Blogging for success - social media breakfast dallas
•Download as PPTX, PDF•
1 like•434 views
This was presented to the Dallas Social Media Breakfast group on 10-27-11. The presentation covers the main aspects that you should focus on when blogging.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Similar to Blogging for success - social media breakfast dallas
Similar to Blogging for success - social media breakfast dallas (20)
More from Mark Barrera
More from Mark Barrera (8)
Recently uploaded
Recently uploaded (20)
Blogging for success - social media breakfast dallas
- 1. BLOGGING FOR SUCCESS Mark Barrera @mark_barrera
- 2. Who Am I? • President of DFW Search Engine Marketing Association • Who I have worked with: • Lennox • Onlineshoes.com • National Breast Cancer Foundation • Palm Harbor Homes • TexasLending.com • Cookies by Design • Scottish Rite Hospital • Donald Trump • and many more… @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 3. Blogging for Success • Making Your Site SEO Friendly • Creating Your Content • Promoting Your Content • Conversion Optimization @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 4. Making Your Site SEO Friendly @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 5. Making Your Site SEO Friendly Title Tags • < 70 Characters. • Use Keyword(s) • Make it enticing Description Tags • 1 to 2 sentences (90-150 characters) • Call to action / Value proposition • Do not stuff with keywords URLs • Use title of post in URL @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 6. Making Your Site SEO Friendly Linking • Focus on Link Anchor Text • Link to Your Other Posts • Link to Authority Web Sites @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 7. Making Your Site SEO Friendly Images • Use custom alt tags • Use custom file names • If hosting them on Flickr or other photo website, link to the file on that network also • Make sure to link to the post that you used the photo in from that website also. @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 8. Making Your Site SEO Friendly Categories • Don’t over do it • Use keywords Breadcrumbs • They allow your users to easily navigate your site. • They allow search engines to determine the structure of your site more easily. @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 9. Creating Your Content Think Like a Publisher! @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 10. Creating Your Content • Post on a regular basis • Create weekly ‘features’ • Weekly Interview • Weekly News Wrap-up • Write awesome content • Timely • Use examples / analogies / metaphors • Give your opinion • Create relevant images / infographics @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 11. Creating Your Content Remember the 80/20 Rule! @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 12. Promoting Your Content • Social Media • Email • PR @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 13. Americans spend over a third of their online time (40%) communicating and networking across: • social networks • blogs • personal email • instant messaging • video sites
- 14. Promoting Your Content Socially Facebook • Optimize Title / Description / Thumbnail • Use proper Facebook meta tags • Post to relevant groups • Facebook as a commenting system • Monitor your Facebook Insights (analytics) data @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 15. Promoting Your Content Socially Twitter • Promote more than once • Use hashtags where appropriate • Use the ‘follow suggestion’ in your tweet button code @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 16. Promoting Your Content Socially • LinkedIn • Status Updates • Groups • Email Notifications • StumbleUpon @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 17. Promoting Your Content • Pings • RSS • Bookmarking • Delicious / Diigo / Evernote • Email Signatures • Blog Commenting @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 18. Promoting Your Content by Email • Feedburner • MailChimp • Aweber @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 19. Promoting Your Content with PR • Press Releases • Free Press Release Sites • http://bit.ly/freeprsites • Paid Press Release Sites • PRWeb • PRLeap • Know Your Influencers • Keep a list of contacts • Include blog URL / email / twitter / facebook / phone @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 20. Conversion Optimization Visits Aren’t the End Goal! @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 21. Conversion Optimization • Social Sharing • Subscribers • Leads • Example • http://www.copyblogger.com/linkedin-profile/ @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 22. Conversion Optimization Subscribers @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 23. Conversion Optimization Social Sharing @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 24. Conversion Optimization Leads @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 25. Conversion Optimization • Google Analytics • Track Goal Conversions • Track Referring Traffic • Know Your Referring Keywords @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 26. Tools I Use Google Analytics Scribe SEO - http://bit.ly/e9ThCh StudioPress - http://bit.ly/jZRujf Raven Tools - http://bit.ly/h2p8D7 SEOmoz - http://go.seomoz.org/SH5z @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
- 27. Contact Me http://bit.ly/markbarrera • SEO / PPC Consulting • Project or Retainer • Agency Solutions • Employee Training / Process Improvement • White Label Partnership • Coaching / Mentoring @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org