
White Paper on Peering in France
 
Market opportunity news flash asia 13112012
Market opportunity news flash asia 13112012Market opportunity news flash asia 13112012
Market opportunity news flash asia 13112012
 
Philippe Roy (Capdigital, Paris): Creating Living Labs in a Digital Content C...
Philippe Roy (Capdigital, Paris): Creating Living Labs in a Digital Content C...Philippe Roy (Capdigital, Paris): Creating Living Labs in a Digital Content C...
Philippe Roy (Capdigital, Paris): Creating Living Labs in a Digital Content C...
 
Web². The Internet of everything
Web². The Internet of everythingWeb². The Internet of everything
Web². The Internet of everything
 
Sihem trabelsi regulatory challenges for promoting mobile applications & serv...
Sihem trabelsi regulatory challenges for promoting mobile applications & serv...Sihem trabelsi regulatory challenges for promoting mobile applications & serv...
Sihem trabelsi regulatory challenges for promoting mobile applications & serv...
 
Social media acknowledging the growing importance of mobile use in east africa
Social media acknowledging the growing importance of mobile use in east africaSocial media acknowledging the growing importance of mobile use in east africa
Social media acknowledging the growing importance of mobile use in east africa
 
Razorfish nfc technologies presentation 2013
Razorfish nfc technologies presentation 2013Razorfish nfc technologies presentation 2013
Razorfish nfc technologies presentation 2013
 
French building of SDI : a bottom-up or a top-down process?
French building of SDI : a bottom-up or a top-down process?French building of SDI : a bottom-up or a top-down process?
French building of SDI : a bottom-up or a top-down process?
 

More from Lobary

Lobary - Passer de la contrainte à l'enchantement client
Lobary - Passer de la contrainte à l'enchantement clientLobary - Passer de la contrainte à l'enchantement client
Lobary - Passer de la contrainte à l'enchantement clientLobary
 
Le web marketing au service du drive 2 store @Lobary
Le web marketing au service du drive 2 store @LobaryLe web marketing au service du drive 2 store @Lobary
Le web marketing au service du drive 2 store @LobaryLobary
 
Francois lecomte hce atelier 2 2014-11-25
Francois lecomte hce atelier 2   2014-11-25Francois lecomte hce atelier 2   2014-11-25
Francois lecomte hce atelier 2 2014-11-25Lobary
 
Engage the connected consumer at your POS @Lobary
Engage the connected consumer at your POS  @LobaryEngage the connected consumer at your POS  @Lobary
Engage the connected consumer at your POS @LobaryLobary
 
Eestel atelier cartes 2013 - 2013-11-20
Eestel   atelier cartes 2013 - 2013-11-20Eestel   atelier cartes 2013 - 2013-11-20
Eestel atelier cartes 2013 - 2013-11-20Lobary
 
Le programe NFC Business Friendly de Caen-la-Mer
Le programe NFC Business Friendly de Caen-la-MerLe programe NFC Business Friendly de Caen-la-Mer
Le programe NFC Business Friendly de Caen-la-MerLobary
 
Forum SMSC le sans contact mobile
Forum SMSC  le sans contact mobileForum SMSC  le sans contact mobile
Forum SMSC le sans contact mobileLobary
 
Payforum Forum SMSC 2010 03 18
Payforum Forum SMSC 2010 03 18Payforum Forum SMSC 2010 03 18
Payforum Forum SMSC 2010 03 18Lobary
 

More from Lobary (8)

Lobary - Passer de la contrainte à l'enchantement client
Lobary - Passer de la contrainte à l'enchantement clientLobary - Passer de la contrainte à l'enchantement client
Lobary - Passer de la contrainte à l'enchantement client
 
Le web marketing au service du drive 2 store @Lobary
Le web marketing au service du drive 2 store @LobaryLe web marketing au service du drive 2 store @Lobary
Le web marketing au service du drive 2 store @Lobary
 
Francois lecomte hce atelier 2 2014-11-25
Francois lecomte hce atelier 2   2014-11-25Francois lecomte hce atelier 2   2014-11-25
Francois lecomte hce atelier 2 2014-11-25
 
Engage the connected consumer at your POS @Lobary
Engage the connected consumer at your POS  @LobaryEngage the connected consumer at your POS  @Lobary
Engage the connected consumer at your POS @Lobary
 
Eestel atelier cartes 2013 - 2013-11-20
Eestel   atelier cartes 2013 - 2013-11-20Eestel   atelier cartes 2013 - 2013-11-20
Eestel atelier cartes 2013 - 2013-11-20
 
Le programe NFC Business Friendly de Caen-la-Mer
Le programe NFC Business Friendly de Caen-la-MerLe programe NFC Business Friendly de Caen-la-Mer
Le programe NFC Business Friendly de Caen-la-Mer
 
Forum SMSC le sans contact mobile
Forum SMSC  le sans contact mobileForum SMSC  le sans contact mobile
Forum SMSC le sans contact mobile
 
Payforum Forum SMSC 2010 03 18
Payforum Forum SMSC 2010 03 18Payforum Forum SMSC 2010 03 18
Payforum Forum SMSC 2010 03 18
 

Recently uploaded

Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfFIDO Alliance
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGDSC PJATK
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessUXDXConf
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfFIDO Alliance
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...FIDO Alliance
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch TuesdayIvanti
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptxFIDO Alliance
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024Lorenzo Miniero
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?Paolo Missier
 
Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Hiroshi SHIBATA
 
Oauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoftOauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoftshyamraj55
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireExakis Nelite
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024Stephen Perrenod
 
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The InsideCollecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The InsideStefan Dietze
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfSrushith Repakula
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxFIDO Alliance
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform EngineeringMarcus Vechiato
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceSamy Fodil
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe中 央社
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FIDO Alliance
 

Recently uploaded (20)

Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch Tuesday
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
 
Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024
 
Oauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoftOauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoft
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
 
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The InsideCollecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptx
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
 

Forum smsc nfc wc - mobile contactless solutions take off in france - 2011-09-20

  • 1. Is there any “French touch” for mobile NFC ecosystem take-off in France ? François Lecomte Managing Director Forum des services mobiles sans contact Mobile : +33 6 81 49 44 94 Email : flecomte@forum-smsc.org September, 20st, 2011
  • 2. The “French” cooking recipe Value proposal Global for users vision Leading territories Collaborative work Innovation support 3 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 4. A matter of convergence… The convergence of :  Web Mobile  NFC contactless technology is going to disrupt consumer habits ! 5 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 5. A digital wallet called “Cityzi” Credit/Debit Cards Loyalty Cards Access services Internet Connexion Transport Card Tag reader 2D Flashcode & NFC tags Brand name My contactless mobile phone A multiservice wallet… 6 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 6. Making simple for users… Hmm 1. ATAWAD(*) digital contents provisioning, on demand  Coexistence of old fashioned phones, smartphones and NFC mobiles.  Services based on : NFC tags, 1D/2D code, LBS, Bluetooth, SMS, etc. 2. Secured dematerialized transactions (payment, tickets,…)  Coexistence contactless cards and NFC mobiles.  Infrastructures to be upgraded or implemented o Transport (ISO-14443 type B versus B “prime”). o Contactless capabilities at Point Of Sales (POS) : payment, loyalty, etc. 3. Peer-2-peer communication  Phone-2-Phone, Phone-2-Cards, Phone-2-Devices…. So called : “Enjoy life with a gesture !” (*) ATAWAD : Any Time, Any Where, Any Device 7 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 8. “Mobile contactless services Forum”  OUR GOAL :  Faster development of mobile contactless (NFC) services. “A multi-services wallet in my mobile phone ? Make it happen!”  36 members (private companies)  MNO’s, Banks, Retail Industry, Transport/Cities & Technology providers + Startups  French government endorsement  Eric Besson, Ministry of Industry  Open to multiple contributors  AFSCM, AEPM, GART, business consortiums, regulators, consumer’s associations  Linked to public sector :  Cities, departments, regions decision makers 9 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 9. A Forum for collaborative sharing's • Analyse and understand goals and usages • Relay information • Share knowledge • Facilitate synergies • Members between private and public players • Contributors • Impulse projects • Startups • Move forward to • National common commitments Authorities • Local territories An open ecosystem 10 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 10. Leading “mobile contactless cities” Lille Caen • 9 leader’s territories Paris Rennes Strasbourg • 56 candidate projects in France Bordeaux Toulouse • 1/3 population France Nice Marseille 11 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 12. French government support Facilitate a fast development of mobile contactless services Promote synergies between private and Act with European public stakeholers perspectives Mobilize across Value local initiatives a national vision 13 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 13. Innovation for growth • Government support • Call for projects : IPER 2009, IPER 2010 => 10 millions € • Invest for the Future Program (CGI / Caisse des Dépôts): • 20 million € for Cities • 400 million € for SMB/Startups • Competitive clusters • Pôles SCS, TES, PICOM, CAP Digital, etc. • European collaboration • Smart Urban Spaces : Finland, France and Spain. 14 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 15. A commercial rehearsal in 2010 The Cityzi Mobile phone has been experimented at a large scale in Nice… 16 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 16. Now we need to score a try … 1 4 17 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 17. Massive mobilization More territories proposing NFC services  Caen and Strasbourg starting now… Other cities to start soon. More contactless services offered  Massive concentration of NFC services on leading territories  Multiple opportunities of use More NFC handsets delivered (mainly smartphones)  Goal = 1 million handsets delivered by Q1-2012 More customer seduced  Services has to be : cool, fancy… and trusted. 18 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 19. 5 key ingredients for success Simple Convenient Close It’s only one gesture One single tool for a Designed for large range of services. proximity services Safe Universal Non intrusive and 100% secured. Standardized for national use All transactions made on demand. and (we expect) international. 20 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 20. MNO‘s Cityzi Branding  Specifications published on line : www.afscm.org:  Issue NFC tags and « reader mode » services  Issue mobile NFC « card emulation » applications  Connect Information Systems to the Mobile Network Operator IS  Brand name, logo and mark registered and available to distinguish services and equipment compliant with the AFSCM specifications  Commitments for Cityzi NFC-enabled handsets now in retail stores in France. Copyright © AFSCM 2008-2010 21 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 22. Let’s “Enjoy life with a gesture !” 9 leading territories to take-off  2010 : Nice Cote d’Azur – now ongoing…  2011 : Bordeaux, Caen, Strasbourg – now starting…  2012 : Lille, Marseille, Rennes, Toulouse, others... Paris area… expected ! A “mobile contactless” business channel to emerge  More and more NFC services from private and public issuers  “Open and Secured” proximity services offered to customers  Expectations : economical growth, competitive industry, local employment European initiatives to converge on standards  A 500 million users market at stake 23 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • 23. Thank you ! François Lecomte Managing Director Forum des services mobiles sans contact Tél. : +33 1 44 92 50 66 - Mobile : +33 6 81 49 44 94 Email : flecomte@forum-smsc.org
  • 24. Our 36 members Mobile Network Operators (MNOs)  Bouygues Telecom, NRJ Mobile, Orange France Telecom, SFR. Banks and finance services  Atos Wordline, BNP Paribas, BPCE, La Banque Postale, Carrefour S2P, Crédit Mutuel CIC, MasterCard France, Moneo Payment Solutions, Visa Europe. Retail, Trade, Medias, Entertainment  Casino, Clear Channel, Française des Jeux, LaSer, PMU. Public transport, citizen’s life and collectivities  Aéroports de Paris, Caisse des Dépôts, Keolis, RATP, SNCF Proximités, Transdev, Veolia Transport. Industries et technology providers  Accenture, Dassault Systèmes, Gemalto, Ingenico, Inside Secure, Nokia, NXP Semiconductors, Oberthur Technologies, Prosodie, Morpho (Safran), Samsung Electronics. 25 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?