Patrick Stox showing how to use Ahrefs to find successful affiliate content in the travel niche at TPAS2020

1. How to find other
affiliates most successful
content
and make it better

2. Rules of the sessionRules of the sessionRules of the session
How to find other affiliates’ most successful content
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3. SpeakerSpeakerSpeaker
How to find other affiliates’ most successful content
Patrick
Stox
Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs

4. How to find other affiliates’ most successful content
Who is Patrick Stox?
– I wrote for many SEO blogs, currently writing for Ahrefs blog
– I speak at some conferences, such as SMX, Pubcon, UnGagged, TechSEO
Boost
– I am the organizer for the Raleigh SEO Meetup (most successful in US), the
Beer & SEO Meetup, and the Raleigh SEO Conference
Judge: 2017/18/19 US Search Awards, 2017/18/19 UK Search Awards, 2018/19
Interactive Marketing Awards
– Founder of the Technical SEO Slack Group
– Moderator of /r/TechSEO on Reddit

5. How to find other affiliates’ most successful content

6. How to find other affiliates’ most successful content
You can do keyword research and create content, but remember:
Source: https://ahrefs.com/blog/search-traffic-study/
y/

7. How to find other affiliates’ most successful content
So, learn from your competitors

8. How to find other affiliates’ most successful content
Site explorer > Backlinks

9. How to find other affiliates’ most successful content
Search for URLs of backlinks that include “=” or “?”

10. How to find other affiliates’ most successful content
Identify affiliate parameters

11. How to find other affiliates’ most successful content
Filter to include that parameter and switch to all links (sorted by traffic)

12. How to find other affiliates’ most successful content
Also check affiliate networks

13. How to find other affiliates’ most successful content
Instead of links to booking.com, check links to http://c84.travelpayouts.com/

14. How to find other affiliates’ most successful content
This is the most trafficked
affiliate content!!!

15. How to find other affiliates’ most successful content
I’m filtering further by language

16. How to find other affiliates’ most successful content
The top content pages are tools

17. How to find other affiliates’ most successful content
This type of content looks easier to create

18. How to find other affiliates’ most successful content
Here, I’m exporting the top 1,000 pages to categorize them

19. How to find other affiliates’ most successful content
We already saw the most successful - tools

20. How to find other affiliates’ most successful content
~1/3 of top content is about where to stay or hotels

21. How to find other affiliates’ most successful content
Here’s how I categorized
the successful content

22. How to find other affiliates’ most successful content
Research content
Best – top lists

23. How to find other affiliates’ most successful content
Research content
Weekend getaways

24. How to find other affiliates’ most successful content
Research content
Ski – beaches – cruise

25. How to find other affiliates’ most successful content
Research content
City vs. city

26. How to find other affiliates’ most successful content
Research content
Costs

27. How to find other affiliates’ most successful content
Research content
Couples – kids – honeymoon – backpacking – pet friendly

28. How to find other affiliates’ most successful content
Useful content
Tools

29. How to find other affiliates’ most successful content
Useful content
Where to stay

30. How to find other affiliates’ most successful content
Useful content
Terminal guides

31. How to find other affiliates’ most successful content
Useful content
Events

32. How to find other affiliates’ most successful content
Useful content
Things to do

33. How to find other affiliates’ most successful content
Useful content
Specific experiences

34. How to find other affiliates’ most successful content
Useful content
Maps

35. How to find other affiliates’ most successful content
Useful content
Where to eat – shop – bars – things to buy

36. How to find other affiliates’ most successful content
Why is this content successful?

37. How to find other affiliates’ most successful content
How many external links do you need?

38. How to find other affiliates’ most successful content
Types of links
Coupon/Groupon

39. How to find other affiliates’ most successful content
Types of links
News/magazines

40. How to find other affiliates’ most successful content
Types of links
Informational references

41. How to find other affiliates’ most successful content
Types of links
Other travel sites

42. How to find other affiliates’ most successful content
Types of links
Forums/Reddit

43. How to find other affiliates’ most successful content
Types of links
Niche specific (LGBT, women, pet)

44. How to find other affiliates’ most successful content
Types of links
Local (city specific magazines, newspapers, newsletters, podcasts)

45. How to find other affiliates’ most successful content
Types of links:
Photos

46. How to find other affiliates’ most successful content
Types of links:
Spam

47. How to find other affiliates’ most successful content
How many internal links do you need?

48. How to find other affiliates’ most successful content
The content is truly useful and covers what people are searching for

49. How to find other affiliates’ most successful content
Suites

50. How to find other affiliates’ most successful content
Hotels

51. How to find other affiliates’ most successful content
Seals

52. How to find other affiliates’ most successful content
Parking

53. How to find other affiliates’ most successful content
Beaches

54. How to find other affiliates’ most successful content
Address

55. How to find other affiliates’ most successful content
Kayaking and snorkeling

56. How to find other affiliates’ most successful content
Top content covers most of the top searched terms
The content also covers related content topics that many of the top pages
also talk about.

57. How to find other affiliates’ most successful content
Many articles talk about the same things
– They list many of the same things to do, places to stay, etc.
– They list many of the same things to do, places to stay, etc.
– They list many of the same things to do, places to stay, etc.
– They list many of the same things to do, places to stay, etc.
– They list many of the same things to do, places to stay, etc.
… It’s not that interesting

58. How to find other affiliates’ most successful content
The best ones add their own expertise and experience

59. How to find other affiliates’ most successful content
Plus their own photographs and videos
This allows them to differentiate themselves from other sites
and serves as another valuable form of content.

60. How to find other affiliates’ most successful content
They also write many articles on the topics and link them together

61. How to find other affiliates’ most successful content
– Find successful affiliate content
– Look at why it’s successful and copy that
– Make it better by adding your own content, experience, & expertise
– Add internal links between relevant content
– Look how competitors are getting links
Summing up

62. Watch this session on YouTube at:
youtube.com/travelpayoutsThank you!

63. ContactsContactsContacts
support@travelpayouts.com