The document presents The Stockholm Strategy 2020 which aims to double the tourism industry in Stockholm by 2020. The objectives are for Stockholm to be a world-class tourist destination with 15 million overnight stays, 50% more hospitality employees, and an 80% increase in tourism economic inflow. The uniqueness of the project is that public, private, and nonprofit organizations are jointly investing in the multi-year initiative. Over 40 companies and organizations make up the task force to implement business plans across existing businesses and involve the whole county of Stockholm.