Startup AddVenture Cairo 2015 - Zex

1. STARTUP COMPETITION
FINALE

4. Rewardsusers
Everytimethey
Unlocktheirphone

5. Pricey
!
Lacktimeliness
!Hardertotargetaudience
!
HaveLessInformation
!
Allcurrentadoptionslackatleastoneoftheseelements&theyare:

6. ”The perfect ad is: Sending the right message to the right person
at the right place in the right time” - Philip Kotler

7. Smartphonesprovidefouruniquepiecesof
informationthatwereneveravailablebefore:
Fulldemographics!
Realtimelocation!
Timeofday!
Devicetype!

8. 7!
For the first time, enables advertisers to
target customers based on:
Real-Time Location
Detailed Demographics
Consumer Habits & Behavior Patterns
Time of Day
Type of Device

11. Market Size – Middle East
16.6MnProspectiveZEXusers.
28.8% of all smartphone users fit the target
demographic & own an android based phone
$2.1 Bn Projected Digital Ad Spend
with a 41.2% CAGR
57.8MnSmartphoneUsers
Egypt, KSA, UAE, Lebanon & Kuwait
US$746MnDigitalAdvertisingSpend
2013 - 2014
77.4MnSmartphoneUsers
Egypt, KSA, UAE, Lebanon & Kuwait
22.3MnProspectiveZEXusers.
28.8% of all smartphone users fit the target
demographic & own an android based phone
2014 - 2017
US$ 1 Bn Total Addressable Annual
Market Opportunity with a 77.1% CAGR
US$ 180 Mn Total Mobile Ad Spend

12. Traction to Date
Partners! F&B! Retail! Consumer! MNCs!

13. Team
Moataz Kotb Founder & Chief Executive Officer • Founder & MD of CultArk Digital Agency
• Founder & Business Development Executive of Key
Career Development Center
Amr El Salanekly Chief Financial Officer • VC & Growth Equity Investor with Vodafone
Ventures, Delta Financial and ACE & Co
• Co-founder & Board Director, Educate-Me
Abdel-Rahman El-Zohairy Product Designer • Product Designer
• Assistant Brand Manager – Nestle
• 6+ Years Freelance Brand Designer
CultArk • User Acquisition
• Digital Marketing
• Digital Agency specializing in performance based
marketing with 4+ years of experience.

14. ASK
US$350k

15. Discover experience
http://www.getzex.com
facebook.com/getzex
twitter.com/getzex

16. Q&A
1. Problem Definition
2. ZEX value proposition
3. Market Size
4. Demo
5. Traction to date
6. Team
7. ASK
8. Q&A
9. Monthly Running Cost Breakdown
10. Product Roadmap
11. Go to Market Plan
12. Detailed Value Proposition
13. Competitor Analysis
!
!

18. Competition

19. Serve Tailored Content
Support Multiple languages
Reward User Financially
Reward Users in Coupons & Offers
Reward Users in Points
Partner Content Management
Dashboard
Multiple Ad Interaction Options
Offers an SDK
Digital Payout

20. FinancialProjections*
(USD) Y-1/2015 Y-2/2016 Y3/2017 Y4/2018
Revenues 63 K 1.08 M 2.7 M 8.1 M
COGS (458) K (777) K (1.5) M (3.7) M
SG&A (116) K (204) K (274) K (332) K
EBITDA (510) K 100 K 924 K 4.03 M
Y-1/2015 Y-2/2016 Y3/2017 Y4/2018
Users 1 M 1.8 M 3.2 M 5.8 M
Total
Swipes
7.1 bn 50 bn 90 bn 162 bn
Paid
Bundles
7.1 M 50 M 90 M 162 M

21. NextSteps
Current Status
- Finalized product development
- Finalized alpha testing
- Currently in beta testing
- Sunk ~ USD 250 K into development
up to date
Use of Proceeds
- Over the next 18 months we aim to do
the following:
- Test the robustness of the product
life-cycle
- Build a content & production team
to push rich content
- Acquire 600 K- 1M users

22. Item Cost (USD)
Marketing expenses 3,000
Servers 2,500
5 designers 3,500
Content Managemenet 2,100
Development 4,200
SMS Verification 310
Total Monthly Expenses 15,600
18 Month Total 280,900
Contingency 69,100
ASK Total 350,000
MonthlyRunningCostBreakdown

23. ProductRoadmap
Version Date Key Features
Content 13/10/2014 • Content dashboard
• Tailored user interests
• User interaction with content via:
• Share on social media
• Open app/ download app
• Watch video
Content, Offers , Gamification 13/12/2014 • Ability to push offers & coupons
• Gamified platform to award users with badges & points, based on interaction with
content, App pushes offers and provides perks
Content ,Offers , Gamification,
Targeting
13/3/2015 Full advertising dashboard available with detailed targeting criteria, reporting & online
method of payment
Content, Offers, Gamification,
Targeting, Paying Users
13/5/2015 Users get paid & account balance shows up on their app
Full App Wallet 13/7/2015 • Users are allowed to cash out money in wallet via:
• Paypal
• Online transfer
• Cash wallet
• Gift card
• Charity donation

24. Gotomarketplan
Beta Launch
Active Launch
(3 Months) 6 Months 9 Months 18 Months
• Educate!Users!
• Educate!Adver<sers!
• Test!&!Close!Loop!
• Start!online!teaser!
campaign!
• Onboard!250!
influencers!!
• Gain!ini<al!trac<on!
through:!
• PR!Campaign!
across!digital!
channels!
• Online!
Ac<va<ons!
with!partners!
• Onboard!20K!ac<ve!
users!
• Ac<vate!influencers!!
• Engage!clients!in!
campaigns!
• Start!developing!
detailed!opera<ons!
manual!
• Maintain!&!grow!
ac<va<ons!&!PR!
• Begin!offline!
ac<va<ons!
• Maintain!offline!&!
online!ac<vi<es!
• Start!veNng!local!
partners!in!target!
markets!
• Finalize!&!prune!
opera<ons!manual!
• Duplicate!in!other!
markets:!
• KSA!
• UAE!
• Kuwait!
• Lebanon!

25. ValueProposition
For Advertisers
• Highly targeted advertising
• Visible mobile lock screen content
• Consumer/ market intelligence
• Access to user base and user data
• Access to consumer and “real-time”
market intelligence
• Cost effective advertising platform
• Real time execution
• Flexible pricing options
For Users
• Relevant, aggregated and quality
controlled content
• Convenient and easy to use app UI and
account management platform
• Gamified experience
• Monetary and in-kind rewards