This document discusses Swiggy's operations strategies. It provides details about Swiggy's founding, services offered, logo, key business units, and competitive priorities. Swiggy aims to provide best door-to-door food delivery service. Its main strategies are to change how India eats through expansion and offering deals. It focuses on generating more revenue through commissions, faster serving times with trained personnel, and greater marketing through social media campaigns and influencer marketing.

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Division – ‘O’ Batch – ‘2’ Group – ‘8’
Group members :-
 (43)Ritesh Pokarne
 (40)Piyush Sonar
 (41)Harsh Poddar
 (42)Parikshit Pohane
 (45)Tanmay Pol
 (44)Ronit Pokharna
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 Swiggy was founded by Nandan Reddy, Sriharsha
Majety, and Rahul Jaimini in August 2014.
 Swiggy began its Journey from Bengaluru with 6
delivery executives and 25 restaurants on its platform.
 Largest Food Ordering and delivering company
service in India .
 It is totally Service based Company .

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LOGO
 Simple, bold and memorable symbol that is familiar
and immediately recognizable.
 The map marker has particular relevance to the
brand’s delivery-based business. With that as the
starting point, created the “S” monogram that
doubles up as the brand’s own custom map marker.

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Key Business Units
Operation
s
Marketing
Fleet management
team Customer care
team ,

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OPERATIONS STRATEGY

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Now we discuss about
some strategy of Swiggy..
 One of the Best Service Provider Swiggy’s business strategy aimed
to provide best door to door service of food and other services .
 It also gives many offers to consumers with the help of that
consumers can get same food from their desired restaurants by
sitting at home in low cost.
 Swiggy’s main strategy is to change the way India eat’s .

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 It also includes Expansion in business and to grab
maximum number of consumers across the world. To
give tough fight to competators .
 Swiggy’s strategy also try to enhance the standard of
living in urban areas and to give unparalleled
convenience to consumers .
 It also try to raising more Fund’s and Grow fast .

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 To meet the above organizational goal , Operational strategy of Swiggy
play vital role .
 The company is able to maintain and control all of its operational
activities. Top management of the company develops its operations
management strategies and the same are implemented by different
branches of Swiggy’s .
 Also, these operations strategies are circulated to other franchisee
branches .
 Different operations managers allocated at different branches oversees
the monitoring and controlling part of all operational activities.

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COMPETITIVE PRIORITIES
MORE REVENUE LESS SERVING TIME HIGH QUALITY MORE MARKETING
COMISSION FROM
RESTAURANTS
COMISSION FROM
CONSUMER
FAST AND FRIENDLY
SERVICES
5 PS POLICY
PLACE PEOPLE
PRICE PRODUCT
PROMOTION
GOOD QUALITY
SERVICES
INFLUENCER
MARKETING
SOCIAL MEDIA
GOOGLE ADS
CONTENT
STRATEGY
EMAIL
MARKETING
TRANIED DELIVERY
PERSONELL’S

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Swiggy operational strategies are based on
Competative priorities such as :-

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1) MORE REVENUE
 The major part of Swiggy’s revenue from commission it collects
from restaurants for lead generation and for serving as a delivery
partner.
 Swiggy takes almost 20% of commision on orders which also
includes delivery charges . Swiggy is present in metro cities where
order volume is huge .
 Some nominal delivery charges (though they deliver the orders free
occasionally, for limited time).

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2) LESS SERVING TIME
 By considering the fact that customers seek fast
delivery services as their top priority, Swiggy’s started
providing fast, accurate and friendly services to meet
the demand of its customers.
 Due to Trained delivery personell’s the service is
become more faster .

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3) HIGH QUALITY

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Price
Swiggy has tie-ups with restaurants that offer a minimum of 15% to 25% commission and this
has helped it in increasing its distributive channel and garnering better revenues
Promotion
Swiggy has adopted Online marketing strategy and has taken help of social media platforms
like Twitter , Facebook, Instagram, Youtube and Pinterest via innovative and interesting ad
campaigns like #SingWithSwiggy and #DiiwaliGhayAayi.
Product
Swiggy is one of the popular delivery companies
It has created a single window and included a wide range of food parlours and restaurants under
its umbrella.
Place
Swiggy has set up a strong and widespread distribution network to offer prompt and best results.
People
Swiggy has always tried to maximize the number of people who are connected with swiggy .

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4) MORE MARKETING
 Social Media Campaigns:
#10daysOfDecilious, #SecondToMum &
#GharAayiDiwali
 Content Strategy: blogs, videos or listicles on food-
related topics or must-visit restaurants & bars
 Email Marketing: This will help foster their sales,
increase engagement and drive traffic to their website
or mobile app.

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Swiggy markets itself by collaborating with these
influencers and promoting themselves to a wider audience.
Every Digital Marketing strategy is incomplete without Paid
Ads.
 The company also runs engaging contests like
#SwiggyTuesdays with interesting giveaways like coupons
and the munching bag.

18. Strengths
• Quick Delivery
• Good brand image
• Trained delivery
personnel’s
• Responsive customer
support
• Wide range of restaurants
offered
Weaknesses
• Location based restaurant
finder
• Marketing, Brand awareness
• Delivery charges for orders
below Rs 250
• Menu and App price
difference
• Pioneer in food delivery
business
• Growing market
• Increasing market share
• Minimal competition
• Lack of market leader
Opportunities
• Unstable and low customer
base
• Increasing health
consciousness
• Increasing potential
competitions
• Laws and government
Threats
SWIGGY
ALL ABOUT
SWIGGY..
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Division – ‘O’ Batch – ‘2’ Group – ‘8’
BIBLOGRAPHY :-
Wikipedia , Google , Hindu busines line , Customer Reviews,
Official Swiggy Website etc .