This document outlines the details of an SEO course, including what topics students will learn. The course covers on-page optimization techniques like keyword research, title and meta tags optimization, link building strategies, technical SEO best practices, and off-page activities like social media marketing, link building, article submission and Pay-Per-Click advertising setup. The 1.5 month course costs Rs. 10,000 and includes both theoretical and practical training through weekly sessions, as well as a 15 day hands-on project period.

1. SEO Course Details:What you will learn ?
•
Website analysis
•
Keyword Research
•
Bold, Italic effect to main keywords
•
Canonicalization
•
Competition Analysis
•
CSS Validation
•
Google Base Feeds
•
H Tags Optimization (Eg: H1, H2, H3)
•
HTML Code Clean Up & Optimization
•
Image Optimization
•
Hyperlink Optimization
•
In depth site Analysis
•
Link Validation
•
Meta Description Tags Optimization
•
Meta Keywords Tags Optimization
•
Navigation & Design Optimization
•
PR Sculpting
•
Robots.txt Optimization
•
Text Modification Optimization
•
Title Tag Optimization
•
URL Rewrite

2. •
W3C Validation
•
Broken Links Checking
•
Directory Submissions
•
Extraction of Site Url’s ( Link Level Depth)
•
Internal Link Structuring
•
Link Building ( Link Bait )
•
One way link (PR4 or Greater)
•
Site Back-links count
•
Local Search Engine Optimization
•
Customer Review Submission
•
h card Integration
•
Testimonial Submission
•
Local Search Engine Optimization
•
Google Webmaster Tools account setup & monitoring
•
Installing Usability Tools on Website
•
Optimization for Multiple Browsers
•
Article Submission
•
Blog Comment on Relevant Blogs
•
Blog Designing for the website
•
Classified submission
•
Creating Promotional pages on hubpages, squidoo, etc
•
Face Book Twitter Marketing
•
Integration of page bookmarking tools
•
Integration of page sharing tools
•
Paid Submission

3. •
Photo Sharing
•
PPT Submission
•
Press Release
•
RSS Feeds
•
Social Bookmarking
•
Video Submission
•
Article Writing
•
Blog Writing
•
Press Release Writing
•
Website Spell Check
•
XML Site Map Creation & Submission
•
HTML Sitemap for users
•
Log file analysis
•
Google, Yahoo & Bing Site Map Creation
•
Deep Indexing Recommendations
•
Check Search Engine Road Blocks
SMO STEPS
These are those things which is done when you concerntrate on SMO steps :
Facebook & Facebook AdvertisementSet up a business page on Facebook and promote it. Updated
posts and suggest page to friends.
TwitterNext step to set up the profile on Twitter and also updated regularly basis and increase followers
to promote the website.
Linkedin
Visit Linkedin and create a business page in which include the all information of the company.
Blogging

4. Optimized blog development, design, maintenance as well as promotion. Blogging and posting on
Twitter, Digg, Bookmarking for Delicious and traffic from stumbleupon users
Social Media Profile Creation and Management
Create profile on (Facebook, Twitter, MySpace, Digg, Stumble Upon and LinkedIn)
Add Buttons on Website
Add buttons to your website that will enable you to link from your website to each of these to your
Social networking profiles.
Social Bookmarking
Submit our websites in top Social Bookmarking Websites.
Photo Sharing
Share website related photo on top photo sharing websites Like ( Flickr, Facebook, Picassa, Photobucket
and many more..)
Discussion boards and forums
Discussion on website theme related forums.
Yahoo Q&A
Do Yahoo Answers
Viral Compaigns
Email Marketing, Banner Ads
Video Marketing
Upload videos on different video sharing websites and create channels Like: youtube, Metacafe,
DailyMotion & Many More..)
PPC STEPS
The following are those steps which a SEO company will do for its client, so if you are a SEO you must
know how to do these and if you are a client then it also becomes necessary for you to know that how it
is done and why it is done.
•
Account Setup & Consultation
•
Keyword Research & Bid Management

5. •
Competitive Analysis
•
Creative Ad Development
•
Conversion Tracking
•
Campaign Tweaking
•
Image/Display Ads
•
Landing Page Consultation
•
Website Optimizer
•
Click Fraud Support
•
Google Analytics Setup and Consultation
Extra :
. How to create Blog website.
. Adsense Knowledge
. Freelancer Knowledge
. We will provide all seo theory and practical material
Training Schedule:
· 1 Month theoretical and practical training
· 15 Days live project training
Course Duration: 1.5 Months
Course Fees : Rs 10,000
installment : Rs. 5,000 x 2= Rs. 10,000
Course Schedule: Weekly 3 days (2 hrs.)
Contact N0 - 033 64506754, 7890149401, 8820737566
Kolkata Office Address
W3webSchool, 140/40B, N.S.C Bose Road,Near Malancha Cinema Hall,
Tollygunge, Kolkata-40 West Bengal.
(Walking Distance From Tollygunge Metro - 15 minutes, Auto - 5 minutes)