This document provides design tips for creating engaging presentations. It discusses 7 key principles: 1) having the highest signal-to-noise ratio by removing all clutter, 2) leveraging the picture superiority effect by including relevant images, 3) using empty space effectively, 4) employing contrast through differences, 5) incorporating repetition to create unity, 6) maintaining alignment so elements look planned, and 7) grouping related items through proximity. The overall message is to strive for simplicity, clarity and directness in presentations.

1. Captivate:
CREATE e ye-catching P RESENTATIONS

2. ?
What s wrong
with your
presentation

3. Bored?

4. Sleepy?

5. Read ahead?

6. HERE S
WHAT YOU
CAN DO...

7. apply the…
7 DESIGN

8. Signal
v.s.
Noise ratio

9. What is it?

10. have the HIGHEST signal-to-noise
ratio possible in your slides

11. ?
why

12. COMMUNICATING
clearly

13. quantitative information
=
highest SNR possible WITHOUT ANY
ADORNMENT

14. REMOVE ALL CLUTTER

15. like using BULLET
POINTS?

16. THIS IS TOO MUCH

17. Picture
Superiority
effect

18. geisha
The traditional makeup of
an apprentice geisha
features a thick white base
with red lipstick and red and
black accents around the
eyes and eyebrows.

20. HUH?
geisha

21. WHERE TO GET GOOD IMAGES:
1.
2.
3.

22. QUOTES

23. Text within
images

24. Empty
space

25. Elegance
and clarity

27. la nce
ba

28. Clear, single, unified

29. contrast

30. Different

31. repetition

32. unity,
consistency
and
cohesiveness

33. Allows us to
know that design
is Part of a
larger whole

34. But!
Don t repeat
too much
oooppss...

35. alignment

36. Nothing should look out of place

37. Unity among elements in every slide

38. proximity

39. moving things closer
or farther apart

40. Group related items

41. SIMPLE
clarity
directness
subtlety
Essentialness &
minimalism

42. “Make everything as
simple as possible but
no simpler.”
-Einstein

43. 1. Signal vs noise ratio
2. Picture superiority effect
3. Empty space
4. Contrast
5. Repetition
6. Alignment
7. proximity
+ simplicity

44. Thank
you!(arigato)
Sabr i n a Le e _lee
lideshar e.net/sab
More at: s
b_lee
Twitter: @sa