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The document discusses how Enterprise 2.0 uses social media tools within organizations to encourage knowledge sharing, collaboration, and innovation among employees. It provides examples of how companies like P&G, Salesforce, IBM, AT&T, and BT have improved processes like R&D, customer relations, employee engagement, and productivity by implementing social networking tools, wikis, blogs and other collaboration platforms within their intranets and business systems. The document also outlines benefits to the organization like improved knowledge management, communication, innovation and HR capabilities when social media is adopted internally.








































