The document outlines the POSTMO methodology for content marketing, emphasizing the importance of developing personas, engaging audiences, and building community. Key strategies include researching keywords, creating a content calendar, and utilizing analytics to track performance. Additionally, it highlights the need for effective promotion and outreach to drive traffic and generate leads.

1. The POSTMO Methodology for
Content Marketing
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P R ES E N T E D BY:
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AT
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3. • DEVELOP PERSONAS
• WHAT ARE THEIR CONTENT NEEDS?
• BARRIERS TO OVERCOME?
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4. • DRIVE TRAFFIC TO ANOTHER CHANNEL
• ENGAGE
• BUILD COMMUNITY
• GENERATE LEADS
• INFORM
• EDUCATE
• BUILD THOUGHT LEADERSHIP
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5. •
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RESEARCH
KEYWORDS
SOCIAL CRAWLYTICS
TIMING
PROMOTION
CONTENT CALENDAR
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6. • CONTENT TYPE
• POLISH THE CONTENT
• TRACKING
• DETAILS MAT TER
• Meta Tags for Search and Social
• Analytics
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7. TAKE IT PUBLIC
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 CREATE

Editor Review
 PUBLISH
 PROMOTE
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
Outreach
Advertising
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8. •
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SOCIAL ACTIONS
TRAFFIC
SEARCH ENGINE REFERRALS
REFERENCES (LINKS)
GOALS COMPLETED
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9. • WHAT IS DRIVING THE RESPONSE (OR LACK OF)
• Topic
• Headlines
• Channel
• Content Type
• Calls to Action
• TEST YOUR THEORIES
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