This document discusses the global lubricants market. It notes that the global demand for lubricants is 41.7 million metric tons, with Asia being the third largest market. It also discusses industry consolidation, with 1700 players merging with bigger companies. Technology and engineering have improved lubricant quality and increased demand. Lubricant demand is derived from gasoline, diesel, kerosene and fuel oil use. Lubricants are jointly used in products like brake fluids and transmission fluids. Key organizational customers include OEM manufacturers, car dealerships, fleet operators and race teams. The lubricants market is segmented into automotive, industrial and marine. Market strategies focus on brand, price, accessibility, services, promotions and discounts.