Digital Marketing, Integrated Marketing Communication
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Digital marketing is the promotion of products or brands using electronic media like the internet. It faces challenges like consumers using multiple devices and channels, intensifying competition as digital marketing becomes more cost-effective, and managing large amounts of data. To be successful, digital marketing must manage both digital and traditional channels, allow dynamic customer interaction, extract value from big data to understand customers better than competitors, and provide consistent, coordinated experiences for customers across channels. It requires measuring, monitoring, and testing performance with speed and accuracy.
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5 Ways to Improve Your Assistive Selling Strategy With Mobile Tech
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Digital marketing ppt
Digital marketing is defined as promoting brands through various digital media channels to reach consumers, beyond just internet marketing.
The document outlines key advantages of digital marketing such as lower costs than print advertising, a global reach without geographical barriers, and the ability to access customers 24/7. Digital marketing also allows for two-way communication and makes product information easily accessible online.
However, the document also notes disadvantages such as the risk of outdated online information, competition from other websites, and visitors expecting free content or quick results in their search. An effective digital marketing strategy must consider both pros and cons.
BBA III Introduction to Digital Marketing (Module-I) (1).pptx
Digital marketing refers to using digital channels like websites, mobile apps, social media, and search engines to market products and services. It became popular in the 1990s with the rise of the internet. Digital marketing involves some of the same principles as traditional marketing but allows companies to better understand consumer behavior. It has several advantages over traditional marketing like lower costs, wider reach, and ability to track results. However, it also requires skills to use various digital tools and platforms effectively.
BBA_III_Introduction_to_Digital_Marketing_(Module-I)_(1)[1].pptx
Digital marketing refers to using digital channels like websites, mobile apps, social media, and search engines to market products and services. It became popular in the 1990s with the rise of the internet. Some key advantages of digital marketing are that it allows for personalization, wider reach, greater customer engagement, lower costs, and trackable results. However, it also requires skills to implement effectively across changing digital platforms. The document provides an overview of concepts, scope, advantages, and disadvantages of digital marketing.
"Digital Commerce: Revolutionizing Retail with Online Transactions, Global Re...
E-commerce revolutionizes commerce by facilitating online buying and selling. With virtual storefronts, secure payment gateways, and global reach, it offers convenience, cost savings, and personalized experiences, reshaping the retail landscape in the digital era.
Digital marketing
Digital marketing refers to marketing through digital technologies including websites, social media, email, and mobile apps. It involves using online activities like SEO, PPC, social media, and content marketing to build customer relationships and facilitate the exchange of goods and services. Digital marketing has evolved significantly since the 1990s as the internet and digital technologies have advanced, allowing for more sophisticated and targeted marketing approaches. Key components of digital marketing include website design, SEO, PPC, social media marketing, email marketing, display advertising, affiliate marketing, and content marketing.
Proposal-for-Digital-Marketing.pptx
In the fast-paced digital landscape, where attention spans are fleeting and competition is fierce, a robust digital marketing strategy is not just an option but a necessity for business growth. Our proposal is crafted with precision and innovation, offering a comprehensive roadmap that goes beyond conventional approaches. Through a strategic fusion of creativity, data-driven analytics, and proven methodologies, we aim to not only enhance your online presence but to revolutionize the way your brand connects with the world.
Digital Marketing
This document provides an introduction to digital marketing. It discusses how digital marketing can help achieve organizational objectives by designing accessible and usable websites and integrating digital tools to drive traffic, conversion, engagement and referrals. Some key benefits of digital marketing mentioned are that it is more affordable than traditional marketing, allows campaigns to be executed more quickly, and gives content the ability to be easily shared. The document also outlines different types of digital marketing tactics and provides examples of pull and push strategies. It concludes by stating that business is becoming increasingly digital and success is determined by delivering the right customer experience.
Interactmedia Uk Ltd. Overview
InteractMedia provides an interactive customer journey service through SMS, video, email and mobile websites. Their managed service incorporates these mediums into marketing campaigns and measures effectiveness. Key benefits include a low-cost subscription model, real-time reporting of leads generated, and measurability of all campaigns to increase engagement, sales and lower customer acquisition costs. InteractMedia specializes in mobile marketing strategies and campaigns to build brand awareness and drive accelerated sales across platforms.
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Digital Dynamo: Unveiling the Secrets of Profitable Online Marketing
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How can Digital Marketing be Used Effectively (3).pdf
How can Digital Marketing be Used Effectively (3).pdf
BBA III Introduction to Digital Marketing (Module-I) (1).pptx
BBA III Introduction to Digital Marketing (Module-I) (1).pptx
BBA_III_Introduction_to_Digital_Marketing_(Module-I)_(1)[1].pptx
BBA_III_Introduction_to_Digital_Marketing_(Module-I)_(1)[1].pptx
"Digital Commerce: Revolutionizing Retail with Online Transactions, Global Re...
"Digital Commerce: Revolutionizing Retail with Online Transactions, Global Re...
More from Arjama Mukherjee
Force motors Report presentation
1) The study analyzed consumer perceptions of Force Motors' Gurkha vehicle. It conducted surveys of 30 consumers and analyzed the data using SPSS and Excel.
2) It found that customers over 35 buying for business purposes were most interested. Hard top 4WD models were the most popular.
3) The study suggested targeting business customers over 35, focusing on the most popular black and red colors, and addressing issues around BS IV emissions standards.
Come out
Two women, Alpana and Maitreyi, declare their love for each other by coming out of the closet. However, the world is unkind to them and they face persecution for their relationship. In the end, they are forced back into hiding and tragically lose their lives after being burned alive. Photographer Arjun Kamath tells their poignant story through a photo essay about the difficulties of coming out.
Ferns and petals
Ferns & Petals is an online florist that aims to make every occasion beautiful and memorable by presenting high-quality floral arrangements across India. The company strives to become synonymous with flowers and provide the best customer satisfaction possible. Ferns & Petals recognizes that customer satisfaction is key to success and aims to surprise customers through well-crafted floral designs and unique delivery experiences. The company seeks to be a premium online florist available in most locations in India.
Eurekaforbes- Sales strategy
Eureka Forbes is a leading direct sales company in India that sells water purifiers and vacuum cleaners. It has over 220 offices across 132 cities that are staffed by 'EuroChamps' sales professionals. The company relies on direct marketing through 2,80,000 home visits conducted daily by 'EuroSathis' franchisees to educate customers and maintain relationships. Eureka Forbes reaches over 1650 towns across 82% of urban India through this direct sales network and mailers that promote the health benefits of its water purifiers. The company also provides job opportunities for differently abled individuals and emphasizes growth and a supportive work culture.
Eigen value & annova
This case study analyzes sales data of a children's product (Kidzee) stored at different shelf heights. ANOVA was conducted to determine if shelf height significantly impacted sales. The null hypothesis that sales are the same across shelf heights was rejected, as the calculated F value of 9.6 was greater than the critical F value of 4.26. It was concluded that sales differed significantly by shelf height, with the eye level performing best.
Correlation & regression analysis
This document discusses correlation and regression analysis to forecast sales for Pizza Hut in Pune, India. It provides background on the company and variables that could influence sales such as number of delivery boys, advertising spend, number of outlets, pizza varieties, and competitor activity. It defines correlation as any statistical relationship between random variables and notes correlation analysis examines whether relationships are positive or negative. Regression analysis estimates the relationship between dependent and independent variables and can be used for prediction, understanding variable relationships, and identifying causal relationships. Methods discussed are linear and ordinary least squares regression.
Research Methodology
This case study discusses a feasibility study conducted for Amity Property Venture's CEO, Vishwas Agnihotri, who wants to launch a new business called "Home on Rent." The feasibility study aims to determine whether the business can sustain in the Indian market and analyze factors like buying potential, area preference, and occupancy rates in metro, tier 2 and 3 cities. Primary and secondary research objectives include determining sustainability and analyzing buying potential, area preference, and occupancy rates. Situational analyses were conducted through interviews with landlords, tourists, students and others to understand preferences and occupancy patterns.
Bombay dyeing- MLM & Franchising
Bombay Dyeing & Manufacturing operates through both multi-level marketing (MLM) and franchising models. Through MLM, sales representatives are taught to build a pyramid-like network to generate commissions from sales. Franchising allows Bombay Dyeing to expand its retail presence across cities like Delhi, Kolkata, Mumbai, Pune, and Hyderabad without requiring large capital expenditures or managing employees directly. The scope of both MLM and franchising provides Bombay Dyeing opportunities to grow with relatively low risk and costs while capitalizing on demand for its textile products.
Liquidity Ratio- Bicon
This document summarizes liquidity ratios for the biotech company Biocon. It provides financial highlights showing Biocon's rising total revenue but fluctuating profit levels from 2011-2014. Various liquidity ratios for Biocon from 2012-2014 are then presented, including the current ratio, quick ratio, cash ratio, interval measure, and networking capital ratio. Each ratio is defined and the ideal levels discussed. Data sources include Biocon's annual report and analyses from Ace analyser and Investopedia.
Barista- Customer perception
Perceptual mapping is a technique used by marketers to visually display customers' perceptions of a product, brand, or company relative to competitors. The document analyzes perceptual maps for three coffee chains - Starbucks, Cafe Coffee Day, and Barista. It finds that Starbucks is preferred for personal use over business due to its atmosphere, while CCD is suitable for both personal and business purposes. The analysis also shows that Starbucks offers high quality products at high prices, CCD provides moderate prices and quality, and Barista is perceived as overpriced. Finally, customers feel Starbucks provides a good experience relative to its cost, CCD offers benefits exceeding price, and Barista needs to improve quality and lower prices.
Bharat petroleum- Channel management
The document discusses channel conflict at Bharat Petroleum. It identifies major sources of channel conflict as competing goals between parties in the distribution channel, different perceptions of reality, clashes over domains that can cause intrachannel competition, and threats from channel partners. It also briefly outlines Bharat Petroleum's supply chain process and products distributed through different channels, such as automotive products through franchises and industrial products through a commercial business unit. Finally, it identifies types of channel conflict as vertical, horizontal, and multi-level based on how products are sold and distributed.
Amway training
Amway is a direct selling company founded in 1959 in Michigan. It has over 13,000 employees and annual revenue of $11.8 billion. Amway sells products through independent business owners in over 100 countries. It offers business training to partners through its Amway Academy program in 25 languages.
Disinvestment of Govt. - Advantages
Disinvestment refers to the conversion of government-owned assets into cash through strategic means such as selling shares, assets, or subsidiaries. The document discusses how disinvestment benefits both the government and citizens. For the government, it generates funds to reduce fiscal deficits and improve infrastructure by investing in welfare programs. For citizens, it provides relief from tax burdens and promotes health, education, and entrepreneurship through modernization and improved services. In conclusion, disinvestment is a strategic option for governments facing fiscal crises to generate resources while reducing their role in business.
Final presentation berger
Berger Paints contributes 18% to the chemical sector's GDP and 13% to India's overall GDP. It has experienced historical growth due to rising incomes, urbanization, and the development of the real estate sector. As the second largest paint company in India, Berger faces medium competition and supplier power according to Porter's five forces analysis. Founded in 1923, Berger is headquartered in Kolkata and has a national and global presence with annual sales of Rs. 3600 crore.
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学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
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◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Spotify: Revolutionizing the Music Streaming Industry
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Mastering SEO for Google in the AI Era - Dennis Yu
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You’ll hear:
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- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationjanani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Digital Marketing, Integrated Marketing Communication
- 2. What is Digital marketing ? In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.
- 6. 3 Challenges
- 8. Consumer uses multiple digital channels in a variety of devices with different protocols, specifications & interfaces
- 11. Data Volume
- 13. What does it take to get Digital Marketing right ?
- 17. Knowing customers are not enough, we have to know them better than our competitor
- 18. So that communication can be done where, when & how customers are most receptive to our message
- 20. Consistent, co-ordinated customers experience that will move customers’ along the Buying cycle
- 21. Speed + Accuracy Measure Monitor Test
- 25. Thank You