This document discusses professionalism and the roles and responsibilities of business associations and their leadership. It defines professionalism as having near perfect understanding, knowledge and skills to perform tasks. Characteristics of professionally run business associations include having a clear vision and structure, policies, using resources effectively, continual improvement, and being transparent and ethical. The document outlines the generic roles of chambers in improving competitiveness, advocating for members' interests, providing information and advice, promoting exports and training. It discusses the importance of membership services and satisfaction surveys. The key roles and issues faced by various departments like membership, research and development, and public relations are also covered.

1. SECRETARY GENERAL’S
CONFERENCE CE
Lahore 13-14 April 2017

2. HOW DOYOU DEFINE
PROFESSIONALISM?

3. ABILITYTO PERFORM ATASK USING
NEAR PERFECT UNDERSTANDING,
KNOWLEDGE AND SKILLS

4. CHARACTERISTICS OF
PROFESSIONALLY RUN
BUSINESS ASSOCIATIONS

5. 1. Vision, Mission, Objectives
2. Clearly Defined organizational Structure
3. Clearly defined and publically know organizational policies
4. Effective use of resources
5. Know what they are doing why
6. Continued improvement in delivery mechanism
7. Openness to new ideas
8. Flexibility to tap into new Opportunities
9. Adaptability to change with the change
10. Membership Services
11. Ability to advocate
12. Transparent and ethical
13. High Employee Morale

6. DEFINE BUSINESS
ASSOCIATION/CHAMBER

7. CHAMBER IS A BRIDGE
BETWEEN
GOVERNMENT AND
PRIVATE SECTOR

8. Understanding Chamber Business
A chamber is a voluntary
membership based business
organization that serves their
member’s collective interests.

9. Generic Roles of a Chamber/Association
• Work proactively to improve the sector's / region’s profitability and
competitiveness (R&D)
• Work effectively to represent the sector's interests at all levels of the
legislative regulatory process (Policy Advocacy)
• Supply sound information and advice for members (PR & Communications)
• Promote exports and other market opportunities (Trade facilitation)
• Promote training and education (Training)
• Work to ensure practice of principals of good governance (Ethics)

10. ROLE OF OFFICE
BEARERS

11. Role of Office Bearers
•Develop specific objectives and business
plan.
•Support and Execute business plan.
•Proactively participate in policy advocacy
initiatives.
•Promote Chamber’s image

12. Two Questions?
•What is the role of the chamber or
association?
•How does your job fits within the
overall objectives of your
organization?

13. Role of Staff
Support and Implementation:
• Operations
• Staff and financial management
• Strategic planning
• Membership development
• Program/service development and delivery
• Policy recommendations to the MC/EC
• Research and Development
• Member communication

14. Key Issues with BusinessAssociations
• Understanding of Purpose
• Vision
• Continuity
• Leadership
• Will to excel
• Capacity of staff
• Inability to operate as a business
• Unethical practices

15. Key Departments
•Membership
•Public Relations
•Research

16. MEMBERSHIP

17. •Why members subscribe?
•They need services 

18. Why Focus on Members?
•A member voluntarily invests money by payment of
dues on a regular basis in exchange for a perceived value
from the chamber.
•Members are the first element of an organizational
structure.
•Members are both owners and customers.

19. What Services does
your organization
offer to members?

20. Are we offering services
based on our member
requirement?

21. Chamber Services
• Networking opportunities
• Advocacy
• Member to Member Discount Program
• Learning opportunities
• Community development through effective CSR
• Trade leads
• Referral services
• Employment exchange
• Subsidized consultancy services
• Promotion and advertising

22. Member Satisfaction Survey
 Provide feedback opportunity for all of your members
 Customized to fit your specific business objectives
 Details and ranks causes of dissatisfaction
 Benchmarks members satisfaction
 Identifies organizations strengths and weaknesses
 Provides management with information to make timely and critical
improvements
 Reveals the keys to converting merely satisfied members into your biggest
fans

23. RESEARCH &
DEVELOPMENT

24. You tell us please!
•What is your understanding of R & D?
•What role it plays in Business Associations?
•Which research (i.e. Primary or Secondary) method is
appropriate for BAs?

25. Key Functions of R&D
• Keep leadership informed :
• about policy, economic, legislative and political
development
• Impact of these developments on business
• Produce Material:
• that is useful for their members
• Sectoral Reports
• Economic Reports
• Business development guides

26. PUBLIC RELATIONS

27. Public Relations
What is the role of PR department?
To communicate chamber’s position
to its target audience effectively

28. Process:
• Define communication objectives
• What and why
• Identify target audience
• Who and why
• Prepare A key message
• What needs to be communicated
• Prepare communication strategy
• How and when
• Impact assessment
• Changes or otherwise
• Re-strategize
• What are other options

29. WHO MANY BUSINESS
ASSOCIATIONS ARE
THERE IN PAKISTAN?
Are they effective?

30. ONE REASON
FOR
INEFFECTIVENESS

31. ORG
President
Office
Secretariat
Membership
Finance
R&D
HR and Admin
Technology
Media Publication &
Library Department

33. Pyramid of DysfunctionalTeams
Lack of
Commitment
Fear of
conflict
Avoidance
of
accountability
Absence
of trust

34. Collaboration Cycle
TEAM
Communication
Contribution
Trust
Acceptance
Creativity
Appreciation

35. DEFINE A LEADER?

36. Common Qualities in a Leader
Character
Communication
Courage
Competencies
Curiosity
Creativity
Charisma
Common Sense

37. Leadership –What does it mean?
Leadership, is the ability to
motivate a group of people
towards common objectives.

38. WHAT ISYOUR DAILY
ROUTINE?
At work

39. KEYTHINGTHAT
GREAT LEADERS
DO!
Build Great Institutions
Create GreatTeams
Make things happen

40. FEW ACTION POINTS

41. Why people resist to change?
BRINING CHANGE

43. ONETHINGTHATYOU
WISHTO CHANGE IN
YOUR ORGANIZATION

44. Problem
Identification
Stakeholders
Brainstorming 4 IdeasImplementation
Evaluation

45. Work
Focus
Push
TalkListen
Improve
Ask
Persist