Keyword Research and Selection - Pubcon 2013 Las Vegas

•Download as PPT, PDF•

3 likes•1,252 views

Learn how to discover, monitor and expand your keyword research for maximum SEO benefit. Presented at Pubcon Las Vegas 2013 by Mark Barrera (@mark_barrera) of @Buzzshift.

@mark_barrera

bit.ly/BuzzshiftPubcon2013

Keyword Research Evolved
Presented by:
Mark Barrera
@mark_barrera

@mark_barrera

bit.ly/BuzzshiftPubcon2013

First Things First
• YOU MUST BE AN EXCEL MASTER TO BE
A KEYWORD RESEARCH MASTER!
• Pivot tables, vlookup and other
functions should be like riding a bike
for you.
• distilled.net/excel-for-seo/

@mark_barrera

bit.ly/BuzzshiftPubcon2013

Master Keyword Document
• Get list of keywords via:
– Your Data
• Analytics from other Search Engines
• Google Webmaster Tools

– Competitive Data
• SEMRush
• Google Adwords Keyword Planner

@mark_barrera

bit.ly/BuzzshiftPubcon2013

SEMRush
• Competitive Research
– Organic

@mark_barrera

bit.ly/BuzzshiftPubcon2013

SEMRush
• Competitive Research
– Paid

@mark_barrera

bit.ly/BuzzshiftPubcon2013

Buy More Data!
• Run exact match PPC campaigns
• Ensure ads are on first page

@mark_barrera

bit.ly/BuzzshiftPubcon2013

Align Your Data
• Know your conversion rates - via PPC
and/or other organic search keyword
data.
• Download all data into one Excel
workbook as separate sheets.
• Combine all metrics with a Pivot Table

@mark_barrera

bit.ly/BuzzshiftPubcon2013

Plan Your Content
• Have a plan for each keyword at the
top of your prioritized list
– Competitive keywords need more than one
page of content.
• Know how to interlink these supporting
content pieces to the page intended to rank.

• Use Google to see content ranking for
those keywords

@mark_barrera

bit.ly/BuzzshiftPubcon2013

Prioritize Keywords

@mark_barrera

bit.ly/BuzzshiftPubcon2013

Content, Content, Content
• Support current rankings with content
updates and new surrounding content
pieces.
• Be unified across social.
– Use the keywords you are targeting where
possible.

@mark_barrera

bit.ly/BuzzshiftPubcon2013

PPC and SEO Work Together

@mark_barrera

bit.ly/BuzzshiftPubcon2013

@mark_barrera

bit.ly/BuzzshiftPubcon2013

PPC and GWT combined

@mark_barrera

bit.ly/BuzzshiftPubcon2013

Store Your GWT Data
– Download GWT data frequently
– Know your rankings
• Be aware of filters
– Are you US only?
– Is image search messing with avg position?

– 3 day delay for GWT data

@mark_barrera

bit.ly/BuzzshiftPubcon2013

Store Your GWT Data
• Raven Tools will archive GWT data

Thanks!
bit.ly/BuzzshiftPubcon2013
@mark_barrera
mark@buzzshift.com
http://www.buzzshift.com
See You Tonight at the Monte Carlo Pub!

If you’re already using Pardot, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential. In this presentation, Pardot expert Hannah Freeman reveals various hacks for getting better results out of your Pardot software, as well as the correct pronunciation of Pardot (it’s “Par-DOT”, like polka “dot”!).

Search Engine Optimization is Always Changing

MarcusAlexander22

withemotionsSharad Verma

How to Maximize Income from Your Website

SiteGround.com

A proven digital marketing sales method is to head into a client meeting with a clear game plan in mind based on a detailed SWOT analysis of the prospect's Web presence. SEO software platform data and insights can uncover opportunities from an SEO, keyword, content and competitive perspective. In this presentation, we cover: - How to gather data to have a smarter sales conversation - Which metrics are most important to highlight in your sales pitch - How to generate a sales SEO report and Site Audit

How to Get Ready for Google's Mobile SEO Algorithm Update

gShift

Spike SEO Services - Packages & Pricing

Spike

Fora 2. OK Leanne Beesley - Coworker

BecarAsset

How to [Partially] Automate Your SEO Agency Using Google Sheets

semrush_webinars

Ryan Stewart discusses some of the features you may not be familiar with in Google Sheets. Exploring his own successes as a founder of digital marketing agency Webris, Ryan demonstrates how you can use Google Sheets to automate some of the processes in your marketing efforts and free up time to concentrate on other aspects of your marketing. There are several tools mentioned throughout the presentation that will significantly help to ease your marketing.

Using SmartURLs for Tracking Influence Marketing & Off-Site Content

gShift

Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere. As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress. In this webinar, we reviewed: • The rise in importance of off-site content. • What is influencer marketing and how can you make it work for you? • Challenges and solutions in tracking off-site content.

Golden source + smart sites

SusanLisa

BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...

Ann Stanley

Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads. The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed. Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality

ChicagoRob Snell

Keeping Tabs on the Competition in gShift

gShift

2 Fundamentals of Google Analytics

Friday Explorer

DBW Publishing Webinar Dec 2014 Part 1 v1.3Murray Izenwasser

Pubcon 2015 - Point Solutions, Platforms and the Politics of In-House SEO Suc...

Keith Goode

From Pubcon Las Vegas 2015, in this presentation, Keith Goode discusses the challenge of aggregating, compiling, making sense of, and reporting on the variety of data that in-house SEOs need. Then he discusses the various challenges that in-house teams face when it comes to deciding on whether to use SEO point solutions (SEM Rush, Majestic, Screaming Frog, Tableau) or to invest in an SEO platform. Finally, he finishes his discussion with the 7 habits of highly effective in-house SEOs.

Global Search Strategyadlift

Customer and Competitive Conversation and Analysis

gShift

In this webinar we will cover: The definitions of online conversations and how to analyze your customer conversations. How to uncover where your customers are engaging and what key questions or concerns your content should address. How to examine conversations taking place around your competition and obtain strategic content insights. How to track and monitor your competitors online presence to identify potential content opportunities.

BrightonSEO 2014 - Localizing SEO Performance

Rob Bucci

SEO Today Building Critical Inbound LinksAct-On Software

Make your pitch perfect, using competitive and emotional intelligence - SEOZONE

AlexandraTachalova

AdLift Introduction: About AdLift

adlift

[Not provided] Pubcon Vegas 2014 - Prashant Puri AdLift

adlift

Bloggy Conference 2014

Bare Knuckle Digital

Using Competitive Gap Analyses to Discover Low-Hanging Fruit

Keith Goode

What's hot

Drive More Business with Data Driven Client and Competitive Insights

gShift

How to Get Ready for Google's Mobile SEO Algorithm Update

gShift

Spike SEO Services - Packages & Pricing

Spike

Fora 2. OK Leanne Beesley - Coworker

BecarAsset

How to [Partially] Automate Your SEO Agency Using Google Sheets

semrush_webinars

Using SmartURLs for Tracking Influence Marketing & Off-Site Content

gShift

Golden source + smart sites

SusanLisa

BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...

Ann Stanley

ChicagoRob Snell

Keeping Tabs on the Competition in gShift

gShift

2 Fundamentals of Google Analytics

Friday Explorer

DBW Publishing Webinar Dec 2014 Part 1 v1.3Murray Izenwasser

Pubcon 2015 - Point Solutions, Platforms and the Politics of In-House SEO Suc...

Keith Goode

Global Search Strategyadlift

Customer and Competitive Conversation and Analysis

gShift

BrightonSEO 2014 - Localizing SEO Performance

Rob Bucci

SEO Today Building Critical Inbound LinksAct-On Software

Make your pitch perfect, using competitive and emotional intelligence - SEOZONE

AlexandraTachalova

AdLift Introduction: About AdLift

adlift

[Not provided] Pubcon Vegas 2014 - Prashant Puri AdLift

adlift

What's hot (20)

Drive More Business with Data Driven Client and Competitive Insights

How to Get Ready for Google's Mobile SEO Algorithm Update

Spike SEO Services - Packages & Pricing

Fora 2. OK Leanne Beesley - Coworker

How to [Partially] Automate Your SEO Agency Using Google Sheets

Using SmartURLs for Tracking Influence Marketing & Off-Site Content

Golden source + smart sites

BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...

Chicago

Keeping Tabs on the Competition in gShift

2 Fundamentals of Google Analytics

DBW Publishing Webinar Dec 2014 Part 1 v1.3

Pubcon 2015 - Point Solutions, Platforms and the Politics of In-House SEO Suc...

Global Search Strategy

Customer and Competitive Conversation and Analysis

BrightonSEO 2014 - Localizing SEO Performance

SEO Today Building Critical Inbound Links

Make your pitch perfect, using competitive and emotional intelligence - SEOZONE

AdLift Introduction: About AdLift

[Not provided] Pubcon Vegas 2014 - Prashant Puri AdLift

Similar to Keyword Research and Selection - Pubcon 2013 Las Vegas

Bloggy Conference 2014

Bare Knuckle Digital

Using Competitive Gap Analyses to Discover Low-Hanging Fruit

Keith Goode

Utah DMC Presents: Dominating Paid Search - January 2019

Utah Digital Marketing Collective

Presentation #1: Mark Gustafson, Founder of 900 Kings, Marketing Manager for Strala - Dominate Paid Search Results with Amazon's Help Mark Gustafson, Founder of 900 Kings and Marketing Manager for Strala, spoke to us on how to deal with Amazon’s paid ads in SERP’s. Other than being obsessed with digital marketing and sharing his knowledge across r/PPC, OnlineGeniuses or #PPCchat, he loves hiking, pickleball, and eating exquisite food. Presentation #2: Gil Hong, Director of Paid Media, NextLeft - Competitive PPC Intel. and Tools Next, we were able to hear from Gil Hong, who visited us from San Diego, California. Gil is the Director Paid Media at NextLeft. Gil is a very experienced marketer, who has helped countless businesses, including Fortune 15 companies, get the best out of their digital marketing. Mark also shares his knowledge through speaking to other professionals at marketing conferences and helping on #PPCchat. View the full recap here: http://www.utahdmc.org/blog/dominate-paid-search-january-2019

Picking The Right Keywords To Attract More Customers Bruce Jones

10 Killer Hacks for Remarketing SuccessMarketing Mojo

10 Killer Hacks for Remarketing Success

Marketing Mojo

4 Major Trends That Will Make You Rethink PPC in 2015 [Webinar]

Internet Marketing Software - WordStream

In this webinar, WordStream founder & CTO, Larry Kim shares the biggest upcoming trends in PPC. With paid search constantly evolving it is difficult to keep up, so let us help you dominate PPC marketing! We want you to be prepared for these trends to impact your business, and help you gain a leg up on your competition. Here's what you'll learn: >What tools are here to stay >How social media will change the face of PPC >Where and how content marketing comes into play >And tons more! For more information on WordStream, visit www.wordstream.com.

SEO - What is it?

Woj Kwasi

Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like. Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!

Optimizing Your SEO

AMA Iowa (American Marketing Association Iowa Chapter)

AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...

Webspec Design

Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.

Google Analytics for Marketers and Dummies

pointit

Grow Your Business Online from Quickbooks Connect

tonyadam

U of H Entrepreneurship Presentaion 2012

Ed Schipul

SEMPO CITIES KANSAS CITY | The KC Search Conference

Josh McCoy

Local Search in a Click and Mortar World

Matt Lacuesta

SearchCon 2015 | Local SEO Presentation with Matt Lacuesta

SearchCon

Simple SEO - East Kent B2B Event - 4th November 2015

Sagittarius

BITM3730 11-14.pptx

MattMarino13

SEO for the CMOArrow Internet Marketing

Internet marketing and it’s prospects especially considering differently able...

Asif Anwar

Internet marketing and it’s prospects especially considering differently able people: - Difference between Direct Marketing Professional and Internet Marketing Professional - What do you need to be a professional internet marketer? (Science, Arts, Commerce) - Prospects for Differently Able in Choosing Internet Marketing as a Career - Web Marketing Fields - Internet Marketing Fields - Careers in Internet Marketing - Businesses with Internet Marketing - Who to follow? - Where to Get Answers? -

Similar to Keyword Research and Selection - Pubcon 2013 Las Vegas (20)

Bloggy Conference 2014

Using Competitive Gap Analyses to Discover Low-Hanging Fruit

Utah DMC Presents: Dominating Paid Search - January 2019

Picking The Right Keywords To Attract More Customers

10 Killer Hacks for Remarketing Success

4 Major Trends That Will Make You Rethink PPC in 2015 [Webinar]

SEO - What is it?

Optimizing Your SEO

AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...

Google Analytics for Marketers and Dummies

Grow Your Business Online from Quickbooks Connect

U of H Entrepreneurship Presentaion 2012

SEMPO CITIES KANSAS CITY | The KC Search Conference

Local Search in a Click and Mortar World

SearchCon 2015 | Local SEO Presentation with Matt Lacuesta

Simple SEO - East Kent B2B Event - 4th November 2015

BITM3730 11-14.pptx

SEO for the CMO

Internet marketing and it’s prospects especially considering differently able...

Recently uploaded

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Playlist and Paint Event with Sony Music U

SemajahParker

Recently uploaded (20)

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

ThinkNow 2024 Consumer Financial Wellness Report

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

How to Run Landing Page Tests On and Off Paid Social Platforms

How to Use AI to Write a High-Quality Article that Ranks

Coca Cola Branding Strategy and strategic marketing plan

Generative AI - Unleash Creative Opportunity - Peter Weltman

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Winning local SEO in the Age of AI - Dennis Yu

Is AI-Generated Content the Future of Content Creation?

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

Email Marketing Master Class - Chris Ferris

The Old Oak - Press Kit - Cannes Film Festival 2023

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Playlist and Paint Event with Sony Music U

Keyword Research and Selection - Pubcon 2013 Las Vegas

1. @mark_barrera bit.ly/BuzzshiftPubcon2013 Keyword Research Evolved Presented by: Mark Barrera @mark_barrera

2. @mark_barrera bit.ly/BuzzshiftPubcon2013 First Things First • YOU MUST BE AN EXCEL MASTER TO BE A KEYWORD RESEARCH MASTER! • Pivot tables, vlookup and other functions should be like riding a bike for you. • distilled.net/excel-for-seo/

3. @mark_barrera bit.ly/BuzzshiftPubcon2013 Master Keyword Document • Get list of keywords via: – Your Data • Analytics from other Search Engines • Google Webmaster Tools – Competitive Data • SEMRush • Google Adwords Keyword Planner

4. @mark_barrera bit.ly/BuzzshiftPubcon2013 SEMRush • Competitive Research – Organic

5. @mark_barrera bit.ly/BuzzshiftPubcon2013 SEMRush • Competitive Research – Paid

6. @mark_barrera bit.ly/BuzzshiftPubcon2013 Buy More Data! • Run exact match PPC campaigns • Ensure ads are on first page

7. @mark_barrera bit.ly/BuzzshiftPubcon2013 Align Your Data • Know your conversion rates - via PPC and/or other organic search keyword data. • Download all data into one Excel workbook as separate sheets. • Combine all metrics with a Pivot Table

8. @mark_barrera bit.ly/BuzzshiftPubcon2013 Prioritize Keywords • Score your keywords: – Intent Column • Geo-specific • Purchase • Brand • Informational – Business Relevance Rating Column • 1-10

9. @mark_barrera bit.ly/BuzzshiftPubcon2013 Plan Your Content • Have a plan for each keyword at the top of your prioritized list – Competitive keywords need more than one page of content. • Know how to interlink these supporting content pieces to the page intended to rank. • Use Google to see content ranking for those keywords

10. @mark_barrera bit.ly/BuzzshiftPubcon2013 Prioritize Keywords

11. @mark_barrera bit.ly/BuzzshiftPubcon2013 Content, Content, Content • Support current rankings with content updates and new surrounding content pieces. • Be unified across social. – Use the keywords you are targeting where possible.

12. @mark_barrera bit.ly/BuzzshiftPubcon2013 PPC and SEO Work Together

13. @mark_barrera bit.ly/BuzzshiftPubcon2013

14. @mark_barrera bit.ly/BuzzshiftPubcon2013 PPC and GWT combined

15. @mark_barrera bit.ly/BuzzshiftPubcon2013 Store Your GWT Data – Download GWT data frequently – Know your rankings • Be aware of filters – Are you US only? – Is image search messing with avg position? – 3 day delay for GWT data

16. @mark_barrera bit.ly/BuzzshiftPubcon2013 Store Your GWT Data • Raven Tools will archive GWT data

17. Thanks! bit.ly/BuzzshiftPubcon2013 @mark_barrera mark@buzzshift.com http://www.buzzshift.com See You Tonight at the Monte Carlo Pub!

Keyword Research and Selection - Pubcon 2013 Las Vegas

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Keyword Research and Selection - Pubcon 2013 Las Vegas

Similar to Keyword Research and Selection - Pubcon 2013 Las Vegas (20)

More from Mark Barrera

More from Mark Barrera (11)

Recently uploaded

Recently uploaded (20)

Keyword Research and Selection - Pubcon 2013 Las Vegas