The document provides guidance on developing a content strategy and sharing content across various social media platforms. It recommends creating an editorial calendar, following a process for sharing new content across multiple platforms, and ensuring print materials point to social media accounts. It then provides more specific guidance on a weekly/daily basis for optimizing accounts on Twitter, LinkedIn, Facebook, and other platforms to grow connections, share content, and make the most of graphics/images. The goal is to regularly share valuable content, engage with others, and optimize profiles/pages for discoverability.

1. Boilerplate- Overall Content Strategy/Content Sharing
1. Create an editorial calendar/ plan for creating new content
2. Follow a process for sharing new content
 Write/save 6 tweets per post, pulling quotes, asking questions, etc – schedule 4 first day, 2 the 2nd day minimum
 Post to Facebook page with link/quote, later in the week with image
 Stumble
 Pin to pinterest
 Post to LinkedIn and LinkedIn Biz page
 Post to G+
3. Be sure your business cards and other print material point people to your social media outposts.

2. Overall Plan
Grow Connections and Traffic through Twitter
• Interact and engage with others, building relational connections (engage daily!)
• Use #ff recommendations regularly.
• Share your expertise., quotes, activities.
• Support others using Twitterfeed to send RSS tweets and lists to RT people.
• Create and follow lists of influencers, friends,po tential customers.
• Systematically follow people to grow following (automation).
• Use search to join relevant conversations.
• Use #whatIdo tweets
Express Your Unique Professional Value, Make Your Offering Clear
• Add graphics, business offerings, and video to company page.
• Add new connections weekly, especially people you've met in person
• Regularly monitor who's been viewing your profile and make connections as appropriate
• Update LinkedIn regularly with your content .
• Use key words to optimize your profile for search.
Meet People Where They Are, Make Yourself Memorable
• Share graphics regularly to encourage sharing of your ideas
• Reach new people through advertising and fans' resharing
• Share your own content
• Encourage conversation and community
• Invite real life friends/contacts/customers to like your page
• Post photos of speaking/training engagement on your personal pages as well as your fan page.
• Post a quarterly invite on your personal page to invite friends to like your fan page.
• Intentionally grow your personal profile.
Make the most of your graphics/images
• Reuse Facebook graphics
• Connect with a different audience
• Bring additional traffic to your site by linking blog post images on relevant boards
• Show your wide range of interests
Optimize for search
• Share your content regularly
• Monitor /join conversations that include your name/book
• Complete your profile to be sure people can find your other profiles.
Provide an alternative form of content
• Showcase your speaking
• Highlight your book/ideas.

3. Daily/Weekly Tactics
Grow Connections and Traffic through Twitter
•Send 5 tweets per day to promote others (Twitterfeed, RTs from lists)
•Send 3-4 pure content tweets each day
•Send 3-4 tweets per day promoting your content
•Spend 10-15 minutes per day joining conversation/showing up
•Follow 50 relevant accounts each week
•Send #ff recommendations, add people to lists weekly
Express Your Unique Professional Value, Make Your Offering Clear
•Share content on business page at least once per week
•Share new blog content once per week
•Once per week, monitor who's been viewing your profile and make connections as appropriate
•Once per quarter, review profile (personal and biz)
Meet People Where They Are, Make Yourself Memorable
•Share one graphic or photo each week
•Use advertising quarterly to expand following
•Share blog posts weekly
•Post pure content or conversation starters once per day
Make the most of your graphics/images
•Post graphics photos once per week
Optimize for search
•Share new blog content when posted.
•Two to three times per week, monitor mentions and respond as appropriate.
•Share events (webinars, etc.)
Provide an alternative form of content
•Upload content as available
•Share content on other social media channels when you create it