Research Methodology
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This case study discusses a feasibility study conducted for Amity Property Venture's CEO, Vishwas Agnihotri, who wants to launch a new business called "Home on Rent." The feasibility study aims to determine whether the business can sustain in the Indian market and analyze factors like buying potential, area preference, and occupancy rates in metro, tier 2 and 3 cities. Primary and secondary research objectives include determining sustainability and analyzing buying potential, area preference, and occupancy rates. Situational analyses were conducted through interviews with landlords, tourists, students and others to understand preferences and occupancy patterns.
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Research methods (arfan rai) assignment
This document provides an overview of research methods. It defines research as a systematic, careful examination aimed at discovering and establishing facts or principles. Research is classified in several ways, including by purpose (predictive, directive, illuminative), goal (basic/pure vs applied), level of investigation (exploratory, descriptive, experimental), scope (action research), choice of answers to problems (evaluation research, developmental research), and statistical content (quantitative vs qualitative). The key aspects of various research types are outlined at a high level.
Ms 95 assignment Research Methodology for Management Decisions
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Unit 1 assignment 1 research method
This document summarizes and compares various research methods. It discusses primary research methods like surveys, questionnaires, interviews, and focus groups which involve collecting original data. Secondary research methods reviewed include using existing sources like the internet, libraries, archives, and newspapers. For each method, the document outlines advantages and disadvantages as well as examples of when each would be used. The conclusion reiterates that a variety of research techniques were examined along with their benefits and limitations.
Force motors Report presentation
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Two women, Alpana and Maitreyi, declare their love for each other by coming out of the closet. However, the world is unkind to them and they face persecution for their relationship. In the end, they are forced back into hiding and tragically lose their lives after being burned alive. Photographer Arjun Kamath tells their poignant story through a photo essay about the difficulties of coming out.
Ferns and petals
Ferns & Petals is an online florist that aims to make every occasion beautiful and memorable by presenting high-quality floral arrangements across India. The company strives to become synonymous with flowers and provide the best customer satisfaction possible. Ferns & Petals recognizes that customer satisfaction is key to success and aims to surprise customers through well-crafted floral designs and unique delivery experiences. The company seeks to be a premium online florist available in most locations in India.
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Eureka Forbes is a leading direct sales company in India that sells water purifiers and vacuum cleaners. It has over 220 offices across 132 cities that are staffed by 'EuroChamps' sales professionals. The company relies on direct marketing through 2,80,000 home visits conducted daily by 'EuroSathis' franchisees to educate customers and maintain relationships. Eureka Forbes reaches over 1650 towns across 82% of urban India through this direct sales network and mailers that promote the health benefits of its water purifiers. The company also provides job opportunities for differently abled individuals and emphasizes growth and a supportive work culture.
Eigen value & annova
This case study analyzes sales data of a children's product (Kidzee) stored at different shelf heights. ANOVA was conducted to determine if shelf height significantly impacted sales. The null hypothesis that sales are the same across shelf heights was rejected, as the calculated F value of 9.6 was greater than the critical F value of 4.26. It was concluded that sales differed significantly by shelf height, with the eye level performing best.
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Research methods (arfan rai) assignment
This document provides an overview of research methods. It defines research as a systematic, careful examination aimed at discovering and establishing facts or principles. Research is classified in several ways, including by purpose (predictive, directive, illuminative), goal (basic/pure vs applied), level of investigation (exploratory, descriptive, experimental), scope (action research), choice of answers to problems (evaluation research, developmental research), and statistical content (quantitative vs qualitative). The key aspects of various research types are outlined at a high level.
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This document summarizes and compares various research methods. It discusses primary research methods like surveys, questionnaires, interviews, and focus groups which involve collecting original data. Secondary research methods reviewed include using existing sources like the internet, libraries, archives, and newspapers. For each method, the document outlines advantages and disadvantages as well as examples of when each would be used. The conclusion reiterates that a variety of research techniques were examined along with their benefits and limitations.
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1) The study analyzed consumer perceptions of Force Motors' Gurkha vehicle. It conducted surveys of 30 consumers and analyzed the data using SPSS and Excel.
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Eureka Forbes is a leading direct sales company in India that sells water purifiers and vacuum cleaners. It has over 220 offices across 132 cities that are staffed by 'EuroChamps' sales professionals. The company relies on direct marketing through 2,80,000 home visits conducted daily by 'EuroSathis' franchisees to educate customers and maintain relationships. Eureka Forbes reaches over 1650 towns across 82% of urban India through this direct sales network and mailers that promote the health benefits of its water purifiers. The company also provides job opportunities for differently abled individuals and emphasizes growth and a supportive work culture.
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This case study analyzes sales data of a children's product (Kidzee) stored at different shelf heights. ANOVA was conducted to determine if shelf height significantly impacted sales. The null hypothesis that sales are the same across shelf heights was rejected, as the calculated F value of 9.6 was greater than the critical F value of 4.26. It was concluded that sales differed significantly by shelf height, with the eye level performing best.
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This document discusses correlation and regression analysis to forecast sales for Pizza Hut in Pune, India. It provides background on the company and variables that could influence sales such as number of delivery boys, advertising spend, number of outlets, pizza varieties, and competitor activity. It defines correlation as any statistical relationship between random variables and notes correlation analysis examines whether relationships are positive or negative. Regression analysis estimates the relationship between dependent and independent variables and can be used for prediction, understanding variable relationships, and identifying causal relationships. Methods discussed are linear and ordinary least squares regression.
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Final presentation berger
Berger Paints contributes 18% to the chemical sector's GDP and 13% to India's overall GDP. It has experienced historical growth due to rising incomes, urbanization, and the development of the real estate sector. As the second largest paint company in India, Berger faces medium competition and supplier power according to Porter's five forces analysis. Founded in 1923, Berger is headquartered in Kolkata and has a national and global presence with annual sales of Rs. 3600 crore.
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How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Your Online Visibility - Fernando Angulo
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How To Navigate AI - The Future is Yours to Define - Tim Hayden
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
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Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
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How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
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Efficient Website Management for Digital Marketing Pros
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Research Methodology
- 1. Case study 3 Convinced & presented by Bhavyraj Chawda, Dipayan Kundu Bikramjit Dey, Dipanway Bhabuk Arun Kr Singh, Ashish kr Jaiswal Arnab Biswas & Arjama Mukherjee
- 2. Introduction This case study talks about the ceo of “Amity property venture” Mr. Vishwas Agnihotri who is willing to launch a new venture named “Home on Rent” and thus called upon us for conducting the feasibility study for the business to enable him to take decision whether to proceed or drop the venture.
- 3. Secondary Data Available • Price rising trend in apartments in five years • Cost of living in major & metro cities • Number of people migrating to major & metro cities • Financial strength – That is possibilities of revenues to be generated IMRB Market survey
- 4. Information gap • Number of days of occupancy • Maintenance cost of apartments • Number of upcoming educational institutes in particular areas • Number of N.R.Is residing in a particular area • Number of tourists visit
- 5. Primary Research Objectives (P.R.O) To determine that weather “House on Rent” will sustain in Indian market or not
- 6. Secondary Research Objective (S.R.O.) To determine • Buying potential • Area preference • Occupancy rate
- 7. Situational Analysis • Buying potential • Area preference • Occupancy rate High Low Medium Metro city Tier III Tier II 30-100 days More than 1 year 100-300 days
- 8. Situational Analysis • Buying potential • Area preference • Occupancy rate High (75) Low (30) Medium (50) Metro city (75) Tier III (75) Tier II (50) 30-100 days (100) More than 1 year (50) 100-300 days (75)
- 9. Types Of Interviews • Personal interviews- Face to face deep interaction for Land lords. • E-mail interviews- Online questionnaire for tourists, service men & students
- 10. Our Assumptions • Every tourists needs Home on Rent • Calculate the monthly cost of owning and rent for interpreting the profit • Tourist should stay in premises for more than minimum period
- 11. Any Questions ?
- 12. THANKING YOU