Prague is ranked 4th among cosmopolitan cities for value for money in hotels and 11th overall for safety. It is known for its 100+ spires and variety of architectural styles from Romanesque to Cubist. As the heart of Europe, its central location makes it convenient to visit. Prague gained the title of European City of Culture in 2000 for its museums, theaters, and galleries. Tourism increased modernization in the 1990s and Prague became a major destination, bringing an influx of shops, hotels, and businesses. International tourism led to new products like espresso and money exchange and travel agencies. Visitor numbers rose after joining the EU in 2004, with top countries of origin being Germany, Russia, and the US