Blogging For Beginners


Published on

Blogging For Beginners, slides delivered as part of a half day seminar on blogging for beginners with a focus on the arts.

What is a blog, setting up with Wordpress, publicising your blog.

Published in: Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Blogging For Beginners

  1. 1. Blogging For Beginners Ken McGuire
  2. 2. Introduction <ul><li>Ken McGuire </li></ul><ul><li>Blogging since 2004 </li></ul><ul><li>Serial blogger </li></ul><ul><li>Irish Blog Awards </li></ul><ul><li>Podcasting since 2006 </li></ul>
  3. 3. Agenda <ul><li>Blogging background </li></ul><ul><ul><li>What, why, how? </li></ul></ul><ul><li>Blogging platforms </li></ul><ul><li>Setting up a blog </li></ul><ul><li>Blog writing hints and tips </li></ul><ul><li>Promoting your blog </li></ul><ul><ul><li>RSS, comments, emails etc. </li></ul></ul>
  4. 4. Goals For Today <ul><li>Learn about blogs, what they are, how they work. </li></ul><ul><li>Discover how to set up a blog for free. </li></ul><ul><li>Find out how easy it is to make your first blog post. </li></ul><ul><li>Discover free ways to promote your blog. </li></ul>
  5. 5. What Is A Blog? <ul><li>Short for ‘web log’ </li></ul><ul><li>Collection of blog posts / news items / stories published in a dated order. </li></ul><ul><li>Think of it as a diary. </li></ul><ul><li>Blogs have posts, and pages. </li></ul><ul><li>Versatile - can be about anything </li></ul>
  6. 6. Blog, Blogger, Blogging <ul><li>Blog: A web log </li></ul><ul><li>Blogger: Someone who maintains a blog </li></ul><ul><li>Blogging: The process of creating / maintaining a blog </li></ul>
  7. 7. Blogging Platforms <ul><li>Blogger (requires Google email) </li></ul><ul><li>Wordpress (personal favourite) </li></ul><ul><ul><li>Leading the way for blogging platforms </li></ul></ul><ul><li>Typepad (fee-based) </li></ul><ul><li>Blogosphere - The global blog community. Blog O’Sphere. </li></ul>
  8. 8. Blog Ingredients <ul><li>Blog Posts </li></ul><ul><li>About Page </li></ul><ul><li>Contact Page </li></ul><ul><li>Other relevant details </li></ul><ul><ul><li>Sound clips, writing samples, gallery of works. </li></ul></ul>
  9. 9. Blogs vs Web Sites <ul><li>Are they the same? </li></ul><ul><li>Your blog is your website. </li></ul><ul><li>Just like older websites, you can have </li></ul><ul><ul><li>A photo gallery </li></ul></ul><ul><ul><li>A portfolio </li></ul></ul><ul><ul><li>Videos, music… </li></ul></ul><ul><li>A blog is a social website (interaction) </li></ul>
  10. 10. Some Blog Statistics <ul><li>Technorati trackings 112.8 million blogs (Feb 2008). </li></ul><ul><li>72.82 million blogs in China </li></ul><ul><ul><li>17.5m authors 2006, 40m 2007 </li></ul></ul><ul><li>Several thousand Irish bloggers </li></ul><ul><li>93,041 new blogs in day (May 19th 2008) </li></ul><ul><ul><li>Source: </li></ul></ul><ul><li>1.6 million posts a day (July 2006) </li></ul>
  11. 11. More Creative Types Blogging <ul><li>Not just technology bloggers. </li></ul><ul><li>Food bloggers ( </li></ul><ul><li>Photo bloggers ( </li></ul><ul><li>Patchwork ( </li></ul><ul><li>Fashion ( </li></ul><ul><li>Beauty ( </li></ul>
  12. 12. What Can A Blog Do For You? <ul><li>Connect you with fellow artists. </li></ul><ul><li>Showcase your recent works. </li></ul><ul><li>Build you an audience for your work. </li></ul><ul><li>Establish you as an authority figure. </li></ul><ul><li>Land you a book deal… (all in good time!) </li></ul><ul><ul><li> / Fiona McPhillips / IceCream Ireland / Darren Rowse… </li></ul></ul>
  13. 13. What Can A Blog Do For You? <ul><li>“ I now realise how beneficial this blog is. It is almost like a creative diary. It allows me to reflect back on my practice as an artist, it helps me understand my way of approaching new ideas and my way of working creatively.” </li></ul><ul><ul><li>Liselott, May 19th 2008 </li></ul></ul>
  14. 14. Why Blogs Are Liked <ul><li>They’re web based </li></ul><ul><ul><li>Everything runs from the web, no installing of software. </li></ul></ul><ul><li>Access anywhere. </li></ul><ul><li>You don’t need to learn a language </li></ul><ul><ul><li>HTML, PHP etc. </li></ul></ul><ul><li>Blog community constantly growing. </li></ul>
  15. 15. Why Do You Need A Blog? <ul><li>Build *your* personal brand. </li></ul><ul><li>Showcase for your works. </li></ul><ul><li>Become visible on the web. </li></ul><ul><li>Keep others informed. </li></ul>
  16. 16. Deciding What To Blog <ul><li>Follow your craft </li></ul><ul><ul><li>Music ( </li></ul></ul><ul><ul><li>Theatre ( </li></ul></ul><ul><ul><li>Blogging ( </li></ul></ul><ul><li>The more ‘niche’ the better… </li></ul><ul><ul><li>Felt, batik, music therapy, sculpture, sound design… </li></ul></ul>
  17. 17. Deciding What To Blog <ul><li>As an artist… </li></ul><ul><ul><li>Residency at no.72 </li></ul></ul><ul><ul><li>Recording an album (process) </li></ul></ul><ul><ul><li>Building a studio </li></ul></ul><ul><ul><li>Preparing for an exhibition </li></ul></ul><ul><ul><li>Touring with a band </li></ul></ul><ul><ul><li>Preparing to publish a book </li></ul></ul>
  18. 18. Artist Blogs <ul><li>No72 John Street </li></ul><ul><ul><li> </li></ul></ul><ul><li>Martha Marshall </li></ul><ul><ul><li> </li></ul></ul><ul><li>Nancy Standlee </li></ul><ul><ul><li> </li></ul></ul>
  19. 19. Writing Tips
  20. 20. Writing Tips <ul><li>Be yourself. </li></ul><ul><li>It is ok to have an opinion. </li></ul><ul><ul><li>“ You can’t be an authority on a topic if you don’t have faith in your own opinion”, SD. </li></ul></ul><ul><li>Proper titles. </li></ul><ul><li>Cheek you’re sspelling and grammar. </li></ul>
  21. 21. Writing Tips <ul><li>Pick a topic and stick to it. </li></ul><ul><ul><li>The more niche the better. </li></ul></ul><ul><li>Support your post with relevant links. </li></ul><ul><li>Write Less, Write Often. </li></ul><ul><li>Lists are good. </li></ul><ul><li>Pick a style and stick to it. </li></ul>
  22. 22. Setting Up A Blog
  23. 23. Creating A Wordpress Blog <ul><li>Go to </li></ul><ul><li>Click ‘Sign Up Now’ </li></ul><ul><li>Enter a username, password, email. </li></ul><ul><li>Choose name for blog. </li></ul><ul><li>Confirm registration by email. </li></ul><ul><li>Get writing! </li></ul>
  24. 24. Your First Blog Post <ul><li>Title </li></ul><ul><ul><li>Be descriptive, be precise </li></ul></ul><ul><ul><li>Title will appear in search engine results </li></ul></ul><ul><li>Content </li></ul><ul><li>Relevant links </li></ul><ul><li>Tags </li></ul><ul><li>Publish </li></ul>
  25. 25. Your First Blog Page <ul><li>Additional content to homepage. </li></ul><ul><li>Title, content, links as before. </li></ul><ul><li>Chance to sell yourself, do it well. </li></ul><ul><li>Pages have an order of their own. </li></ul><ul><li>Contact details, about you, links, profiles, exhibition dates etc. </li></ul>
  26. 26. Advertising Your Blog
  27. 27. Why Advertise Your Blog? <ul><li>To be found. </li></ul><ul><li>To sell your work. </li></ul><ul><li>To increase your readership. </li></ul><ul><li>To network with other bloggers and artists. </li></ul>
  28. 28. Where To Advertise <ul><li>Blog Directories </li></ul><ul><ul><li>Blog Flux,, </li></ul></ul><ul><li>Social Networks </li></ul><ul><ul><li>MySpace / Facebook / Bebo </li></ul></ul><ul><li>Microblogging </li></ul><ul><ul><li>Twitter / Jaiku </li></ul></ul><ul><li>RSS Feeds / Email Feeds </li></ul>
  29. 29. Where To Advertise <ul><li>Flyers for your blog </li></ul><ul><li>Add blog URL to business cards </li></ul><ul><li>Email signatures </li></ul><ul><li>Press releases </li></ul>
  30. 30. Promoting Individual Posts <ul><li>StumbleUpon </li></ul><ul><ul><li>Great for information-based blogs, tutorials, guides, “how-to” type posts. </li></ul></ul><ul><li> </li></ul><ul><ul><li>Suitable for news-type blogs </li></ul></ul><ul><li> </li></ul><ul><ul><li>Sharing bookmarks, public listing. </li></ul></ul>
  31. 31. Measuring Blog Traffic <ul><li> stats </li></ul><ul><li>Google Analytics </li></ul><ul><li>Statcounter </li></ul><ul><li>Technorati </li></ul>
  32. 32. RSS Feeds / Email <ul><li>RSS = Really Simple Syndication. </li></ul><ul><li>Web ‘feeds’ used to deliver content. </li></ul><ul><li>Allows content to be aggregated. </li></ul><ul><li>Works via mobile phone / email or and ‘feed reader’. </li></ul><ul><li>Built into most common blog platforms. </li></ul><ul><li>Visit once, subscribe for free. </li></ul>
  33. 33. Google Reader
  34. 34. Microblogging <ul><li>Twitter / Jaiku </li></ul><ul><li>Blog via SMS </li></ul><ul><li>Message is 140 characters or less </li></ul><ul><li>Social network </li></ul><ul><li>Immediate, Global. </li></ul>
  35. 35. Earning Blog Revenue <ul><li>You can make money blogging. </li></ul><ul><li>Text ads, affiliate links. </li></ul><ul><li>Top 50 blogs earn $500m p/a. </li></ul><ul><ul><li>University of Texas study </li></ul></ul><ul><li>Google AdSense easiest, most effective. </li></ul>
  36. 36. Blogging Is A Marathon <ul><li>Marthon, not a sprint </li></ul><ul><li>If you build it, they will take their sweet time, but they will come. </li></ul><ul><li>Be consistent, or appear consistent </li></ul>
  37. 37. Communication Is Key <ul><li>Communication builds communities </li></ul><ul><li>Reply to your emails </li></ul><ul><li>Reply to your comments </li></ul><ul><li>Engage your blog readers </li></ul><ul><li>Encourage subscriptions </li></ul>
  38. 38. Thank You <ul><li>Ken McGuire [email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>