A case study on how an Elearning Startup can start and grow it's digital presence. Key insights on the existing market and strategies for branding, awareness and sales.
I think of training as the filling in a marketing sandwich. Training itself should be part of an company’s or organization’s overall marketing plan. But you also need to have a marketing plan to ensure the success of your training. E-Learning or online training/education ensures the online channel is open to your prospective students and, thus, can play a tactical role in delivering marketing messages. This presentation discusses the necessity of having a solid marketing plan for your training deployment and some tactical implementations we\'ve used successfully.
Digital marketing strategy analysis with 3 different companies of varying sizes in the jewelry industries, namely Tiffany & Co. , Blue Nile, and Catbird NYC.
I think of training as the filling in a marketing sandwich. Training itself should be part of an company’s or organization’s overall marketing plan. But you also need to have a marketing plan to ensure the success of your training. E-Learning or online training/education ensures the online channel is open to your prospective students and, thus, can play a tactical role in delivering marketing messages. This presentation discusses the necessity of having a solid marketing plan for your training deployment and some tactical implementations we\'ve used successfully.
Digital marketing strategy analysis with 3 different companies of varying sizes in the jewelry industries, namely Tiffany & Co. , Blue Nile, and Catbird NYC.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
Launching your own online course products can be a great way for entrepreneurs to increase revenue, grow your community internationally and scale your brand's impact, all while circumventing many problems caused by the Coronavirus epidemic.
Particularly for those who run in person workshops, events, retail, travel or even online businesses, there's no doubt been a lot of disruptions for any size businesses from classes and workshops being cancelled to having to deal with product logistics issues.
This deck is an overview of how to plan, create and launch an online course product, and how your personal/business brand can benefit from an online course strategy.
You will learn about:
- Benefits of creating an online course product for your personal/business brand
- The process of launching an online course product
- How to create a new source of revenue and passive income with online courses
- How to validate your idea
- What you need to get started
To succeed in today’s digital era, it is crucial to have a professionally designed website for your business. Being a website design agency we develop custom websites and help small, medium, and large businesses and organizations to build, grow and scale their online presence.
Connect-a-Mater:The One Stop Solution for your CareerNilav Patro
The one stop solution for all your career related problems.
This comprehensive analysis and description of the Marketing Plan will drive everyone towards it.
How to Host Effective Webinars to Generate Leads for Your Advisory BusinessSamantha Russell
Watch the full video replay: https://youtu.be/2yrqgSnIank
Webinars can be one of the most powerful and high-value tactics to directly connect with your audience. Not only are webinars an effective marketing tool but they're also an effective sales tool.
According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.
After 3 years and over 75 webinars given, our marketing team has learned what to do (and what NOT to do) to prepare, promote and run effective webinars.
This presentation covers:
- The Logistics - tools for hosting and recording
- Choosing your webinar topics/content
- Proper promotion for high registration rates
- Helpful webinar tools
- Preparing an engaging presentation
- How to keep attendees involved and engaged during your webinars
Digital Marketing port folio, detailing a marketing plan for Digital Marketing Nanodegree (DMND), based on customer journey, to gain 200 enrollments/sign-ups in one quarter. Tools used: SEO, SEM, Content Marketing, Google Adwords, Google Analytics, Email Marketing, Social Media Marketing, Social Media Advertising, Display Advertising.
Best Digital Marketing Courses in Nagpur has so many things which make us fall in love with the city but, apart from its beauty Nagpur has so many best colleges and educational opportunities too.
Ask the Expert - Essential Strategies for Your Next Career Development EventMercedes Rodríguez
Join us as we dive into the benefits involved with hosting career-themed events. We'll walk through success stories from your peers and provide actionable tips for turning your next event into a success!
Lithan's Edupreneurship Insights on 15th Jul 2015LithanAcademy
Here's what we presented on our Edupreneurship Insights last 15th Jul 2015.
--
Are you capitalizing on your knowledge yet?
We are at the forefront of delivering skills-based learning and have developed Edtech Accelerator, a programme that teaches you to become an edupreneur.
We are looking to collaborate with domain experts like yourself and help you commercialise your knowledge.
Syllab-Creating meaningful interaction between companies and university stude...Akshay Nath
Most of the students in universities across the world are not sure whether their current skills are enough for them to land in their dream job. It is found that there is less interaction possible for students with companies in the field. It is also found that companies found it extremely difficult to hire best talents that fit their job. At syllab we are trying to solve this problem by creating a platform for students to build their skills for real world job with the professionals from companies in the same field.
Product Case Study: Udacity_VijayDwivediVijay Dwivedi
A Presentation on:
1.Analyze what are the good things about Udacity currently from Product perspective
2. What can be improved? And how?
3. What other new ideas will you bring in if you were the product manager of Udacity?
4. Try to quantify the ROI of each idea/improvement you suggest
5. Mention any low hanging items which can be put to market very quickly
"2024 Side Hustles: Diversify Income, Monetize Passion!"Kavika Roy
The presentation outlines the growing trend and practical significance of side hustles in today's economic landscape. It emphasizes the need for flexible income streams and introduces the concept of a side hustle as a viable means to achieve financial goals. It explores the top side hustles for 2024, focusing on opportunities aligned with individual passions and preferences. It serves as a comprehensive guide for individuals seeking to diversify their income streams through side hustles in 2024. It not only introduces various lucrative opportunities but also underscores the necessity of strategic planning for sustained success in the evolving landscape of online entrepreneurship.
Companies are seeing lower success rates on social media and diminishing conversion rates on the web - a trend that has put us all, especially content marketers, in the position to prove the ROI or face severe fiscal cuts.
In this presentation, Sr. Digital Strategist Dawn Borglund will discuss the following challenges that we’re facing as a community and how it relates to content marketing on our websites, social media, and email:
-How do I increase conversions?
-Why are my traditional tactics (Facebook posts, blogs, link building, SEO etc) no longer working?
-How do I reach a larger or more targeted audience?
-How do I find a balance between personable content and advertising?
-What metrics should I show my boss to prove long term ROI for my Drupal website?
-What Drupal tools can I use to help me get there?
Similar to Digital Marketing plan for an Elearning startup. (20)
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. SITUATION
● Courses offered :
Big data
Ethical Hacking
Robotics
Cloud computing
● Students can learn it during their free time & after taking the final assessment, the
company helps them in placements too.
● 10 lacs per month as budget for digital marketing, which must be spent on branding,
awareness & sales.
● This is a premium brand & the courses are little expensive comparatively, but excellent
in quality.
3. BUYER PERSONA
Demographics:
● Age - 20-30 yrs
● All genders.
● Students all over the world.
● Not earning.
● Unmarried.
● Parent’s income in the upper class
● Students with or pursuing bachelor’s
degree.
● Students with EEE, ECE, CSC, IT,
Mechatronics background.
Interests and behaviours:
● Looking for a job.
● Interested in Ethical hacking, machine
learning, Artificial Intelligence.
● Often visit websites related to the
courses offered.
● Search for online courses.
● Read technology related news
● Watch technology related shows.
● Buy high end products and brands like
apple products, Nike or often go to
starbucks.
4. BUYER PERSONA
Pain points:
● Too many choices for online courses.
● Doesn’t have time to organise all courses
at a single place.
● Lack of an Online Platform that assists in
placements.
● Increasing automations in every industry.
● Unable to choose the right career.
● Lack of one on one guidance in online
courses.
● Busy college academic schedule.
Goals and Dreams:
● Get best quality training and
knowledge in their desired field.
● Able to interact with the trainers.
● Learn at the their own pace.
● Get a high paying job.
● Get into a industry that will stand the
test of time.
5. COMPETITORS
1. UDEMY
● Offers 1 lakhs plus online courses.
● Courses are comparatively cheaper with each course costing around Rs. 800.
● Unlike other competitors who partner with other companies and universities to create the
courses, in udemy anyone can create a course and sell it.
● The quality of the courses is not always guaranteed.
● Provides separate plans for training the workforce in an entire business.
● Has courses in many local languages.
6. 2. UDACITY
● Most direct competitor that offers premium courses.
● Offers Nanodegree.
● Course are co created with industry leaders like google, facebook and amazon,
hence they are trusted.
● All courses are offered for Rs. 45000.
● Offers weekly live sessions.
● Offers Personalized learning plan.
● Offers dedicated personal mentor.
● Students can work on live projects.
● Chat option is available in the home page.
7. 3. SIMPLILEARN
● All courses offered for Rs. 45000.
● Offers Master’s Degree.
● Offers OMCP( Online Marketing Professional Certification).
● Provides money back guarantee.
● Provides different payment options.
● Uses videos in course description which is more interactive.
● Has mentioned lots of FAQs in each course page which is useful.
8. 4. COURSERA
● Offers courses and degrees partnering with top universities.
● Fee for Degree programs range from $20,000 to $50,000.
● Has a active community of learners, partners and developers.
● Provides training for small businesses and large enterprises.
● Provides training for governments and organisations.
● The website has great user experience and it’s easy to navigate to
any specific course page.
9. SEGMENTATION AND TARGETING
Segmentation and Targeting is done based on the Buyer Persona created.
For Example:
● Students in the age group 18-30
● Students in the Developed and Upper developing countries so that
they will able to afford our courses.
● Student interested in technology and the fields related to our courses.
● Targeting primarily mobile users as the mobile usage rate is
increasing everyday.
10. BRANDING STRATEGY
● Company name as logo.
● Consistent colour combination and fonts in website, social media and
all other platforms.
● Gaining trust from students and recruiters by ensuring quality of
trainers and quality of content.
● Positioning as the only brand that assists in placements.
11. ● Positioning as a premium brand that justifies the cost through
quality training from experienced instructors.
● Positioning as the only brand that truly provides one on one
interaction with the instructors.
● Positioning as the certificate from our platform is universally
recognised and authentic.
● Positioning as the only brands that allows students to work on live
projects.
12. GROWTH HACKING TIPS
● Have a Refer and Earn Option.
● Have a subscription option, where students can access all our
courses by paying a monthly fee.
● Have some free courses to give the students some idea of how the
training will be and also to gain trust.
● Get affiliation from a Reputed college so that the students can take
the course as a degree.
13. ● Form active communities for each course where students can
interact with each other and get their doubts cleared.
● Negotiate with the recruiters to pay our students a salary higher
than the industry standards.
● Use the testimonials from out top students to persuade the new
audience.
● Use the videos from the actual trainers on the website and youtube
channel.
16. FACEBOOK
● General Page creation.
● Specific Groups for each course members.
● Encourage active participation of the students in discussions and
Q&As in the group.
● Engage with audience.
● Post consistently and frequently.
● Post a variety of content.
17. INSTAGRAM
● Create a account with Professional DP and a Compelling Bio.
● Follow top influencers in this niche.
● Post quality content regularly and frequently.
● Repost other people’s content relevant to this niche.
● Use hashtags and tagging in your posts.
● Go to your competitors accounts and engage with their customers. Comments, Likes, etc.
● Use a Instagram Growth service.
● Study Instagram Analytics to find out what is working best for increasing your followers and
engagement.
18. FACEBOOK AND INSTAGRAM ADS
● Run Carousel Facebook Ads with each image linked to a specific
course page.
● Test different Ad copy and different Call to Action buttons.
● Run sponsored Instagram posts and Instagram stories.
● Use Facebook and instagram Ads primarily to drive traffic to your
website.
● Test capturing capturing leads using forms in the ads.
19. YOUTUBE
● Repurpose and use the content
in all the platforms, driving
traffic to the youtube video.
● Links in description to drive
traffic to the website and
specific course pages.
● Interact with the users in
comments.
● 40% content - Educational.
30% content - Inspirational
30% content - Salesy
● Post videos regularly.
● Perform Video marketing.
20. GOOGLE ADS
● Search Ads Budget - 2 lakhs per month
Display Ads Budget - 1 lakh per month
Video Ads Budget - 1 lakh per month
● Search Ads - Separate Campaigns for each course.
Right keywords and variety of ads.
● Display and Video Ads - For brand awareness and reach. So create
Ads for the entire platform.
● Optimize the landing page(home page) to capture leads.
21. EMAIL MARKETING
● Capture leads using a Email newsletter subscription form in the home page.
● Use a email marketing service like mailchimp.
● Keep segmenting and tagging the students.
● Create a email sequence to automatically send a series of emails to a specific segment of
the audience.
● Personalise the emails with the student’s name.
● Analyse the success of your email sequences to continuously improve.
● Write great subject lines and test them.
22. LINKEDIN
● Create a business account and post at least two times a week.
● Post any blog post on your website, youtube videos here.
● Create a Showcase page for each course - An extension of your business page, but dedicated
to a particular course.
● Create Linkedin Groups: Important to get more leads. Its more like a niche forum.
● Start a conversation in your group, once you have healthy members. Send mails to the group
members within linkedin.
● Run linkedin ads targeting the users interested in our niche.
● Share other people's content also.
● Post some promotional content as well.
23. WEBSITE SUGGESTIONS
● Have a Call to Action button in the home page.
● Have Login option in the header.
● Include Testimonials from the past students in the website.
● Include Testimonials from the recruiters in the website.
● Clearly mention the profile of the trainers.
● Use chatbots to interact with the users.
24. ● Have a short description of all the courses in the home page with a
Call to Action button to know about the course in detail.
● Include videos of the trainers explaining about the courses.
● Header menu should contain ‘Courses’ with a dropdown of all
courses.
● Integrate social media buttons.
● Include Placement record.
● Each course page should contain the Syllabus and Fee structure.
25. ● Have an option to subscribe for email newsletter for lead capture.
● Separate portal for Online assessments.
● Students should be able to save their progress so that they can learn
at their own pace.
● Provide downloadable and easily shareable certificate after they
complete the course.
26. TEAM PROFILE REQUIRED
Web developer:
● Develop a interactive website with all
the backend coding for SEO.
● Provide payment and subscriptions
options in the website.
● Make changes to the website whenever
necessary.
Content Writer:
● Write blogs for the website.
● Write content for social media.
● Write content for email marketing.
● Write ad copy for Google ads and
Facebook ads.
27. TEAM PROFILE REQUIRED
Social media content creator:
● Possess graphic designing skills.
● Create regular content for instagram and
facebook.
● Interact with audience and other related
accounts.
Video maker and editor:
● Plan, Create and Edit videos for youtube
and other social media accounts.
● Perform Video Marketing.
● Get video testimonials from students
and recruiters.