This document summarizes highlights from the Planningness 2011 conference. It discusses themes from presentations on production as strategy, designing businesses around the user experience, lean strategy and briefs for behavior change. The conference brought together incredible speakers and participants to share ideas around empathy, generosity, making over saying, and putting the user at the center of business design. It thanks all involved in the conference for contributing to its success and warm, generous community.
We believe 2010 will be the year of experience brands, because marketers are ready to bring new discipline to what they've been doing for years: orchestrating all their touchpoints to create a consistent brand experience and achieve a competitive advantage in the marketplace.
We're committed to bringing thought leadership to this dialogue-starting with a new article that defines experience brands, cites some experience brand heroes and points to ways experience brands can improve ROI.
To drive change, you need a conversation manager. Someone who integrates word-of-mouth in everything you do. The personality of the conversation manager is key to success, more than his skills.
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
6 Essential Elements for Leaders and OrganizationsO.C. Tanner
People in any role have the ability to create great work when they connect, question, collaborate and innovate. Here are 6 things leaders and organizations can do to help this happen.
We believe 2010 will be the year of experience brands, because marketers are ready to bring new discipline to what they've been doing for years: orchestrating all their touchpoints to create a consistent brand experience and achieve a competitive advantage in the marketplace.
We're committed to bringing thought leadership to this dialogue-starting with a new article that defines experience brands, cites some experience brand heroes and points to ways experience brands can improve ROI.
To drive change, you need a conversation manager. Someone who integrates word-of-mouth in everything you do. The personality of the conversation manager is key to success, more than his skills.
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
6 Essential Elements for Leaders and OrganizationsO.C. Tanner
People in any role have the ability to create great work when they connect, question, collaborate and innovate. Here are 6 things leaders and organizations can do to help this happen.
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a few steps further. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper describes the different steps to evolve from a one time co-creation project to structural collaboration.
Colin Budd (Speaker) Global Design Strategist, IBM
Building a sustainable, scalable, and successful design practice is no easy feat. In this talk, learn the real techniques, tricks, and best-in-class methods for forming a true design practice that organically grows and transforms your business. Anecdotes and insights from in-field learnings that helped countless companies (from startups to Fortune 500s) build and grow their own sustainable design cultures will ensure that everyone - no matter their role/industry/team/company or perceived barriers - is able to bring the same transformative practices into their own worlds. You may have to cheat, borrow, steal, but that's all part of the game!
How i judge advertising - CLB củ khoai tây Thanh Lâm Trần
Chúng tôi mời 3 khách mời: 2 Planners- Lâm Trần và Cường Nguyễn và 1 Creative- Thành Ngô đến chia sẻ quan điểm: "Tôi đánh giá quảng cáo như thế nào?" Một buổi offline thành công với rất nhiều bài học hữu ích.
We invited 2 Planners- Lam Tran & Cuong Nguyen, and 1 Creative- Thanh Ngo to come and share how they judge/ evaluate advertising work. Brilliant offline event with so much to learn!
...
bởi CLB những chiến lược gia củ khoai tây
https://www.facebook.com/groups/chienluocgiacukhoaitay
Slides from Workshop conducted Oct. 2 2009
The workshop is centered around how companies can become more innovative through focusing on their core brand and using the Design thinking process - Inspiration from IDEO and Continuum.
101 Filmmaking Tips & Tricks: a FREE Filmmaking eBook.
We’re giving away a FREE moviemaking eBook! It’s a fantastic resource for anyone interested in breaking into the film and video industry. Here’s how to get it.
I concise and easy to follow guide showing the value of design and creativity to business with some helpful tips and advice on implementing a more creative business strategy and choosing a creative partner.
Changing economy comes with new roads to success. Emerging business eco-systems bring co-creation and open innovation up as key competence and strategic means for competitiveness. How do you recognize multiple roadblocks to harvest benefits and orchestrate collaborative efforts to successfully master the bridge of open innovation?
The Brand Strategy Canvas: a One-Page Strategy for Startupspatrickjwoods
(First, grab a copy of the Brand Strategy Canvas at brandstrategycanvas.com)
Branding is hard for startups. News flash: It’s hard for everyone. So we built a tool to make it easier.
A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand.
Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.
ProductTank Amsterdam - IceMobile Karlijn van den Bergicemobile
Product management means different things in different environments, but there is always some common ground. ProductTank Amsterdam organised a session to hear from 3 PMs in different types of companies, to understand their responsibilities, daily tasks and daily struggles.
IceMobile's Experience Director Karlijn van den Berg focussed on the similarities and differences between product management in agencies and companies.
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a few steps further. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper describes the different steps to evolve from a one time co-creation project to structural collaboration.
Colin Budd (Speaker) Global Design Strategist, IBM
Building a sustainable, scalable, and successful design practice is no easy feat. In this talk, learn the real techniques, tricks, and best-in-class methods for forming a true design practice that organically grows and transforms your business. Anecdotes and insights from in-field learnings that helped countless companies (from startups to Fortune 500s) build and grow their own sustainable design cultures will ensure that everyone - no matter their role/industry/team/company or perceived barriers - is able to bring the same transformative practices into their own worlds. You may have to cheat, borrow, steal, but that's all part of the game!
How i judge advertising - CLB củ khoai tây Thanh Lâm Trần
Chúng tôi mời 3 khách mời: 2 Planners- Lâm Trần và Cường Nguyễn và 1 Creative- Thành Ngô đến chia sẻ quan điểm: "Tôi đánh giá quảng cáo như thế nào?" Một buổi offline thành công với rất nhiều bài học hữu ích.
We invited 2 Planners- Lam Tran & Cuong Nguyen, and 1 Creative- Thanh Ngo to come and share how they judge/ evaluate advertising work. Brilliant offline event with so much to learn!
...
bởi CLB những chiến lược gia củ khoai tây
https://www.facebook.com/groups/chienluocgiacukhoaitay
Slides from Workshop conducted Oct. 2 2009
The workshop is centered around how companies can become more innovative through focusing on their core brand and using the Design thinking process - Inspiration from IDEO and Continuum.
101 Filmmaking Tips & Tricks: a FREE Filmmaking eBook.
We’re giving away a FREE moviemaking eBook! It’s a fantastic resource for anyone interested in breaking into the film and video industry. Here’s how to get it.
I concise and easy to follow guide showing the value of design and creativity to business with some helpful tips and advice on implementing a more creative business strategy and choosing a creative partner.
Changing economy comes with new roads to success. Emerging business eco-systems bring co-creation and open innovation up as key competence and strategic means for competitiveness. How do you recognize multiple roadblocks to harvest benefits and orchestrate collaborative efforts to successfully master the bridge of open innovation?
The Brand Strategy Canvas: a One-Page Strategy for Startupspatrickjwoods
(First, grab a copy of the Brand Strategy Canvas at brandstrategycanvas.com)
Branding is hard for startups. News flash: It’s hard for everyone. So we built a tool to make it easier.
A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand.
Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.
ProductTank Amsterdam - IceMobile Karlijn van den Bergicemobile
Product management means different things in different environments, but there is always some common ground. ProductTank Amsterdam organised a session to hear from 3 PMs in different types of companies, to understand their responsibilities, daily tasks and daily struggles.
IceMobile's Experience Director Karlijn van den Berg focussed on the similarities and differences between product management in agencies and companies.
InstructionsFor this week’s assignment, you will synthesize the .docxdirkrplav
Instructions
For this week’s assignment, you will synthesize the most relevant information in the situation below, and present a solution in your own words, using your own analysis. You will not use all of the information included in the scenario. Remember it is not appropriate to cut and paste entire sections from the situation to substitute for your own analysis.
The objective of the assignment is to organize your message in a way that will be most effective in persuading the Chief Executive Officer (CEO) to take action.
Situation: Convincing the CEO to Approve a Public Relations Plan
You are the director of public relations for Easy to Be Green, the innovative new company that helps homeowners, businesses, and municipalities become more environmentally friendly. The company has been active in environmental issues in the community since its founding a few years ago and generally has good community relations. Recently EBG’s director of research, who is strongly opinionated about environmental issues, spoke in public about the environmental practices of some local companies who employ many people in the community. Lately, you’ve found that some of your local contacts seem a little less interested in EBG’s public relations initiatives, and there has even been a small drop in sales. There may be no connections between these events, but you want to be proactive about the company’s community relations.
You also want to protect the company against charges of hypocrisy. The other day you as walked through the parking lot, it occurred to you that the majority of the employees drive SUVs, pick-ups, and other kinds of gas guzzlers. This includes the CEO, whose family car is a luxury sedan. The company’s delivery and service vans are also not the most environmentally-friendly vehicles.
After a little research, you come up with a tentative plan. You have learned that a local hybrid car dealership has been offering an interesting deal. Employees of companies that buy hybrids as company vehicles can get discounts when they buy hybrids for themselves. You think that the company should consider purchasing a couple of hybrid vans and encourage employees to buy hybrids for themselves by offering substantial rebates for these purchases. You want to get the CEO’s approval before you pursue this idea any further. You anticipate that he will have significant resistance. The company vehicles are not due for replacement, and the rebates to employees could add up to quite a lot if many employees take up the offer. On the other hand, if only a few employees take up the offer, a significant environmental initiative will seem like a failure. The CEO is a risk-taker in terms of business initiatives but tends to be conservative in management practices. He might also be a little defensive about the hybrid promotion plan because of his own vehicle choices.
You feel strongly that the potential benefits of this plan—in long-term savings on gas, in goo.
Jeff Swystun presented these insights and observations at the International Design Symposium in China. Now in the form of a white paper from Swystun Communications, find out how you can design so each consumer believes what you produced had them specifically in mind.
Eric Ries is the author of the popular blog Startup Lessons Learned and the creator of the Lean
Startup methodology. He is an
entrepreneur in residence at Harvard Business School and a frequent speaker at business events. In his talk on “The Lean Start-up” at google he explained how most of the new start-up fails and the methodology that should be followed for a new start-up to be successful. Here I explained his talk at google in my words.
Eight steps to leading a successful SharePoint project. Based on the article 'Leading Change' by John P Kotter with examples based on experiences with SharePoint projects over the past decade. Focused on business value, not technical fe
20 Deadly Mistakes That Kill Startups (According to Experts)Vitaliy Verbenko
No matter what anyone says, there is no secret recipe for success. Over half of startups out there can’t make it past their fifth year on the market. Why is that? Simply put, they make a number of mistakes which we’ll try to dissect in this post.
20 Mistakes that Kill Startups (According to Experts)Vitaliy Verbenko
No matter what anyone says, there is no secret recipe for success. Over half of startups out there can’t make it past their fifth year on the market. Why is that? Simply put, they make a number of mistakes which we’ll try to dissect in this post.
Project Management - A few things I learned about itPaolo Barone
Slides from the NACUE - Enterprise Leaders Training Weekend (http://www.nacue.com)
Covering what I learned about project management in my (too many) years of experience
UX South West - Engaging clients meaningfully in the process of digital designAlan Colville
Great digital experience happen when we engage clients, not just users, meaningfully in the process of digital design.
This workshop describes techniques, which not only demonstrate the value of UX, but build better client / designer relationships.
Key learning points from the anti-conference organized by Business Arena Oy on themes of science-to-business, university-business-cooperation and creating long-term results with short-term projects. Active ownership is the key!
Why PMs Need Financial Modeling by Dassault Systèmes PMProduct School
Main takeaways:
- The use, and misuse, of modeling
- Creating a financial model for your product
- Testing out various scenarios - costs, prices, distribution channels etc
Design Thinking Guide for Successful Professionals- Chapter 1archholy
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.
This is a 182-page power packed book that will provide insights on how to solve problems creatively using proven design thinking tools
Download PDF Book here: https://payhip.com/b/hM4U
Download iTunes eBook here: https://itunes.apple.com/us/book/complete-design-thinking-guide/id1022432207?ls=1&mt=11
Preview Book here: http://www.emerge-creatives.com/#!design-thinking-guide-for-success/c5jg
Twitter: @designthinkbook
Facebook: https://www.facebook.com/designthinkingbook/
How To Fail: 25 Secrets Learned through FailureTaylor Davidson
25 Secrets Learned through Failure, by Taylor Davidson at Unstructured Ventures.
Visit the post on unstructuredventures.com/uv (short link to post: http://tinyurl.com/howtofail ) to add to the discussion, share your lessons learned from failure, and view more.
2. preface
here’s a smattering of highlights and insights from
planningness 2011. wish I could sum up (and have
attended) all the sessions, but it’s just not possible in
one measly deck. I assure you, all were full of
awesome this year.
also, a big thank you to all the people who made this
year amazing and to all the new (and old) friends in
this warm, generous little planningness community.
3. our ethos (at planningness)
get excited and make stuff.
5. for an effective
planningness conference
1/3 cup incredible speakers
1/3 cup fun, eclectic personalities/participants
1/3 cup workshops and lecture
+ generous dash optimism, perseverance and people
who love working as a team
9. start thinking like/with a producer
put the user in the middle of
business design
work lean
“brief” for behavior change
10. start thinking like/with a
producer
producers are vital partners to making.
working closely and quickly with our
producer counterparts help us optimize
our work in real-time.
@adrianho
production as strategy
11. products and experiences
often reveal new
opportunities for usage after
they’re built.
- adrian ho, zeus jones
http://www.slideshare.net/zeusjones/production-as-strategy?from=ss_embed production as strategy
13. we don’t work in a vacuum.
optimization shouldn’t be reserved for
retrospect -- we have to build with the
intention to change.
we must plan with the assumption of
unpredictability and create an
environment where adaptive change is
not only possible, but required.
http://www.slideshare.net/zeusjones/production-as-strategy?from=ss_embed production as strategy
14. designing a business
for awhile now, planner folks have said
“it’s not what you say, it’s what you
do...” but putting to practice is not
always easy (particularly in the ad biz).
@colincolin
designing a business
15. best case scenario: think
about how to design the
business from the inside out,
putting the user in the middle.
designing a business
16. “when we “design a business” we
create a platform for an experience.
by putting the experience first, we’re
creating a user-centered business,
(because the business is the vehicle to
deliver the experience)”
- colin raney, IDEO
http://www.slideshare.net/colinraney/planningness-2011
designing a business
18. brands that live with experience at it’s
core:
...any surprise that most of these live solely in the
digital space? the challenge persists to apply this
ethos to “offline”consumer goods/services.
which requires radically re-thinking our business
offerings and models.
http://www.slideshare.net/colinraney/planningness-2011
designing a business
19. lean strategy.
start-ups, design firms and many other
“makers” have lean processes
ingrained into their DNA. time and
money are often scarce (sound
familiar?) so it’s about faster learning.
key to making it work is letting go of
our traditional long-winded, waterfall
processes and learning to be a bit more
more flexible.
@farrahbostic
http://www.slideshare.net/flbostic/how-to-do-lean-planning lean strategy
20. why lean? why now?.
expectations have shifted:
client’s have less money, less
patience. couple this with consumer’s
expecting more utility and usefulness
from brands than ever before.
http://www.slideshare.net/flbostic/how-to-do-lean-planning lean strategy
21. “you need to add value in
people’s lives. not just
expect them to participate
because you goddamn
asked them to.”
- mel exon, bbh labs
http://www.slideshare.net/flbostic/how-to-do-lean-planning lean strategy
22. this is a messy process.
it’s intentionally not linear. it’s a web of
ideas, mapped against central pain
points and behaviors. it’s about solving
problems. fast.
http://www.slideshare.net/flbostic/how-to-do-lean-planning lean strategy
23. key tenants
i. generate the pain points/problems
your audience encounters, formulate
hypotheses to solve
ii. test hypotheses on a small number of
individuals
iii. you should be proven wrong a few
times. rinse, repeat.
iv. get involved in building prototypes for
the solve(s) that bubble to the top
http://www.slideshare.net/flbostic/how-to-do-lean-planning lean strategy
24. “we become so obsessed
with being noticed that we
forget to be useful”
- ed cotton, bssp
@cotton
behavioral briefs
25. brief for behavior change.
framing/finding the question is often
the hardest part.
i. determine the pain points.
ii. understand the behaviors that
contribute and act in tandem with the
pain to get to useful solutions
iii. determine barriers
iv. frame up the opportunities
behavioral briefs
26. the founders of instagram on solving the “right” problem
behavioral briefs
28. we were tasked with one of
the hardest problems any of
us had.
going home.
behavioral briefs
29. planningness has become a safe haven
for open thinking and idealistic dreams.
we love our jobs, but it can be hard to
leave the cocoon...
so we wrote the brief to re-position
planning in 2015
behavioral briefs
31. stop trying to own things
and start making them
instead.
32. the presentations:
since i’ve done (maybe) a mediocre
job summing up some great
presentations, please do yourself a
favor and check them and more out
here:
http://planningness.com/planning-ness-2011-presentations/
http://www.slideshare.net/zeusjones/production-as-strategy?from=ss_embed
http://www.slideshare.net/jmarshallroberts/how-to-overcome-cynicism-with-scientific-psychobabble
http://www.slideshare.net/flbostic/how-to-do-lean-planning
http://www.slideshare.net/colinraney/planningness-2011