Mobile innovation company develops mobile marketing solutions like gamification, location-based promotions, and augmented reality to increase store traffic. One campaign used a real-time game where players chased each other in town to collect virtual gifts at stores. Another integrated an Easter egg hunt game into a retail app which drove over 2000 users and 10,000 km of travel to stores. A student promotion used augmented reality pictures on social media to promote a retail app, generating hundreds of shared pictures and media buzz.

2. Mobile innovation
Located both in Amsterdam and Poznan. We develop mobile
scenarios that help you gain traffic.

3. Market opportunities
Mobile marketing solutions
Gamification of marketing
Location-based (GPS) promotions

4. Real-time gaming
Shop locations are used in the game (e.g. finish). Real
rewards stimulate brand interaction and Social sharing.

5. Augmented reality
AR allows you to add virtual items to your pictures. Easily
create branded pictures. Snap, share & earn.

7. Campaign briefing
Reach out to new students in Poznan
Increase store traffic in town
Aim for media buzz
Engage on mobile

8. Players chased each other in town in order to get their virtual gift.
Whoever finished at the store first would win it.

10. Find a virtual gift
on the map
Pick it up with your
smartphone
Look out for others.
Go to the store

11. Sintrun Case
The Sintrun was integrated in the
existing Bijenkorf App to boost the
amount of downloads.
In total, players brought back over 300
gifts in ten cities.

13. Easter briefing
Boost the amount of shop visitors
Create an interactive campaign
Increase App downloads
Higher retention rates

14. • One day, ten cities
• Plugin in Bijenkorf App
• Over 2000 opened eggs
• Over 10 000 km travelled by
players
• Traffic towards the stores
de PaasRun

16. Augmented Reality case
Brand awareness among students in Leiden
Promote the new My Order App
Create buzz on local media

17. Results
Students shared hundreds of interactive pictures on Social Media.
The more likes, the more prizes were won.

18. What we’ve learned
Fun (e.g. game) elements create a low barrier to entry
Integration with social media is key. But don’t push it!
Ideal: combine mobile campaigns with local activations
Thanks!