Province of Utrecht, Harm van den Heiligenberg: Utrecht; attractive region fo...ExpaticaCommunications
These are the slides presented by Harm van den Heiligenberg, representative for the Province of Utrecht, at Expatica's International Job Fair on Saturday, 14 September 2013.
City Branding: The case of Stockholm (Sweden).SmartCitiesTeam
Stockholm's City Branding.
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
AdPrint is the only European advertising Festival dedicated to print advertising celebration exclusively. Also it is the only festival awarding the creative teams, not individuals.
Province of Utrecht, Harm van den Heiligenberg: Utrecht; attractive region fo...ExpaticaCommunications
These are the slides presented by Harm van den Heiligenberg, representative for the Province of Utrecht, at Expatica's International Job Fair on Saturday, 14 September 2013.
City Branding: The case of Stockholm (Sweden).SmartCitiesTeam
Stockholm's City Branding.
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
AdPrint is the only European advertising Festival dedicated to print advertising celebration exclusively. Also it is the only festival awarding the creative teams, not individuals.
We coach Brand Leader on the principles of good analysis, how to assess health and wealth of the brand and turning your analytical thinking into strategic stories, projections and reports. We look at:
1. Principles of Good Analytics Gain more support for your analysis by telling analytical stories through data.
2. Health and Wealth of the Brand Assess brand situation looking category, consumer, channels, brand and competitors
3. Analytical stories get Decision Makers to “what do you think” stage Analysis turns fact into insight and data breaks form the story that sets up strategic choices.
4. Turn analytical thinking into projections Extrapolating data into the future, starts with what you are see in the current.
5. Monthly Brand Report Keep everyone on the team informed, engaged and aware of the strategic thinking
Workshop on How to Think Strategically.
We teach brand leaders to think strategically. We show them how to ask the right questions before seeing solutions, how to map out a range of decision trees that intersect and connect by imagining how events will play out. We take them through the 7 elements of good strategy: vision, opportunity, focus, speed, early win, leverage and gateway. We look at strategy from a competitive position, consumer connectivity, core strength and situational
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
The more beloved the brand, the more valuable the brand.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
We coach Brand Leader on the principles of good analysis, how to assess health and wealth of the brand and turning your analytical thinking into strategic stories, projections and reports. We look at:
1. Principles of Good Analytics Gain more support for your analysis by telling analytical stories through data.
2. Health and Wealth of the Brand Assess brand situation looking category, consumer, channels, brand and competitors
3. Analytical stories get Decision Makers to “what do you think” stage Analysis turns fact into insight and data breaks form the story that sets up strategic choices.
4. Turn analytical thinking into projections Extrapolating data into the future, starts with what you are see in the current.
5. Monthly Brand Report Keep everyone on the team informed, engaged and aware of the strategic thinking
Workshop on How to Think Strategically.
We teach brand leaders to think strategically. We show them how to ask the right questions before seeing solutions, how to map out a range of decision trees that intersect and connect by imagining how events will play out. We take them through the 7 elements of good strategy: vision, opportunity, focus, speed, early win, leverage and gateway. We look at strategy from a competitive position, consumer connectivity, core strength and situational
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
The more beloved the brand, the more valuable the brand.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
YOUR BUSINESS IS YOUR PROFITABILITY IN CONCEPT HOTEL FUTURIST. SEE YOUR FUTURE AS YOUR PRESENT AND INVEST IN CREATIVITY THAT MAKES SENSE AND REALITY FOR BOTH GUESTS, MANAGEMENT AND STAFF. A NEW VISION AT SHORT TERM, MID TERM OR LONG TERM QUALITY AND TECHNOLOGY HOSPITALITY INDUSTRY.
Francesco Giartosio - Glassup: fonti alternative di finanziamentoEmiliaRomagnaStartUp
L'intervento di Francesco Giartosio intitolato "Glassup, fonti alternative di finanziamento" all'evento Westarter International by Simpler [Bologna, 20 marzo 2014]
Asia represents substantial opportunities (business development, sourcing, investments...). However, Asian countries are deeply different from each other, probably as much as European countries are.
Our team prepared a series of Asian Country Briefings to help our visitors, friends, and partners better understand those different countries from a business prospective. In this short report, you will find an overview of the Asian countries we will cover. We hope you will find it useful and then be in a strong(er) position to benefit from the substantial opportunities the Asian markets offer, be it for investments, disribution, outsourcing (IT services, Engineering services), or European sourcing purposes.
Should you have questions or comments, feel free to post them in the comment box below or drop us a note to relations@eurosia.eu.
YOUR BUSINESS IS YOUR PROFITABILITY IN CONCEPT HOTEL FUTURIST. SEE YOUR FUTURE AS YOUR PRESENT AND INVEST IN CREATIVITY THAT MAKES SENSE AND REALITY FOR BOTH GUESTS, MANAGEMENT AND STAFF. A NEW VISION AT SHORT TERM, MID TERM OR LONG TERM QUALITY AND TECHNOLOGY HOSPITALITY INDUSTRY.
PropTech Applications Innovation and The Future of Real Estate PlatformPaul Nguyen
PropTech Applications Innovation and The Future of Real Estate Platform
P1. Introduction To Global PropTech Market & Investment Activity
P2. PropTech Overview
P3. Real Estate FinTech Applications Innovation
P4. The Future of A Real Estate Platform
P5. Q&A
YOUR BUSINESS IS YOUR PROFITABILITY IN CONCEPT HOTEL FUTURIST. SEE YOUR FUTURE AS YOUR PRESENT AND INVEST IN CREATIVITY THAT MAKES SENSE AND REALITY FOR BOTH GUESTS, MANAGEMENT AND STAFF. A NEW VISION AT SHORT TERM, MID TERM OR LONG TERM QUALITY AND TECHNOLOGY HOSPITALITY INDUSTRY.
Digital Transformation must be a 3 winners game: Citizen - Company - State Hugues Rey
Intervention de Hugues Rey au
COLLOQUE EUROPÉEN DES RÉGIONS NUMÉRIQUES
« INDUSTRIE BRABANT WALLON 4.0 »
MERCREDI 19 OCTOBRE 2016
Au Cercle du Lac à Louvain-la-Neuve
Rohit Talwar - The Long View for AFCA Barcelona 09/04/13Rohit Talwar
Aircraft Finance and Commercial Aviation Conference:
Taking the long view means preparing your business for what's to come in 2030-2050. This presentation focuses on the futures of aviation and travel.
2. 7- L W P
1- SWOT Analisis
2- VMOST
3- PEST (location
and customer)
8- Segment and
product matrix
9- Margin and
popularity matrix
4- Strategic triangle
10- Growing rate and
market share
5- 4 P’s
11- Complex and
dynamic
6- 1,2,3 theory
12- What if…
3. VMOST YOTEL
SWOT:
Weaknesses:
-Middle and highclass
market only. (Crisis)
-Limited space
Strengths:
-Only hotels inside the
airport
-Luxury in a small place.
-All needs inside it.
VS
VS
Threats:
-Competition inside the
airport may appear.
Opportunities:
-Posible expansion in
airports around the world.
-Bussiness market
constantly growing market.
-Location advantage.
4. VISION:
There are a lot of travellers around the world, and
the number keeps going up. As we have the
experience, the contacts and the knowledge, we will
expand our YOTEL hotels worldwide in the most
transited airports.
MISION:
Expasion of our brand name and hotels wordlwide in
the most transited airports and sustainability through
the years.
OBJECTIVE:
Have created and own YOTEL HOTELS in more
5. STRATEGY
Not Differentiated strategy For everyone, but with one common
condition.
THEY HAVE TO BE INSIDE THE AIRPORT
•Layer effect= Looking forward to strengthen the core at the airports.
POSITION inside the market BRANDING (make our name known as
a reference engage clients.).
CONSTANT INNOVATION
• Use GLOBAL EXPANSION *Minimize costs.
*Increase number of clients.
6. TACTICS
1. Loyalty Club:
Give our clients some advantages. Let them know that they are
Important to us.
Create a Loyalty Club provinding priviledges to our guests.
*Architecs Priority in seminars of architecture and interior design were we
show
how to use efficiently spaces combining it with art and design.
2. Alliance:
Given our operating point, ALLIANCES with AIRLINE
ALLIANCES
-Anticipate guest needs.
7. 3. Scale Economy:
EXPANSION. Opening new hotels and expanding our brand.
*Target Busiests airports worldwide (strategic geographical
position)
*It will require a high investment
Long term vision = reduced costs of expenses
8. PEST LOCATION (MADRID-BARAJAS)
Political:
-National and local Tourism
Policies (Law 48/1963
-International Aero policis
Social:
-Reduce 27%
unemployment by
providing new jobs.
Economical:
Spanish government
invesment
-Reduce the actual crisis
-Growth of the tourism
industry.
Technological:
-Technological and
design incentives
-Leadership in innovation
9. PEST COSTUMERS (American Architects
and designers )
Political:
-AEI Policies
-Protectives Laws for the
employee
Economical:
-$$$ Power
-Baby boomers(1940-1960)
Social:
-New partnerships
between freelance
architects and designers
- Constant update in
trends changes
Technological:
-Worldwide leaders in
design & tech.
-Enrich knowledge
10. DIFFERENTIATION:
“We are the first Hotels
inside airports”
1. Innovation in design and
architecture
2. New techniques in how
to use spaces and make
the most out of them.
3. Luxury and comfort
within small distance of
your next flight
4. Ultimate technology
1. It’s hard to find a space
in an airport.
2. It requires technology
professionals and a big
investment
3. First class architects
and designers are
essential to make the most
out of a small space in
order to create an
atmosphere were you can
relax and enjoy.
Me:
YOTEL
X PRODUCTS
-Hotel near
airports
-Cabins &
Sleepbox
Architects and
designers
DECREASE
RELATIONSHIP:
Other accommodation places offer
a product of outstanding quality
and efficiency for travellers; a very
small space or even just a bed
where you can only sleep.
Do you want a small, small, small
bed or do you prefer a place where
you can relax?
Do you want a bed inside a small
box?... THINK OUTSIDE THE
BOX!!!
INCREASE
RELATIONSHIP:
1. Architects USA, AAO (Association of
architecture organization), AIA (American
institute of architects), ASID (American
society of interior designers), IDS
(Interior design society) Schools of
Architecture and Design.
2. Attract different architects and
designers offering them seminars of
architecture and interior design were we
show how to use efficiently spaces
combining it with art and design.
3A This is a place where architects and
designers can meet to exchange ideas
and build new partnerships in order to
improve their field and expand their
knowledge.
3B -Benefits and priority in seminar
attendance to architects and
designers
engaged to our loyalty program.
-Opacity: Priority boarding & wakeup call
4 If our product may not suit you, we
suggest you other similar options such
as Cabins or Sleepbox if it match better
your needs.
11. Accomodation
• Standard
•Premium
•Architecture and
design seminars
•Web page YOTEL
•Our own specialized
travel agency
•Yotel mobile
application
•Others web pages:
-Rumbo
-Booking
-Trivago
-Atrápalo….
The prices are
between 75£ and
110£ depending of
the season and the
demand.
Payment conditions:
23% comission per room due
to the end of every month.
-Airportshuttles.com
-Tripadvisor.com
- Specialized Social
networks
(www.archilovers.com)
- Tecnology
, architecture and
design magazines.
- Appear in the bolletin
board of architecture
and design of
universities and
associations
13. S2, S3 or My Own
123???
Innovation
Standardization
S2
S3
My Own 1,2,3
X?
14. Our main
TARGET???
To become
“My Own
1,2,3”!!!
Innovation
Standardization
How?
-Focus on designers and architects
S2
SEGMENT
-Create our own Specialized Travel
Agency
Become intermediaries of our products
and other products for this segment with
or “Quality Certificate”
S3
-Create value in design and architecture
My Own 1,2,3
15. Your bed and your seat
have never been so close
Booking per hour
GO GREEN !!
SUSTAINABILITY
ENVIRONMENTAL AWARENESS
Innovation in design and
architecture
State of the Art Hotel
Highest level of general
developmentand ultimate
technology
18. -
Market Share
+
Growing
Rate
+
S1 Generic
S2 Specialized
Competition is
coming!
Sooner than later
WE ARE GOING TO
KEEP OUR
POSITION BY…
-Constant
innovation
--Promotion inside
our segment
--Tracking the
evolution of the
architecture and
design market
-Differentiation with
the future
competition
21. We are pioneers and innovators
in a new system of interior
design.
We need to stay updated and
have a strategy against the
coming competition
PLACEMENT:
Our own specialized travel
agency.
Our website
PRICE:
Keep our prices but
offering MORE. We are
not a low-cost
PROMOTION:
PRODUCT:
Architecture and design
schools, magazines and social Last technology rooms
and value in
networks.
Through our airlines alliances architecture and design
Seminars
and loyalty club