The document discusses Zing Me, a blogging platform in Vietnam. It provides statistics on the size of the blogging community such as 15,000 blogs per day and over 160,000 daily active users. The platform allows brands to run blogging contests and campaigns to promote their products. One case study describes a successful 4-week campaign for a green tea brand that resulted in over 14,000 blogs and 325,000 pageviews. The conclusion states that Zing Me has a large, engaged blogging community and that its features help brands inspire customers.