Bharat petroleum- Channel management
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The document discusses channel conflict at Bharat Petroleum. It identifies major sources of channel conflict as competing goals between parties in the distribution channel, different perceptions of reality, clashes over domains that can cause intrachannel competition, and threats from channel partners. It also briefly outlines Bharat Petroleum's supply chain process and products distributed through different channels, such as automotive products through franchises and industrial products through a commercial business unit. Finally, it identifies types of channel conflict as vertical, horizontal, and multi-level based on how products are sold and distributed.
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This document provides a marketing plan for Audi to launch the Lamborghini Reventon Z supercar in the UK market. It includes a situational analysis using PESTEL and Porter's Five Forces frameworks. It outlines objectives to increase brand awareness by 30% and revenue by 20%. The marketing strategy will use a product development approach. Tactics will include a premium price of $850,000, sales through Audi showrooms and special events, and a promotion campaign with the slogan "Fasten your seatbelts" using press releases, motor shows, and in-showroom visual demonstrations.
Exxon Mobil B2B Project
Project of EMBA 2K14 Class (NUST Business Project)
Scope of project was to identify B2B customers of Exxon Mobil in Pakistan , explore segments withing B2B customers portfolio , study and prioritization of sales channel and CRM strategies across different segments.
Group Members
Shiraz Abbasi
Mohsin Khan
Ali Raza Anjum
Mutahir Javed
Raphae Fahim
Ahsan Iqbal
EMBA 2K14 NBS
Case presentation on anti competitive agreements
The document summarizes an Indian Competition Commission case regarding alleged anti-competitive practices in the automobile industry. The Commission found that original equipment manufacturers (OEMs) dominate three separate relevant markets: car sales, spare parts sales, and repair/maintenance. It ruled that OEMs' agreements restricting independent suppliers' and dealers' sales of spare parts amounted to abuse of dominance and anti-competitive vertical agreements. The Commission imposed fines and ordered OEMs to allow open spare parts markets and independent repairers access to parts/tools.
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Acorn Automotive Lubricants_Marketing Communications Plan
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Mahindra case study scorpio By Harvard business school.
Mahindra case study scorpio By Harvard business school.
INDUSTRY ANALYSIS USING PORTER’S FIVE-FORCES FRAMEWORK
INDUSTRY ANALYSIS USING PORTER’S FIVE-FORCES FRAMEWORK
Entrepreneurship new business development and launching
Entrepreneurship new business development and launching
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Force motors Report presentation
1) The study analyzed consumer perceptions of Force Motors' Gurkha vehicle. It conducted surveys of 30 consumers and analyzed the data using SPSS and Excel.
2) It found that customers over 35 buying for business purposes were most interested. Hard top 4WD models were the most popular.
3) The study suggested targeting business customers over 35, focusing on the most popular black and red colors, and addressing issues around BS IV emissions standards.
Come out
Two women, Alpana and Maitreyi, declare their love for each other by coming out of the closet. However, the world is unkind to them and they face persecution for their relationship. In the end, they are forced back into hiding and tragically lose their lives after being burned alive. Photographer Arjun Kamath tells their poignant story through a photo essay about the difficulties of coming out.
Ferns and petals
Ferns & Petals is an online florist that aims to make every occasion beautiful and memorable by presenting high-quality floral arrangements across India. The company strives to become synonymous with flowers and provide the best customer satisfaction possible. Ferns & Petals recognizes that customer satisfaction is key to success and aims to surprise customers through well-crafted floral designs and unique delivery experiences. The company seeks to be a premium online florist available in most locations in India.
Eurekaforbes- Sales strategy
Eureka Forbes is a leading direct sales company in India that sells water purifiers and vacuum cleaners. It has over 220 offices across 132 cities that are staffed by 'EuroChamps' sales professionals. The company relies on direct marketing through 2,80,000 home visits conducted daily by 'EuroSathis' franchisees to educate customers and maintain relationships. Eureka Forbes reaches over 1650 towns across 82% of urban India through this direct sales network and mailers that promote the health benefits of its water purifiers. The company also provides job opportunities for differently abled individuals and emphasizes growth and a supportive work culture.
Eigen value & annova
This case study analyzes sales data of a children's product (Kidzee) stored at different shelf heights. ANOVA was conducted to determine if shelf height significantly impacted sales. The null hypothesis that sales are the same across shelf heights was rejected, as the calculated F value of 9.6 was greater than the critical F value of 4.26. It was concluded that sales differed significantly by shelf height, with the eye level performing best.
Correlation & regression analysis
This document discusses correlation and regression analysis to forecast sales for Pizza Hut in Pune, India. It provides background on the company and variables that could influence sales such as number of delivery boys, advertising spend, number of outlets, pizza varieties, and competitor activity. It defines correlation as any statistical relationship between random variables and notes correlation analysis examines whether relationships are positive or negative. Regression analysis estimates the relationship between dependent and independent variables and can be used for prediction, understanding variable relationships, and identifying causal relationships. Methods discussed are linear and ordinary least squares regression.
Research Methodology
This case study discusses a feasibility study conducted for Amity Property Venture's CEO, Vishwas Agnihotri, who wants to launch a new business called "Home on Rent." The feasibility study aims to determine whether the business can sustain in the Indian market and analyze factors like buying potential, area preference, and occupancy rates in metro, tier 2 and 3 cities. Primary and secondary research objectives include determining sustainability and analyzing buying potential, area preference, and occupancy rates. Situational analyses were conducted through interviews with landlords, tourists, students and others to understand preferences and occupancy patterns.
Bombay dyeing- MLM & Franchising
Bombay Dyeing & Manufacturing operates through both multi-level marketing (MLM) and franchising models. Through MLM, sales representatives are taught to build a pyramid-like network to generate commissions from sales. Franchising allows Bombay Dyeing to expand its retail presence across cities like Delhi, Kolkata, Mumbai, Pune, and Hyderabad without requiring large capital expenditures or managing employees directly. The scope of both MLM and franchising provides Bombay Dyeing opportunities to grow with relatively low risk and costs while capitalizing on demand for its textile products.
Liquidity Ratio- Bicon
This document summarizes liquidity ratios for the biotech company Biocon. It provides financial highlights showing Biocon's rising total revenue but fluctuating profit levels from 2011-2014. Various liquidity ratios for Biocon from 2012-2014 are then presented, including the current ratio, quick ratio, cash ratio, interval measure, and networking capital ratio. Each ratio is defined and the ideal levels discussed. Data sources include Biocon's annual report and analyses from Ace analyser and Investopedia.
Barista- Customer perception
Perceptual mapping is a technique used by marketers to visually display customers' perceptions of a product, brand, or company relative to competitors. The document analyzes perceptual maps for three coffee chains - Starbucks, Cafe Coffee Day, and Barista. It finds that Starbucks is preferred for personal use over business due to its atmosphere, while CCD is suitable for both personal and business purposes. The analysis also shows that Starbucks offers high quality products at high prices, CCD provides moderate prices and quality, and Barista is perceived as overpriced. Finally, customers feel Starbucks provides a good experience relative to its cost, CCD offers benefits exceeding price, and Barista needs to improve quality and lower prices.
Amway training
Amway is a direct selling company founded in 1959 in Michigan. It has over 13,000 employees and annual revenue of $11.8 billion. Amway sells products through independent business owners in over 100 countries. It offers business training to partners through its Amway Academy program in 25 languages.
Disinvestment of Govt. - Advantages
Disinvestment refers to the conversion of government-owned assets into cash through strategic means such as selling shares, assets, or subsidiaries. The document discusses how disinvestment benefits both the government and citizens. For the government, it generates funds to reduce fiscal deficits and improve infrastructure by investing in welfare programs. For citizens, it provides relief from tax burdens and promotes health, education, and entrepreneurship through modernization and improved services. In conclusion, disinvestment is a strategic option for governments facing fiscal crises to generate resources while reducing their role in business.
Digital Marketing, Integrated Marketing Communication
Digital marketing is the promotion of products or brands using electronic media like the internet. It faces challenges like consumers using multiple devices and channels, intensifying competition as digital marketing becomes more cost-effective, and managing large amounts of data. To be successful, digital marketing must manage both digital and traditional channels, allow dynamic customer interaction, extract value from big data to understand customers better than competitors, and provide consistent, coordinated experiences for customers across channels. It requires measuring, monitoring, and testing performance with speed and accuracy.
Final presentation berger
Berger Paints contributes 18% to the chemical sector's GDP and 13% to India's overall GDP. It has experienced historical growth due to rising incomes, urbanization, and the development of the real estate sector. As the second largest paint company in India, Berger faces medium competition and supplier power according to Porter's five forces analysis. Founded in 1923, Berger is headquartered in Kolkata and has a national and global presence with annual sales of Rs. 3600 crore.
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Charles McClure | Retail Scavenger Hunt |
A presentation of Angelos Cd's and more. This show an EP, LP and the items that the record store carries.
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https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
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It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
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4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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Bharat petroleum- Channel management
- 1. Channel conflict Bharat petroleum Arjama Mukherjee Core-marketing DM14D08
- 2. Major sources of channel conflict –Competing Goals –Different Perceptions of Reality –Clashes over Domains: Intrachannel competition –Multiple channels and Gray market –Threats by Channel Partner
- 3. Typical supply chain process
- 4. Supply chain & distribution
- 5. Supply chain in India
- 6. Products with relative channels • Automotive : Products are sold through franchise • Industry : Commercial business unit I&C • Home : Bharat gas owned and franchised by the company • Skies : BPLC Aviation, Bharat star service Banglore Airport
- 7. Types of channel conflict • Vertical : Selling lubricants in motor garage, automobile showroom, exclusive retail outlets and petrol pumps. • Horizontal: Two petrol pumps side by side • Multi level : Two franchiser of same brand nearby