Successfully reported this slideshow.



Published on

  • Be the first to comment

  • Be the first to like this


  1. 1. Recap of Our Dhaka Session
  2. 2. • Cleared basic concepts of What a BusinessAssociation is.• Generic Role of Business Associations in ademocratic society• Debate on Vision, Financial Position and Ethics• Challenges faced by women entrepreneurs inSouth Asia• Role of Leadership and Governance• Importance of aligning Vision and Mission withmember’s needs• Key learning from Women Chamber Diagnosticsdone in Pakistan
  3. 3. Buyer-Seller Activity
  4. 4. Four Sellers• Bangladesh Women Chamber Of Commerce AndIndustry, Bangladesh• AWAKE, India• FICCI-FLO ,India• Lahore Chamber of Commerce & Industry
  5. 5. What was on Sale?• Business plan• Generating Income for the organization• Introducing new services• Membership increase• Membership Retention• Strategic Planning• Advocacy• Manuals of the organization such as HR , Accounts• Business Counseling• Group Formation• Sharing of Manuals• SKYPE Calls between interested buyers and sellers
  6. 6. • If we have a Template where we can put thedemand of the buyers every two month and theseller will respond by delivering the informationeither in writing or by SKYPE call .It will helpto keep record and track the demand anddeliverables.
  7. 7. Did you ever Ask yourself“Why am I unable to do what Iwant to do?
  8. 8. Stumbling BlocksYOULack of Skills PoliticalFightsOuch!
  9. 9. How Many think they havebeen unlucky?
  10. 10. Its for YOU if youfall under thesecategoriesOuch!Stuck!Ouch!UnawareOuch!Ouch!FearsOuch!LethargicOuch!Yes KingMaker!Ouch!PoliticalPressureOuch!Leg Pullers
  11. 11. Choosing the Right Luggage
  12. 12. You’re going to get hit!The Problem With Dodging Bullets
  13. 13. Choice #2Wear Bulletproof Armor
  14. 14. How to become Bullet Proof?Act SmartHave documentation in placeStart making decisionsStop leg pulling Start delegatingStart training staffStart training office bearersCreate value for membersBut you can do all that only if……….You are Brave Enough to Say No!
  15. 15. Membership Focus
  16. 16. Who Owns the Chamber?• A member voluntarily invests money by paymentof dues on a regular basis in exchange for aperceived value from the chamber.• Members are the first element of anorganizational structure.• Members are both owners and customers.
  17. 17. Are we focusing on Member’s NeedsIf not, WHATneeds to be done
  18. 18. Services that deliver
  19. 19. Chamber Services• Networking opportunities• Advocacy• Member to Member Discount Program• Learning opportunities• Community development through effective CSR• Trade leads• Referral services• Employment exchange• Subsidized consultancy services• Promotion and advertising
  20. 20. Small Ideas – Big IdeasCreativity is not about creating something new,its about giving a new experience
  21. 21. Some Findings from RCCI Diagnostics• Membership services require overhauling to become customeroriented and value driven.• Based on the above point, effective branding and marketing isrequired to attract new members and retain the existingmembership.• Existing infrastructure requires improvement.• Some changes in organizational structure of membership andservices department are required.• Systematic process for entertaining an enquiry from memberand non-member is required.• Staff is required to undergo trainings particularly in the areaof customer services and research.
  22. 22. New Experience!Existing Service• Business meetings• Concessions• Fax and EmailRe-name• Business development andnetworking opportunities• Membership discounts andconcession program• Complimentary Fax and Emailservice
  23. 23. Contents Required inFinancial & AdministrativeManual
  24. 24. Table of Contents• FINANCIAL1. Introduction and Objectives2. Definitions3. Accounting Principles and Policies4. Responsibilities of the Finance & Accountsdepartment and Internal Controls5. Accounting Books of Records6. Budget & Budgetary Control7. Fund Management
  25. 25. • FINANCIAL (…continued)8. Banking Operations9. Cash Management10.Advance11. Travel12. Procurement Procedures13. Fixed Assets Management14. Financial Reports15. External Audit and Annual Return
  26. 26. • ADMINISTRATION1. Human Resource Administration2. Recruitment, Selection & Appointment1. Recruitment2. Selection3. Appointment4. Probation5. Personal Files3. Working Hours4. Leave
  27. 27. • ADMINISTRATION (…continued)5. Remuneration & Benefits6. Staff Development7. Promotion8. Health & Safety9. Disciplinary Procedure10. Termination / End of Service11. Leaving Procedure12. Vehicle Administration13. Filling System14. Office Security
  28. 28. Bring the Desired ChangeThroughEffective Policy Advocacy
  29. 29. Lobbying vs Policy Advocacy• Lobbying is loosely defined as any attempt toinfluence specific legislation and is done mostlyon One2One basis.• Public policy advocacy is the effort to influencepublic policy through various forms ofpersuasive communication by stakeholders.
  30. 30. What can be Changed?• Legislation• Proclamation (public statement)• Regulation• Legal decision• Committee action• Institutional practice
  31. 31. Analysis• What are the problems?• What are the existing policies that cause or relate tothese problems and how are they implemented?• How would changes in policy help resolve theproblems?• What type of policy change is needed• What are the financial implications of the proposedpolicy change?• Who are the stakeholders associated with the desiredpolicy change?• Who and what influences the key decision-makers?• What is the communication structure related to policy-making?
  32. 32. Strategy• Establish a working group to develop a strategy and plan activities.• Develop your SMART objectives (specific, measurable, appropriate, realisticand time bound).• Position your issue to offer key decision-makers a unique and compellingbenefit or advantage.• Identify your resources and plan to build coalitions and mobilize support.Seek out and work with appropriate partners, coalition advocates,spokespeople, and the media.• Plan the activities that are the most appropriate for your intended audience.• Prepare an implementation plan and a budget.• Plan for and combine multiple channels of communication, includingpersonal contacts, community media, mass media (print, radio, TV), andnew information technologies such as E-mail and the Internet.• Develop intermediate and final indicators to monitor the process andevaluate the impact.
  33. 33. Evaluation• Establish and measure intermediate and processindicators.• Evaluate specific events and activities.• Document changes based on initial SMART objectives.• Compare final results with indicators to measure change.• Identify key factors contributing to policy changes.• Document unintended changes.• Share results. Publicize successes in a clear andunderstandable manner to stakeholders.
  34. 34. Continuity• Evaluate resulting situations.• If desired policy changes occur, monitorimplementation.• If desired policy changes do not occur, reviewprevious strategy and action, revise, repeatadvocacy process or identify other actions to betaken.• Develop plans to sustain/reinforce change.
  35. 35. Working Group SessionUsing the Policy Advocacy Decagon
  36. 36. Writing a Problem Statement• Write down the problem in simple words▫ Who does it affect and how▫ What exactly happens when the problem occurs▫ Where does the problem occursSample:Low level of women participation in economicactivity due to lack of enabling environment
  37. 37. Write a Desired StateWhat will happen when change isimplementedBy changing this law / policy / regulation,there will be more opportunities for women tobecome more active as entrepreneurs. It willhelp the region’s economic development andreduce unemployment.
  38. 38. Identify•Stakeholders•Influencers•opponents
  39. 39. Create•Your factsheet(Research/Groundrealities/challenges)•Partnerships•Strategic direction
  40. 40. Execute•Planned activities•Monitoring andevaluation
  41. 41. •Re-strategize (if needed)
  42. 42. What is Social Media?
  43. 43. Social Media is aninternet basedinteractive mediumof communication.
  44. 44. Is social mediareplacing traditionalnews sources
  45. 45. Social Media is VIRAL
  46. 46. • Get stakeholders to see your story.• Start a conversation.• Keep up with sources, find ideas.• Find & capture reaction.• Dig up the past.• Help your audience keep track of anongoing story.
  47. 47. Reaching out to readership▫Facebook (join groups, increasefriend’s circle) 900 million▫Twitter (use #tags) 100 millionactive users▫Google+ over 100 million▫Linkedin Groups 200 millionusersMost traffic comes from facebook