The document discusses Zing Me, a blogging and social media platform in Vietnam. It provides statistics on the size of Zing Me's blogging community, which includes over 15,000 blogs per day and 160,000 daily active users. The platform is used by brands to run campaigns and contests to engage bloggers. A case study describes a successful 4-week campaign on Zing Me for a green tea brand that engaged over 10,000 bloggers and generated over 210,000 visits.

1. Blog on Zing MeEmotion platform for brand
inspiration

2. Overview

3. Blog, the key application on Zing Me.
Blog
was the houses of Vietnam
netcitizens
“ So, it has become the indispensable
application for Zing Me

4. About the blogger community on Zing Me
● 15,000 blogs per day
● 160,000 daily active user
● 7 comments per blog
57%
43%
Age
Gender

5. Blog contest application on Zing Me
Brand identity customization
Viral features
(Share, like, comment)
Admin tools

6. PR in blog community
Fan page blog
Hot blogger
Hot blogger
Blog community microsite

7. Case study

8. Campaign for C2 green tea
Duration: 4 weeks from 26/10/2010 to 23/11/2010

9. Design
Introduction
Hompage
application
Contest entry

10. Result
● 10,800 bloggers joinned
● Over 14,000 blogs
● 325,000 pageviews
● Over 210,000 visits

11. Conclusion
● Zing me has blogger community
● They have had the habit & motivation blogging
● Blog platform on Zing Me has fulfill features for brand
inspiration
● Many brands have had the success with our platform

12. Zing Me blog, emotion the platform
HTML
Emoticon
Formatting bar
writting space Theme, music, MTV & pichture
privacy setting

13. Zing Me blog, the emotion platform
Ranking point
Quick reaction
Who viewed
share
Interaction (comment & like)

14. The ranking point, blogging motivation
Standard