This document outlines several digital marketing campaigns conducted by the agency. It describes campaigns for various clients including Tnuva dairy products, YesTV broadcaster, Haaretz newspaper, and new "Yolo" dairy chocolate. For Tnuva, the agency created a recipe app and content platform to increase traffic to their "White Chef" website. For YesTV, they developed a meme generator app to promote the new season of "Game of Thrones". And for Haaretz and "Yolo", they created viral apps and influencer campaigns to boost reach and engagement among online users.

2. The Client: Tnuva – the largest dairy
products manufacturer in Israel.
Creating an activity to promote the
“White Chef” Tnuva culinary brand.
The Brief: Increasing “White Chef”
website traffic.
The Solution – Phase 1: Creating an
app especially for white chef’s
recipes. We Created a multi platform
app (web, mobile and Facebook),
enabling to enter data such as:
desired preparation time, difficulty
level, preferred category and
receiving recommendations for
relevant recipes and links to various
recipes on “White Chef” website.

3. Digital Data
Engaged Users
Reach
Buzz
Monthly average users
152,250
2,772,483
53,850
100,000

4. The Solution – Phase 2: Creating a
recipe platform using Roojoom - an
online content marketing tool.
We created an app allowing our
customers to search for specific recipe
books (built with 200 Roojooms) based
on the food type and difficulty level of
the recipe.
The app became a quality digital asset
that is organically promoted in search
engines and driving more traffic.

5. Digital Data
Page views increased by
Engaged Users
Average time spent
300%
139,826
8 min

6. The Client: YesTV– Israel’s biggest
broadcaster via satellite.
The Brief: Launching the new season
of the successful series “Game of
Thrones”, and generating Buzz related
to the broadcast of the series by
YesTV.
The Solution: Developing an app that
enables users to create viral memes,
including series’ familiar pictures , in
addition to a personal note related to
it.

7. Digital Data
Local websites and newspapers wrote positive articles about our app.
Furthermore, international articles were published referring to our App,
among others by the successful blog “allfacebook”.
Generated mems
Shares
Reach
350
3,200
500,000

8. The Client: Haaretz is Israel's leading
daily newspaper and online newspaper
reporting real-time news.
The Brief: To position Haaretz as a
primary news platform during elections
time in Israel.
The Solution: Creating a multi platform
app (web, mobile, Facebook). The
“Dream Government” app invited our
online users to create and share their
potential dream team of government.
This activity became viral, and over
20,000 governments were created and
shared by online users.

9. Digital Data
App Users
Reach
Shares
Number of governments
created by online users
72,789
566,921
5,411
21,777

10. The Client: “Yolo” – a new dairy milk chocolate
treat, that is made out of real chocolate.
The Brief: In order to promote the new "Yolo”
product, We created a Facebook page to
attract the chocolate lovers, and an activity to
create a buzz throughout the web, using
Online Influencers.
The Solution: Sending a special shipment of
the product to 150 strong online influencers.
The shipment included a locked “Yolo”, in a
see-through box, with a lock and no code to
open it. The online influencers were asked to
upload a photo of the locked product to their
facebook and Instagram accounts and hashtag
it #Unlockyolo.

11. Digital Data
 We reached over 3.5 million people, and had 150,000 engaged users.
 After the buzz we created, we noticed a large demand of online users to taste “Yolo”, and
jealousy of those who received a delivery.
 People who did not receive the product, uploaded funny MEME’s of other products
locked.

12. Thanks!