SlideShare a Scribd company logo
Prof. Bhasker Vijaykumar Bhatt
www.bvbhatt.com
How to Build Great Product –
use blogging
An event at GTU Innovation And Start-up Centre, Surat
Design Thinking and Product Development
• Brainstorming – empathy, ideation, business modeling
• Iterate, iterate, iterate
• Doing, doing, doing nothing else but to improve.
Blog to publicize
• A blog (a truncation of the expression "weblog")
is a discussion or informational website published on the World Wide
Web consisting of discrete, often informal diary-style text entries
(posts). ...
• Blog can also be used as a verb, meaning to maintain or add content
to a blog.
Source:
https://en.m.wikipedia.org/wiki/Blog
Top 10
blogging sites
• www.wordpress.org
• www.wix.com
• www.joomla.com
• www.wordpress.com
• www.medium.com
• www.ghost.com
• www.squarespace.com
• www.weebly.com
• www.blogger.com
• www.tumblr.com
•Hobby bloggers
•Personal blogging
•Micro-blogs
•Hobby bloggers and personal blogging
•Business owners who need blogging capability
•Online portfolios
•Bloggers with no technical knowledge
•Business owners
•Portfolio websites
•E-commerce
•Bloggers who are happy to
experiment with the newest
technical solutions
•Writers who want to build their skills and brand
•Hobby bloggers
•Hobby
bloggers
•Static websites
•Business websites
•Online stores
•Technically advanced users
•Business owners who need a
blog with a website
•Portfolios
•Business blogs
•Online businesses
•Professional bloggers
•Bloggers who want full
control over their site
How to Choose The Best Blogging Platform
• Costs
• Beginner-friendliness
• Features and extendibility
• Maintenance
• Monetization options
The weighing of the factors
will be different depending
on your skills, goals and
requirements.
Keep these in mind while
comparing the best suitable
blogging platform for you.
Source:
https://websitesetup.org/best-blog-sites/
How to Start a Blog in 5 Steps
1. Choose a great blog platform
2. Choose a web host for your blog
3. How to Set up a blog on your own domain
4. Design your new blog
5. Useful resources for blogging
So, we made it. Phew. Better late than never! So, without further ado,
let’s jump into step 1.
https://www.bloggingbasics101.com/how-do-i-start-a-blog/
Advantages of WordPress
• Super easy set-up and is free to use
• Tons of free themes and layouts (I’m not kidding, there
are gazillions).
• There’s a massive support forum in case you get stuck
(you won’t, but it’s nice to have it there if you need it).
• Your blog will be insanely fast and it’ll
also look Functionality and form – perfect!
• People can interact with you easily. Your content can
be shared, commented on, and so on.
13 Blogging Mistakes Most Beginner Bloggers
Make
• Create blog posts that serve your larger company goals.
• Write like you talk.
• Show your personality; don't tell it.
• Make your point again and again.
• Start with a very specific working title.
• Use a specific post type, create an outline, and use headers.
• Use data and research to back up the claims you make in your posts.
• When drawing from others' ideas, cite them.
• Take 30 minutes to edit your post.
• At a certain point, just publish it.
• Blog consistently with the help of an editorial calendar.
• Focus on the long-term benefits of organic traffic.
• Add a subscription CTA to your blog and set up an email newsletter.
Source: Written by Lindsay Kolowich
https://blog.hubspot.com/marketing/beginner-blogger-mistakes
Solutions to
avoid mistakes
https://www.breakingtheonepercent.com/how-to-make-money-blogging/
https://www.breakingtheonepercent.com/how-to-make-money-blogging/
Creating images
• Page header – banner –
expressions
• Presentations – posters –
leaflets
www.canva.com
Editing video and
conversions
• Video clips – demonstrations
– explanations
https://handbrake.fr/
Diagrams, charts
• Flowcharts – process
diagrams – plans
www.draw.io
(A tool by Google)
CreativeCommons
https://creativecommons.org/
https://creativecommons.org/share-your-work/

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How to Build Great Product – use blogging

  • 1. Prof. Bhasker Vijaykumar Bhatt www.bvbhatt.com How to Build Great Product – use blogging An event at GTU Innovation And Start-up Centre, Surat
  • 2. Design Thinking and Product Development • Brainstorming – empathy, ideation, business modeling • Iterate, iterate, iterate • Doing, doing, doing nothing else but to improve.
  • 3. Blog to publicize • A blog (a truncation of the expression "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). ... • Blog can also be used as a verb, meaning to maintain or add content to a blog. Source: https://en.m.wikipedia.org/wiki/Blog
  • 4. Top 10 blogging sites • www.wordpress.org • www.wix.com • www.joomla.com • www.wordpress.com • www.medium.com • www.ghost.com • www.squarespace.com • www.weebly.com • www.blogger.com • www.tumblr.com •Hobby bloggers •Personal blogging •Micro-blogs •Hobby bloggers and personal blogging •Business owners who need blogging capability •Online portfolios •Bloggers with no technical knowledge •Business owners •Portfolio websites •E-commerce •Bloggers who are happy to experiment with the newest technical solutions •Writers who want to build their skills and brand •Hobby bloggers •Hobby bloggers •Static websites •Business websites •Online stores •Technically advanced users •Business owners who need a blog with a website •Portfolios •Business blogs •Online businesses •Professional bloggers •Bloggers who want full control over their site
  • 5. How to Choose The Best Blogging Platform • Costs • Beginner-friendliness • Features and extendibility • Maintenance • Monetization options The weighing of the factors will be different depending on your skills, goals and requirements. Keep these in mind while comparing the best suitable blogging platform for you. Source: https://websitesetup.org/best-blog-sites/
  • 6. How to Start a Blog in 5 Steps 1. Choose a great blog platform 2. Choose a web host for your blog 3. How to Set up a blog on your own domain 4. Design your new blog 5. Useful resources for blogging So, we made it. Phew. Better late than never! So, without further ado, let’s jump into step 1. https://www.bloggingbasics101.com/how-do-i-start-a-blog/
  • 7. Advantages of WordPress • Super easy set-up and is free to use • Tons of free themes and layouts (I’m not kidding, there are gazillions). • There’s a massive support forum in case you get stuck (you won’t, but it’s nice to have it there if you need it). • Your blog will be insanely fast and it’ll also look Functionality and form – perfect! • People can interact with you easily. Your content can be shared, commented on, and so on.
  • 8. 13 Blogging Mistakes Most Beginner Bloggers Make • Create blog posts that serve your larger company goals. • Write like you talk. • Show your personality; don't tell it. • Make your point again and again. • Start with a very specific working title. • Use a specific post type, create an outline, and use headers. • Use data and research to back up the claims you make in your posts. • When drawing from others' ideas, cite them. • Take 30 minutes to edit your post. • At a certain point, just publish it. • Blog consistently with the help of an editorial calendar. • Focus on the long-term benefits of organic traffic. • Add a subscription CTA to your blog and set up an email newsletter. Source: Written by Lindsay Kolowich https://blog.hubspot.com/marketing/beginner-blogger-mistakes Solutions to avoid mistakes
  • 11. Creating images • Page header – banner – expressions • Presentations – posters – leaflets www.canva.com
  • 12. Editing video and conversions • Video clips – demonstrations – explanations https://handbrake.fr/
  • 13. Diagrams, charts • Flowcharts – process diagrams – plans www.draw.io (A tool by Google)