Blogging
Social ContentStrategy

The truth about the
internet

Content is King

Content Management

What is a blog? •
A Web site on which an individual or group of users record opinions, information, etc. on a regular basis.

So you’re thinking about blogging?
• Blogs are a great way to express yourself, connect with others who share your passions, and share information

Define your goals • Define
your goals from the start • Set up short, medium and long term goals • Design and market your blog with these goals in mind

Know your audience • Your
blog content and design should reflect your goals and meet or exceed your audience’s expectations

Be consistent • Your blog
is your brand • Your blog should be consistent with your brand • Your consistency will be rewarded with reader loyalty

Be persistent • Update frequently
and keep users interested by posting new content that is meaningful to your readers

Be inviting • Blogging is
about creating social impact and engagement • Involve your readers in meaningful two-way conversations

Be visible • There is
more than creating compelling content to attract readers to your blog • You need to work outside of your blog to promote and develop the community

Take risks • Don’t be
afraid to try new things • Yet don’t fall prey to every new bell and whistle • Review new features and see how they contribute to your blog and your audience

Ask for help • The
success of your blog relies on networking and building relationships with other bloggers and your readers

Keep learning • As you
develop your blog, take time to research new tools and features • Keep an eye on the latest trends and news in the bloggospher

Be yourself • Remember your
blog is an extension of yourself and your brand • Be authentic and blog like your are having a conversation with your readers

Building a Successful
Content Strategy

Choose the right platform •
Pick one of the most popular blogging platforms: Blogger, TypePad, and/or WordPress • What is the difference between a hosted and non-hosted blogging platform?

Original Content • If content
is king, than creating original content is the key to the success of your project.

Multimedia • Add pictures, video,
podcasts • Create multimedia content or visual elements to your posts • Use other network to link back to your blog posts

Schedule ahead • Plan your
posts ahead • Create a writing schedule • Save them as drafts • Promote your posts at different time

Headers and SEO • Understanding
the importance of Post titles, headers and sub- headers is crucial for getting your content indexed.

Categories and Search • Content
grouping • Facilitate search • Keywords & Titles • SEO and Indexation

The importance of Permalinks •
A permalink is a URL that points to a specific blog entry after it has passed from the front page to the archives. Because a permalink remains unchanged, it is less susceptible to link rot

Share and Cross-post • Use
social bookmarking sites to promote your posts • Cross post them to your facebook page • Add tools on your blog to facilitate others to do the same

Comment and engage • Engage
with your readers • Comment on other blogs and social networks • Reward active and/or loyal followers • Lead by example

Grow your audience • Use
what you learned in Social Media 101 to grow your traffic, build your network and share with other like minded individuals and groups

Subscribe to other blogs •
Read other blogs • Subscribe to RSS feeds • Set filters to monitor what people like and upcoming trends

? Questions ?

Robert Scales
simplicity expert
www.HolisticHybrid.com