Presentation on Supply Chain Management of AMUL
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Presentation on Supply Chain Management of AMUL
- 1. PRESENTATION ON SUPPLY CHAIN MANAGEMENT OF AMUL Presented by: Karishma Bhavnani Nikunj Gajara Chandan Pahelwani Kinjal Pokar 1 Presented to: Dr. Tejash Pujara
- 2. INDIAN DAIRY INDUSTRY India is world’s largest producer of dairy products by volume. It is accounting more than 13% of world’s total milk production. Also India is world’s largest consumer of dairy products, consuming almost all of its own milk production. Indian dairy market is growing at an annual rate of 7%. 2
- 3. CONT… Interests from private sector investors have facilitated construction of larger dairies through partnering with dairy processors. Indian dairy industry is different from other dairy producing countries as India places its emphasis on both cattle and buffalo milk. India nevertheless faces a milk supply gap due to increasing demand from a growing middle class population. 3
- 4. CHALLENGES FACED BY INDIAN DAIRY INDUSTRY Procurement (collection) • The three-tier system of milk collection Advent of organized retail channels • Increased availability of branded, packaged milk • Reduced role of middlemen, mainly the milk vendors 4
- 5. Distribution • Lack of superior cold-storage transport • Distribution wastage due to improper storage • No enforcement of HACCP principles Lack of supporting information systems • Database maintained by Milk Producers Organizations in developed countries 5
- 6. AMUL Type - Cooperative Industry - Dairy Founded - 1946 Key people - Dr. Verghese Kurien Milk Producers 52.8 million 6
- 7. KEY FACTS AMUL means priceless in Sanskrit “Amoolya” Brand name managed by an apex cooperation organization –GCMMF World’s biggest vegetarian cheese brand World’s largest pouched milk brand Largest food brand in India Spurred the white revolution in India Accreditation with 9001 and HACCP certification by QAS, Australia.
- 8. GCMMF 8
- 9. GCMMF - An Overview Year of Establishment 1973 17 District Cooperative Milk Members Producers' Unions (16 Members & 1 Nominal Members) No. of Producer Members 3.18 Million No. of Village Societies 16,117 Total Milk handling capacity per 13.67 Million litres per day day Milk Collection (Total - 2011-12) 3.88 billion litres Milk collection (Daily Average 10.6 million litres (peak 13 million) 2011-12) Milk Drying Capacity 647 Mts. per day Cattle feed manufacturing Capacity 3690 Mts. per day Sales Turnover -(2011-12) Rs. 11668 Crores (US $2.5 Billion) 9
- 10. STRATEGICAL PILLERS OF AMUL 1. QUALITY VALUE FOR 2. MONEY 3. AVAILIBILITY 4. SERVICE
- 11. AMUL PRODUCT’S DIVERSIFICATION Dairy • Cheese Products • Bread Spreads Non-Dairy • Milk Drinks & Desserts • Instant Food • Fresh Milk • Snacks • Veg. Oils 11
- 12. PRODUCTS Bread Spreads Milk Drinks Powder Milk Fresh Milk Cheese For Cooking Chocolate 12
- 13. MARKET SHARE 13
- 14. AMUL MODEL 14
- 15. 15
- 16. 16
- 17. SUPPLY CHAIN MANAGEMENT 17
- 18. 18
- 19. LOGISTICS PROCESS I. Logistics in collection – 6 million liters of milk per day From about 10,600 separate village cooperative societies. Approximately 2.8 million milk producing member. II. Logistics in coordination of – Storing the milk. Processing the milk. 19 Distributing the milk.
- 20. CONT… III. Supplier logistics – Weighing the milk. Determining of fat content. Calculation of the purchase price. 20
- 21. EVOLUTION OF “IT” The evolution of IT in AMUL was took place in the guidance of DR.B.M Vyas. The milk collection center at village cooperative societies, were first automated. Data analysis software utilization for milk production estimation and increasing productivity. VATS network between all the level of 21 distribution network and GCMMF.
- 22. AUTOMATIC MILK COLLECTION UNIT SYSTEM
- 23. BENEFITS OF IT Processing of 10 Million payments daily, amounting to transactions worth USD 3.78 million in cash. Radical changes in business processes - eliminating middlemen. Improved delivery mechanisms and transparency of business operations. Due to this process, AMUL is able to collect six million litres of milk per day. Huge reduction in processing time for effecting payments to the farmers from a week to couple of minute.
- 24. CONT… Movement of 5000 trucks to 200 dairy processing plants twice a day in a most optimum manner. Practicing just in time supply chain management with six sigma accuracy. Online order placements of Amul’s products on the web. Distributors can place their orders on the website. Amul exports products worth around US$ 25 million to countries in West Asia, Africa and USA. 24
- 25. TOTAL QUALITY MANAGEMENT There is improvement in quality of milk in term of acidity and sour milk Milk union records show 2% reduction in the amount of the sour milk received from the union Improved microbiological quality of upcoming raw milk in the form of methylene blue reduction This gives better shelf life to the product Friday Departmental meetings: to disscuss issues related to quality. 25
- 26. Distribution Process Company Wholesaler Dealer Franchisee Retailer Consumers 26
- 27. THE CHANNEL NETWORK Procurement channel- upstream flow Distribution channel- downstream flow 27
- 28. PROCUREMENT Activities at the village level comprised developing and servicing the VCSs. Increasing milk collection, procuring milk, and transporting it to the chilling and processing units twice a day. The VCSs provided the farmers with good quality animal feed, fodder, and other services like veterinary first aid. 28
- 29. PROCUREMENT CHANNEL (UPSTREAM) On an average around thousand farmers come to sell milk at their local co-operative milk collection center. Each farmer has been given a plastic card for identification. At the milk collection counter, the farmer drops the card into a box and the identification number is transmitted to a personal computer attached to the machine. The milk is then weighed and the fat content of the milk is measured by an electronic fat testing machine.
- 30. CONT… Both these details are recorded in the PC. The computer then calculates the amount due to farmer on the basis of the fat content. The value of the milk is then printed out on a slip and handed over to farmer who collects the payment at adjacent window. 30
- 31. 31
- 32. COLD STORAGE NETWORK Chillers in proximity of villages Prompt transport to district facilities for further dispatch to consumers/ processing units. Chilled trucks to transport processed products Deliveryto local chillers by insulated rail tankers and chilled trucks. Refrigerators and freezers with retailers and departmental stores to retain freshness. 32
- 33. DISTRIBUTION GCMMF coordinated with various unions to get a regular supply of milk and dairy products. The processed milk and dairy products were procured from district dairy unions and distributed through third party distributors. To ensure quality and timely deliveries, GCMMF and the district unions had several mechanisms in place. The unions monitored the supplies of milk and the 33 distribution of finished products.
- 34. DOWNSTREAM FLOW First leg Manufacturing units to company depots using 9 and 18 MT trucks Frozen food below -18 C Dairy wet 0-4 C Second leg Depots to WDs Transport through insulated 3 and 5 MT TATA 407’s Third leg WDs to retailers 34 Transport through rickshaws
- 35. 35
- 36. REVERSE LOGISTICS MILK CHURN from dairy to VCS POUCH MILK TRAY from retailer to dairy BOTTLE from retailer to dairy DAMAGED PRODUCTS 36 from customer to retailer then to dairy
- 37. DIRECT RETAILING Amul has recently entered into direct retailing through "Amul Utterly Delicious" parlors created in major cities. Amul has plans to create a large chain of such outlets to be managed by franchisees throughout the country. More than 2000 parlor with a turnover of Rs. 200 crores. 37
- 38. THANK YOU… 38
Editor's Notes
- Hazard Analysis Critical Control Point (HACCP)QAS- QuLAITY ASSURANC SERVICES
- Gujarat Cooperative Milk Marketing Federation Ltd- GCMMF
- Animated pointer and light-up text(Advanced)To reproduce the background effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Solid fill in the right pane, and select White, Background 1 (first row, first option from the left).To reproduce the rectangle on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle.Select the rectangle. Drag the yellow diamond adjustment handle to the left to decrease the amount of rounding on the corners. With the rounded rectangle still selected, under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 3.5”.In the Shape Width box, enter 0.25”.Under Drawing Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select Solid fill, click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line. Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer select Offset Bottom (first row, second option from the left), and then do the following:In the Transparency box, enter 0%.In the Sizebox, enter 100%.In the Blur box, enter 8.5 pt.In the Angle box, enter 90°.In the Distance box, enter 1 pt.Also in the Format Shape dialog box, click 3-D Format in the left pane. In the 3-D Format tab, do the following:Under Bevel, click the button next to Top, and then under Bevel click Circle (first row, first option from the left). Next to Top, in the Width box, enter 5 pt, and in the Height box, enter 5 pt.Under Surface, click the button next to Material, and then under Standard clickMatte (first row, first option from the left).Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left).On the slide, select the rounded rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the duplicate rectangle. On the Home tab, in the Drawing group, do the following:Click the arrow next to Shape Fill, and then click No Fill.Click the arrow next to Shape Outline, and then click No Outline.Drag the second rectangle above the first rectangle until the lower edge overlays the top edge of the first rectangle. (Note:When the spinning animation effect is created later for these rectangles, the spin will center where the edges of the rectangles meet.)Press and hold CTRL, and then select both rectangles. On the Home tab, in the Drawing group, click Arrange, and do the following:Point to Align, and then click Align Selected Objects.Point to Align, and then click Align Center.Click Group. On the slide, drag the group until it is centered horizontally on the left edge of the slide (straddling the edge).On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Middle.To reproduce the dashed arc on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Arc (third row, 12th option from the left). On the slide, drag to draw an arc.Select the arc. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 7.5”.In the Shape Width box, enter 7.5”.With the arc still selected, on the Home tab, in the Drawing group, click the arrow next to Shape Outline and then do the following:Under Theme Colors, click White, Background 1, Darker 15% (third row, first option from the left).Point to Dashes, and then click Dash (fourth option from the top).On the slide, drag the yellow diamond adjustment handle on the right side of the arc to the bottom of the arc to create a half circle.Drag the arc until the yellow diamond adjustment handles are on the left edge of the slide.With the arc still selected, on the Home tab, in the Drawing group, click the arrow under Arrange, point to Align, and then do the following:Click Align to Slide. Click Align Middle. To reproduce the half circle on this slide, do the following:On the slide, select the arc. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the duplicate arc. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 3.33”.In the Shape Width box, enter 3.33”.With the second arc still selected, under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1, Darker 5% (second row, first option from the left).Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline,and then click No Outline.Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Effects, point to Shadow, and then click ShadowOptions. In the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets , under Inner click Inside Right (second row, third option from the left), and then do the following:In the Transparency box, enter 86%.In the Blur box, enter 24 pt.In the Angle box, enter 315°.In the Distance box, enter 4 pt.On the slide, drag the second arc until the yellow diamond adjustment handles are on the left edge of the slide. On the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and then click Align to Slide. Point to Align, and then click Align Middle. Click Send to Back.To reproduce the button shapes on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). On the slide, drag to draw an oval.Select the oval. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 0.34”.In the Shape Width box, enter 0.34”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click More, and then click Light 1 Outline, Colored Fill – Olive Green, Accent 3 (third row, first option from the left).Under Drawing Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select Solid Fill. Click the button next to Color, and then under Theme Colors click Olive Green, Accent 3, Lighter 80°(second row, seventh option from the left).Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line. Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Bottom (first row, second option from the left), and then do the following:In the Transparency box, enter 0%.In the Size box, enter 100%.In the Blur box, enter 8.5 pt.In the Angle box, enter 90°.In the Distance box, enter 1 pt.Also in the Format Shape dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Bevel, click the button next to Top, and then under Bevel click Art Deco (third row, fourth option from the left). Next to Top, in the Width box, enter 5 pt, and in the Height box, enter 5 pt.UnderContour, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Size box, enter 3.5 pt.Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left).On the slide, select the oval. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Position in the left pane, and in the Position pane, do the following to position the third and fourth ovals:In the Horizontal box, enter 2.98”.In the Vertical box, enter 1.5”.Select the oval. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.Select the duplicate oval. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Position in the left pane, and in the Position pane, do the following to position the third and fourth ovals:In the Horizontal box, enter 3.52”.In the Vertical box, enter 2.98”. Repeat step 9 two more times, for a total of four ovals. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Position in the left pane, and in the Position pane, do the following to position the third and fourth ovals:Select the third oval on the slide, and then enter 3.52” in theHorizontal box and 4.27” in the Vertical box.Select the fourth oval on the slide, and then enter 2.99” in theHorizontal box and 5.66” in the Vertical box.To reproduce the text on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. Enter text in the text box and select the text. On the Home tab, in the Font group, do the following: In the Font list, select Corbel.In the Font Size list, select 22.Click the arrow next to Font Color, and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the first oval.Select the text box. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Click in the text box and edit the text. Drag the second text box to the right of the second oval.Repeat steps 5-7 to create the third and fourth text boxes, dragging them to the right of the third and fourth ovals. To reproduce the animation effects on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility task pane, select the rectangle group. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Emphasis click Spin.Also on the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Spin dialog box, do the following:On the Effects tab, in the Amount list, in the Custom box, enter 123°,and then press ENTER. Also in the Amount list, clickCounterclockwise.On the Timing tab, in the Duration box, select 1.00. On the Timing tab, in theStart list, selectWith Previous. On the slide, select the first oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Emphasis Effects.In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In Fill Color dialog box, the do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Duration box, , enter 0.50.On the Timing tab, in the Startlist, select After Previous. On the slide, select the first text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In theStart list, selectWith Previous.In the Duration box, enter 0.50. In the Selection and Visibility task pane, select the rectangle group. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Emphasis click Spin. Also on the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Spin dialog box, do the following:On the Effects tab, in the Amount list, in the Custom box, enter 22°, and then press ENTER. Also in the Amount list, click Clockwise.On the Timing tab, in theStart list, selectOn Click. On the Timing tab, in the Duration box, enter 0.50.On the slide, select the second oval. On the Animations tab, in the Advanced Animation group, click AddAnimation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Fill Color dialog box, do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Startlist, select After Previous. On the Timing tab, in the Duration box, enter 0.50.On the slide, select the second text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In theStart list, selectWith Previous.In the Duration box, enter 0.50. On the slide, select the third oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Fill Color dialog box, do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Startlist, select After Previous. On the Timing tab, in the Speedlist, select Very Fast.On the slide, select the third text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance clickFade. Also on the Animations tab, in the Timing group, do the following:In theStart list, selectWith Previous.In the Duration box, enter 0.50.On the slide, select the fourth oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Fill Color dialog box, do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Startlist, select After Previous. On the Timing tab, in the Duration box, enter 0.50.On the slide, select the fourth text box. On the Animations tab, in the Advanced Animation group, click Add Animation,and then under Entrance click Fade. On the Animations tab, in the Timing group, do the following:In theStart list, selectWith Previous.In the Duration box, enter 0:50.