A real Conversion of Business idea into Practicle- Launching Automotive After Sales Business with limited Capital-Case study

1. Business Idea by:
Name: Asif Razzaq-MBA
Riphah International University

2. Delight
Automobile
Solutions
BUSINESS NAME

3. Delighted Drive With
LOGO
TAG LINE

5. BUSINESS STAKE HOLDERS

6. Job Roles
Maintenance,
Car Inspection,
Diagnosis
Asad Mehmood PARTNER A
3 Partners
Asif Razzaq
Job Roles
Parts sales
& Support
Services
Job Roles
Marketing ,
Finance,
Customer
Relations

7. A B C D
Vendors
Spares
Purchase
Honda , Toyota
Maintenance
Work
Toyota
Maintenance
Work
Honda
Maintenance
Work
Both Brands

8. Products & Services
Spares Sales ( Honda & Toyota )
Computerized Maintenance Services of Toyota ,
Honda
Used vehicles Inspection services Honda , Toyota

9. Automobile Market Analysis

10. • Part 1: Product / Service Feasibility
• A: Product / Service Desirability:
We have professional expertise for automobiles spares, maintenance &
Used car inspection for purchasing.
• B: Product / Service Demand:
There is a huge market for those customer who want genuine solutions for
their cars
Activity 3.1 Feasibility Analysis

11. • Part 2: Industry / Target Market
• A: Industry Attractiveness:
Our Industry Automobile & almost every one need
expert vehicles solutions
• B: Target Market Attractiveness:
Our target is those persons who own Toyota &
Honda vehicles and wants Peace of mind vehicle
solutions in:
1. Genuine quality parts with authentic source
2. Expert , Reliable maintenance services
3. Trouble-less & Defect less used cars

12. • Part 3: Organizational Feasibility
• A: Management Prowess:
• Understand the Market- Operating the ISB/RWP Region in Auto sector
• Experience – Accumulative 15 years
• Professional & Social Network- Having strong professional, referral
network in RWP/ISB.
• Education: Engineering and Marketing
• Our Team: Asif Razzaq Automobile Engineer + Trainer) &
• Asad Mehmood (Area Business Manager)
• Tamkanat Sameem (Relationship Manager- Askari Bank)
•
• B: Resource Sufficiency:
• Partnership based Business: Rs.30000 contribution from partners
•
•
• Part 4: Financial Feasibility
• A: Total start up cash needed
• Our initial investment will be Rs: 90,000

13. Segmentation
Target audience:
•Toyota vehicles from 2008-
onward models
•Honda Cars from 2010
onwards models
•Young car users who are
concerned about the good
performance of their
vehicles and wants right and
genuine parts as per their
vehicle need.
Product Segmentation
• Car Genuine spares
• Maintenance
• Used Vehicles
inspection Services
Industry & Target Market
Islamabad & Rawalpindi
Automobile industryActivity 3.2
Business Concept Paper

14. Profit
• 10% from
customers on each
order delivered in
Parts
• 30 % of Labour
charges for each
maintenance job of
car
• Rs. 2000 for vehicle
inspection on
Toyota & Rs 2500
on Honda up to
2000cc.

15. Spares Whole sale price Quotation

16. Costing on Spares w.r.t Pricing & Profit

17. Used Cars Inspection standard Sheet

18. OurservicesandLaborCharges

19. Company Brochure-pg-1

20. Company Brochure-pg-2

21. Delight Automobile Solutions Flyer

22. Business Activities

23. Five Porter’s Business Model and Forces (Components).

24. Five Porter’s Business Model and Forces
LOW MEDIUM HIGH
Threat of Substitute LOW
Threat of new
Entrants
HIGH
Rivalry among
existing
Organizations
HIGH
Bargaining power of
suppliers
LOW
Bargaining power of
Buyers
LOW
Competitive Forces Threat to Industry Profitability

25. SWOT
Strength
Automobile Back ground
Established Dealers Network
Latest Tools
International Certifications
Personal Contacts
Waekness
Low Capitals
Lack of Organized Structure
Opportunities
Selling of latest skills
Hybrid Vehicles
Body and Paint Business
Home Service Options
Threats
High competitors
Lack of Trust
Customer satisfaction level
Currency Fluctations

29. Delight Automobile Solutions close
substitute products exist in a market, it
increases the likelihood of customers
switching to alternatives in response to
price increases. This reduces both the
power of suppliers and the attractiveness
of the market. We have strong automotive
solutions services for our customers. So,
We are confident to capture our threats
and hold it before loosing our business.
Threat of substitution

30. The main driver is the number and
capability of competitors in the
market. Many competitors, offering
undifferentiated products and
services, will reduce market
attractiveness. Like: Toyota, Honda,
Suzuki, Local Lube Shops, Pak
wheels, Auto Lubricants
Competitive rivalry

31. Invoice of our Company

32. Delight Automobile
Solutions
Email: delightauto@gmail.com
https://www.facebook.com/xpertsautoengineers 0092-322-5000603

33. Delight Automobile
Solutions
Email: delightauto@gmail.com
https://www.facebook.com/xpertsautoengineers 0092-322-5000603

34. Social Media Promotions and Customer Feed Back