Eurekaforbes- Sales strategy
•Download as PPTX, PDF•
2 likes•3,009 views
Eureka Forbes is a leading direct sales company in India that sells water purifiers and vacuum cleaners. It has over 220 offices across 132 cities that are staffed by 'EuroChamps' sales professionals. The company relies on direct marketing through 2,80,000 home visits conducted daily by 'EuroSathis' franchisees to educate customers and maintain relationships. Eureka Forbes reaches over 1650 towns across 82% of urban India through this direct sales network and mailers that promote the health benefits of its water purifiers. The company also provides job opportunities for differently abled individuals and emphasizes growth and a supportive work culture.
Report
Share
Report
Share
Recommended
Eureka Forbes Group 3
Eureka Forbes is a direct selling company that sells water purifiers, vacuum cleaners, air purifiers and security solutions. It has over 7,000 direct sales representatives that visit 1.5 million homes daily. The sales representatives are called Eurochamps and they are responsible for prospecting customers, conducting sales presentations and providing after-sales service. Eureka Forbes uses various forecasting methods like moving average and exponential smoothing to project future sales. It also sets sales quotas for different areas based on population. The company is looking to expand its retail channels and improve training to increase sales penetration.
A project on marketing strategy and sales Eureka Forbes Aquaguard
This document provides a marketing strategy report for Eureka Forbes Aquaguard water purifiers. It discusses Aquaguard's distribution channels, marketing mix, SWOT analysis, and segmentation, targeting, and positioning (STP) strategy. The report also analyzes Aquaguard's field study scenario at S.N. Enterprises, including their sales, customer service, product promotion, and training processes. Overall, the document outlines Aquaguard's marketing approach and recommendations to increase sales and market share.
Project report on eureka forbes
This document provides an overview of Eureka Forbes Limited and its partnerships. It discusses Eureka Forbes' history and introduction to the Indian market. It outlines Eureka Forbes' key partnerships including with SP Group, Aqua Mall Water Solutions Ltd., Forbes Pro Solutions, and Forbes Lux. It provides figures and descriptions of each partnership and their roles in supporting Eureka Forbes' operations and product portfolio.
distribution channel of dabur
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
Eureka Forbes Ltd Case Study
Eureka Forbes Ltd is a consumer goods company based in Mumbai, India that was founded in 1982. It uses a direct sales model where employees called "EuroChamps" conduct cold calls and home demonstrations to sell water purifiers, vacuum cleaners, and other products. The document discusses Eureka Forbes' sales organization, recruitment and training of EuroChamps, their daily routines, and compensation structure. It also notes some current issues like territory conflicts and outlines changes the new CEO is making, like formalizing training and revising the compensation plan.
Marketing project on eureka forbes
This document is a project report submitted by Neha Tomar to Prof. Asha Sharma in partial fulfillment of the requirements for a Post Graduate Diploma in Business Management from FMS-IRM Jaipur. The report examines the importance of consumer-based brand equity on consumer perception of the Aquaguard water purifier brand from Eureka Forbes Limited. It aims to identify key drivers of brand equity and suggest ways to increase lead generation through below-the-line marketing activities. The report includes chapters on the organization profile, analysis of brand equity attributes and consumer behavior influencers, findings and conclusions, and recommendations for below-the-line activities. It employs descriptive research through a questionnaire survey of 100 consumers
Eureka fobes ppt
Eureka Forbes is a large, multi-product, multi-channel Indian corporation with over $1.2 billion in annual revenue. It was started in 1982 as a joint venture between Forbes India and Electrolux of Sweden. The company recruits young college graduates from middle-class backgrounds as sales representatives known as "Euro Champs." These Euro Champs are extroverted and effective communicators. Eureka Forbes motivates its Euro Champs through social recognition programs and incentives like company-provided transportation. The company uses a multi-pronged marketing approach including door-to-door sales, retail showrooms, advertising, and CSR activities to promote its water purifiers, air purifiers, and vacuum cleaners
36983795 14073309-l-oreal-ppt-new
L'Oreal is the world's largest cosmetics company founded in 1909. It has a global market share of 17% and owns brands like Garnier, Maybelline, Lancome, and The Body Shop. The document analyzes L'Oreal's market presence in India through its 4Ps - extensive product lines, viral marketing promotions, competitive pricing, and wide distribution channels. It finds that L'Oreal has approximately 20-22% market share in the Indian lip color market and is in the growth stage of its product lifecycle with 40% sales increases and heavy advertising investments.
Recommended
Eureka Forbes Group 3
Eureka Forbes is a direct selling company that sells water purifiers, vacuum cleaners, air purifiers and security solutions. It has over 7,000 direct sales representatives that visit 1.5 million homes daily. The sales representatives are called Eurochamps and they are responsible for prospecting customers, conducting sales presentations and providing after-sales service. Eureka Forbes uses various forecasting methods like moving average and exponential smoothing to project future sales. It also sets sales quotas for different areas based on population. The company is looking to expand its retail channels and improve training to increase sales penetration.
A project on marketing strategy and sales Eureka Forbes Aquaguard
This document provides a marketing strategy report for Eureka Forbes Aquaguard water purifiers. It discusses Aquaguard's distribution channels, marketing mix, SWOT analysis, and segmentation, targeting, and positioning (STP) strategy. The report also analyzes Aquaguard's field study scenario at S.N. Enterprises, including their sales, customer service, product promotion, and training processes. Overall, the document outlines Aquaguard's marketing approach and recommendations to increase sales and market share.
Project report on eureka forbes
This document provides an overview of Eureka Forbes Limited and its partnerships. It discusses Eureka Forbes' history and introduction to the Indian market. It outlines Eureka Forbes' key partnerships including with SP Group, Aqua Mall Water Solutions Ltd., Forbes Pro Solutions, and Forbes Lux. It provides figures and descriptions of each partnership and their roles in supporting Eureka Forbes' operations and product portfolio.
distribution channel of dabur
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
Eureka Forbes Ltd Case Study
Eureka Forbes Ltd is a consumer goods company based in Mumbai, India that was founded in 1982. It uses a direct sales model where employees called "EuroChamps" conduct cold calls and home demonstrations to sell water purifiers, vacuum cleaners, and other products. The document discusses Eureka Forbes' sales organization, recruitment and training of EuroChamps, their daily routines, and compensation structure. It also notes some current issues like territory conflicts and outlines changes the new CEO is making, like formalizing training and revising the compensation plan.
Marketing project on eureka forbes
This document is a project report submitted by Neha Tomar to Prof. Asha Sharma in partial fulfillment of the requirements for a Post Graduate Diploma in Business Management from FMS-IRM Jaipur. The report examines the importance of consumer-based brand equity on consumer perception of the Aquaguard water purifier brand from Eureka Forbes Limited. It aims to identify key drivers of brand equity and suggest ways to increase lead generation through below-the-line marketing activities. The report includes chapters on the organization profile, analysis of brand equity attributes and consumer behavior influencers, findings and conclusions, and recommendations for below-the-line activities. It employs descriptive research through a questionnaire survey of 100 consumers
Eureka fobes ppt
Eureka Forbes is a large, multi-product, multi-channel Indian corporation with over $1.2 billion in annual revenue. It was started in 1982 as a joint venture between Forbes India and Electrolux of Sweden. The company recruits young college graduates from middle-class backgrounds as sales representatives known as "Euro Champs." These Euro Champs are extroverted and effective communicators. Eureka Forbes motivates its Euro Champs through social recognition programs and incentives like company-provided transportation. The company uses a multi-pronged marketing approach including door-to-door sales, retail showrooms, advertising, and CSR activities to promote its water purifiers, air purifiers, and vacuum cleaners
36983795 14073309-l-oreal-ppt-new
L'Oreal is the world's largest cosmetics company founded in 1909. It has a global market share of 17% and owns brands like Garnier, Maybelline, Lancome, and The Body Shop. The document analyzes L'Oreal's market presence in India through its 4Ps - extensive product lines, viral marketing promotions, competitive pricing, and wide distribution channels. It finds that L'Oreal has approximately 20-22% market share in the Indian lip color market and is in the growth stage of its product lifecycle with 40% sales increases and heavy advertising investments.
Value chain
Asian Paints follows a value chain comprised of primary and supporting activities to deliver maximum customer satisfaction and value. The primary activities include inbound logistics to procure quality raw materials, operations to produce paints meeting consumer needs, outbound logistics to distribute products when and where customers want, marketing and sales to promote products, and customer service including 3D home designing assistance. Supporting activities that enable the primary activities consist of procurement of necessary resources, technological development like their designing app, human resource management, and infrastructure for employees.
Dabur marketing analysis on swot, porters 5, 4 p's, distribution channel, mi...
DABUR MARKETING ANALYSIS ON SWOT, PORTERS 5, 4 P's, DISTRIBUTION CHANNEL, MICRO & MACRO ENVIRONMENTAL FACTORS, PRODUCTS, CSR ACTIVITIES, PLC, ETC.
Marketing & branding strategy for Men's Grooming Products_ L'Oreal Brandstorm...
The document discusses the men's grooming market in India, including an analysis of the various market segments, key competitors, distribution channels, consumer trends, and recommendations for strategies. It notes that the men's grooming market in India is growing at around 22% annually and was worth 1500 crores in 2010, but that local players still dominate the market. Several consumer personas are identified including the metrosexual socialite and the traditional cynic, with implications for how brands should target and position themselves.
Cooper Pharmaceuticals Inc.
Cooper Pharmaceuticals abruptly terminated Bob Marsh after 12 years as a drug sales representative in Toledo. Customers are complaining about the decision. Marsh had a history of strong customer relationships but poor record keeping and disorganization. While earlier managers acknowledged his strengths, later ones focused more on weaknesses in performance reviews. The frequent changing of sales managers and lack of career development or enrichment for Marsh contributed to his disengagement. Terminating such a loyal employee with good customer relationships was too harsh a decision without addressing his motivational needs or trying other options.
Lorean Case Study dnd
This document provides a market survey report on customer satisfaction with L'Oreal. It includes an introduction covering the company's history and operations. The objectives are to evaluate L'Oreal's distribution channels, emphasis on customer service, approach to time management, and market segmentation strategies. The report will analyze how the company has grown over time. It outlines the contents which will cover the company profile, literature review, data collection and analysis, findings, conclusions, and recommendations.
Porter 5 forces on banking industry
The document analyzes Porter's Five Forces model in the context of the Indian banking industry. It discusses the competitive nature of the industry, with many public and private sector banks vying for customers. While it is difficult for new banks to enter due to customer trust in established brands, online banking has reduced switching costs between banks. The major suppliers of capital to banks are customers through deposits and loans from other institutions. While insurance and mutual funds can substitute some banking services, core banking functions have no real substitutes. Overall, the Indian banking sector has grown significantly in recent decades and remains an important part of the economy.
L'oréal case - Globalisation of AMerican Beauty
L'Oréal has grown to become the largest beauty company in the world through a strategy of strategic acquisitions of companies that expand its brand portfolio and global reach. It started with acquisitions of companies in core beauty categories and has expanded over the decades to acquire brands like Redken, Maybelline, Ralph Lauren Fragrances, Helena Rubinstein, and Kiehl's. L'Oréal analyzes the strengths and weaknesses of acquisition targets to identify those with global potential to strengthen its presence in various beauty product divisions worldwide. The company's scale and decentralized structure allow it to maintain entrepreneurial agility while efficiently managing its large portfolio of brands globally.
Unilever Strategic Management Assignment
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
Onida_Case study_Pumba.pptx
Case study of Onida, How over the years the brand which was ruling Indian households, suddenly vanished.
ITC- Distribution Channel
ITC is one of India's largest private sector companies with a diverse portfolio including cigarettes, hotels, food, personal care, and more. It has a deep distribution network of manufacturers, distributors, wholesalers, retailers, and paanwalas to ensure its products reach both urban and rural consumers. ITC selects distributors based on their infrastructure and population coverage. Distributors are expected to stock all ITC FMCG products except stationery. ITC leverages its established distribution network for cigarettes to also sell complementary products like matches and expand into new categories like biscuits.
Case Study of Metro Cash & Carry on Business Environment
Metro Cash & Carry is a German wholesale retailer operating in 30 countries. It has over 120,000 employees and different store formats ranging from 10,000-16,000 sqm for classics stores to 2,500-4,000 sqm for ECO stores. Metro focuses on business customers like hotels and restaurants and sources 90% of stock locally through efficient procurement and supply chain networks. However, expanding into new markets requires consideration of political, economic, social and technological factors in the local business environment that could impact operations.
Harpic marketing mix
Group 25 presented on Harpic, the leading toilet cleaning brand in India with a market share of 80%. However, its growth has slowed in recent years due to increased competition from other national and international brands. To defend its falling market share, Harpic's brand team has developed a strategy to increase existing user consumption and penetration while optimizing investments for maximum brand growth. The presentation analyzed Harpic's products, pricing, promotion strategies, and distribution channels.
Hindustan Unilever Limited (HUL) - Company Analysis
Hindustan Unilever Limited (HUL) is India's largest FMCG company. It has a portfolio of brands in home and personal care such as Lux, Lifebuoy, Surf Excel, Fair & Lovely, and Dove. The FMCG sector in India is estimated to reach $103.7 billion by 2020, growing at 16.5% annually. HUL generates over 45% of its revenue from rural India. It has a strong distribution network of over 6.4 million retail outlets across the country. HUL faces competition from other FMCG giants like ITC, P&G, Nestle and Dabur. Its future growth prospects lie in expanding its rural footprint and product portfolio
44782537 asian-paints-final-ppt
Asian Paints has implemented supply chain improvements through IT systems to better forecast demand, optimize manufacturing, and improve inventory management. Key changes include producing paint bases instead of individual shades, using color tinting machines to mix shades on demand, and implementing planning software. This has reduced inventory levels while increasing the number of available shades. Asian Paints' supply chain is now able to support 4 times the business volume with lower inventory carrying costs and higher service levels.
P&G Case Presentation [Elegant (VII)]
P&G developed a new toothpaste that provides tooth and gum protection for 24 hours after each brushing. To determine consumer preferences for this new product before market introduction, P&G will conduct a survey. Personal interviews will be the most effective survey method, specifically in-home interviews. This allows interviewers to directly ask consumers questions about attributes like color, fragrance, and how they prefer tooth and gum protection. The sample will target middle and high-income consumers who use branded toothpaste. Simple random sampling will select a representative sample from this population frame. Results will be presented to P&G management using charts like pie charts, bar charts, and histograms to illustrate consumer preferences.
Dove: evolution of a brand
Dove is a skincare brand owned by Unilever that was launched in 1957. In the 1970s, Dove increased in popularity as a milder soap. In the 2000s, Dove launched campaigns promoting "real beauty" by featuring ordinary women. This helped shift perceptions of beauty away from unrealistic standards. Dove also began the Self Esteem Project in 2002 to help raise girls' self-confidence. Through its campaigns and focus on diversity, Dove has grown its brand value while also facing some controversies related to Unilever's other brands.
HUL Analysis
This document provides information about Hindustan Unilever Limited (HUL) including its mission, operations, distribution network, brands, and growth strategies. HUL aims to meet everyday needs through local subsidiaries that bring international brands and expertise to over 160 million consumers daily. It has a large distribution network reaching over 3 million outlets across India as well as 29 manufacturing locations and over 1,800 suppliers. HUL pursues growth through concentration on its top categories like home and personal care, as well as related and unrelated diversification through acquisitions and expanding into new product categories.
Harpic rb case study
This document provides a case analysis of Harpic, the market leader in toilet cleaners in India. Harpic created the toilet cleaner category and had a peak market share of 86%, but now faces decreasing share and increased competition. The analysis seeks to understand Harpic's core brand values to inform future strategy. It examines how Harpic differentiated itself as a specialist toilet cleaner while competitors position more broadly. Understanding consumer perceptions and purchase drivers for different brands will help Harpic leverage its strengths and maintain leadership in the evolving category.
The Case of Complaining Customer
The document summarizes a case study involving a dissatisfied customer, George Shelton, of the dry cleaning company Presto Cleaners. Mr. Shelton has complained about Presto losing and later finding his shirts, as well as poor customer service. The Presto Cleaners president must decide whether to fix the problem by compensating the customer, or assess problems with Presto's operations and culture. The summary calculates the customer's lifetime value including potential referrals, and compares the costs and benefits of keeping the customer versus losing him through negative word-of-mouth. Key learnings include quantifying a customer's full value, the importance of effective communication, and checking systems for improvements after service failures.
Dabur
Dabur is India's leading consumer goods company with a portfolio of over 350 herbal and natural products across hair, skin, oral, and health care. It has a workforce of over 4,000 employees, 17 manufacturing units globally, and distributes products in over 60 countries. Founded in 1884 by Dr. S.K. Burman, Dabur aims to provide effective and affordable natural remedies. Its key brands include Dabur, Vatika, Hajmola, Réal, and Fem, which are marketed through various channels in India and abroad.
Your Future Starts Here. Your Future Starts with VVF.
At VVF, we don't just offer jobs; we provide a platform for individuals to unlock their true potential and embark on a journey of growth and fulfillment. As a global leader in the chemical and personal care industries, VVF is more than a workplace—it's a community that values innovation, collaboration, and the relentless pursuit of excellence.
Why Choose VVF?
Innovation at the Core: Join a company that thrives on innovation. At VVF, we encourage and celebrate creative thinking. Your ideas are not just welcomed; they are the catalysts for our continued success.
Global Exposure: With a presence in over 25 countries, VVF offers a truly global work experience. Collaborate with diverse teams and contribute to projects that impact markets worldwide.
Sustainability Matters: Be part of a company committed to sustainability. VVF is dedicated to environmental responsibility, and we take pride in contributing to a more sustainable future.
Learning and Development: Your growth is our priority. Benefit from continuous learning and development programs designed to enhance your skills and empower you to take on new challenges.
Work-Life Harmony: We believe in fostering a healthy work-life balance. Our flexible work arrangements and supportive environment enable you to thrive both professionally and personally.
Diverse and Inclusive Culture: At VVF, diversity is not just a buzzword; it's our strength. Join a team that values and celebrates differences, fostering an inclusive culture where everyone feels heard and appreciated.
Join Us on the Journey: Your Career Awaits
Embark on a career with VVF and become part of a dynamic and forward-thinking organization that values its employees as the driving force behind its success. Together, let's create a future where innovation, sustainability, and personal growth converge.
Are you ready to unlock your potential? Explore career opportunities at VVF and join us on this exciting journey.
David Aaker’s Ad Exposure Model - Aquaguard
Another class room presentation prepared by a group of students that looks explains the David Aaker’s Ad Exposure Model using the brand - Euroforbes Aquaguard
More Related Content
What's hot
Value chain
Asian Paints follows a value chain comprised of primary and supporting activities to deliver maximum customer satisfaction and value. The primary activities include inbound logistics to procure quality raw materials, operations to produce paints meeting consumer needs, outbound logistics to distribute products when and where customers want, marketing and sales to promote products, and customer service including 3D home designing assistance. Supporting activities that enable the primary activities consist of procurement of necessary resources, technological development like their designing app, human resource management, and infrastructure for employees.
Dabur marketing analysis on swot, porters 5, 4 p's, distribution channel, mi...
DABUR MARKETING ANALYSIS ON SWOT, PORTERS 5, 4 P's, DISTRIBUTION CHANNEL, MICRO & MACRO ENVIRONMENTAL FACTORS, PRODUCTS, CSR ACTIVITIES, PLC, ETC.
Marketing & branding strategy for Men's Grooming Products_ L'Oreal Brandstorm...
The document discusses the men's grooming market in India, including an analysis of the various market segments, key competitors, distribution channels, consumer trends, and recommendations for strategies. It notes that the men's grooming market in India is growing at around 22% annually and was worth 1500 crores in 2010, but that local players still dominate the market. Several consumer personas are identified including the metrosexual socialite and the traditional cynic, with implications for how brands should target and position themselves.
Cooper Pharmaceuticals Inc.
Cooper Pharmaceuticals abruptly terminated Bob Marsh after 12 years as a drug sales representative in Toledo. Customers are complaining about the decision. Marsh had a history of strong customer relationships but poor record keeping and disorganization. While earlier managers acknowledged his strengths, later ones focused more on weaknesses in performance reviews. The frequent changing of sales managers and lack of career development or enrichment for Marsh contributed to his disengagement. Terminating such a loyal employee with good customer relationships was too harsh a decision without addressing his motivational needs or trying other options.
Lorean Case Study dnd
This document provides a market survey report on customer satisfaction with L'Oreal. It includes an introduction covering the company's history and operations. The objectives are to evaluate L'Oreal's distribution channels, emphasis on customer service, approach to time management, and market segmentation strategies. The report will analyze how the company has grown over time. It outlines the contents which will cover the company profile, literature review, data collection and analysis, findings, conclusions, and recommendations.
Porter 5 forces on banking industry
The document analyzes Porter's Five Forces model in the context of the Indian banking industry. It discusses the competitive nature of the industry, with many public and private sector banks vying for customers. While it is difficult for new banks to enter due to customer trust in established brands, online banking has reduced switching costs between banks. The major suppliers of capital to banks are customers through deposits and loans from other institutions. While insurance and mutual funds can substitute some banking services, core banking functions have no real substitutes. Overall, the Indian banking sector has grown significantly in recent decades and remains an important part of the economy.
L'oréal case - Globalisation of AMerican Beauty
L'Oréal has grown to become the largest beauty company in the world through a strategy of strategic acquisitions of companies that expand its brand portfolio and global reach. It started with acquisitions of companies in core beauty categories and has expanded over the decades to acquire brands like Redken, Maybelline, Ralph Lauren Fragrances, Helena Rubinstein, and Kiehl's. L'Oréal analyzes the strengths and weaknesses of acquisition targets to identify those with global potential to strengthen its presence in various beauty product divisions worldwide. The company's scale and decentralized structure allow it to maintain entrepreneurial agility while efficiently managing its large portfolio of brands globally.
Unilever Strategic Management Assignment
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
Onida_Case study_Pumba.pptx
Case study of Onida, How over the years the brand which was ruling Indian households, suddenly vanished.
ITC- Distribution Channel
ITC is one of India's largest private sector companies with a diverse portfolio including cigarettes, hotels, food, personal care, and more. It has a deep distribution network of manufacturers, distributors, wholesalers, retailers, and paanwalas to ensure its products reach both urban and rural consumers. ITC selects distributors based on their infrastructure and population coverage. Distributors are expected to stock all ITC FMCG products except stationery. ITC leverages its established distribution network for cigarettes to also sell complementary products like matches and expand into new categories like biscuits.
Case Study of Metro Cash & Carry on Business Environment
Metro Cash & Carry is a German wholesale retailer operating in 30 countries. It has over 120,000 employees and different store formats ranging from 10,000-16,000 sqm for classics stores to 2,500-4,000 sqm for ECO stores. Metro focuses on business customers like hotels and restaurants and sources 90% of stock locally through efficient procurement and supply chain networks. However, expanding into new markets requires consideration of political, economic, social and technological factors in the local business environment that could impact operations.
Harpic marketing mix
Group 25 presented on Harpic, the leading toilet cleaning brand in India with a market share of 80%. However, its growth has slowed in recent years due to increased competition from other national and international brands. To defend its falling market share, Harpic's brand team has developed a strategy to increase existing user consumption and penetration while optimizing investments for maximum brand growth. The presentation analyzed Harpic's products, pricing, promotion strategies, and distribution channels.
Hindustan Unilever Limited (HUL) - Company Analysis
Hindustan Unilever Limited (HUL) is India's largest FMCG company. It has a portfolio of brands in home and personal care such as Lux, Lifebuoy, Surf Excel, Fair & Lovely, and Dove. The FMCG sector in India is estimated to reach $103.7 billion by 2020, growing at 16.5% annually. HUL generates over 45% of its revenue from rural India. It has a strong distribution network of over 6.4 million retail outlets across the country. HUL faces competition from other FMCG giants like ITC, P&G, Nestle and Dabur. Its future growth prospects lie in expanding its rural footprint and product portfolio
44782537 asian-paints-final-ppt
Asian Paints has implemented supply chain improvements through IT systems to better forecast demand, optimize manufacturing, and improve inventory management. Key changes include producing paint bases instead of individual shades, using color tinting machines to mix shades on demand, and implementing planning software. This has reduced inventory levels while increasing the number of available shades. Asian Paints' supply chain is now able to support 4 times the business volume with lower inventory carrying costs and higher service levels.
P&G Case Presentation [Elegant (VII)]
P&G developed a new toothpaste that provides tooth and gum protection for 24 hours after each brushing. To determine consumer preferences for this new product before market introduction, P&G will conduct a survey. Personal interviews will be the most effective survey method, specifically in-home interviews. This allows interviewers to directly ask consumers questions about attributes like color, fragrance, and how they prefer tooth and gum protection. The sample will target middle and high-income consumers who use branded toothpaste. Simple random sampling will select a representative sample from this population frame. Results will be presented to P&G management using charts like pie charts, bar charts, and histograms to illustrate consumer preferences.
Dove: evolution of a brand
Dove is a skincare brand owned by Unilever that was launched in 1957. In the 1970s, Dove increased in popularity as a milder soap. In the 2000s, Dove launched campaigns promoting "real beauty" by featuring ordinary women. This helped shift perceptions of beauty away from unrealistic standards. Dove also began the Self Esteem Project in 2002 to help raise girls' self-confidence. Through its campaigns and focus on diversity, Dove has grown its brand value while also facing some controversies related to Unilever's other brands.
HUL Analysis
This document provides information about Hindustan Unilever Limited (HUL) including its mission, operations, distribution network, brands, and growth strategies. HUL aims to meet everyday needs through local subsidiaries that bring international brands and expertise to over 160 million consumers daily. It has a large distribution network reaching over 3 million outlets across India as well as 29 manufacturing locations and over 1,800 suppliers. HUL pursues growth through concentration on its top categories like home and personal care, as well as related and unrelated diversification through acquisitions and expanding into new product categories.
Harpic rb case study
This document provides a case analysis of Harpic, the market leader in toilet cleaners in India. Harpic created the toilet cleaner category and had a peak market share of 86%, but now faces decreasing share and increased competition. The analysis seeks to understand Harpic's core brand values to inform future strategy. It examines how Harpic differentiated itself as a specialist toilet cleaner while competitors position more broadly. Understanding consumer perceptions and purchase drivers for different brands will help Harpic leverage its strengths and maintain leadership in the evolving category.
The Case of Complaining Customer
The document summarizes a case study involving a dissatisfied customer, George Shelton, of the dry cleaning company Presto Cleaners. Mr. Shelton has complained about Presto losing and later finding his shirts, as well as poor customer service. The Presto Cleaners president must decide whether to fix the problem by compensating the customer, or assess problems with Presto's operations and culture. The summary calculates the customer's lifetime value including potential referrals, and compares the costs and benefits of keeping the customer versus losing him through negative word-of-mouth. Key learnings include quantifying a customer's full value, the importance of effective communication, and checking systems for improvements after service failures.
Dabur
Dabur is India's leading consumer goods company with a portfolio of over 350 herbal and natural products across hair, skin, oral, and health care. It has a workforce of over 4,000 employees, 17 manufacturing units globally, and distributes products in over 60 countries. Founded in 1884 by Dr. S.K. Burman, Dabur aims to provide effective and affordable natural remedies. Its key brands include Dabur, Vatika, Hajmola, Réal, and Fem, which are marketed through various channels in India and abroad.
What's hot (20)
Dabur marketing analysis on swot, porters 5, 4 p's, distribution channel, mi...
Dabur marketing analysis on swot, porters 5, 4 p's, distribution channel, mi...
Marketing & branding strategy for Men's Grooming Products_ L'Oreal Brandstorm...
Marketing & branding strategy for Men's Grooming Products_ L'Oreal Brandstorm...
Case Study of Metro Cash & Carry on Business Environment
Case Study of Metro Cash & Carry on Business Environment
Hindustan Unilever Limited (HUL) - Company Analysis
Hindustan Unilever Limited (HUL) - Company Analysis
Similar to Eurekaforbes- Sales strategy
Your Future Starts Here. Your Future Starts with VVF.
At VVF, we don't just offer jobs; we provide a platform for individuals to unlock their true potential and embark on a journey of growth and fulfillment. As a global leader in the chemical and personal care industries, VVF is more than a workplace—it's a community that values innovation, collaboration, and the relentless pursuit of excellence.
Why Choose VVF?
Innovation at the Core: Join a company that thrives on innovation. At VVF, we encourage and celebrate creative thinking. Your ideas are not just welcomed; they are the catalysts for our continued success.
Global Exposure: With a presence in over 25 countries, VVF offers a truly global work experience. Collaborate with diverse teams and contribute to projects that impact markets worldwide.
Sustainability Matters: Be part of a company committed to sustainability. VVF is dedicated to environmental responsibility, and we take pride in contributing to a more sustainable future.
Learning and Development: Your growth is our priority. Benefit from continuous learning and development programs designed to enhance your skills and empower you to take on new challenges.
Work-Life Harmony: We believe in fostering a healthy work-life balance. Our flexible work arrangements and supportive environment enable you to thrive both professionally and personally.
Diverse and Inclusive Culture: At VVF, diversity is not just a buzzword; it's our strength. Join a team that values and celebrates differences, fostering an inclusive culture where everyone feels heard and appreciated.
Join Us on the Journey: Your Career Awaits
Embark on a career with VVF and become part of a dynamic and forward-thinking organization that values its employees as the driving force behind its success. Together, let's create a future where innovation, sustainability, and personal growth converge.
Are you ready to unlock your potential? Explore career opportunities at VVF and join us on this exciting journey.
David Aaker’s Ad Exposure Model - Aquaguard
Another class room presentation prepared by a group of students that looks explains the David Aaker’s Ad Exposure Model using the brand - Euroforbes Aquaguard
Eureka Forbes Ltd Summer Internship Report
Eureka Forbes offers a range of products including water purifiers, vacuum cleaners, and security solutions. Their water purifiers include the Dr. Aquaguard, Aquaguard, and Aqua Sure lines which use various purification technologies like RO, UV, and UF. Their vacuum cleaners include the Euro Clean power cleaner and Forbes vacuum cleaner. Eureka Forbes aims to provide healthy, hygienic homes through innovative products and a large service network.
Kent
Kent is a 21st century healthcare products company based in India with a vision of making the world healthy and happy. Their mission is to produce innovative products that purify water, food, and air to help people live healthier lives. They started in 1999 and are now a strong organization with offices across India and millions of satisfied customers worldwide. Their values include focusing on people, honesty, customers, teamwork.
Eureka
Eureka Forbes is a leading manufacturer of home cleaning appliances in India such as vacuum cleaners and water purifiers that utilizes a direct selling model through "Eurochamps" salespeople and has built strong customer relationships through excellent after-sales service and support. The company focuses on customer retention through initiatives like annual maintenance contracts, mobile service vans, and customer care centers to become the top player in the industry with over 6 million customers.
Eureka Forbes
Eureka Forbes Limited is Asia's largest direct sales organization that provides water purification systems, vacuum cleaners, air purifiers, and security solutions. It has over 7,000 direct sales personnel serving 1.5 million homes across 131 cities and 398 towns in India. Eureka Forbes pioneered direct selling in India by marketing products like vacuum cleaners and water purifiers through demonstrations in homes. Known for its friendly sales representatives called "Eurochamps", Eureka Forbes established itself as a trusted brand in India. The company faced losses in the early 1990s but its products gained widespread acceptance, leading to increased sales. Eureka Forbes offers various water purifiers and vacuum cleaners targeted at different income groups and
VVF Corporate Deck
Come experience the journey of this amazing company through this presentation. We hope you will find this useful in your search to be a part of VVF as a customer, consumer, employee, vendor, supplier or just a social enthusiast. Here are some useful links: VVF Story: https://www.youtube.com/watch?v=I9-11MRULvk
Message from CMD: https://www.youtube.com/watch?v=OWAtoGgHWZU
Eureka forbes presentation
Eureka Forbes Ltd is an Indian consumer goods company that focuses on direct marketing to customers through door-to-door salespeople called "Eurochamps." The company trains Eurochamps to effectively demonstrate and sell water purifiers, vacuum cleaners, and other home products. Strategies like free service campaigns, product demos at public locations, and analyzing competitor products help Eurochamps increase sales and customer satisfaction. A customer survey found that the company's direct marketing approach is effective at building brand loyalty among consumers.
sip precentation
The document discusses a summer internship project at ITC Ltd in Ernakulam, Kerala. The objectives are to identify service gaps and explore untapped retail outlets in Iritty market, understand competitors' presence, and study expanding ITC's personal care product portfolio. Market analysis found 58% of outlets are covered by ITC's distributor while 42% are not. Competition from HUL and Ashiqi Enterprises was also analyzed. Through market exploration, 63 new potential outlets were identified. Finally, portfolio availability was assessed across outlets after the project, with over 75% stocking ITC's 25/- Vival product for example.
P resentation
Hindustan Unilever Limited (HUL) is a leading consumer goods company in India and a subsidiary of Unilever. The document discusses HUL's history and brands in India dating back to 1888, as well as its water purification product Pureit launched in 2004. It also describes Maadhyam, a skills development company partnering with HUL, and their STAR program which offers a summer internship for sales and marketing students. Interns will receive training, mentoring, a stipend and incentives for sales target achievement.
L' oreal in India
L'Oreal has had great success in India through strategic localization of their products, services, and business practices. They have customized products for Indian weather conditions and beauty routines. L'Oreal also invests heavily in education and partnerships with local salons. This high level of engagement with customers and salon owners has helped L'Oreal build strong brand loyalty while also establishing a competitive advantage in innovation and customer service. Their ability to reach both mass and premium markets through varied pricing and distribution channels has contributed significantly to L'Oreal's leadership position in the Indian cosmetics industry.
Porter Prize India | Prof. Michael E. Porter Presentation
This document summarizes a presentation by Professor Michael Porter on creating shared value. It discusses evolving approaches to corporate social responsibility, including philanthropy, CSR, and creating shared value. Porter provides examples of companies creating shared value through reconceiving products and markets, redefining productivity in the value chain, and improving the local business environment. The presentation argues that addressing social and environmental challenges can open new markets and increase corporate competitiveness.
Presentation skf elixer
This document discusses training and development at SKF Elixer Pvt. Ltd. It begins with an introduction to training, its importance for employees and organizations, and defines training and development. It then outlines the objectives, scope and need for a study on training effectiveness at SKF Elixer. The document also includes sections on industry profile, company profile, SWOT analysis, products, training methods and concludes that regular training is important for organizations and employees to continuously develop skills and improve performance.
CASE STUDY VIRTUOSOS.pptx
This case study examines communication challenges at Morgan Field, a multinational agricultural equipment manufacturing company. Morgan Field was established in 1979 in Australia and has since expanded globally, growing to over 8,000 employees. Key problems include issues with after-sales warranty support, a lack of communication, and inefficient social media use leading to misunderstandings. Potential solutions discussed include hiring social media influencers, implementing international customer support hours, and appointing international managers. The best alternative is determined to be implementing international customer support hours to allow for real-time support across time zones.
APH 2021.pdf
This document provides information about Amway India and its product catalogue for 2021. It discusses Amway's manufacturing facility in India, which has received LEED Gold certification. It highlights some of Amway's key nutrition brands like Nutrilite, which is a global leader in vitamins and supplements. The document provides an overview of various Nutrilite products that are part of Amway's nutrition portfolio, including Nutrilite Daily, Salmon Omega-3, All Plant Protein Powder, and others. It also shares details on Amway's mobile app and digital capabilities.
APH-English all product handbook amway.pdf
1) Amway India is a leading direct selling company that manufactures over 140 consumer products across categories like nutrition, beauty, personal care, home, and durables.
2) It has a manufacturing facility in Tamil Nadu that follows stringent quality and environmental standards, including being LEED Gold certified.
3) The document discusses Amway's focus on health and nutrition products and commitment to sourcing ingredients from its organic farms for Nutrilite supplements.
Analysis of International Marketing trade barriers - Whirlpool
Influence of trade barriers on product marketing
Influence of culture on product marketing
Influence of technology on product marketing
Impact of globalization on International marketing
Comparative analysis on HUL, ITC and P&G
This document provides information about three major consumer goods companies in India:
- Procter & Gamble (P&G), Hindustan Unilever Limited (HUL), and ITC Limited. It discusses the founders, vision, mission, organizational structure, product lines, strategies, and current performance of each company. It also includes a comparative table analyzing key metrics like market capitalization, revenue, employees, and share price for all three companies.
Planning
Unilever is a British-Dutch consumer goods company that produces food and beverages, cleaning agents, and beauty and personal care products. It has a presence in around 190 countries. Unilever aims to double the size of its business while reducing its environmental footprint and improving its social impact. Its vision is to provide consumers with nutrition, hygiene, and personal care products through brands that help people look and feel good. Unilever seeks to achieve sustainable and profitable growth by committing to high standards of performance, collaboration, and corporate behavior.
Digital Beauty Presentation, April. 2015
The document discusses trends in the global beauty market and the convergence of beauty and technology. It notes that the global beauty market has grown steadily over the past decade to $239 billion in 2014, with Asia-Pacific making up 35% of the market. It then outlines 15 emerging trends in digital beauty, including facial mapping, magic mirrors, color matching apps, social media influencing, at-home devices, genetic testing, biotech applications, 3D printing of cosmetics, and on-demand beauty services. The trends reflect the growing intersection of beauty, science, and mobile/digital technologies.
Similar to Eurekaforbes- Sales strategy (20)
Your Future Starts Here. Your Future Starts with VVF.
Your Future Starts Here. Your Future Starts with VVF.
Porter Prize India | Prof. Michael E. Porter Presentation
Porter Prize India | Prof. Michael E. Porter Presentation
Analysis of International Marketing trade barriers - Whirlpool
Analysis of International Marketing trade barriers - Whirlpool
More from Arjama Mukherjee
Force motors Report presentation
1) The study analyzed consumer perceptions of Force Motors' Gurkha vehicle. It conducted surveys of 30 consumers and analyzed the data using SPSS and Excel.
2) It found that customers over 35 buying for business purposes were most interested. Hard top 4WD models were the most popular.
3) The study suggested targeting business customers over 35, focusing on the most popular black and red colors, and addressing issues around BS IV emissions standards.
Come out
Two women, Alpana and Maitreyi, declare their love for each other by coming out of the closet. However, the world is unkind to them and they face persecution for their relationship. In the end, they are forced back into hiding and tragically lose their lives after being burned alive. Photographer Arjun Kamath tells their poignant story through a photo essay about the difficulties of coming out.
Ferns and petals
Ferns & Petals is an online florist that aims to make every occasion beautiful and memorable by presenting high-quality floral arrangements across India. The company strives to become synonymous with flowers and provide the best customer satisfaction possible. Ferns & Petals recognizes that customer satisfaction is key to success and aims to surprise customers through well-crafted floral designs and unique delivery experiences. The company seeks to be a premium online florist available in most locations in India.
Eigen value & annova
This case study analyzes sales data of a children's product (Kidzee) stored at different shelf heights. ANOVA was conducted to determine if shelf height significantly impacted sales. The null hypothesis that sales are the same across shelf heights was rejected, as the calculated F value of 9.6 was greater than the critical F value of 4.26. It was concluded that sales differed significantly by shelf height, with the eye level performing best.
Correlation & regression analysis
This document discusses correlation and regression analysis to forecast sales for Pizza Hut in Pune, India. It provides background on the company and variables that could influence sales such as number of delivery boys, advertising spend, number of outlets, pizza varieties, and competitor activity. It defines correlation as any statistical relationship between random variables and notes correlation analysis examines whether relationships are positive or negative. Regression analysis estimates the relationship between dependent and independent variables and can be used for prediction, understanding variable relationships, and identifying causal relationships. Methods discussed are linear and ordinary least squares regression.
Research Methodology
This case study discusses a feasibility study conducted for Amity Property Venture's CEO, Vishwas Agnihotri, who wants to launch a new business called "Home on Rent." The feasibility study aims to determine whether the business can sustain in the Indian market and analyze factors like buying potential, area preference, and occupancy rates in metro, tier 2 and 3 cities. Primary and secondary research objectives include determining sustainability and analyzing buying potential, area preference, and occupancy rates. Situational analyses were conducted through interviews with landlords, tourists, students and others to understand preferences and occupancy patterns.
Bombay dyeing- MLM & Franchising
Bombay Dyeing & Manufacturing operates through both multi-level marketing (MLM) and franchising models. Through MLM, sales representatives are taught to build a pyramid-like network to generate commissions from sales. Franchising allows Bombay Dyeing to expand its retail presence across cities like Delhi, Kolkata, Mumbai, Pune, and Hyderabad without requiring large capital expenditures or managing employees directly. The scope of both MLM and franchising provides Bombay Dyeing opportunities to grow with relatively low risk and costs while capitalizing on demand for its textile products.
Liquidity Ratio- Bicon
This document summarizes liquidity ratios for the biotech company Biocon. It provides financial highlights showing Biocon's rising total revenue but fluctuating profit levels from 2011-2014. Various liquidity ratios for Biocon from 2012-2014 are then presented, including the current ratio, quick ratio, cash ratio, interval measure, and networking capital ratio. Each ratio is defined and the ideal levels discussed. Data sources include Biocon's annual report and analyses from Ace analyser and Investopedia.
Barista- Customer perception
Perceptual mapping is a technique used by marketers to visually display customers' perceptions of a product, brand, or company relative to competitors. The document analyzes perceptual maps for three coffee chains - Starbucks, Cafe Coffee Day, and Barista. It finds that Starbucks is preferred for personal use over business due to its atmosphere, while CCD is suitable for both personal and business purposes. The analysis also shows that Starbucks offers high quality products at high prices, CCD provides moderate prices and quality, and Barista is perceived as overpriced. Finally, customers feel Starbucks provides a good experience relative to its cost, CCD offers benefits exceeding price, and Barista needs to improve quality and lower prices.
Bharat petroleum- Channel management
The document discusses channel conflict at Bharat Petroleum. It identifies major sources of channel conflict as competing goals between parties in the distribution channel, different perceptions of reality, clashes over domains that can cause intrachannel competition, and threats from channel partners. It also briefly outlines Bharat Petroleum's supply chain process and products distributed through different channels, such as automotive products through franchises and industrial products through a commercial business unit. Finally, it identifies types of channel conflict as vertical, horizontal, and multi-level based on how products are sold and distributed.
Amway training
Amway is a direct selling company founded in 1959 in Michigan. It has over 13,000 employees and annual revenue of $11.8 billion. Amway sells products through independent business owners in over 100 countries. It offers business training to partners through its Amway Academy program in 25 languages.
Disinvestment of Govt. - Advantages
Disinvestment refers to the conversion of government-owned assets into cash through strategic means such as selling shares, assets, or subsidiaries. The document discusses how disinvestment benefits both the government and citizens. For the government, it generates funds to reduce fiscal deficits and improve infrastructure by investing in welfare programs. For citizens, it provides relief from tax burdens and promotes health, education, and entrepreneurship through modernization and improved services. In conclusion, disinvestment is a strategic option for governments facing fiscal crises to generate resources while reducing their role in business.
Digital Marketing, Integrated Marketing Communication
Digital marketing is the promotion of products or brands using electronic media like the internet. It faces challenges like consumers using multiple devices and channels, intensifying competition as digital marketing becomes more cost-effective, and managing large amounts of data. To be successful, digital marketing must manage both digital and traditional channels, allow dynamic customer interaction, extract value from big data to understand customers better than competitors, and provide consistent, coordinated experiences for customers across channels. It requires measuring, monitoring, and testing performance with speed and accuracy.
Final presentation berger
Berger Paints contributes 18% to the chemical sector's GDP and 13% to India's overall GDP. It has experienced historical growth due to rising incomes, urbanization, and the development of the real estate sector. As the second largest paint company in India, Berger faces medium competition and supplier power according to Porter's five forces analysis. Founded in 1923, Berger is headquartered in Kolkata and has a national and global presence with annual sales of Rs. 3600 crore.
More from Arjama Mukherjee (14)
Digital Marketing, Integrated Marketing Communication
Digital Marketing, Integrated Marketing Communication
Recently uploaded
ChartMogul Sales Deck Example - SaaS payment analytics
Chart Mogul Sales Deck for example purposes only.
2024 Slides: Sales Productivity: A Deep Dive into Daily Success
Slides from the Demandbase customer lab on Sales Productivity
8328958814SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA ...
8328958814SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN
Cold Call Campaigns: Strategies for Success
"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
Recently uploaded (7)
ChartMogul Sales Deck Example - SaaS payment analytics
ChartMogul Sales Deck Example - SaaS payment analytics
2024 Slides: Sales Productivity: A Deep Dive into Daily Success
2024 Slides: Sales Productivity: A Deep Dive into Daily Success
8328958814SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA ...
8328958814SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA ...
Eurekaforbes- Sales strategy
- 1. Sales Study Eureka Forbes Arjama Mukherjee DM14D08 Core-marketing
- 2. About the Company • EFL was started in 1982 as a joint venture between the Forbes (India) Group and Electrolux of Sweden. • Market Leaders in water purifiers and Vacuum cleaners • One of Asia’s largest Direct Sales consumer product company • Best Employers in Asia and India (Hewitt studies)
- 3. Philosophy A legacy of caring “A company that believes in building relationships”
- 5. Pillars of Success ‘Customer Response Centers’ - 132 Cities - 220 Offices ‘EuroChamps’ - Sales Professionals ‘EuroSathis’ -Franchisee Direct Operations
- 6. Euro Champ Tasks Prospecting New Clients Educating Customers Maintaining Relationships After Sales Service Installing & Demonstration Gathering Feedback
- 7. Tool to reach consumers : Direct Marketing 2,80,000 Home visits each day 10,000+ Effective demonstrations each day 40,000 Kitchen visits each day Customers within a 5 km radius80%
- 8. Reach across India Over 1650 towns and 82% of Urban India Homes (SEC A, B & C)
- 9. Mailers • Communicates the importance of Aquagaurd purifier for a family’s health from diseases spread during monsoons
- 10. Job opportunities • Highlights the job opportunities provided by Eureka Forbes for differently disabled individuals • Also talks about the work culture and growth at Eureka Forbes
- 12. Offers
- 13. Any Question ?
- 14. THANK YOU