The document outlines an introductory training session on effective blogging. It is divided into three sessions that cover: 1) why blog, challenges, and thematic areas; 2) technical aspects like platforms and optimization; and 3) how to go viral on social media. The document provides tips on finding a niche, writing quality content, using social media, and key success factors for bloggers. Design, titles, and basic SEO strategies are also discussed. The goal is to help bloggers improve their skills and grow an engaged readership.

1. Tools and Techniques for
Effective Blogging
Center for International
Private Enterprise (CIPE)

3. Session 1: Why blog, Key challenges, and
thematic areas.
Session 2: Technical bits, what platforms to
use, design and formats, simple optimization
tools
Session 3: How to go viral using social media

4. •#pakbloggers
• hammadlinks@gmail.com
• http://hammadsiddiquiblog.com
• ashraf@ashrafchaudhry.com
• http://ashrafchaudhryblog.com

5. Thematic Areas
1. Corruption
2. Entrepreneurship (youth, women)
3. CSR
4. Women Issues

6. • Why Blog?
• Challenges before you start.
• How to find your niche.
• Challenges as a blogger.
• Which platform to chose from (blogger vs
wordpress)
• How to write quality content?
• Reaching out to readership.
• Key success factors.

7. Why Blog?

8. Why Blog?
Improves
creativity
Recognition
Writing
skills
Opportunity
Opportunity
to interact
to express
with large
views
community

9. Challenges for Bloggers
Maintaining
Respecting
Keep the interest
Scheduling reader’s
writing from
comments
readership

10. Content is the King!
Simple yet
Read, liked
correct 400 words
and goes viral
language
Personal Professional References
touch approach and hyperlinks
Pictures and
videos

12. Finding Your Niche
Personal Blogging
Corporate Blogging
Informational Blogging

13. Quick and crisp information?
Print media (news and Op/Eds)
Articles
TV
Social Media / other blogs
Interviews
Exhibitions/conferences/seminars
Google alerts

14. Component of a Blogpost
• Title
• Body
• Keywords
• Pictures
• Videos
• Hyperlinks

15. A Simple Tool for Creating
A Story

16. Writing Killer Titles
• #1: Use a Number
• Your post could use any of the following:
– Tips, Ways, Methods, Steps, Templates, Rules, Secrets
• Adjectives: great, expert, clever, fantastic,
brilliant, top, best
• Some Nice Examples:
– Ten Easy Ways to Write Faster
– Five Simple Steps to Set Up Your Blog in Less Than Two
Hours
– Five Crazy Videos That Will Make You Laugh Out Loud

17. Breakout
You have 15 minutes to bring a story.
Go out in the
lobby, restaurant, toilet, bookshop, shopping
arcade, parking, reception etc and bring a story
You need to write this story in word document
(in 15 minutes). Put your name and email
address and email it to emad.sohail@gmail.com

18. Design Counts
http://jongordon.com/blog
http://sethgodin.typepad.com/
www.jeffbullas.com
http://t.co/IuoG4RYh
http://www.humorcarbons.com/
http://wisdomfrombooks.com/

19. http://farihamunirshahtimes.blogspot.com/
1. Title - Too big and not SEO Friendly (Keep it short and focus on key words such as
Women Chamber, Multan etc - Its tricky stuff but check youtube videos on this
topic)
2. Background design - Too clumsy (remove all those colorful stuff)
3. Font - too small (you need to build 1.5 line spacing)
4. Picture quality - Poor, you need relatively higher quality pics. AND Must be
captioned - You have used captions in some previous posts
5. Missing Tags, keywords, labels (in blogger these are called Labels) - Labels help in
improving search on google.

20. Another thing
that counts
http://fahdhusain.blogspot.com
http://naumanadil.blogspot.com

21. Which Platform?
•Blogger vs Wordpress
•Serious blogging – host
at your domain

22. Be Creative

24. • craft@ashrafchaudhry.com

25. ThinkPad!
• Choose the topic that you wish to cover
• Name your blog
• Select a platform
• Select a theme
• Add widgets
• Create your first post

26. Making Money Through Blogging
Amazon Corporate
AdSence
Affiliates Blogging
Ghost
Backlinks
Blogging

27. Success Factors
YOU and Your Commitment
Content:
• Short, specific, thought provoking, informational
Appearance:
• font, color scheme, spellings, grammar, title, pictures
Professionalism:
• Facts, references, tags, google alerts, Social media
postings, research

28. Basic SEO
- Keywords
- Title
- SEO tools
- Bold Fonts
- Youtube Videos
- Slideshare
- Effective Backlinking
- Commenting on other blogs

29. • Google Analytics
• Feedjit
• XML sitemap

30. Reaching out to readership
– Facebook (join groups, increase friend’s
circle) 800 million
– Twitter (use #tags) 100 million active users
– Google+ over 100 million
– Linkedin Groups 140 million users
• Most traffic comes from facebook
– Tag with keywords
– Backlinks
– Tweet (and retweet)
– Request

32. Happy Blogging!
hammadlinks@gmail.com
http://hammadsiddiquiblog.com
Twiter: @hammads

33. Feedback Form
http://goo.gl/kPUxQ