1. You’re Doing It Right!
Twitter & Blogging
to promote your brand
www.feather-stone.com

2. Say whaaaaa….?!
Before kissing the bride, a Software
Developer, used his cell phone to update
his relationship status on Facebook &
Ivy Bean is 104, she lives in Bradford,
Twitter.
West York and she is probably the
'Standing at the altar with @TracyPage coolest grandma on earth. She has
where just a second ago, she became my become a Twitter sensation - with over
wife! Gotta go, time to kiss my bride.' 50,000 followers - by posting her
updates on Twitter.
He also handed one over to his new wife to
do the same.
www.oddee.com

3. Today, you will:
• Develop your goals and strategy for using these tools,
designing content and attracting your target audience
• Learn how to make Tweeting fun, organized and productive
• Learn about the etiquette and best practices for both Twitter
and blogging

4. What is Twitter?
• Microblogging
• 140 characters max
• Combination of
texting, IM & blogging
• Very simple interface

5. Anatomy of a Twitter Page

6. Who’s Using Twitter?
Bloggers
PR People
Consultants
Celebrities
Corporations/Brands

7. Time to Get Tech-i-Fied!

8. Why should you use Twitter?
Brand Awareness
Customer
Support
Drive Traffic
Prospect
Promote Events

9. What Are Your Keywords?
How do
YOU
want to be
PERCEIVED
?

10. What Should You Tweet?
Event Updates
Sales and Offers
Industry News
Tips and Advice
Links to Blog Post
Bigger Isn’t Better

11. How Often Should You Tweet?
Life of a Tweet is 2 - 3 hours.
Frequency: 3 - 5 tweets, 5 - 7 days/week

12. Time to Get Tech-i-Fied!

13. Who Should You Follow?
Colleagues
Industry Peers
Your Email List
Celebrities
Relevant Brands
Competition

14. How Do You Manage It All?!
Please
Remain
Calm

15. What is HootSuite?
HootSuite is a social media dashboard
that allows users to manage multiple
social networking accounts in one
program.

16. How & Why Use HootSuite?
Organization
Avoid Overload
Integration
Scheduling
URL Shortener
Careful!

17. Anatomy of HootSuite

18. Innards of HootSuite

19. What Streams Can You Create?
Specific Users
Industry Topics
Groups
Hashtag Searches

20. How Do You Serve Your Following?
Listen, Learn, Care,
Serve
Be conversational
Be polite
Pace yourself
Pay attention
Don’t sell (too
much)

21. What Is a Blog?
Merriam Webster: a Web site that contains an online
personal journal with reflections, comments, and often
hyperlinks provided by the writer; also : the contents of
such a site

22. Anatomy of a Blog
• Post
• Comments
• Archives
• Categories
• Tags
• RSS
• Blogroll (Links)
• Trackbacks
• Pingbacks
www.problogger.com

23. Why Should You Blog?
Reach
New Channel
Low Cost
Always Fresh
Crowdsourcing
Credibility/Expertise
Visibility
Build Your Tribe

24. Time To Get Tech-i-Fied!

25. What Should You Write?
Your expertise
Links listing
Your experiences
Answer customers
Press releases
Opinion on other content

26. How Often Should You Write?
• Consistency is better than frequency
• SEO: Frequency less important

27. What Do You Use?
Wordpress
Typepad
Squarespace
Blogger
Tumblr
Custom URL using
WP

28. How Do You Get Read?
• Social media sharing
• Great article titles
• Great content
• Guest blog
• Engage in conversation
• SEO

29. Dear K-Pav… Give Me Advice
Don’t be intimidated
Get a plan
Make it realistic
Stick to it
Be social and share
Do your homework

30. So What’s Your Strategy?

31. Your Assignment….
Should you choose to accept it.
• CREATE a YouTube account
• WATCH some videos
• CHECK OUT Constant Contact
• CONSIDER
– Who is your audience for these media?
– What content can you share regularly?
– What videos do you enjoy on your topic?
– Do you read email newsletters? If no, why not?

32. Where To Find Me…
• www.feather-stone.com
• kelly@feather-stone.com
• facebook.com/featherandstone
• linkedin.com/in/kellyherronpavlovic
• twitter.com/featherandstone
@featherandstone
@pavpower
• pinterest.com/kellypavlovic
• slideshare.net/kellypavlovic