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The document summarizes the Business European Study Tour (BEST) program, a 3-week academic tour of universities and businesses in Europe. Students visit cities like Amsterdam, Brussels, Paris, Frankfurt, Munich, Lucerne and learn about industries like EU, luxury goods, automotive, banking, finance, and tourism. The tour focuses on applying academic theory to business practices through lectures and specialist inputs. Signing up before December 15th provides a $500 discount for the opportunity to gain lifetime memories and international experience.
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Yotel is a hotel brand that offers small luxury accommodations located inside airports. A SWOT analysis identified opportunities to expand to more airports worldwide but also potential competition inside airports. The document discusses strategies for Yotel to differentiate itself and target architects and designers by offering seminars on architecture and interior design. It also considers tactics like creating a loyalty club and forming alliances with airlines to anticipate guest needs and expand globally through economies of scale. Maintaining constant innovation will be important to address threats of future competition inside airports.
Making Global Campaigns Relevant For Local B2B Clients
1. The document provides 10 tips for making global campaigns relevant for local B2B clients, including thinking globally by creating a consistent global message while allowing for localization, studying the local ecosystem, involving local teams, and building metrics by country.
2. It recommends developing partnerships locally, having a social media strategy that can be adapted locally, acting locally through events and exhibitions, and integrating global marketing campaigns across channels.
3. The final tips are to run efficient PR campaigns, celebrate successes worldwide to strengthen relationships, and remain actively engaged with clients globally.
Clermont Presentation
The document provides information about ESC Clermont School of Management located in Clermont-Ferrand, France. It details that ESC Clermont is a leading French business school with over 2,300 students, including 250-300 international students. It offers various bachelor's, master's, and PhD programs. The school has a number of accreditations and ranks among the top 50 international business schools. Clermont-Ferrand has a population of over 430,000 and provides a high quality of life for students with various cultural and sporting activities.
Businesspresentation03
Joe Di Donna has extensive professional experience in marketing, communications, and education. Over 24 years, he has held roles such as marketing manager, press officer, consultant, and professor. He has worked with organizations across multiple industries including fashion, publishing, tourism, and sports. Joe has also lectured at various universities and fashion schools, teaching subjects like marketing, communications, and fashion management.
Agence Régionale du Tourisme Grand Est - brochure MICE 2024.pdf
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Resume 2016
This document contains a summary of Arthur Molinet's qualifications and experience. It includes his contact information, marketing role at Leanperf where he is responsible for marketing strategy, website, social media, communications and events. It also lists his previous roles including internships in retail management, project management and technical assistance. His education background includes a Master's program and language skills in French, English and German. Personal interests include cinema, theatre and swimming.
Marketing unique properties worldwide tlps london 29 oct 2013
The presentation I've made at
The Luxury Property Show - London - October 2013
Comments appreciated. Thanks
Brainport: a career gateway to Europe
These are the slides to the presentation Marc Jacobs, Project Manager Brainport Development, gave at Expatica's International Job Fair on Saturday, 14 September 2013.
eric philippart
The document discusses various types of EU support for tourism and industrial heritage. It outlines policy support from the EU in communications, action plans, and strategies that promote tourism. Financial support is provided through various EU funds and programs like Horizon 2020, COSME, and Creative Europe. These programs support projects related to tourism product development, promotion of tourism routes, cultural preservation, and networking in the cultural heritage sector. The document also reviews EU competence and facilitation of dialogue on industrial tourism through conferences and initiatives to share best practices.
Presentation EACD Rui Martins CR Portugal 2014
The European Association of Communication Directors (EACD) is a leading network for in-house communication professionals across Europe. It was founded in 2006 and has over 80 members and 39 regional groups. The EACD operates through regional coordinators who organize local events. It also has 13 working groups focused on industries and topics. Major EACD events include the annual European Communication Summit and Forum which bring together over 600 communication professionals. The EACD publishes a newsletter, surveys such as the European Communication Monitor, and the Communication Director Magazine. It also maintains an online networking platform called EACDnet.
Presentation eacd 2012 portugal
The 9th Regional Lisbon EACD Debate was held on the 15th may at Hotel Altis Lisboa, the sponsor, over the topic "Territorial Reputation Managemen
What are we talking about when we talk about European Union funding for culture
Description of main EU programmes related with EU funding with special attention to Creative Europe - Culture - Cooperation projects.
Kohl & Partner_Company Presentation_E
Kohl & Partner is an internationally operating tourism consulting company specializing in hotels, tourism, and leisure. They have over 30 years of experience conducting thousands of tourism projects. They have 7 offices across 4 countries in the Alpine region and provide local contacts in 7 additional countries. They offer consulting services in tourism infrastructure, destinations, and hotels/resorts, with a focus on feasibility studies, strategies, marketing plans, and more. Their expertise is based on in-depth industry knowledge and experience developing projects worldwide.
Modul University: Social Web - The Austrian Way
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EACD CDL Rui Martins June 2016
III EACD Lisbon Coachind Day “Integrating Reputation and e-Reputation Management” | 3rd June 2016.
The leading network for in-house communication professionals from all fields across Europe (EACD).
Coordination for Portugal Rui Martins, Corporate communication and Public Affairs Director at Dianova
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