SlideShare a Scribd company logo
.com

     Organize and express in images your interests



Francisco Berroeta, CEO.
 francisco@williing.com
 @willliing @pepeberroeta
The Pain…
There are so many images in the
web which call our attention…




          … and we forget where to
                  find them again.
                                     2
The Solution…
                           .com



 Organize
       Share         Images
 Don’t loose them!    From different
                        web sites




                                       3
But How?…
1   When you find any image in the      2    Pick the image
    web that you like, just click the
    Williing Button




The Best Homemade hamburguer!


                                        3   Save the image in any category of your choice

                                        Crea un Will


                                                                     Hamburguesas, las amo!

                                                                     Comida

                                                                                    Compartir
                                                                                                4
Underlying Magic…
 When users share content, they might unlock
 astonishing prizes from their favorite brands!
                                                   E-mail with prize

Gabriela Sánchez




                   Hamburguesa
                   Hamburguesas, las amo!!



                         Gabriela Sanchez
                             lo quiero en Comida




                                                                +Facebook post




                                                                                 5
Business Model…
                                      $$$$



          Users post what they:
                                             Happy
                 Want             Unlock
Sign in                           prizes     Users
                Have
                Dislike




                                                     6
Market…
  Testing Market
           8,5 MM                  How to reach it?
           Social Network
           users…
  3,5 MM online shoppers

                              Acquire          Awareness
  Potential Market           Brand          Media, PR &
     LatAm                   prizes         Social Networks
+248 MM Internet Users




                                How?                How?
                            Brand hunters   Prizes in S. networks
                            3 free months    Journalist contacts

                                                                    7
Competition…
              Online                                    Mobile




We reward our users with prizes of their   We carry traffic to their online or
favorite brands when they share content             offline stores




                                                                                 8
Team…
                        Francisco                                      Gabriela
                        Berroeta                                       Sánchez
                        CoFounder & CEO                    CoFounder & COO
                        B.S. Commercial Engineering -    B.S. Industrial Engineering -
                        M.S. Marketing. +7 years of                M.S. Technological
                        experience in the retail               Innovation. + 2.5 years
                        industry.                                   running startups.


                                                                                    Andrés Derpsch
     David Muena                            Jose Ibáñez                             Marketing/Sales
     CTO                                    Marketing/Sales                         B.S. Industrial
     B.S. Computers. + 10                   B.S. Commercial                         Engineering - + 5 years
     years of programming                   Engineering. +6 years                   of experience in
     experience, over 5                     of experience                           business services, trade
     years of experience                    managing sales teams.                   and consumer needs.
     working with IT teams


Mentors who help us…
     Oskar                        Nicolás                     Javier                       Roberto
     Hjertonsson                  Orellana                    Pájaro                       Bonifaz
     Groupon Latam                Welcu                       Junar.com                    Finance &
                                                                                           Market valuation


                                                                                                               9
Milestone…            New Launching
                      May 08 2012
 Beta (Chile)
 Since March 2012

+1.500
  Registered users!



Brand agreements:
                                Seed capital



                                    US $75.000
                                                 10
Financial projections ...
                            Key assumptions
                            Year 1: operating in Chile.
                            Year 2: 5 markets in operation.
                            Year 3: 9 functioning markets.

                            Year 4: US$ 26MM revenue.
                            End of year 1: 35 brands working with us.

                            Break even in month 15°




                                                                   11
.com




                        Thanks!
Francisco Berroeta, CEO.
 francisco@williing.com
 @willliing @pepeberroeta
New Look: Home




                 13
New Look: Profile




                    14

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Deck williing 3.0

  • 1. .com Organize and express in images your interests Francisco Berroeta, CEO. francisco@williing.com @willliing @pepeberroeta
  • 2. The Pain… There are so many images in the web which call our attention… … and we forget where to find them again. 2
  • 3. The Solution… .com Organize Share Images Don’t loose them! From different web sites 3
  • 4. But How?… 1 When you find any image in the 2 Pick the image web that you like, just click the Williing Button The Best Homemade hamburguer! 3 Save the image in any category of your choice Crea un Will Hamburguesas, las amo! Comida Compartir 4
  • 5. Underlying Magic… When users share content, they might unlock astonishing prizes from their favorite brands! E-mail with prize Gabriela Sánchez Hamburguesa Hamburguesas, las amo!! Gabriela Sanchez lo quiero en Comida +Facebook post 5
  • 6. Business Model… $$$$ Users post what they: Happy Want Unlock Sign in prizes Users Have Dislike 6
  • 7. Market… Testing Market 8,5 MM How to reach it? Social Network users… 3,5 MM online shoppers Acquire Awareness Potential Market Brand Media, PR & LatAm prizes Social Networks +248 MM Internet Users How? How? Brand hunters Prizes in S. networks 3 free months Journalist contacts 7
  • 8. Competition… Online Mobile We reward our users with prizes of their We carry traffic to their online or favorite brands when they share content offline stores 8
  • 9. Team… Francisco Gabriela Berroeta Sánchez CoFounder & CEO CoFounder & COO B.S. Commercial Engineering - B.S. Industrial Engineering - M.S. Marketing. +7 years of M.S. Technological experience in the retail Innovation. + 2.5 years industry. running startups. Andrés Derpsch David Muena Jose Ibáñez Marketing/Sales CTO Marketing/Sales B.S. Industrial B.S. Computers. + 10 B.S. Commercial Engineering - + 5 years years of programming Engineering. +6 years of experience in experience, over 5 of experience business services, trade years of experience managing sales teams. and consumer needs. working with IT teams Mentors who help us… Oskar Nicolás Javier Roberto Hjertonsson Orellana Pájaro Bonifaz Groupon Latam Welcu Junar.com Finance & Market valuation 9
  • 10. Milestone… New Launching May 08 2012 Beta (Chile) Since March 2012 +1.500 Registered users! Brand agreements: Seed capital US $75.000 10
  • 11. Financial projections ... Key assumptions Year 1: operating in Chile. Year 2: 5 markets in operation. Year 3: 9 functioning markets. Year 4: US$ 26MM revenue. End of year 1: 35 brands working with us. Break even in month 15° 11
  • 12. .com Thanks! Francisco Berroeta, CEO. francisco@williing.com @willliing @pepeberroeta