Portolio & Case Studies

1. Portfolio &
Case Studies

2. portfolio
Integrated awareness
and performance
campaigns

3. Challenge: To introduce the new line of pans for Tefal with new
features which are not immediately visible. To find just the right
people interested in your subject and direct media spend only to
them
Solution: We created a national survey asking Romania what is
important for them in a pan. Using the questions we already shaped
people’s perceptions but also identified the people’s preconceptions
for what’s important in a pan.
Using pre-positioned content with specially crafted titles in Facebook
we managed to collect only the audience that is interested in the
subject of pans, thus most likely to respond to our messaging.
Based on their repossess we crafted our key creatives with
messaging tailored to their perception of importance.
Tefal Romania New Pans
Crafting your message relative
to consumer’s interest

4. Challenge: To launch the new line of Rowenta products with a very
specific audience of women with precise type of hair and length and
spend advertising only to them.
Solution: We created a series of content with a celebrity endorser -
Sore. She produced engaging explainer videos.
We invited fans of her and the product to engage with her in a live
event to be shot and broadcast online.
Using the collected audiences throughout the campaign we are
running a parallel performance campaign with direct commercial
messages to all this preselected audience with conversion rates
exceeding 2~3 times the usual conversion rates of generally targeted
advertising.
Rowenta Volum 24
Engaging through celebrity event,
retargeting for performance

5. Challenge:To reach potential audience and achieve enough
frequency of messaging to reach “Top of mind” level to convert them
to clients
Solution: We prepared a user generated content campaign where
we were involving the BTL activities of the brand to start collecting
selfies of users eating Marietti around Romania collecting them in a
hub page where we were gathering a huge gallery of photos.
At this moment every visiting person was tagged upon his visit and
through precision retargeting we started advertising to them around
the internet via Google Display Network and Facebook the message
of Maretti being everywhere. Through a frequency of 10+ we created
in them the impression of brand immersiveness thus reaching TOP
status.
Preliminary Results
• 68,000 people reach with frequency 21+ on Facebook
• 35,000 people reached with frequency 10+ on Google DN
• media spend up to now below €2,000
Romania Mananca Maretti
Achieving top of mind via targeted eTRP

6. Challenge: To market the food prep line of devices of Tefal infant of
foodie audiences in a new and engaging manner.
Solution: We created a portal page that engages people in an
entertaining campaign asking them questions about their mood.
Through the use of well positioned postings of bloggers and
Facebook content pieces we achieved tremendous reach with a fresh
new look ant the commercial message creating am mental link
between emotions/moods - food - product.
Results:
1.2 million people reached
40,000 new fans added
Tefal FoodPrep Line
Associating product features
with an emotional connection

7. Challenge: To launch and increase sales of the special pancake
pans line of Tefal through mass market angering campaign.
Solution: We created an integrated campaign involving 6 restaurants
to make a special day to celebrate pancakes. Audiences were
encouraged to think about the pancakes, visit different restaurants
and try out different delicious pancakes.
In parallel we ran a pint-of-sale campaign and an online raffle to
actually convert this audience with increased awareness into a
massive sales surge.
Results:
1.5 million people reached on Facebook
44,000 website visits of engaged users
21,000 e-mails collected and engaged
Tefal Pancake Day
Fully integrated BTL-POS-Digital

8. Challenge: To use the social media presence in a smart targeting
way to reach different micro audiences
Solution: We divided the social media audience of the brand into the
reasonable subsections of - party goers, home barbecue-ers, and
picnic goers. We started producing separate messaging and
targeting them to each group individually this increasing up to 4 times
the organic reach and engagement to our messaging.
Results:
2-3 times increase of ROI (return on investment) for Social Media
boosting spend
Deep insights into each micro audience with their interests and
subjects they react to
Parallel tailor made messaging to each different audience, increasing
relevance.
Carlsberg Targeted Content
Using social media in a smart way

9. portfolio
Social creative
and engagement
examples

10. Challenge:To attract the attention of teens, being the difficult
audience to surprise, and their stimuli to participate in the campaign.
Solution: Prepared a mix of all the elements of a successful
entertaining- party, conflict, suspense, chase, discovery, and of
course prizes.In the teaser part of the campaign one of the main
characters - Gosho the Pig…disappeared, setting the ground for a
virtual quest in which everyone can take part and become a pig-
hunter while going through different levels. Users had to look for
traces in different social channels, enter codes in the platform and
gradually discover the location of the pig.
Results
• best digital campaign for the brand, establishing presence on 7
new social channels for the brand
• 2,000,000 reached unique users
• 62,900 engaged users
• 12,300 users accepted app
• 12,000 new fans
Danone - Bulgaria
DZP In Search for the Pig

11. Kraft Foods - Bulgaria
Become Milka Fan
Challenge: To create the first digital campaign on the newly created
Facebook page of the brand and aim at maximum viral exposure
Solution: Created an easy to grasp mechanism that stimulated users
to register codes and get the chance to win prizes. Users were
successfully prompted to share and invite friends that guaranteed a
great viral exposure of the game.
Results:
• More than 100 000 fans
• more than 30 000 users participated in the game.
• More than 20 000 fans talked actively and shared things about Milka
in the social network on a weekly base for the period of the promotion
2 awards for best digital campaign
Number 1 brand in the FMCG sector.
• BGSite 2011 - 2 awards for most innovative campaign and most
recognised brand in the social networks
• Bulgarian Web Association 2012 - award for Viral campaign
• Webit 2012 - Award for FMCG fan page„

12. Chupa Chups
Mobile Stickers
Challenge: To create new experience for the
consumer that creates a connection to the brand
not only online but also in real life.
Solution: Devised a Facebook application in which
users were able to create their own sticker for their
mobile phones. They were able to upload texts,
pictures or choose ready ones from the gallery of the
game. Every user who had 42 votes for his/her
design received an actual sticker by post.
Results:
• New fans - 29,000
• Registered users - 14,300
• Viral effect - 35%

13. Summer and Colourful
Bulgaria and Serbia
Challenge: Create an application that should sell
the Avon bundles and announces the launch of the new nail
gel product.So we decided to come up with an application -
"Summer and colourful" that represents the promotional
products (so called bundles) and directly communicates the
new nail gel.
Solution: By challenging the users to create their own
painted avatar using all the promo products. At the end as an
advice the users received the information about the new nail
gel.

14. Challenge: To create an engaging edutaining campaign for kids
to make them learn in an entertaining way.
Solution: Developed a unique educational campaign – Learn
Less Serious. Each week fans had 4 exams – Math, History,
Common knowledge and Chupaknowledge. Each exam had time
in which the fans can cheat – “Cheat of the internet for 45
seconds” or “remove 2 answers with Chucky” for greater success.
In case the fans don’t have any cheats left, they can register 3
lollipop wraps and get their two bonus cheats.In the end of each
week students had a final grade from all the exams.
Results:
•15 000 taken exams and over 100 000 invited friends to take part
in the campaign.
•average user duration of 5 minutes
Chupa Chups Bulgaria
Learn Less Serious

15. Chupa Chups - Bulgaria
A Game of Words
Challenge: To engage and continue the educational and fun line
(edutaiment) among Chupa Chups` Facebook page fans
Solution: We created the campaign “A game of words” a
variation of the well-known game “Hangman”. Every user could
create his own word and “hang” his friend or another user, also
participating in the campaign. The campaign succeeded in
creating a multiuser community or players. People could play
against each other or against Chuck winning more points the
longer the word. Overall, the campaign succeeded gamifying
and developing a great level of engagement and activity.
Results:
• Over 400,000 games played in total
• Almost 17, 000 users took part
• 00:12:29 – average time spent
• 23, 500 + new fans

16. Bella Engagement Platform
Bulgaria
Challenge: This is equity campaign that aims to present Bella
portfolio and get fresh new fans.
Solution: Each presented with visual product is related with an
inspiration message - user should invite five of his/her friends
and ask them to accept the invitation in order to reveal the
message. That is the way we correspond brand values and
motivates people to learn a little bit more about Bella products
and values.
Results:
• 17 000 new fans
• 18 000 unique users accepted app
• 212 000 average daily reach
• 234 000 sent invites
• 14 700 shares

17. Bella Blog
Bulgaria
insert visual
Challenge: Create a platform for a community
where Bella can gently promote its products
Solution: We came up with an innovative project
in which 3 famous culinary bloggers are creating
recipes and posting them in a dedicated for the
brand blog as well as spreading them throughout
social media. The blog gained quick popularity
among its target group.
Results:
Over 30K unique visitors to the blog and 55K
clicks. We have realised a Facebook activation
prompting users to submit their own recipes, the
best of which were uploaded on the
blog.Solution:

18. Tefal Food Prep
Romania + Bulgaria
Challenge: Communicate the expansion of Tefal
range of products and the switch of Mоulinex brand
to Tefal
Solution: Under the concept Food for your mood,
we initiated the campaign with a Facebook app in
which users had to select moods, based on which
we were suggesting them recipes. The campaign
ran for both Romania and Bulgaria. Basically for
every product of the range, there was a range of
products. The campaign is now continuing its
success with the involvement of four famous
bloggers who write recipes on their blogs related to
their moods. Up till now we have more than 10K
engagements with the articles
Results:
Up till now we have more than 10K engagements
with the articles

19. portfolio
Integrated campaign
creative

20. Challenge: To help users achieve their new year resolutions by creating an intriguing,
very personal and engaging campaign, based on a mobile app.
Solution: An app that allowed users to choose their challenge based on their needs
and interests (e.g keep their good shape, spend more time with their friends) and set up
alarm which would remind them and help them with tracking of the progress of their
personal goals, by utilising cool emoticons and motivational messages.
Results:
• Led to a double digit growth in sales for the period
• Only an Android app engaged over 5000 users.
• more than 2900 users downloaded and used the app.
• 4,800 new fans
• cost per click (Facebook ads) - €0.02
Danone Activia Mobile & Fb Activation
One of the biggest Activia turnarounds in
Europe through an integrated campaign

21. HTC Blinkfeed campaign
Romania, Moldavia, Hungary
Challenge: May this Christmas be filled with moments of joy
and the new year bring you fun, great ideas and prosperity.
Solution: Give users the option to create their own “Blinkfeed” to get a sense of HTC
universe. We crowd source the perfect feed for each community based on micro-
audiences: artist blink, hipster blink, etc. They will be encouraged to mix international
sources with local ones. Furthermore, we will reward these selections with HTC
phones as prizes. But all this only on a limited timeframe to give a sense of urgency
and exclusivity. If users still wanted to enjoy the HTC experience, they needed to buy
one. Also, by empowering users and having them create a dedicated feed it will
come in handy to continue using it. To emphasise the Desire range benefits, all feeds
created were accompanied by banners. Depending on your curated sources the
banner would present the smartphone most fit for your needs
Results: over 220,000 users on target reached by the campaign, 80% more feeds
submitted than initially estimated

22. portfolio
ATL or social media
content strategy
examples

23. DSK Bank Bulgaria
Promo Website
Challenge: Create a reliable database of active users that DSK
bank can use for future promotional activities and find a way to
reach maximum number of users willing to provide personal
information and build a platform to collect all the information.
Solution: Developed an innovative platform with which users
could share their dreams and compete for winning cash to make
them true. Each participant won points in steps, introducing
different information that increases his/her chances of wining.
Results:
Without Facebook ads promotion, the game achieved
remarkable results. Many participants served as ambassadors
for the campaign by inviting their friends to participate.
• Registered users per day - 57,849
• Subscribed to the newsletter - 38,111
• Facebook page likes - 16,830 people
• Visits - 144 002
• Unique visitors - 95 213

24. Investbank Bulgaria
Facebook Page Management
Challenge: To create Facebook page of the bank, establish its social
presence and maintain its good reputation
Solution: We have been successfully managing iBank fan page from
August 2013, providing a complete Facebook management service and
taking care of sustaining its good image. We have been creating posts that
are not aggressively promoting the bank but are rather establishing a
personal communication with the users, addressing their personal needs
Results:
• 57 000 monthly reach
• 94% reached users in the age of 25-44
• Managing to sustain successfully the likes on the page

25. Rowenta Volume 24
Bulgaria and Romania
Challenge: Create awareness for a new product on the market. The product itself was unique in
its nature as there has been no other competitive one on the market.
Solution: The project had multiple stages. We initiated it with a teaser during which we were
hunting Volum’24 girls, later to become faces of the brand. We had a Facebook app - “Volume
and the city” in which users were learning the fashion trends in the different world fashion
capitals and all related to the general idea of professional volume hairstyles. Also users should
answer a couple of questions related to the product in order to enter the prize draw and namely
win this unique device. Making users familiar with the product and raising their awareness was
one of the KPI’s. As a next step of the user journey, we were prompting users take part in a
Volum’24 club where they would learn hottest new hair trends from a famous Bulgarian couffaior
and were prompted to buy the product to have the chance to win an entire glamorous makeover.
Result:
An extremely successful campaign deployed in both countries (Bulgaria and Romania). Over
20K users took part in a Facebook app and 9K users were immediately after that engaged with
activations on the Facebook wall.

26. Danone Bulgaria
DZP - What is DZP?
Challenge:
To energise and engage a young audience for the launch of a
new product and introduce the three characters.
Solution: Created a teaser campaign that challenged the
users to guess the meaning of the “abbreviation” DZP. For
every correct guess, a pixel from the TV, displaying the
hidden image was revealed.
Results:
Established the online credibility of the brand that in the long
run allowed it to operate predominantly in through digital
channels, saving hundreds of thousands from ATL spent.
• 6 106 fans from initially not existing fan base
• 3 878 comments
• 1 668 unique participants

27. portfolio
Desktop and mobile
web communication
examples

28. TUI’s Isango.com Site
United Kingdom
Challenge: To redesign the user experience of the biggest
tourist experiences postal for TUI.
Solution: We took a careful analysis of the current web site
and all the latest trends and technologies and created a
whole new level of UX experience with immersive visual
experience and a streamlined user journey.

29. WorldRemit
The company started as a London
Business School startup and now is valued
at over £100m - WorldRemit provides
remittance services to many of the world
countries.
We helped create a user experience that
was tasked with conveying the ease of use
that is part of the DNA of the company and
beats the established players in the market
(i.e. Moneygram) and emphasises the
convenience of the service.

30. LoveOrlandoTickets
Is a web project of the activities portal Isango. It is
especially dedicated to the Orlando Florida
constellation of theme parks. Our work what the
overall design and help on the user experience. We
directed the visual experience of the project and
designed the logo.
The whole project was aimed at creating a modern
tourist e-commerce experience that converts traffic
into purchase much better that the competition.

31. MyLuxury
TheatreBreaks
The Challenge: To build a web site
interface dedicated to premium
theatre travels in London. Using
premium design we managed to
distinguish the site from the usual
travel web sites thus appealing to a
more high end audience.
www.my-luxury-theatre-breaks.com

32. LocalParisTours
Challenge how to create a highly SEO
optimised series of sites for the highly
competitive city breaks market.
Solution: We developed a modular
interface design for a unified platform that
using a centralised template deployed a
series of web sites with relevant names and
high performing SEO settings. The UX
provided a polished interface for each site
while depending on one centralised CMS
solution.

33. NatGeo 90’s
Bulgaria, Slovenia,
Croatia and Serbia
insert visual
Challenge: FOX International needed our assistance on a
campaign to promote one of their flag shows - The 90’s. Our
task was to inform the people about the upcoming tv show,
tease them and to attract their attention.
Solution: We developed a “360 degree” marketing
campaign. We used a hub/website in which the users could
vote for their favourite things from the 90’s - music, tv shows,
celebrities and etc. There was also and a section in which
every user could upload his picture/memory from the 90’s.
Results:
10,9M impressions
580K unique users reached

34. www.bse-sofia.bg
The web project of he Bulgarian
stock exchange was a project that
involved deep understanding of the
needs of different parts of the
investment community. We did
deep research and rearranged the
information accordingly to great
appraisal. The design and user
interface is our work.

35. Challenge: We had the tough task to reinvent Postbank
website, using the old, already created back end code.
Solution: Considering the corporate bank guidelines, and
following the latest design tendencies, we created an up to
date design that was representing the modern vision of the
bank and at the same time communicating its well
established traditions.
Results:
As always we made the user experience as simple as
possible so that everyone can reach the searched
information in minimum number of clicks. In order to deliver
the highest quality service, we worked closely with a bank
consultant that helped us create the best structure
according to the bank strengths and products.
Postbank web site
Bulgaria

36. TeAtrium.com
UK, Italy, France
A new pan-european real-estate portal for
properties over 1 million euro. We were
responsible for the whole user interface
architecture and the graphic design of the
portal.
Along with the launch of the project we prepared
and ran a 500 000 euro digital ad campaign in
all major web projects in England, Italy and
France.

37. Dinnr.com the innovative
food delivery startup
United Kingdom
The innovative culinary service launched in the UK to deliver
recipe ingredients to the food aficionados.
The site utilised modern parallax experience with a
responsive design adapting the site for multiple devices.

38. WishWantWear.com
United Kingdom
We were entrusted to build the initial identity and user
interface for the launch of a high fashion renting business.
We were responsible for the user experience of the site, for
designing the first logo and the surrounding materials like
flyers, bulletins etc.
Since then the site has relaunched with a new identity.

39. Investbank
Bulgaria
Challenge: Create a user friendly website for the
bank that incorporates its values
Results: Created an interactive user journey that
allows users to fulfil multiple actions on the site.
• Created four types of flash calculators for
different services.
• Made a private section in the website that
focuses on big corporate customers, allowing
personalisation and uploads / shares of files.
• Developed a mobile version that gives users the
opportunity to look for the nearest branch
depending on their location.
• Interactive map section for branches and ATMs

40. Challenge: To create a website that reflects the
re-branding of the company,
Solution: Completed the whole project from
concept, design, programming and marketing.
Created a unique colour coding of the main
service lines to make the website more user
friendly and developed a system for ordering and
comparing insurance policies. We further created
a smart calculator that calculates the monthly
instalment fee against the loan and its period and
is thus extremely user friendly
Results:
Created a unique user journey, starting fem
scratch and devising a functional effective
solution
Credit Center
Bulgaria

41. Euro Finance Web
Bulgaria
Challenge: To create a platform, which will position
the company on the web and will establish direct
contact between clients and the company.
Solution: Created a corporate website that was
SEO optimised and had a corporate blog , which
made the distance with the consumers even
smaller. Part of the project was branding of social
media channels and pages like LinkedIn, YouTube,
Facebook and Twitter to further increase the
company presence
Results:
Developed a platform, which enables the online
communication and future development of the
website features.

42. Let us bring people
on a journey
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Paul Klee