Hip-hop has had a long love affair with luxury brands. Yet, the relationship is not widely reciprocated, despite hip-hop's dominance in popular culture. Some brands have accepted this trend and participate in the subculture, and others fight to keep control of their voice. Luxury brand marketers need to make a choice on where they stand on the matter and adjust their strategy accordingly.
2018 IS THE YEAR OF AUTHENTICITY, LOVING NOT JUST WOMEN, BUT INDIVIDUALS FOR WHO THEY ARE AND MAKING A MEGA IMPACT IN WHATEVER DRIVES YOUR PASSION AND MAKES YOUR SOUL WET.
WE’VE ALWAYS PROVIDED WOMEN UNAPOLOGETIC STREETWEAR CLOTHES, LOTS OF CLOTHES; BUT WE HAD TO STOP AND ASK OURSELVES, WHAT DO WE LOOK LIKE NAKED?
WE TOOK A TWO MONTH HIATUS TO GET TO THE REALNESS OF THAT QUESTION, AND ARE FIRED UP TO BE BACK AND PUT IT ALL ON DISPLAY, MORE REAL THAN EVER.
FROM ENVIRONMENTALLY-CONSCIOUS SHIPPING METHODS THAT ARE WILDLIFE HABITAT AND HUMAN FRIENDLY, TO ABSOLUTELY NO USE OF ANIMAL FUR OR FABRICS, TO OPENING UP DIMEPIECE HOME.
-DIMEPIECE LA
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
Event details for Ankara Miami 2017 - Florida's Premier African Fashion Week. Feb. 16-19 in Miami, FL.
Website: www.AnkaraMiamiWeek.com
Social media: @AnkaraMiami #AnkaraMiami #AnkaraMiami2017
5WPR CEO Ronn Torossian explains how Abecrombie must adjust its current strategy, due to its core consumer moving on with the fads the company was built on.
2018 IS THE YEAR OF AUTHENTICITY, LOVING NOT JUST WOMEN, BUT INDIVIDUALS FOR WHO THEY ARE AND MAKING A MEGA IMPACT IN WHATEVER DRIVES YOUR PASSION AND MAKES YOUR SOUL WET.
WE’VE ALWAYS PROVIDED WOMEN UNAPOLOGETIC STREETWEAR CLOTHES, LOTS OF CLOTHES; BUT WE HAD TO STOP AND ASK OURSELVES, WHAT DO WE LOOK LIKE NAKED?
WE TOOK A TWO MONTH HIATUS TO GET TO THE REALNESS OF THAT QUESTION, AND ARE FIRED UP TO BE BACK AND PUT IT ALL ON DISPLAY, MORE REAL THAN EVER.
FROM ENVIRONMENTALLY-CONSCIOUS SHIPPING METHODS THAT ARE WILDLIFE HABITAT AND HUMAN FRIENDLY, TO ABSOLUTELY NO USE OF ANIMAL FUR OR FABRICS, TO OPENING UP DIMEPIECE HOME.
-DIMEPIECE LA
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
Event details for Ankara Miami 2017 - Florida's Premier African Fashion Week. Feb. 16-19 in Miami, FL.
Website: www.AnkaraMiamiWeek.com
Social media: @AnkaraMiami #AnkaraMiami #AnkaraMiami2017
5WPR CEO Ronn Torossian explains how Abecrombie must adjust its current strategy, due to its core consumer moving on with the fads the company was built on.
The Adult Industry Eyes Marijuana Legalization-Themed MoviesCannabis News
The adult film industry eyes the green rush, too, read this https://cannabis.net/blog/news/weed-porn-is-here.-no-literally-weed-is-coming-to-adult-entertainment
After Governor's Ball, dd:IMPACT's "Groundswell: The Next Wave of Content" conference all made sense. Digital Dumbo's bi-annual event featured panels on the next wave of campaigns, curators, storytelling and media formats & platforms. This deck is a takeaway, in the form of ten commandments - inspired by Kanye.
Hillary vs. Trump - Iterable User Engagement Teardown for Political CampaignsIterable
This is an Iterable User Engagement Teardown - comparing the Hillary Clinton and Donald Trump political campaign user engagement strategies.
It analyzes and compares how both campaigns do user engagement in the first 3 weeks post-signup.
To download the slides, visit http://iterable.com/teardown
The User Engagement Timeline lets you visualize all engagement, and we evaluate individual emails and mobile push notifications and suggest improvements.
Everything shown in the slides (and any recommendations) can be implemented with Iterable. For a case study of how IMGE is doing political marketing using Iterable, visit http://iterable.com/political
A platform for leisure travelers seeking off-the-grid driving experiences.
Users choose from a variety of drivable vehicles & boutique hotels, located in rural American territories where off-the-grid vehicles are still legal.
This is an Iterable User Engagement Teardown comparing Uber and Lyft's user engagement strategies in the first 2 weeks post-signup.
After evaluating all emails and texts received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit http://iterable.com/teardown
New York City’s Top 5 Designers on the Rise.Sarah Kerestes
Among our favorite notoriously known designers like Chanel, Givenchy, and Balmain there happens to be an unconventional crop of young designers who are not quite as seasoned. These fresh faces are slowly yet surely paving the runways and streets of New York City. Their innovative and intelligent designs have been noticed by the folks over at Vogue who have reviewed more than 400 labels this season. Let’s meet Vogue’s pick for New York’s top five upcoming fashion designers.
The Adult Industry Eyes Marijuana Legalization-Themed MoviesCannabis News
The adult film industry eyes the green rush, too, read this https://cannabis.net/blog/news/weed-porn-is-here.-no-literally-weed-is-coming-to-adult-entertainment
After Governor's Ball, dd:IMPACT's "Groundswell: The Next Wave of Content" conference all made sense. Digital Dumbo's bi-annual event featured panels on the next wave of campaigns, curators, storytelling and media formats & platforms. This deck is a takeaway, in the form of ten commandments - inspired by Kanye.
Hillary vs. Trump - Iterable User Engagement Teardown for Political CampaignsIterable
This is an Iterable User Engagement Teardown - comparing the Hillary Clinton and Donald Trump political campaign user engagement strategies.
It analyzes and compares how both campaigns do user engagement in the first 3 weeks post-signup.
To download the slides, visit http://iterable.com/teardown
The User Engagement Timeline lets you visualize all engagement, and we evaluate individual emails and mobile push notifications and suggest improvements.
Everything shown in the slides (and any recommendations) can be implemented with Iterable. For a case study of how IMGE is doing political marketing using Iterable, visit http://iterable.com/political
A platform for leisure travelers seeking off-the-grid driving experiences.
Users choose from a variety of drivable vehicles & boutique hotels, located in rural American territories where off-the-grid vehicles are still legal.
This is an Iterable User Engagement Teardown comparing Uber and Lyft's user engagement strategies in the first 2 weeks post-signup.
After evaluating all emails and texts received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit http://iterable.com/teardown
New York City’s Top 5 Designers on the Rise.Sarah Kerestes
Among our favorite notoriously known designers like Chanel, Givenchy, and Balmain there happens to be an unconventional crop of young designers who are not quite as seasoned. These fresh faces are slowly yet surely paving the runways and streets of New York City. Their innovative and intelligent designs have been noticed by the folks over at Vogue who have reviewed more than 400 labels this season. Let’s meet Vogue’s pick for New York’s top five upcoming fashion designers.
Why Karl Keeps his Shades On: Style and Social MediaRoisin Kiberd
My panel at SXSW, entitled 'Why Karl Keeps his Shades On', which looks at how high fashion and the high street are finding their feet in social media, and how brands should be looking to the future.
http://panelpicker.sxsw.com/ideas/view/13524?return=/ideas/index/10/presenter:Buttolph
Mega Event
Fashion Style Wake
Every one can participate in there event and can give there own style statment.
For Contact Call Us:- 02132042717 (OR) 03352505392
Phoenix Fashion Week is the leading fashion industry event in the Southwest. The organization’s mission is to bridge the gap between national and international designers and premier retailers and top fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. SAVE THE DATES Phoenix Fashion Week Oct. 4-7, 2017
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
Keeping Up With The Carters
1. Keeping Up With The Carters
Hip Hop and the Effect on Luxury Brands
@AmandaKRue
July 9, 2014
Image source: ClashMusic.com
Image source: atlantablackstar.com
2. "Black people are allowed to
wear big chains and say out
loud what stuff costs.”
- Kanye West, at Cannes, June 17, 2014
Image source: http://www.sfexaminer.com/sanfrancisco/ImageArchives?oid=2824091
6. TO CULTURE & BELIEFS
Image source: http://www.flickr.com/photos/kaiser_t/3843225203/
7. AND EVEN HOW TO DANCE
Image source: http://www.flickr.com/photos/37408217@N08/8338413976
8. HIP-HOP CULTURE IS
POPULAR CULTURE
Image source: http://www.flickr.com/photos/36522892@N05/4730801362/">TupacAmaruShakur
9. HIP-HOP HAS ADOPTED
LUXURY BRANDS FOR YEARS
Image source: http://www.therichest.com/expensive-lifestyle/entertainment/the-top-5-jewelers-for-the-richest-hip-hop-stars/
10. 1993
“Buying new gear, nothin’ but
the best/Forget Levi’s, strictly
Polo and Guess.”
— Mobb Deep, “Peer Pressure”
Key Brands
Ralph Lauren
Tommy Hilfiger
Guess
“I put hoes in N.Y. onto DKNY/
Miami, D.C. prefer Versace/All
Philly hoes go with Moschino/
Every cutie wit a booty
bought a Coogi.”
—Notorious B.I.G.,
“Hypnotize”
1997
Key Brands
Versace
Phat Farm
Rocawear
2010
LuxuryCulturalAspirational, but
Achievable
“Red bottoms by the barrel/
Pop the Giuseppe tags like it’s
American Apparel/$20,000 up
in Barneys, haters’ll never
harm me/Rick Owens on me,
bombers for my whole army.”
—Rick Ross, “Super High”
Key Brands
Hermes
Barney’s
Maybach
Ultra-Lux
“I see your Jil Sander, Oliver
Peoples/Costume National,
your Ann Demeulemeester/
See Visvim be the sneaker,
Lanvin or Balmain.”
—A$AP Rocky, “Fashion Killa”
2013
Key Brands
Gucci
Lanvin
Tom Ford
13. DEPENDS ON WHO IT IS…
Image source: http://www.stereogum.com/1184942/lil-wayne-hospitalized-after-in-flight-seizure/news/
Image source: http://www.factmag.com/2013/07/15/jay-z-rome-fortune-randomer-and-the-return-of-snoop-dogg-reviewed-in-the-fact-singles-club-july-15-2013/2/
16. RICK ROSS AND MAYBACH
Image source: http://www.therichest.com/business/companies-business/the-best-rapper-owned-companies-around/3/
17. Daimler-Benz resurrected the brand in 1997. In 2003 Jay-Z name-
dropped Mayback on “Lucifer,” from The Black Album.
!
What followed was a hip-hop love affair with the brand, and Rick
Ross naming his label Maybach Music Group in 2009. While
rappers embraced the brand, the brand struggled and ended
production in 2012.
Image source: http://www.yeniarabaresimleri.com/maybach-resimleri.html
19. When asked whether Cristal’s association with
“bling lifestyle” might tarnish the brand, the
managing director replied…
Source: http://www.economist.com/node/6905921
20. “That’s a good question, but what can we do?
We can’t forbid people from buying it. I’m
sure Dom Perignon or Krug would be
delighted to have their business.”
- Frederic Rouzaud, Managing Director of Cristal
Source: http://www.economist.com/node/6905921
21. Source: http://www.economist.com/node/6905921
From that point on, brand advocate, Jay-Z,
boycotted Cristal and launched an
endorsement deal with Armand de Brignac.
Image source: http://www.fashionablypetite.com/2010/04/armand-de-brignac-champagne-taste-of.html
23. GOOGLE SEARCH HISTORY
Source: http://www.google.com/trends/explore#q=cristal%20champagne&geo=US&cmpt=q
Cristal Champagne
24. WHILE WE CAN’T DIRECTLY LINK
THESE PHENOMENA, THERE IS A
CLEAR CORRELATION
Image source: http://pt.forwallpaper.com/wallpaper/leather-black-cracked-background-texture-116852.html
25. HIP-HOP IS ATTRACTED TO THE
BRAND FOR THE SAME REASONS
AS OTHER LUXURY CONSUMERS
Image source: http://bbafrica.tv/1/p-diddy-coming-to-uganda/
31. IGNORING THIS CULTURAL CLASH
OR ACTIVELY SPEAKING OUT
AGAINST IT WILL HURT THE BRAND
Image source: http://www.yorokobu.es/wp-content/uploads/rapero.jpg
32. THE DRIVING FEAR:
LOSS OF CONTROL
Image source: http://www.superbwallpapers.com/music/i-am-hip-hop-29686/
33. IN THIS DIGITAL WORLD,
EVERYBODY HAS A VOICE
Image source: http://4.bp.blogspot.com/-1C4sx2uLgGc/TX-wkGAulzI/AAAAAAAAAOk/ap9c9OxqCBk/s1600/microphone_faji.jpg
35. THE FRAGMENTED AND DISPARATE
ENVIRONMENT MAKES IT EVEN
MORE DIFFICULT TO PROTECT THE
BRAND VALUES
Image source: http://look-wassupman.blogspot.com/2011/06/style-icon-wiz-khalifa.html
36. WHAT’S A BRAND TO DO?
Image source: http://wallpaperswide.com/light_background-wallpapers.html
37. 1. STAY TRUE TO BRAND VALUES
It’s what attracted hip-hop in the first place
Image source: http://awake-smile.blogspot.com/2010/11/louis-vuitton-resort-2011-anne.html#.U5odzJRdV4U
38. “The edginess, the over-the-top
creativity, and bad-ass factor is what
made Versace so attractive to artists.”
Misa Hylton
Image source http://www.bestvideorap.com/international-videos/migos-versace-hd-1080p-x264-2013/
39. Hip-hop and Versace have a long love affair. As an unofficial
sponsor for the brand, Tupac built a close friendship with Gianni
and Donatella Versace. As a result, he enjoyed custom clothing,
exclusive show invites and even a turn as a model in Versace’s
Fall/Winter 1996 show in Milan.
!
Honoring brand values through the growth of hip-hop ensure
Versace maintains loyalty among hip-hop fans, and non fans alike.
Image source: http://www.stylecaster.com/rapper-fashion-designer-duo-tupac-gianni-versace/
40. 2. EMBRACE CULTURE
Brands that succeed embrace culture,
not shy away from it
Image source: http://alfitude.com/tag/azealia-banks/
41. Alexander Wang partnered with Azealia Banks in 2012 for his Fall
T campaign. This is a common theme for Wang as he has
previously partnered with musicians. Prior campaigns feature
Santigold, Spank Rock and Die Antwoord.
!
Partnering with these musicians demonstrates an intrinsic and
authentic association with popular culture.
43. In 2013, Hublot announced a five-year collaboration with known
watch collector, Shawn “Jay-Z” Carter. As a result, Hublot is launching
a new product line that is heavily influenced by Jay-Z himself. The
collaboration will evolve to include more complicated pieces.
!
This partnership, filled with integrity and class, supports brand values
while continuing to reach a shared audience of young affluents.
Image source: http://watchesinmovies.info/tag/hublot/