The document discusses content marketing in higher education, emphasizing the creation and sharing of engaging content to attract and retain potential students. It covers audience segmentation, various content types, and the importance of editorial calendars and distribution strategies across platforms like social media and email. Additionally, it highlights the need for measuring success and automating content processes.

1. Content Marketing
in Higher Education
Mark Barrera

2. Content Marketing
• Content marketing is the creation
and sharing of content in order to
attract, acquire and engage clearly
defined and understood current
and potential consumer bases with
the objective of driving profitable
customer action.

3. Content Marketing
• Audience Segmentation
• Content Types
• Editorial Calendar
• Distribution
• Measure Success

4. • Audience Segmentation
• Location
• Life Situation
• Academic Standing
• What are They Looking For
–Pain Points

5. Content Types
–Images
•Campus Activity
•Humor

6. Rich Media
Events
•Pre
•During
•Follow-up

7. Rich Media

8. Infographics

9. Content Types
–Evergreen
•Research
•Guides
•How Tos

10. Editorial Calendars

11. Distribution
• Social Media
• Share via Email
• Partnerships
• Press / Media
• Allow Content to be Shared Easily

12. Automation
• Preschedule
• Blog Posts
• Press Releases
• Social Media

13. Measure

15. Contact Me
This Presentation Can be Downloaded at
http://www.slideshare.net/markbarrera
• Mark Barrera – 214-908-0954
– BarreraSearchMarketing.com
– DFWSEM.org
– November 14th – State of Search Conference
• http://www.stateofsearch.org