Strategies adopted by honda in U.S

1. MUHAMED NABIN
S2 MTECH
DFS

2. ●Founded in 1948 by Soichiro Honda
●In 1949 Takeo Fujisawa became partner.
●Fujisawa brought along his financial
expertise and the marketing strengths.
●In 1951 Honda unveiled a breakthrough
design that doubled horsepower over
competitive 4-stroke engines.
●With this innovation Honda was off and
putting and by 1952 demand was brisk

3. ●In 1952 first motorcycle factory
purchased.
●In 1958 the Honda 50cc Super cub was
introduced.
had a 23% market share in Japan

4. Honda enters U.S market
 Honda is the first Japanese company to begin the
invasion.
 ●No strategy. Just to see what they could sell
(What a strategy!!!).
 ●The start-up inventory with 25% of each of its
four products:
 The 50cc Super cub.
 The 125cc.
 The 250cc
 The 305cc .

5. 1.Convert your drawbacks into
your advantages
 In 1958 honda dispatched kihachirio kawashima ( who
went president of American honda) spend his time in
us and scope out market.
 Honda had no market research of any kind,know little
about America at all.
 Everything was done seat of pants and with minimal
budget.
 Lack of resource forces to be crative and flexible
planning

6.  Kawashima recalled “we had no strategy other than the
idea of seeing if we could sell something in the united states
 Honda larger bike where not robust enough for American
riders and starting to engine failure”.
 engineers to upgrade the design, staff the us
continue to hit the street.
 Road around doing errands in los angels on Honda's
small light weight bike, the 50cc super cub
2.Do not go with assumptions,it
destroys your great oppurtunities

7. 3.Do not go with assumptions ít
will destroy your opportunities
 Cost structure of the Honda is high
as
 compare to other automobile
manufacturers
 • Honda focus more on international
deposits as
 compare to domestic deposits
 • Honda products are termed as
inoffensive in terms
 of style and design
 • In truck line, the Honda Company is
not offering
 strong products and proposals

8. SUCCESS FACTORS OF HONDA
High and powerful research and
development R & D
• Innovation
• Best market share leadership
• Strong and powerful brand equity
• Different and unique products
• Popularity is termed as one of the best
strength of the which results in betterment for
the company

9. Honda has the best opportunity to use its R & D in
producing cars according to the needs and demands
of their customer. This is only possible because of the
increase is in demand for less pollution cars.
• Various models there are the which caters the lower
segment
• Fuel efficiency is now a days termed as one of the best
opportunity the which cans results in the best
productivity for the company
• Alliances are the best opportunities for the Honda
Company
• Honda cans increase of its production by focusing on
sales and research

10. Thank you
.!.