77% of internet users read blogs. Internet users in the US spend 3X more time on blogs than they do on email. Celebrity bloggers in India earn between $20,000 and $30,000 a month. Do you want yourself to be on the top blogger's list? Then go and check out the above slide.

1. How to Write the
Best Blog

2. Put Your Self-Analysis
Hats On
 Your blogging journey begins by choosing the topic of your
blog. However, this also happens to be one of the most
challenging aspects of building a successful blog.
 So, needless to say, that you cannot afford to make a
mistake in this part. It’s a real make or break for most
bloggers I’ve seen. Thus, to realise how you can make the
right decision, you must know where most people go wrong.
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3. What if you still have no
idea? The Ikigai way:
My initial suggestion is to make a list of your passions, skills,
education, experiences and hobbies and then use this list to
arrive at the topic of your preference.
Ideally, you should be able to find a topic that is an overlap of the
aforementioned. But if you have no luck with that, I suggest you
follow the principle of Ikigai – a Japanese word that translates to
“a reason for being”.
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4. IKIGAI
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5. The 3 elements of
Niche:
 For a blog to connect with its readers, its content
has to be unique. And by unique, I mean the style,
knowledge and research behind curating the
blog should be such that your audience can’t find
the same combination anywhere else.
 The niche of your blog is defined as the topic (or
range of issues) that you will be writing about. It
determines the kind of audience that your blog will
allure, thus playing a significant role in its success.
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6. Niche of your blog
comprises of 3
essential ingredients:
What
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How
Who

7. 3 essential
ingredients
 THE WHO: This determines the audience you are
targeting.
 THE WHAT: This emphasises on what specific results
your target audience will get by reading your blogs.
 THE HOW: This figures out the solution that you offer
through your blog so that your readers can obtain their
desired results.
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8. The 3 elements of
Niche:
 For a blog to connect with its readers, its content has
to be unique. And by unique, I mean the style,
knowledge and research behind curating the blog
should be such that your audience can’t find the same
combination anywhere else.
 The niche of your blog is defined as the topic (or
range of issues) that you will be writing about. It
determines the kind of audience that your blog will
allure, thus playing a significant role in its success.
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9. Broad Niche Vs Narrow
Niche: The Ultimate
Trade-off
 Once you have determined what niche you
prefer and understand its constituent
elements, it is now time to determine if you
should go for a broad niche or a specific one.
 You should be able to figure out whether too
specific a niche limits your creativity, or too
broad a niche overwhelms your blogging
process.
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10. Broad Niche Vs Narrow
Niche: The Ultimate
Trade-off
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11. Niche
 Broad niche can cater to a more extensive audience base, a
narrow niche can guarantee a greater loyalty from the limited
readers.
 Narrower niches also guarantee lesser competition.
However, this is often at the expense of greater difficulty to
create content and monetize it.
 This follows the fact that the number of blogs available on
the internet on a particular topic tends to decrease as your
niche becomes narrower in scope.
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12. Write Insightful Blog
Posts: Quality Over
Quantity
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1
3
4
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Keep your
readers
hooked.
Keep
improving
Not too much,
not too little.
Sprinkle the
creativity

13. Get The Word Out: The
Encouragement
One of the best encouragements a blogger can get is an ever-
increasing readers’ list. It keeps you going with the urge of self-
improvement and helps you stay consistent. While it is vital to
increase your reader base to enhance your reach, it is also
essential to retain your existing readers.
While this might seem like an easy task, it can involve a lot of
optimisation for better results. For instance, you can enhance
your Call to Action (CTA) or experiment with the impact of the
language you use while asking your readers to subscribe to your
newsletter.
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14. “
Content marketing costs lesser than most
marketing techniques and still generates 3
times better results!
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15. THANKS!
Any questions?
You can find me at
www.profseema.com
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