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1
A Complete Guide
on Blog Writing
What is Blog Writing?
The term blog was coined when the original
name - web log - was joined together. Blog
writing is a process of writing informative
articles on a regular basis to keep readers
engaged. Many blogs provide commentary
on a particular subject or topic, ranging from
politics to sports. Others function as more
personal online diaries, and others function
more as online brand advertising of a
particular individual or company. A typical
blog combines text, digital images, and links
to other blogs, web pages, and other media
related to its topic.
3
How to Start Blog
Writing
4
Understand Your Audience
â–¶ The very first step to successful
blog writing is to identify your
audience.
â–¶ When you identify your audience,
you know their problems. This
gives you a lead to create topics.
â–¶ Identifying your audience also
makes it easy for you to decide
how the tone of your blog should
be.
â–¶ Audience identification also helps
you choose the best platform to
promote your blog as per your
target audience’s preference.
5
Work on Your Topics (1/2)
â–¶ Your blog topic is the first
thing a reader reads and
decides whether they want
to read the blog or not.
â–¶ This makes it highly crucial
for you to make topics that
not only capture the gist of
your blog, but also the
attention of your target
audience.
â–¶ Start creating topics by
addressing the common
problems, queries and fears
of your target audience.
10
Work on Your Topics (2/2)
â–¶ Do not make long topics.
Keep them precise and
under 65 characters.
â–¶ Make sure your topic
is not misleading.
11
Create Quality Content (1/2)
â–¶ A complete blog is the one that
provides quality information, which a
reader came seeking for.
â–¶ Give your reader that quality
content by doing a thorough
research of the data you are
providing.
â–¶ Do a thorough proofread to ensure
there are no grammatical and
structural errors.
12
Create Quality Content (2/2)
â–¶ Make your introduction crisp.
â–¶ Focus on providing complete
information in the main body of
your blog along with ample of
examples.
â–¶ Do not close the topic, instead end
with a question as it will encourage
the readers to get in touch with
you.
13
An example of a sports blog
Homework
• Complete the writing section given on page 40 of
your Gul Mohar Literature book in your literature
notebook
19

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Blog writing

  • 1. 1 A Complete Guide on Blog Writing
  • 2. What is Blog Writing? The term blog was coined when the original name - web log - was joined together. Blog writing is a process of writing informative articles on a regular basis to keep readers engaged. Many blogs provide commentary on a particular subject or topic, ranging from politics to sports. Others function as more personal online diaries, and others function more as online brand advertising of a particular individual or company. A typical blog combines text, digital images, and links to other blogs, web pages, and other media related to its topic. 3
  • 3. How to Start Blog Writing 4
  • 4. Understand Your Audience â–¶ The very first step to successful blog writing is to identify your audience. â–¶ When you identify your audience, you know their problems. This gives you a lead to create topics. â–¶ Identifying your audience also makes it easy for you to decide how the tone of your blog should be. â–¶ Audience identification also helps you choose the best platform to promote your blog as per your target audience’s preference. 5
  • 5. Work on Your Topics (1/2) â–¶ Your blog topic is the first thing a reader reads and decides whether they want to read the blog or not. â–¶ This makes it highly crucial for you to make topics that not only capture the gist of your blog, but also the attention of your target audience. â–¶ Start creating topics by addressing the common problems, queries and fears of your target audience. 10
  • 6. Work on Your Topics (2/2) â–¶ Do not make long topics. Keep them precise and under 65 characters. â–¶ Make sure your topic is not misleading. 11
  • 7. Create Quality Content (1/2) â–¶ A complete blog is the one that provides quality information, which a reader came seeking for. â–¶ Give your reader that quality content by doing a thorough research of the data you are providing. â–¶ Do a thorough proofread to ensure there are no grammatical and structural errors. 12
  • 8. Create Quality Content (2/2) â–¶ Make your introduction crisp. â–¶ Focus on providing complete information in the main body of your blog along with ample of examples. â–¶ Do not close the topic, instead end with a question as it will encourage the readers to get in touch with you. 13
  • 9. An example of a sports blog
  • 10.
  • 11. Homework • Complete the writing section given on page 40 of your Gul Mohar Literature book in your literature notebook
  • 12. 19