Joe Di Donna has extensive professional experience in marketing, communications, and education. Over 24 years, he has held roles such as marketing manager, press officer, consultant, and professor. He has worked with organizations across multiple industries including fashion, publishing, tourism, and sports. Joe has also lectured at various universities and fashion schools, teaching subjects like marketing, communications, and fashion management.

1. Joe Di Donna
professional background
Consultant & Professor

2. My professional background
 This is a summary
about my professional
experiences. This is a
useful document for
who needs to know
me better for my
professional
consultancy.

3. Business & Educational
 This document is
shared in two parts:
– First part – my
business activities
– Second part – my
educational activities

4. Business Projects
 Official Speaker of COLIBI committee care of
Vélo Mondiale in Montreal, CA 1992.

5. Association
Bicycles – Motorcycles - Accessories
 Public Relation, Press
Office, Advertising manager
for the Italian
Bicycles, Motorcycles and
Accessories Manufaturers’
Association
 Active participation inside
the “Ciclo-USA” project with
the Italian Trade
Commission of Los Angeles
 Italian delegate in the
European Committees –
COLIBI and COLIPED in

6. Association
Bicycles – Motorcycles - Accessories
 Professional contacts with
Confindustria, Italian Ministry of
Transport, European Parliament.
 Activity of lobbyist
 International Public Relations for
EICMA: one of the most important
international fair for
Motorcycles, Bicycles and
Accessories

7. Publishing House
 Promotion Manager
for sales activities
(i.e. sales
promotions, fairs, co
mpetitions of
prizes, etc.) in one of
the most important
Italian publishing
house: Editoriale
Giorgio Mondadori
(now Cairo Editore)

8. Standardization
 Marketing Manager care of
UNI, the Italian Standard Body.
I managed also 9 point of
sales, 2 dealers (B2B & B2C)
and over 5000 members.
 UNI delegate at European level
(CEN) and International level
(ISO) for marketing activities.
Member of some working
groups inside ISO.

9. Beauty & Wellness
 Marketing & Communication Manager care of:
– GTS Group (Italy, USA, Spain)
– PhotonLife (Italy, USA)
– WhiteSun (Italy)

10. Textile & Fashion
 Consultant for the
social trends with the
Style Commission of
ModaIN.
ModaIN/MilanoUnica
is the most important
international fair for
the textile sector.

11. Recruitment - ICT
 Active participation for an
European project care of a
company specialized in
Head hunting and
selection, Consulting and
integrated services for
human capital evaluation.
This company was focused
on middle-management of
the ICT sector.

12. Federation – Sport
Powerboating
 Marketing Manager and
Press Office manager
care of one of the most
important Italian
Federations of CONI:
F.I.M.

13. ICT
 Communication Consultant for
ICT square: the benchmarking
portal for the ICT community
 Content Manager for the web
site of MisterHouse: real
estate network
 Country Manager for this
English fitness
product, distributed only with
e-commerce website:
Isoworker/Isokinator

14. Tourism - Real Estate
 Marketing Consultant
for a luxury 72-
acre, upscale, resort
(660 condos) located
just north of
Tampa, Florida
(hotel, restaurant, disco
teque, swimming
pools, tennis, SPA, etc.)
and the sister resort just
north of
Atlanta, Georgia.

15. Machine Tools
 Communication
Consultant for an
international
company inside the
machine tools
sector: Cutting
Machines.

16. Communication Agency
 Projects Consultant and Copywriter for
communication agencies like :
– Emisphere
– Equipe
– Promoplan
– Stylo

17. Educational Projects
 Fashion Management Lecturer care of IFA Paris
in Shanghai – 2008.

18. European Social Fund
 Lecturer of
Sociology, Consumer
Behaviour, Communication
& Media
Planning, Copywriting care
of some important Fashion
schools in Milan for the
European Social Fund:
– e. g. Vice President and
Lecturer care of European
Creative Academy in Palazzo
delle Stelline

19. Educational – BA
 Lecturer of Marketing, Communication and
Sociology for Undergraduated courses BA:
– European School of Economics (Milan and
Lucca campuses)
– International College of Arts and Sciences
– Mimesis Academy

20. Educational – MBA & MSc
 Lecturer of Integrated Marketing Communication
(Module Leader), International
Marketing, Strategic Marketing for Postgraduated
courses:
– European School of Economics
 Milan and Lucca/Florence campus
– International University of Southern Europe
 Madrid Business School
 Barcelona Business School
 Valencia International Business School

21. Educational - Fashion
 Lecturer of Fashion Management, Fashion
Marketing, Consumer Behaviour and
Coordinator Master Area Fashion Marketing &
Communication care of :
– IFA Paris - Shanghai
– IED ModaLab
– European Fashion School (c/o Italian Fashion
Chamber)
– Uptodate Fashion Academy
– Istituto Moda Burgo
– Tessile di Como
– Italian Fashion School (c/o SIAM)

22. Educational - Hotel Management
 Marketing Professor inside the Laureate International
Universities network care of the Centre of Excellence of
Les Roches (BBA courses) accredited by NEASC and
care of the LRG University of Applied Sciences (BSc
courses) authorised by the Swiss Federal Authorities
(2/7/2008).
This network has 58 institutions in 28
countries www.laureate.net

23. Professional Association
 Member of Swiss Marketing Association.
 Swiss Marketing is the professional association for marketing
experts. It concentrates the specialist knowledge of almost
4,000 technical managers from a wide range of industries.
 Swiss Marketing has a broad presence in Switzerland where
it is firmly established in 35 regional clubs, the association’s
living cells, where knowledge and experience is shared at the
managerial and technical levels.

24. Conclusion
 It’s difficult summarize 24 years of
work, but I hope that you have had a
general view about my highlights.
Thanks!
Joe