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Blogging
Social ContentStrategy
The truth about the
internet
Content is King
Content Management
What is a blog?
• A Web site on which an
individual or group of
users record opinions,
information, etc. on a
regular basis.
So you’re thinking about
blogging?
• Blogs are a great way
to express yourself,
connect with others
who share your
passions, and share
information
Define your goals
• Define your goals from
the start
• Set up short, medium
and long term goals
• Design and market your
blog with these goals in
mind
Know your audience
• Your blog content and
design should reflect
your goals and meet or
exceed your audience’s
expectations
Be consistent
• Your blog is your brand
• Your blog should be
consistent with your
brand
• Your consistency will
be rewarded with
reader loyalty
Be persistent
• Update frequently and
keep users interested
by posting new content
that is meaningful to
your readers
Be inviting
• Blogging is about
creating social impact
and engagement
• Involve your readers in
meaningful two-way
conversations
Be visible
• There is more than
creating compelling
content to attract
readers to your blog
• You need to work
outside of your blog to
promote and develop
the community
Take risks
• Don’t be afraid to try
new things
• Yet don’t fall prey to
every new bell and
whistle
• Review new features
and see how they
contribute to your blog
and your audience
Ask for help
• The success of your
blog relies on
networking and building
relationships with other
bloggers and your
readers
Keep learning
• As you develop your
blog, take time to
research new tools and
features
• Keep an eye on the
latest trends and news
in the bloggospher
Be yourself
• Remember your blog is
an extension of yourself
and your brand
• Be authentic and blog
like your are having a
conversation with your
readers
Building a Successful
Content Strategy
Choose the right platform
• Pick one of the most
popular blogging
platforms: Blogger,
TypePad, and/or
WordPress
• What is the difference
between a hosted and
non-hosted blogging
platform?
Original Content
• If content is king, than
creating original content
is the key to the
success of your project.
Multimedia
• Add pictures, video,
podcasts
• Create multimedia
content or visual
elements to your posts
• Use other network to
link back to your blog
posts
Schedule ahead
• Plan your posts ahead
• Create a writing
schedule
• Save them as drafts
• Promote your posts at
different time
Headers and SEO
• Understanding the
importance of Post
titles, headers and sub-
headers is crucial for
getting your content
indexed.
Categories and Search
• Content grouping
• Facilitate search
• Keywords & Titles
• SEO and Indexation
The importance of
Permalinks
• A permalink is a URL
that points to a specific
blog entry after it has
passed from the front
page to the archives.
Because a permalink
remains unchanged, it
is less susceptible to
link rot
Share and Cross-post
• Use social bookmarking
sites to promote your
posts
• Cross post them to your
facebook page
• Add tools on your blog
to facilitate others to do
the same
Comment and engage
• Engage with your
readers
• Comment on other
blogs and social
networks
• Reward active and/or
loyal followers
• Lead by example
Grow your audience
• Use what you learned
in Social Media 101 to
grow your traffic, build
your network and share
with other like minded
individuals and groups
Subscribe to other blogs
• Read other blogs
• Subscribe to RSS feeds
• Set filters to monitor
what people like and
upcoming trends
? Questions ?
Robert Scales
simplicity expert
www.HolisticHybrid.com

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Blogging 101 - Presentation on how to build and manage a successful content website.

  • 2. The truth about the internet
  • 5. What is a blog? • A Web site on which an individual or group of users record opinions, information, etc. on a regular basis.
  • 6. So you’re thinking about blogging? • Blogs are a great way to express yourself, connect with others who share your passions, and share information
  • 7. Define your goals • Define your goals from the start • Set up short, medium and long term goals • Design and market your blog with these goals in mind
  • 8. Know your audience • Your blog content and design should reflect your goals and meet or exceed your audience’s expectations
  • 9. Be consistent • Your blog is your brand • Your blog should be consistent with your brand • Your consistency will be rewarded with reader loyalty
  • 10. Be persistent • Update frequently and keep users interested by posting new content that is meaningful to your readers
  • 11. Be inviting • Blogging is about creating social impact and engagement • Involve your readers in meaningful two-way conversations
  • 12. Be visible • There is more than creating compelling content to attract readers to your blog • You need to work outside of your blog to promote and develop the community
  • 13. Take risks • Don’t be afraid to try new things • Yet don’t fall prey to every new bell and whistle • Review new features and see how they contribute to your blog and your audience
  • 14. Ask for help • The success of your blog relies on networking and building relationships with other bloggers and your readers
  • 15. Keep learning • As you develop your blog, take time to research new tools and features • Keep an eye on the latest trends and news in the bloggospher
  • 16. Be yourself • Remember your blog is an extension of yourself and your brand • Be authentic and blog like your are having a conversation with your readers
  • 18. Choose the right platform • Pick one of the most popular blogging platforms: Blogger, TypePad, and/or WordPress • What is the difference between a hosted and non-hosted blogging platform?
  • 19. Original Content • If content is king, than creating original content is the key to the success of your project.
  • 20. Multimedia • Add pictures, video, podcasts • Create multimedia content or visual elements to your posts • Use other network to link back to your blog posts
  • 21. Schedule ahead • Plan your posts ahead • Create a writing schedule • Save them as drafts • Promote your posts at different time
  • 22. Headers and SEO • Understanding the importance of Post titles, headers and sub- headers is crucial for getting your content indexed.
  • 23. Categories and Search • Content grouping • Facilitate search • Keywords & Titles • SEO and Indexation
  • 24. The importance of Permalinks • A permalink is a URL that points to a specific blog entry after it has passed from the front page to the archives. Because a permalink remains unchanged, it is less susceptible to link rot
  • 25. Share and Cross-post • Use social bookmarking sites to promote your posts • Cross post them to your facebook page • Add tools on your blog to facilitate others to do the same
  • 26. Comment and engage • Engage with your readers • Comment on other blogs and social networks • Reward active and/or loyal followers • Lead by example
  • 27. Grow your audience • Use what you learned in Social Media 101 to grow your traffic, build your network and share with other like minded individuals and groups
  • 28. Subscribe to other blogs • Read other blogs • Subscribe to RSS feeds • Set filters to monitor what people like and upcoming trends