Blog writing involves regularly publishing informative articles online to engage readers on a particular topic. It combines text, images, and links. Successful blog writing starts by identifying the target audience and their problems to create relevant topics. Topics should be concise and capture readers' attention. Quality blog content is created through thorough research, proofreading, providing complete information with examples in the main body, and ending with a question to encourage interaction. An example is a sports blog that comments on sports news and events.